mobile App marketing

Some Wonderful App Marketing Predictions to Consider in 2021

Mobile app marketing predictions

Some Wonderful App Marketing Predictions

The fundamental challenge for every app marketer is getting his app discovered. This is because there are millions of apps and standing out in the boundless sea of available mobile applications is very difficult.

However, app marketing is considered as a profoundly changing field and demands creative strategy and data-driven methodology. However, more than anything it demands a marketer to determine changes in the ecosystem and use the trends, but before their competitors.

The most important question is that what are those trends that will have a substantial impact on the app marketing landscape of 2017? However, it is a difficult question to answer.

Some Predictions About App Marketing

1. The video will become superior

Video ads will continue to grow in popularity as more than 98% of app marketers. Full-screen video, social, and in-feed video are considered as the most effective ad formats. Videos can show a viewer the functionalities of an application and their cost-effectiveness act as a bonus.

2. More ad formats will emerge

There are numerous ad formats, which brings a lot of difficulty to the app marketers to find the right one and due to this, the diversity of ads is both a blessing and a curse. You can expect a large number of advertisements in the year 2017, which will give developers several opportunities to engage with their targeted audiences.

3. Predictive analytics will become more definite

The main motive of predictive analytics is to show those users who can convert soon or purchase soon. However, in most cases, they have proven downright, erroneous, and even leads to wasted ad spend.

On the other hand, 2017 will see a quantum leap in the accuracy of predictive analytics. This means that it will become the most crucial part of app marketing.

4. More access to data will be possible

Data is of utmost importance because it gives the knowledge of people who are engaging with ads, people installing apps and making in-app purchases, but it is seen that app marketers face a lot of problems in making the connection between marketing campaigns and in-app behaviors and in accessing the data.

However, in 2017, with the new tools both small and mid-sized developers can have access to this same data.

5. Data reports will become more collective

There was a time when proper knowledge of databases and SQL required to run those types of reports, which app marketers rely on. Now, with advances in visualization tools and data warehousing, it has become easy for all those who have little or no understanding of SQL skills for extracting the reports.

This will also become more commonplace for sharing reports in a hassle-free manner.  

Wrapping Up

App marketing services is showing no signs of slowing down, and there is no surety of its offerings in the future. But when you have some knowledge of app marketing trends of the year 2020, then you will be a higher chance to attain success.

Arpit <span> Business Development Head </span>
Written By
Arpit Business Development Head

He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
mobile App marketing

5 Best Apps for Students to Make University Life Easier

4 min read  

In the age of digital technologies, top college apps have become full-fledged tools, underpinning your everyday activities. And of course, there are a lot of free education apps that can smooth your way towards academic success. Like best admission essay writing services help with the admission proc

mobile App marketing

Substantial Ways to Decrease Mobile App Uninstall Rates in 2021

4 min read  

Since the last decade, the app market has expanded exponentially. Every day, almost 6000 apps are added to the app stores. This makes the life of a new app a little tough to sustain the cut-throat competition.Once an app is rolled out in the market, it’s core purpose is to acquire as many

mobile App marketing

How To Promote Mobile App Marketing On Quora

4 min read  

First comes the smartphone and then its apps. Both of them are multiplying with lightning speed. If we focus on mobile apps, presently, there are 7-8 million apps are available to download on various platforms. Among all, Android has 3.8 million apps, 100 thousand more than in December of the preced

mobile App marketing

Kdan PDF Reader Review- Modify PDFs Easily

4 min read  

PDFs have become a part of our daily professional lives with an unmatchable speed. From resumes for job hunts to encrypted files like bank statements, PDF is one of the most common document formats being used currently. Thus, the requirement for tools that can fix mistakes in PDFs has also increased

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.