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Array ( [0] => Array ( [image_alt] => application designing [category_name] => App Design [slug] => 2018/08/9/principles-of-mobile-app-designing-ux-development [thumb_image] => https://s3.amazonaws.com/mobileappdaily/mad/uploads/mad_blog_5b6c4cedbf24c1533824237.jpg [blog_image] => https://s3.amazonaws.com/mobileappdaily/mad/uploads/mad_blog_5b6c4cedbf24c1533824237.jpg [blog_title] => Principles Of Mobile App Design: A complete Guide To UX Design And Development [sub_title] => The ultimate designing interface guidelines [descrip] => The ultimate designing interface guidelines [blog_description] => Array ( [0] =>

Flurry analytics has declared an average user spends 5 hours every day on mobile. And that shows the reality that a vast amount of user’s time is spent either on the applications or on the web. But not all the mobile applications are making it to the handsets of the users. And the apps that are there on users’ smartphone have something extraordinary.

apps statsImage Source: Flurry

Today’s users want a lot from a mobile application. Not only the design i.e. the UI/UX but also a handful of elements including ease of interaction while engaging with the app, fast loading time, adoption of content, and the kind of actions included are primary for the success of the mobile application.

The standards of developing an application are really high today. So, what exactly is considered as “good experience” for the users? Let’s get on to this journey that is going to explain to you the fundamentals of mobile app design and development.

Declutter the design

declutter the designing

You must have got the hint of what I am talking about. A clear UI is every user’s delight and a component to let your mobile app step up the success ladder. Cut the clutter out of your mobile and your app will become a favorite to the users. It is all about a clear design that appeals a lot to the users. Overloading your application with too much information may seem a bad idea as it is nothing more than adding so much to the mobile app interface that confuses the users.

The pro tips:

Include Familiar Screen

Including familiar screens for the users in an app states utilizing the “screen types” that users are already familiar with. These are the screens that users have seen in different other mobile apps too. You must have come across a number of apps on the Google Play and Apple App Store having similar screens for  “Search results”, “Gettings started,” and “What’s new”. Here is more on including such screens.

The pro tips:

include familar screen

Things instead the design elements that come easily to the users are sure to strike right into their minds. The mobile apps that ask them to learn first and then navigate through the elements are the hindrance for them to engage in a correct way with the users.

Minimize Efforts For The Users

A number of mobile apps typically feature designs that are not very much comfortable to tap at. You all know the pain that typing on a small smartphone screen brings with it. The pain is actually felt when users are given with any of the forms to fill the same. You may have encountered such a problem while filling a form on your smartphone. So, the ultimate solution is to minimize user input and that can easily be done by removing unnecessary fields from the form.

Let’s take the example of payment gateways that users generally interact with when buying services from the mobile apps. The best practice is to ask the required information only leaving all that is associated but not necessary such as the user’s name and the details other than the card information. Here are some key caveats to keep along.

The pro tips:

minimize app efforts

Include Visual Aesthetics

Let’s take the example of ride-hailing app Uber that believes in the magic of including visuals aesthetics in its mobile app. Adding more weight to your app is possible with including the visuals that define the design elements embedded within. Visual aesthetics critically affects the minds and the decision-making of the users. In case, it goes well with the mobile app. You are sure to create success.

The importance of visual aesthetics in the design making can easily be imported with the fact that not only navigational mobile apps but also other e-commerce apps including fashion and apparels, grocery shopping and other such offerings provide to the users. Here are the ideas to keep in mind.

The pro tips:

Include Visual Aesthetics

Come Up With Consistency In The Designing

Consistency is prominent for the designers as it is the fundamental principle around which the things revolve in any mobile application. If there is consistency in the designing, it gets easier for the users to navigate through. And that makes it prominent to maintain an overall consistency throughout the app. Keep the following suggestions in mind to explore new designing avenues.

             These are the interactive elements that work in the different mobile app section

              This includes typefaces, labels, and the buttons

               A consistent design across the mobile app to help users feel accustomed with the same

The pro tips:

Finger-Friendly Targets

The actionable mobile elements in the interfaces should be created as targets prominent enough to make the tap easier for the users. The thumb rule says the design controls must have the touch area of 7-10 mm. It is to ensure that users could tap the icon easily with the fingers. And this is possible only when the target edges are visible to the users.

Keep a close look at the elements and make sure they are not located too closely. The spacing matters in between every tap target so that users could not click the incorrect targets.

The pro tips:

Finger Friendly Targets

While we are done with the basics that mobile app developers should keep into the mind while creating the mobile apps, let’s skim through other important points.

Invest In Simple Navigation

Helping users navigate easily is one of the high priorities for the developers. The aesthetic of your mobile app won’t matter if the users are not able to find the same. So, take time as well as efforts to decide on how to implement a navigational strategy in your product. If it is taking too much time and efforts from your users to browse through the product, there are chances that you may lose the users. The product (either the mobile app or a website) should be crafted in a way that the developers need not explain the primary tasks to the users.

Include optional animations

The user’s opinions are divided when it comes to perceive animation. Those suffering from motion sickness often turn off the animation settings from their respective OS. So, it is advised to make animation optional for the users in any given product. Your product must have the settings to minimize the effects and aftereffects. So, when such options are enabled, the product either minimizes or eliminates the animation on its own. Offering a handful of options to users and then asking them for the choices is something that developers must keep into the mind.

First-Time Experience Matters For The Users

The first time experience can either make or break the impression for the users. As a product designer, you only get one chance to interact with the users in order to impress them, so make this chance count. Even if you fail, the users will get notice of your mobile application and you never know they may download the same in the meantime. So, invest proper time as well as efforts to make an impression that is long lasting on the users. Effective icons, beautiful aesthetics, and consistency in the product can help you achieve the goal easily.  

Create An Exceptional Onboarding Experience

Delivering an onboarding experience that is phenomenal for the users is as important as any other element. In regards to the mobile UX, an excellent onboarding experience is the foundation stone that could retain the users. The onboarding experience of your product shows the typical value it has for the users. Try to implement contextual onboarding (information that is only revealed when the users need it). Thus, the information is only given when the users ask the same. Here is an example to show the aspects of contextual onboarding.

Exceptional Onboarding Experience for app users

The Bottom Line

A great design is the confluence of aesthetics, functionality, and the features a mobile app has for the users. And that is what every developer should focus on while creating a product. Treat your product as an opportunity to evolve further after every launch. There is no such work like perfection in the designing. Users perceive the reality as per their expectation and the understanding of the elements that they are familiar with. So, try knowing the expectations of your users and then implement the same in your mobile application.

Designers often strive to create invisible interfaces because these interfaces have the potential to satisfy the users along with providing them with great delivery in terms of exceptional user experience. Just like any other guide, our attempt is to keep designers informed about the trends that are prevailing in the industry. This guide was an extended attempt to include everything that creators must keep their eyes on.

Happy designing!

Read More About:

) [author_name] => Neha Baluni [author_url] => author/neha-baluni [author_slug] => [blog_id] => 3133 [added_date] => 2018-08-09 19:47:17 [category_name1] => App Design [category_id] => 1 [read_time] => 4 mins [para0] => Flurry analytics has declared an average user spends 5 hours every day on mobile. And that shows the reality that a vast amount of user’s time is spent either on the applications or on the web. But not all the mobile applications are making it to the handsets of the users. And the apps that are there on users’ smartphone have something extraordinary. Image Source: Flurry Today’s users want a lot from a mobile application. Not only the design i.e. the UI/UX but also a handful of elements including ease of interaction while engaging with the app, fast loading time, adoption of content, and the kind of actions included are primary for the success of the mobile application. The standards of developing an application are really high today. So, what exactly is considered as “good experience” for the users? Let’s get on to this journey that is going to explain to you the fundamentals of mobile app design and development. Declutter the design You must have got the hint of what I am talking about. A clear UI is every user’s delight and a component to let your mobile app step up the success ladder. Cut the clutter out of your mobile and your app will become a favorite to the users. It is all about a clear design that appeals a lot to the users. Overloading your application with too much information may seem a bad idea as it is nothing more than adding so much to the mobile app interface that confuses the users. The pro tips: If you want to cut out the clutter, add those elements only that are important. Try to be as minimalist as possible with the design implementation. For instance, when a user is about to make a choice, allow users to take the actions but with minimal options. Add the choices in a single frame and then dive further into the details in the next screen(s). Use the progressive disclosure technique in your mobile app. Let the elements flow with the design frame by frame by showing the required options to the users with a free-flow interface. Include Familiar Screen Including familiar screens for the users in an app states utilizing the “screen types” that users are already familiar with. These are the screens that users have seen in different other mobile apps too. You must have come across a number of apps on the Google Play and Apple App Store having similar screens for  “Search results”, “Gettings started,” and “What’s new”. Here is more on including such screens. The pro tips: Interactive interfaces (the ones explained above) have become the de facto design standards for mobile apps. Add these specific screens as they don’t need additional explanation. And the icing on the cake, users strike familiarity with them. That ways, user’s prior experience of interacting with any of the mobile apps comes into use. That’s a big relief to the users, no learning curve involved. Things instead the design elements that come easily to the users are sure to strike right into their minds. The mobile apps that ask them to learn first and then navigate through the elements are the hindrance for them to engage in a correct way with the users. Minimize Efforts For The Users A number of mobile apps typically feature designs that are not very much comfortable to tap at. You all know the pain that typing on a small smartphone screen brings with it. The pain is actually felt when users are given with any of the forms to fill the same. You may have encountered such a problem while filling a form on your smartphone. So, the ultimate solution is to minimize user input and that can easily be done by removing unnecessary fields from the form. Let’s take the example of payment gateways that users generally interact with when buying services from the mobile apps. The best practice is to ask the required information only leaving all that is associated but not necessary such as the user’s name and the details other than the card information. Here are some key caveats to keep along. The pro tips: Keep such forms as precise as possible. Remove unnecessary fields. Ask only the bare minimum details. Never bother your users. Utilize input mask. It helps users to format the inputted text. For example, the elements that come along (autocomplete) in the mobile app or a form when users start filling the same. Help users notice the errors they might commit while filling information on the mobile application. Include Visual Aesthetics Let’s take the example of ride-hailing app Uber that believes in the magic of including visuals aesthetics in its mobile app. Adding more weight to your app is possible with including the visuals that define the design elements embedded within. Visual aesthetics critically affects the minds and the decision-making of the users. In case, it goes well with the mobile app. You are sure to create success. The importance of visual aesthetics in the design making can easily be imported with the fact that not only navigational mobile apps but also other e-commerce apps including fashion and apparels, grocery shopping and other such offerings provide to the users. Here are the ideas to keep in mind. The pro tips: Add the right color and the product size while developing the visual aesthetics Keep notice of the font you will be including, It greatly impacts the designing visuals Play with subtle interaction in order to make the things smoother for the users Let the users focus on the information by including uncluttered screens Come Up With Consistency In The Designing Consistency is prominent for the designers as it is the fundamental principle around which the things revolve in any mobile application. If there is consistency in the designing, it gets easier for the users to navigate through. And that makes it prominent to maintain an overall consistency throughout the app. Keep the following suggestions in mind to explore new designing avenues. Functional consistency              These are the interactive elements that work in the different mobile app section Visual consistency               This includes typefaces, labels, and the buttons External consistency                A consistent design across the mobile app to help users feel accustomed with the same The pro tips: Implement design as per specific OS guidelines. Apple and Google differ a bit in their guidelines. Show consistency (design) in the mobile app and website. Make sure all of the offerings from your side have the similar characteristics (the design functionality). The navigation and the color scheme should follow a similar design Finger-Friendly Targets The actionable mobile elements in the interfaces should be created as targets prominent enough to make the tap easier for the users. The thumb rule says the design controls must have the touch area of 7-10 mm. It is to ensure that users could tap the icon easily with the fingers. And this is possible only when the target edges are visible to the users. Keep a close look at the elements and make sure they are not located too closely. The spacing matters in between every tap target so that users could not click the incorrect targets. The pro tips: Consider thumb and finger-friendly interactions in the mobile app Include natural thumb zone while developing the mobile app interface Never add the inputs that would require users to stretch their fingers to make actions While we are done with the basics that mobile app developers should keep into the mind while creating the mobile apps, let’s skim through other important points. Invest In Simple Navigation Helping users navigate easily is one of the high priorities for the developers. The aesthetic of your mobile app won’t matter if the users are not able to find the same. So, take time as well as efforts to decide on how to implement a navigational strategy in your product. If it is taking too much time and efforts from your users to browse through the product, there are chances that you may lose the users. The product (either the mobile app or a website) should be crafted in a way that the developers need not explain the primary tasks to the users. Include optional animations The user’s opinions are divided when it comes to perceive animation. Those suffering from motion sickness often turn off the animation settings from their respective OS. So, it is advised to make animation optional for the users in any given product. Your product must have the settings to minimize the effects and aftereffects. So, when such options are enabled, the product either minimizes or eliminates the animation on its own. Offering a handful of options to users and then asking them for the choices is something that developers must keep into the mind. First-Time Experience Matters For The Users The first time experience can either make or break the impression for the users. As a product designer, you only get one chance to interact with the users in order to impress them, so make this chance count. Even if you fail, the users will get notice of your mobile application and you never know they may download the same in the meantime. So, invest proper time as well as efforts to make an impression that is long lasting on the users. Effective icons, beautiful aesthetics, and consistency in the product can help you achieve the goal easily.   Create An Exceptional Onboarding Experience Delivering an onboarding experience that is phenomenal for the users is as important as any other element. In regards to the mobile UX, an excellent onboarding experience is the foundation stone that could retain the users. The onboarding experience of your product shows the typical value it has for the users. Try to implement contextual onboarding (information that is only revealed when the users need it). Thus, the information is only given when the users ask the same. Here is an example to show the aspects of contextual onboarding. The Bottom Line A great design is the confluence of aesthetics, functionality, and the features a mobile app has for the users. And that is what every developer should focus on while creating a product. Treat your product as an opportunity to evolve further after every launch. There is no such work like perfection in the designing. Users perceive the reality as per their expectation and the understanding of the elements that they are familiar with. So, try knowing the expectations of your users and then implement the same in your mobile application. Designers often strive to create invisible interfaces because these interfaces have the potential to satisfy the users along with providing them with great delivery in terms of exceptional user experience. Just like any other guide, our attempt is to keep designers informed about the trends that are prevailing in the industry. This guide was an extended attempt to include everything that creators must keep their eyes on. Happy designing! Read More About: Top 5 Mobile App Design Trends Expected in 2018 5 Ways to Add Engaging Design to Your App Understanding the Notable Website and App Design Differences ) [1] => Array ( [image_alt] => kotlin development [category_name] => app development [slug] => 2018/08/7/kotlin-for-android-development [thumb_image] => https://s3.amazonaws.com/mobileappdaily/mad/uploads/mad_blog_5b6c2c771a40c1533815927.jpg [blog_image] => https://s3.amazonaws.com/mobileappdaily/mad/uploads/mad_blog_5b6c2c771a40c1533815927.jpg [blog_title] => Why Kotlin Is Preferred Language For Android Development [sub_title] => Kotlin is identical to Java in many contexts [descrip] => Kotlin is identical to Java in many contexts [blog_description] => Array ( [0] =>

Java is the most favored Android’s programming language, which is object-oriented and crafted to have limited implementation dependencies. It lets the developers to "write once, run anywhere" code that can run on all platforms that support Java.

But then why Kotlin? Even Java has some much on offer, why the developers are shifting towards Kotlin. It is because Java does have some shortcomings. The programming language first appeared 23 years ago, and with time it was refined with new additions, but that doesn’t make it an absolute choice.

Kotlin Use cases:

Java Use cases:

Most of the developers still use Java 6 and 7. Though OpenJDK did try to affix the missing features in Java 8, sadly, the Android platform doesn’t use all the features of Java 8.

java use case

On the other hand, Kotlin is a new open source programming language for modern multi platform applications that is based on the Java Virtual Machine (JVM). Interestingly, Kotlin is designated as the official language of Android. The best thing is, it's interoperable with existing Android languages. Furthermore, it can be easily integrated with Android Studio, which no other language offers, other than Java.

java use cases 2

Today, I will be taking you through two of the most sophisticated open-source programming languages and will explain you, why Kotlin has the edge over Java.

To Start With

If you are looking to switch to any of the new programming languages, you can lay your hands on languages like C#, C++, Java, Kotlin, etc. Let’s know more about Kotlin and its applications that helps it to stand out from others.

With the ease of writing codes side by side in the same project, one can fully change the Java code to Kotlin or re-write all the codes. It will save you from starting the project from the beginning. It also offers the majority of Java libraries and frameworks in your projects.

java and kotlin

class MainActivity : AppCompatActivity() {

Also, the Kotlin language is easy to read, which helps the Java developers to learn what exactly it.

android studio

After full set-up, the developer can convert one whole file of Java into Kotlin.

tool for programming

To be specific, Kotlin Android extensions enables the developer to import the reference to a View into an Activity file, which lets them work with the View. Thus the developer is not required to identify each View using findViewById, which can transform code such as:

TextView text = (TextView) findViewById(R.id.myTextView); text.setText("Hello World");

Into the much more succinct:

myTextView.setText("Hello World")

JetBrains smartly played with this language and didn’t try very hard to bring up something from scratch; instead, it was designed to meet the needs of the modern enterprise developers.

Moreover, Kotlin perfectly fits in Android Studio's IDE. On mixing it with Java, it still works perfectly. And if we look at other JVM-based languages, none of them can come close to Kotlin.

Another astounding feature of Kotlin plugin is, one can convert whole of the Java file into Kotlin with just one click.

Downsides of Kotlin language

No doubt, Kotlin has emerged as the perfect replacement for Java language, but it doesn't necessarily mean that the Kotlin is error-free. Like any other programming language, the Kotlin also have some or the other limitations. Take a look at few:

The Bottom Line

Here we discussed two of the best programming languages currently available in the market which are extensively used by developers to create the Android app. But with better features and functionality, the Kotlin is unwaveringly taking over the Java language. Kotlin makes the life of an Android developer much more relaxed. The developers don’t have to waste their time on experimenting with new languages which do lack something or the other. Whereas, Kotlin is a well-established language and is trusted by developers all over the world.

If a developer is already on the Java platform, it won’t be that easy for him to shift as it may look because the transition is always not that exciting for developers. So, if you are pondering over the conversion from Java language to that of Kotlin, give yourself ample time and space.

But once you become an accomplished Kotlin developer, there is a lot of ease and comfort. Get it from Android Studio and try mingling Java code with it. If you find it interesting enough, do let me know.

Read More About:

) [author_name] => Vikram Khajuria [author_url] => author/vikram-khajuria [author_slug] => [blog_id] => 3117 [added_date] => 2018-08-07 18:18:16 [category_name1] => app development [category_id] => 1 [read_time] => 4 min [para0] => Java is the most favored Android’s programming language, which is object-oriented and crafted to have limited implementation dependencies. It lets the developers to "write once, run anywhere" code that can run on all platforms that support Java. But then why Kotlin? Even Java has some much on offer, why the developers are shifting towards Kotlin. It is because Java does have some shortcomings. The programming language first appeared 23 years ago, and with time it was refined with new additions, but that doesn’t make it an absolute choice. Kotlin Use cases: Basecamp 3 Android app KotlinConf Schedule Application Java Use cases: Android-oss (official Kickstarter Android app) NewPipe (Youtube frontend for Android) Wordpress Engineering (official WordPress App for Android) ? Most of the developers still use Java 6 and 7. Though OpenJDK did try to affix the missing features in Java 8, sadly, the Android platform doesn’t use all the features of Java 8. On the other hand, Kotlin is a new open source programming language for modern multi platform applications that is based on the Java Virtual Machine (JVM). Interestingly, Kotlin is designated as the official language of Android. The best thing is, it's interoperable with existing Android languages. Furthermore, it can be easily integrated with Android Studio, which no other language offers, other than Java. Today, I will be taking you through two of the most sophisticated open-source programming languages and will explain you, why Kotlin has the edge over Java. To Start With If you are looking to switch to any of the new programming languages, you can lay your hands on languages like C#, C++, Java, Kotlin, etc. Let’s know more about Kotlin and its applications that helps it to stand out from others. Compatibility With Java: The interchangeability with Java is one of the most significant features of Kotlin. The developer can work on a project by deploying Java and Kotlin code side by side. By doing this, there will be no effect on the final outcome of the project. The best part of these codes is, once the project is compiled, it becomes hard to differentiate between project parts written in Java and Kotlin. Everything looks the same. With the ease of writing codes side by side in the same project, one can fully change the Java code to Kotlin or re-write all the codes. It will save you from starting the project from the beginning. It also offers the majority of Java libraries and frameworks in your projects. Easy Transformation: Kotlin is a kind of advanced structure of Java and whatever skills the developers have amassed throughout their time can easily be implemented in structuring the Kotlin projects. For instance, Kotlin syntax is almost the same as that of Java programming. Following is the code used in Kotlin to create new classes are similar to Java: class MainActivity : AppCompatActivity() { Also, the Kotlin language is easy to read, which helps the Java developers to learn what exactly it. Best on offer: Currently, there are a lot of programming languages available in the market. Each of these languages has their own strengths and weaknesses. So, it all depends upon the developer, what exactly he wants to extract. Then comes the need for choosing between functional programming and procedural programming. Sometimes, it becomes tough to pick anyone. Here Kotlin takes an edge by bridging the concepts and elements of both these programming and brings you the best. Android Studio Support: IntelliJ is an IDE (Integrated development environment) that Android Studio is based on and IntelliJ is developed by JetBrains, the same company behind the Kotlin. Therefore, JetBrains made sure to integrate Kotlin with Android Studio that too with excellent support. After plugging Kotlin for Android Studio, configuring is elementary, and even the IDE will compile and run the Kotlin code comfortably. Other than this, Android Studio also offers auto-completion, code navigation, debugging, full refactoring support, and unit testing for Kotlin. After full set-up, the developer can convert one whole file of Java into Kotlin. Modern And Expressive: Kotlin is concise while being expressive, and contains safety features for nullability. It makes the Android apps healthy and efficient by default. But if you look at similar languages, they lack this component. Default And Named Arguments: Kotlin lessens the number of overloaded functions by employing default arguments. The developer can call functions by using named arguments to make the code more readable, which ultimately helps them to comprehend the codes in a better way and hence they can make smarter apps. Extend Functionality Without Inheritance: Extension functions and properties enable you to extend the functionality of classes without inheriting from them quickly. Great Tooling Support: As I mentioned above, Android Studio is compatible with Kotlin and hence provides tools to help you start. The developer can transform entire Java files and code snippets in one go when the Java code is pasted on a Kotlin file. Kotlin is open: It is an open source project, much like Java. It makes it an open developer ecosystem that makes the Android an excellent platform to develop apps for. More Concise Code: The compactness of Kotlin codes is well-known. If we take Java codes into account, its codes are more prominent. Therefore, the less number of codes will result in fewer bugs. The other significant issue that the developer face usually is deploying boilerplate code, which Kotlin reduces by a good enough numbers. To be specific, Kotlin Android extensions enables the developer to import the reference to a View into an Activity file, which lets them work with the View. Thus the developer is not required to identify each View using findViewById, which can transform code such as: TextView text = (TextView) findViewById(R.id.myTextView); text.setText("Hello World"); Into the much more succinct: myTextView.setText("Hello World") Being an enterprise language: As compared to other programming languages, Kotlin is quite new in the tech domain. It was developed by JetBrains to handle practical and real-world problems. So, Kotlin was developed to be more enterprise-specific language rather than a complete statically programming language. JetBrains smartly played with this language and didn’t try very hard to bring up something from scratch; instead, it was designed to meet the needs of the modern enterprise developers. Excellent IDE support: As we all know, JetBrains backs this programming language, and the same company is known for developing some of the best IDEs available in the market. So, much like its other products, Kotlin is great for integration. For instance, if the developer is using Eclipse, it offers plugins for it also. Moreover, Kotlin perfectly fits in Android Studio's IDE. On mixing it with Java, it still works perfectly. And if we look at other JVM-based languages, none of them can come close to Kotlin. Another astounding feature of Kotlin plugin is, one can convert whole of the Java file into Kotlin with just one click. Downsides of Kotlin language No doubt, Kotlin has emerged as the perfect replacement for Java language, but it doesn't necessarily mean that the Kotlin is error-free. Like any other programming language, the Kotlin also have some or the other limitations. Take a look at few: Sizeable Runtime Size: The first major drawback of Kotlin language is the file size that its Standard Library and runtime increases. On an average, a .apk file expands by 800 KB, which is not much but if some file is already heavy, then it may become an issue to look into. Overall, it can make the user think before downloading heavy files. Complex Code Decryption: Sometimes your greatest strength can become your weakness and Kotlin is one example. Although Kotlin’s has a great syntax, still it may face some issues in to decipher initially due to the fact that a small code is infused with so much and it becomes complicated for the language to decipher. Whereas, when we look into Java, it’s code is not that compact but whatever life it has in it, it can decipher it well. With more and more overloading, the code becomes complicated to understand. Lack of Official Support: Android Studio is the officially integrated development environment for Google's Android operating system, and it extends excellent support to Kotlin as well. Sadly, the advanced programming language is not officially endorsed by Google, which might make developers think. The other major issue is the auto-complete and compilation of Kotlin on the Android Studio, which can run slower sometimes. Lacks Community Support: Kotlin first made an appearance in 2011 and gradually the developers adopted it. If we compare it with Java, which has its presence in the market for a long time now; Kotlin seems relatively new language. The developer may find it hard to discover blog posts, tutorials, and user documentation related to Kotlin. Also, the community support is not very impressive over here. The Bottom Line Here we discussed two of the best programming languages currently available in the market which are extensively used by developers to create the Android app. But with better features and functionality, the Kotlin is unwaveringly taking over the Java language. Kotlin makes the life of an Android developer much more relaxed. The developers don’t have to waste their time on experimenting with new languages which do lack something or the other. Whereas, Kotlin is a well-established language and is trusted by developers all over the world. If a developer is already on the Java platform, it won’t be that easy for him to shift as it may look because the transition is always not that exciting for developers. So, if you are pondering over the conversion from Java language to that of Kotlin, give yourself ample time and space. But once you become an accomplished Kotlin developer, there is a lot of ease and comfort. Get it from Android Studio and try mingling Java code with it. If you find it interesting enough, do let me know. Read More About: Top 5 Android App Development Trends of 2018 What Are The Challenges Faced By The Android Developers How Much Does It Cost To Develop An App: A Complete Guide On Pricing Consider Valuable Tips to Hire a Renowned Android App Developer ) [2] => Array ( [image_alt] => Cloud Technology in App Development [category_name] => app development [slug] => 2018/08/7/cloud-technology-bringing-new-opportunities-for-app-development [thumb_image] => https://s3.amazonaws.com/mobileappdaily/mad/uploads/mad_blog_5b6c2b1c78b881533815580.jpg [blog_image] => https://s3.amazonaws.com/mobileappdaily/mad/uploads/mad_blog_5b6c2b1c78b881533815580.jpg [blog_title] => Cloud Technology Bringing New Opportunities For App Development [sub_title] => Realize the actual horizon of Cloud computing. [descrip] => Realize the actual horizon of Cloud computing. [blog_description] => Array ( [0] =>

Cloud computing has entirely revolutionized the app building mechanism. It has become easier for developers and as well as entrepreneurs to build enterprise-grade applications on the cloud. With the help of cloud app development, accessibility to such apps has also increased through services like software, platform, and infrastructure as a service. Any app development agency is interested in integrating cloud infrastructure, as this is being more and more requested by businesses and as it enhances the mobile ecosystem for mobile apps.

With that being said, many developers are still not using the cloud technology in order to create the applications. We will today highlight the new opportunities which the cloud technology brings to the world of web and app development. 

Opportunities offered by cloud technology for app development

Businesses these days need apps which are faster to respond as well as accessible from anywhere around the world. They do not like to be limited by the machine or the hardware through which they will be able to operate the app. This is where the app development in the cloud comes into the picture. With the help of enterprise-grade solutions, the applications built on the cloud platform will be accessible from anywhere. In addition to that, there are many more opportunities which are offered by cloud technology when it comes to app development. 

These opportunities which are offered to the app developers by the cloud technology platform are just exclusive to them. That is why it is easier for the developers to build applications on the cloud platform. 

Cloud Development - A revolution in app development 

The cloud platform provides quite a few features which the traditional app development platforms do not provide. As a result, it is able to revolutionize app development. Some of the unique features which it offers include: 

Owing to these two reasons, the cloud platform has entirely revolutionized the process of developing a mobile app

Steps to build a Cloud Ready Application

The steps to build a cloud-ready application are pretty straightforward. We will highlight how to build a cloud-ready application in 5 simple steps. 

1. Creating the application is a collection of services

The best way to deploy a cloud application is to create it as a collection of services. You can even use APIs in order to provide access to the services. With the help of such architecture, you will be able to decouple the data if necessary. As a result, you will be able to provide the services as a bundle or as individual services. 

2. Decoupling the data

The cloud platform is a distributed network. That is why tightly coupling data is not the solution. Once you are able to design it in a decoupled way, the data can be stored on another server, and the process can be run on the other. As a result, it can easily operate on the hybrid cloud platform rather than just operating on a public or private cloud platform. 

3. Optimized for communication between components

If the different parts of the application are constantly communicating with each other, the performance of the application will be slowed down. On the other hand, when the communication is optimized between the different components, the entire performance will be streamlined. There will be no lag at all. That is why you have to ensure that the communication is optimized between the different components. 

4. Model the app for scalability

When you’re creating the model of the app, it is important to factor in scalability. The design and the modeling of the app should be such that even if 1000 users log in at the same time, there is no lag. Also, the scalability should be such that the servers should be able to handle a load of that many users as well. When you are able to think about both of these issues in advance, you will be able to create a truly scalable app. 

5. Integral security

Instead of thinking about the security of the app after completing the development, you have to make it an integral to the development. When you are able to assign it a high priority, you will take care of it at every step. Usually, when you look at the cloud platform, it makes use of the identity and access management system. This ensures that the security provided is pretty sturdy, but at the same time, the cost of security is on the lower side. You have to design the security aspect of your application keeping this system in mind. 

When you are able to follow these five steps while developing a cloud-based application, it will become easier for you to develop an integrated application which can be run on hybrid as well as public and private clouds. 

Issues related to Cloud Development

Even though the cloud platform is pretty sturdy and versatile, there are a few issues which you will face when using the cloud platform. It’s important to determine these issues and get introduced to practices which will enhance your cloud management performance. These issues are:
 
1. Reliability

You need to keep in mind that if the cloud platform goes down, your application will go down as well. You always have to choose your cloud provider carefully and have a backup plan in place.  

2. Learning curve

Up until now, if you have been developing applications locally, you will realize that there is a difference when it comes to a cloud platform. You will have to learn a few new things like XML, SQL and other command line tools. 

3. Licensing restrictions

Before you choose the cloud platform, it is a good idea to check the licensing restrictions to ensure that you will be able to build the application without any limitations. 

4. Integration with on-site apps

If you already have installed on-site apps, you have to work towards providing seamless integration between on-site apps and cloud-based apps. This can pose some challenges during the initial period. You can, however, use APIs in order to overcome these. These are some of the issues which a developer will face while opting for app development in the cloud. However, the good news is that most of the issues can be tackled easily. 

Why has Cloud technology become a necessity for app development? 

App development in the cloud has not just become an option but a necessity for most of the businesses. The reasons are plenty. 

1. Globalization

With globalization, businesses can no longer afford to use different resources in different parts of the world. With the help of cloud technology, resources can be used by offices around the globe. This ensures that with the cloud technology, the same applications can be used with seamless communication and execution between different teams globally which helps the business deliver cutting-edge solutions to the clients. 

2. Cost advantage

With the changing business environment, it is not feasible to maintain the network or the servers for every business. If indeed, they do so the cost implications that will appear will significantly increase the cost of the product developed by the business. On the other hand, with the help of a cloud platform, they will not have to worry about maintaining the infrastructure. Thus, they will be able to gain a cost advantage over their competition. 

3. Uptime

Cloud platform provides a much better uptime for the applications as compared to legacy hosting solutions. With the help of a better uptime, companies will be able to provide round-the-clock services to their clients. This certainly provides you with an edge over the competitions which are still using the on-site applications or the traditional hosting solutions. 

Owing to these three reasons, app development in the cloud has become a necessity rather than just an option. 

Conclusion

Ever since the advent of cloud technology, it has brought about Herculean changes to the app development scene. These days, most of the developers are either already building the apps on the cloud platform, or they’re still in the planning phase. It has become a necessity for most of the businesses due to the efficiency which it provides. 

The cloud platform surely is making up new opportunities as well as revolutionizing app development, and not keeping up to date with the recent changes will threaten your apps existence and usability.

You may also like:

React Vs. Angular: In-Depth Comparison
Symfony Vs Laravel: The Debate Is Over Now
Are You Building An On-Demand Delivery App? Here Is The Guide
How Much Does It Cost To Maintain An App
The Ideal Guide For Cross-Platform Mobile App Development

) [author_name] => Creative27 [author_url] => app-developers/creative27 [author_slug] => app-developers/creative27 [blog_id] => 3116 [added_date] => 2018-08-07 17:58:51 [category_name1] => app development [category_id] => 1 [read_time] => 4 min [para0] => Cloud computing has entirely revolutionized the app building mechanism. It has become easier for developers and as well as entrepreneurs to build enterprise-grade applications on the cloud. With the help of cloud app development, accessibility to such apps has also increased through services like software, platform, and infrastructure as a service. Any app development agency is interested in integrating cloud infrastructure, as this is being more and more requested by businesses and as it enhances the mobile ecosystem for mobile apps. With that being said, many developers are still not using the cloud technology in order to create the applications. We will today highlight the new opportunities which the cloud technology brings to the world of web and app development.  Opportunities offered by cloud technology for app development Businesses these days need apps which are faster to respond as well as accessible from anywhere around the world. They do not like to be limited by the machine or the hardware through which they will be able to operate the app. This is where the app development in the cloud comes into the picture. With the help of enterprise-grade solutions, the applications built on the cloud platform will be accessible from anywhere. In addition to that, there are many more opportunities which are offered by cloud technology when it comes to app development.  Faster Speed: The applications which are built on the cloud technology can be tested and deployed quickly. Moreover, due to the redundancy in cloud technology, accessibility is equally fast. There is no lag at all. This ensures that businesses are able to use them in real time without any delay.  Scalability: The cloud technology can be scaled up in order to provide appropriate resources to the apps. There is no extra hardware installation. All the servers in the cloud environment are constantly online. As a result, with the help of a single click, the bandwidth, as well as the resources allocated to the app, can be increased. This ensures that the app does not ever go down due to the dearth of resources. Such scalability is only possible on the cloud platform.  Cost-Effective:  The cloud provider rents the data centers and the servers required for the cloud environment. The client only pays for the resources which they use. As the cost of the maintenance of the servers and the data centers is not on the client, the cost incurred by the client is on the lower side. This ensures that developing applications on cloud technology is much more affordable as well.  Easy functioning: The developers or the businesses using the applications do not have to worry about the infrastructure of the cloud. The cloud infrastructure company does the maintenance. This ensures that the cloud technology is much easier to use.  These opportunities which are offered to the app developers by the cloud technology platform are just exclusive to them. That is why it is easier for the developers to build applications on the cloud platform.  Cloud Development - A revolution in app development  The cloud platform provides quite a few features which the traditional app development platforms do not provide. As a result, it is able to revolutionize app development. Some of the unique features which it offers include:  Fully integrated solutions: When you’re developing an application based on the cloud platform, it is fully integrated with the platform. Every feature of the app uses the features of the cloud platform. As a result, not only a fully integrated app is provided, but the app is fully secure as well. Owing to the fact that a single platform is used, the performance of the app is much faster as compared to the traditional platforms.  New age features: The cloud platform also provides plenty of new age features like social media networking as well as geolocation to the app developers. This is one of the main reasons why they are able to develop apps more seamlessly and also integrate various functions into the app.  Owing to these two reasons, the cloud platform has entirely revolutionized the process of developing a mobile app.  Steps to build a Cloud Ready Application The steps to build a cloud-ready application are pretty straightforward. We will highlight how to build a cloud-ready application in 5 simple steps.  1. Creating the application is a collection of services The best way to deploy a cloud application is to create it as a collection of services. You can even use APIs in order to provide access to the services. With the help of such architecture, you will be able to decouple the data if necessary. As a result, you will be able to provide the services as a bundle or as individual services.  2. Decoupling the data The cloud platform is a distributed network. That is why tightly coupling data is not the solution. Once you are able to design it in a decoupled way, the data can be stored on another server, and the process can be run on the other. As a result, it can easily operate on the hybrid cloud platform rather than just operating on a public or private cloud platform.  3. Optimized for communication between components If the different parts of the application are constantly communicating with each other, the performance of the application will be slowed down. On the other hand, when the communication is optimized between the different components, the entire performance will be streamlined. There will be no lag at all. That is why you have to ensure that the communication is optimized between the different components.  4. Model the app for scalability When you’re creating the model of the app, it is important to factor in scalability. The design and the modeling of the app should be such that even if 1000 users log in at the same time, there is no lag. Also, the scalability should be such that the servers should be able to handle a load of that many users as well. When you are able to think about both of these issues in advance, you will be able to create a truly scalable app.  5. Integral security Instead of thinking about the security of the app after completing the development, you have to make it an integral to the development. When you are able to assign it a high priority, you will take care of it at every step. Usually, when you look at the cloud platform, it makes use of the identity and access management system. This ensures that the security provided is pretty sturdy, but at the same time, the cost of security is on the lower side. You have to design the security aspect of your application keeping this system in mind.  When you are able to follow these five steps while developing a cloud-based application, it will become easier for you to develop an integrated application which can be run on hybrid as well as public and private clouds.  Issues related to Cloud Development Even though the cloud platform is pretty sturdy and versatile, there are a few issues which you will face when using the cloud platform. It’s important to determine these issues and get introduced to practices which will enhance your cloud management performance. These issues are:   1. Reliability You need to keep in mind that if the cloud platform goes down, your application will go down as well. You always have to choose your cloud provider carefully and have a backup plan in place.   2. Learning curve Up until now, if you have been developing applications locally, you will realize that there is a difference when it comes to a cloud platform. You will have to learn a few new things like XML, SQL and other command line tools.  3. Licensing restrictions Before you choose the cloud platform, it is a good idea to check the licensing restrictions to ensure that you will be able to build the application without any limitations.  4. Integration with on-site apps If you already have installed on-site apps, you have to work towards providing seamless integration between on-site apps and cloud-based apps. This can pose some challenges during the initial period. You can, however, use APIs in order to overcome these. These are some of the issues which a developer will face while opting for app development in the cloud. However, the good news is that most of the issues can be tackled easily.  Why has Cloud technology become a necessity for app development?  App development in the cloud has not just become an option but a necessity for most of the businesses. The reasons are plenty.  1. Globalization With globalization, businesses can no longer afford to use different resources in different parts of the world. With the help of cloud technology, resources can be used by offices around the globe. This ensures that with the cloud technology, the same applications can be used with seamless communication and execution between different teams globally which helps the business deliver cutting-edge solutions to the clients.  2. Cost advantage With the changing business environment, it is not feasible to maintain the network or the servers for every business. If indeed, they do so the cost implications that will appear will significantly increase the cost of the product developed by the business. On the other hand, with the help of a cloud platform, they will not have to worry about maintaining the infrastructure. Thus, they will be able to gain a cost advantage over their competition.  3. Uptime Cloud platform provides a much better uptime for the applications as compared to legacy hosting solutions. With the help of a better uptime, companies will be able to provide round-the-clock services to their clients. This certainly provides you with an edge over the competitions which are still using the on-site applications or the traditional hosting solutions.  Owing to these three reasons, app development in the cloud has become a necessity rather than just an option.  Conclusion Ever since the advent of cloud technology, it has brought about Herculean changes to the app development scene. These days, most of the developers are either already building the apps on the cloud platform, or they’re still in the planning phase. It has become a necessity for most of the businesses due to the efficiency which it provides.  The cloud platform surely is making up new opportunities as well as revolutionizing app development, and not keeping up to date with the recent changes will threaten your apps existence and usability. You may also like: React Vs. Angular: In-Depth Comparison Symfony Vs Laravel: The Debate Is Over Now Are You Building An On-Demand Delivery App? Here Is The Guide How Much Does It Cost To Maintain An App The Ideal Guide For Cross-Platform Mobile App Development ) [3] => Array ( [image_alt] => Xamarin and React Native [category_name] => app development [slug] => 2018/08/7/xamarin-vs-react-native [thumb_image] => https://s3.amazonaws.com/mobileappdaily/mad/uploads/mad_blog_5b6c21e0df1281533813216.jpg [blog_image] => https://s3.amazonaws.com/mobileappdaily/mad/uploads/mad_blog_5b6c21e0df1281533813216.jpg [blog_title] => Xamarin Vs React Native: The Comparison of The Best Two Cross-Platform Mobile Frameworks [sub_title] => It's a comparison study [descrip] => It's a comparison study [blog_description] => Array ( [0] =>

We reside in a world where thousands of apps are developed every single day by using a variety of cross-platforms including React Native. Owing to their performance and the functionality some of them make their way to app stores while others fail to do the same. The year 2017 was stellar if we talk about the number of apps that were produced in any defined year. And most of these apps were developed using the two most influential cross-platform mobile app development frameworks.   

A number of companies have joined the foray of developing React Native apps and now the number of these apps has been soaring in the current year also. There are billions of smartphone owners and users across the globe and here is an insight on the stats we jotted down while researching the same.

In such a heap of applications, it is really tough for an app developer to stand out from the rest of the crowd.

That makes it one of the most important tasks for the developers all around the world to include the elements that would help them bring the best features out of their applications. And the most prominent way of making the app phenomenal is to use right kind of tool.

For instance, iOS applications have always used Objective-C and Swift and for Android the programming language is Java. If we talk about the trend in the modern app development domain, it is shifting greatly with the introduction of new and innovative tools.

If we talk about the tools or the programming language available for the developers, we could even fail to count all of them. So, instead of focusing on everything, the article will majorly focus on the Xamarin and React Native. I will represent a fair comparison titled Xamarin Vs React Native showing you the point of differences.

Here we go!

Compilation of Both of the Languages: Xamarin Vs. React Native

React Native

React Native uses JavaScript coding but on an internal level, the framework uses same fundamental UI blocks as any other Android or iOS apps. JavaScriptCore can also be used on Android but prevents JIT (Just in Time) compilation that is being used on Android.

Xamarin

Talking about Xamarin, the framework uses C# along with using JIT compilation and AOT (ahead of time) compilation. Owing to the fact that iOS prevents the JIT compilation, Xamarin AOT is used to compile the application. Android takes JIT as the default compilation but it can also be configured to AOT.

This fair comparison makes us declare Xamarin as the ultimate winner in the race between Xamarin and React Native.

Now that we have talked about the compilation let’s have a close look on both of these frameworks, and first let’s talk about React Native and then about Xamarin.

React Native

Talking about the React Native framework uses, it is the modern one way data flow. The framework is productive in the marginal way. Some recent change has been brought to the framework particularly in the JS development ecosystem, and thus if you are someone who loves Java you are sure to love this too.

Xamarin

Xamarin provides the offerings for the developers who work on ASP.NET MVC, Web Forms, or other MVC platforms. The programming language works exceptionally well on the prescribed platforms and thus a number of developers like to work with it the most. The additionally offering for the developers is that it offers functionality to integrate well within the MVVM framework style.

Owing to the functionality both the frameworks offer, this is a tie between the two here.

Now let’s talk about the development platform that Xamarin and React Native uses:

React Native

The best thing about React Native is it offers Integrated Development Environment or IDE to the developers. The developers can also use Expo to debug and develop a React Native application. Hot loading is another great feature that developers can use while working with this programming language.

Xamarin

Xamarin is powerful in this context because developers can write their code for an iPhone app even on Windows and then compile the same for Mac. And that makes it the best choice for the developers. However, developers would need a platform that they would utilize for the built. And this process is actually powerful.

Depending upon the functionality, we declare Xamarin the winner here.

Our next take is community assistance. Let’s talk on that:

React Native

A fair comparison of React Native with other frameworks shows it is relatively young and needs to go long way while making its position prominent in the industry. However, the community support of developers is there for the language but is not as extensive as the support available for other programming languages.

Xamarin

If we talk about the support it has got a great support from community forums. Moreover, there are additional sources like Stack overflow that offers the support to Xamarin. While working with the programming language a developer can find great information from the different source.  

Owing to the functionality Xamarin is declared the winner.

Additional points on React Native and Xamarin

The Upshot

The race of comparison between Xamarin and React Native ends here and we leave it up to you to decide the winner yourself. Both of these frameworks i.e. Xamarin Vs React Native are exceptionally well when we talk about the features and the functionality they have. Take a look on the React Native and Xamarin offerings here and decide the winner yourself.

Read More About:

) [author_name] => Neha Baluni [author_url] => author/neha-baluni [author_slug] => [blog_id] => 3113 [added_date] => 2018-08-07 15:21:58 [category_name1] => app development [category_id] => 1 [read_time] => 4 min [para0] => We reside in a world where thousands of apps are developed every single day by using a variety of cross-platforms including React Native. Owing to their performance and the functionality some of them make their way to app stores while others fail to do the same. The year 2017 was stellar if we talk about the number of apps that were produced in any defined year. And most of these apps were developed using the two most influential cross-platform mobile app development frameworks.    A number of companies have joined the foray of developing React Native apps and now the number of these apps has been soaring in the current year also. There are billions of smartphone owners and users across the globe and here is an insight on the stats we jotted down while researching the same. If we talk about the last year’s stats, the number of apps for the Android users was 2.8 million. This count was closely followed by Apple’s App Store with 202 million apps. In such a heap of applications, it is really tough for an app developer to stand out from the rest of the crowd. That makes it one of the most important tasks for the developers all around the world to include the elements that would help them bring the best features out of their applications. And the most prominent way of making the app phenomenal is to use right kind of tool. For instance, iOS applications have always used Objective-C and Swift and for Android the programming language is Java. If we talk about the trend in the modern app development domain, it is shifting greatly with the introduction of new and innovative tools. If we talk about the tools or the programming language available for the developers, we could even fail to count all of them. So, instead of focusing on everything, the article will majorly focus on the Xamarin and React Native. I will represent a fair comparison titled Xamarin Vs React Native showing you the point of differences. Here we go! Compilation of Both of the Languages: Xamarin Vs. React Native React Native React Native uses JavaScript coding but on an internal level, the framework uses same fundamental UI blocks as any other Android or iOS apps. JavaScriptCore can also be used on Android but prevents JIT (Just in Time) compilation that is being used on Android. Xamarin Talking about Xamarin, the framework uses C# along with using JIT compilation and AOT (ahead of time) compilation. Owing to the fact that iOS prevents the JIT compilation, Xamarin AOT is used to compile the application. Android takes JIT as the default compilation but it can also be configured to AOT. This fair comparison makes us declare Xamarin as the ultimate winner in the race between Xamarin and React Native. Now that we have talked about the compilation let’s have a close look on both of these frameworks, and first let’s talk about React Native and then about Xamarin. React Native Talking about the React Native framework uses, it is the modern one way data flow. The framework is productive in the marginal way. Some recent change has been brought to the framework particularly in the JS development ecosystem, and thus if you are someone who loves Java you are sure to love this too. Xamarin Xamarin provides the offerings for the developers who work on ASP.NET MVC, Web Forms, or other MVC platforms. The programming language works exceptionally well on the prescribed platforms and thus a number of developers like to work with it the most. The additionally offering for the developers is that it offers functionality to integrate well within the MVVM framework style. Owing to the functionality both the frameworks offer, this is a tie between the two here. Now let’s talk about the development platform that Xamarin and React Native uses: React Native The best thing about React Native is it offers Integrated Development Environment or IDE to the developers. The developers can also use Expo to debug and develop a React Native application. Hot loading is another great feature that developers can use while working with this programming language. Xamarin Xamarin is powerful in this context because developers can write their code for an iPhone app even on Windows and then compile the same for Mac. And that makes it the best choice for the developers. However, developers would need a platform that they would utilize for the built. And this process is actually powerful. Depending upon the functionality, we declare Xamarin the winner here. Our next take is community assistance. Let’s talk on that: React Native A fair comparison of React Native with other frameworks shows it is relatively young and needs to go long way while making its position prominent in the industry. However, the community support of developers is there for the language but is not as extensive as the support available for other programming languages. Xamarin If we talk about the support it has got a great support from community forums. Moreover, there are additional sources like Stack overflow that offers the support to Xamarin. While working with the programming language a developer can find great information from the different source.   Owing to the functionality Xamarin is declared the winner. Additional points on React Native and Xamarin React native has ready made components available through excellent documentation Xamarin has components split between NuGet and component store The Upshot The race of comparison between Xamarin and React Native ends here and we leave it up to you to decide the winner yourself. Both of these frameworks i.e. Xamarin Vs React Native are exceptionally well when we talk about the features and the functionality they have. Take a look on the React Native and Xamarin offerings here and decide the winner yourself. Read More About: Python Multithreading And Multiprocessing Guide React Vs. Angular: In-Depth Comparison Symfony Vs Laravel: The Debate Is Over Now Swift Vs. Kotlin: Similarities And Differences ) )
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Top Mobile App Marketing Companies 2018

The MobileAppDaily’s researched report of the leading mobile marketing agencies is an effort to bring out the stalwarts of the respective domain and push other budding companies to compete at the top level.

Here are the top three industry leaders:
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  • M&C Saatchi Mobile
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