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Technology News

Google Is Giving One More Android's Feature To Chrome OS

Akash Singh Chauhan

Chromebook will also show that little dots on the apps soon

Apple's Siri Is No Competition For Amazon's Alexa, Proven At CES 2018

Akash Singh Chauhan

Almost Every smart gadget is being powered by Amazon's Alexa for voice assistance support

Quick BuzzQuick Buzz
  • Tencent, Chinese tech giant has bought 12 percent of Snap’s share
  • Instagram continues Snapchat assault, lifts 24 hour limit on Stories clone
  • Snapchat Redesign to Launch on December 4, New UI Detailed
  • Facebook tests fighting revenge porn by asking users to file nude photos first
  • Kids have sent more than 65,000 smartphone messages by the time they’re 14 in UK
  • Indonesia warned the WhatsApp about the sexual content and threaten to block the app in the country.
  • Snapchat shared its Q3 earnings and the figures are lesser than what company expected.
  • Facebook has almost 60 million fake accounts on the platform says the company itself.
  • Google pulled off the fake WhatsApp Update from the Play Store after it hits 1 million downloads.
  • Instagram is testing stop-motion camera feature for stories
  • Now you can schedule live streaming on YouTube mobile app
  • Sony adds it's Xperia assistance app to the Google Play Store
  • Microsoft added new design to Skype for desktop and mobile apps
  • Celebrity mobile apps target 60 million smartphone users in the Philippines
  • Google Play Protect failed miserably in a recent test by a German software testing laboratory.

mobile app industry

App Reviews

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Robinhood

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Inshorts - News in 60 words

Google- Among The Best apps of 2015!

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Mobile Industry News

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Social Media Marketing Strategies For Your App Promotion

By Meenal Vashistha

Mobile App developers often tend to undermine their social media marketing strategy. What they don’t realize is that an effective social media marketing is primary to find, retain and grow your user base. With thousands of apps offering more and less the same service as yours, how can you sell your services any differently? The secret lies in the social media platforms that your users are browsing 24/7 and it through these social media tools, you can identify your key app audience, increase brand awareness, generate downloads and build user engagement. So, are you ready to take your app’s social media marketing plan to new heights?Create pre-launch buzz Contrary to what many app developers believe, an effective social media marketing plan should precede the launch of your app. By creating some pre-launch buzz and awareness about the value-add your app offers to user’s life, you can create a strong pool of potential downloads. Different platforms need different preparationEvery platform caters to a different need, while Linkedin adopts a more formal theme, the content on Instagram has to be catchy and crisp. Don’t be afraid to loop in user’s curiosity by posting updates of your mobile app development. Ask for their opinion on polls, use social figures to promote the app on these platforms and use a call-to-action to invite people to sign up and get notified when the app launches. Doing this will also bring you a future email marketing list and empower your social media marketing plan. Content is the kingYour mobile app can never explore its true potential, if enough buzz hasn’t been created around it. To make the best of each social media platform, developers must devote a strong attention to their content marketing. Find a clear value proposition in your content curation and add it to your social media marketing ideas.Paid AdvertisingToday’s generation of digital natives is extremely impatient, if your content doesn’t offer any new insight into their day, they will disregard it instantly. They also tend to mimic celebrity lifestyle and are more likely to download an app that’s recommended by famous people. Paid app promotion thus goes a long way if your target audience is Millennials. According to mobile marketers at Apps World London, 50% of respondents said they plan to spend over 25% of their digital media budget on social advertising on mobile. Video advertising While blogs do contribute to app marketing to a certain extent, there’s nothing more attention-grabbing than a catchy video. A video trailer is a great way to introduce your app to the world and shouldn’t be omitted from your social media marketing ideas. Keep it quirky, informative ( genre, offered value proposition, etc.) and include a call to action either in the video or in the surrounding descriptions. Besides videos, make sure to share screenshots and other visually relative content across your social media channels.Keep it SimpleLike I mentioned earlier, today’s generation of digital natives is an impatient breed. They are surrounded by a world that offers instant gratification. If your app is not easy to download, they won’t sweat too hard to download it. Make sure your app promotion follows a one-click download strategy. The same rule of app marketing can be applied to the content you create. Make it available and shareable while they’re accessing that content. If followed properly, these social media marketing tips will augment your downloads immensely. 

Tech Innovation

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New phase of Tech Innovation that is changing the Mobile App Industry

Neutrogena Is Launching A Skin Scanning Gadget That Can Be Used With iPhone

By Akash Singh Chauhan

Neutrogena, the company owned by skin care giant Johnson & Johnson is introducing a skin care gadget for its customers. The company has built a skin care device that can be used with smartphones to get your skin details and improvement suggestions. Johnson & Johnson owns four companies including McNeil Consumer Healthcare, Vistakon, DePuy but it receives its major portion of revenue from Neutrogena. The company is now planning to take its Skincare business one step further using the latest technology.

Top 16 Mobile App Marketing Trends for 2018: Fuel the Excitement

By Saurabh Singh

Update Yourself For all the Upcoming Mobile App Marketing Trends of 2018...

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Top 12 Mobile App Development Trends to Watch Out in 2018

By Saurabh Singh

Knowledge of these Mobile App Development Trends including as AI, AR+VR, Cloud Storage will take your business to the next level it needs. ...

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