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Mobile Industry News

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Mobile Ads To Lead The US Ad Market By Beating TV In 2018

By Akash Singh Chauhan

Unsurprisingly the mobile-based media ads are leading the ad market in the US. The mobile ads hold 33.9 percent of the share in the total US ad spend, With this pace, there is no doubt the mobile ads will beat the TV ads for good. According to a report from eMarketer, the US-based research company, the mobiles are expected own 47.9 percent of US ad market by 2020.The Continuous involvement of the social media into the people’s life have played a major role in the hike of mobile ads. Where growing mobile community is asking for more and more content over the digital media, the advertisers are investing dollars in the market. The conversion of the ads into clicks or customers have already proven better with mobile ads. In addition, the mobile shopping websites have also improved the customer’s experience with better item search and information. These factors are escalating the prices of mobile ads further every day in the world’s biggest ad market. Img Source: emarketerThe research firm has also noted that the mobile ads will also go up by 3 times more than the overall media this year. This media ads transition has already taken over the desktops with its number of benefits. However the overall US ad spending growth this year will be lower than 2017. This year the media market will see the increment of overall 6.6 percent to reach $220.96 billion in comparison to 7.3 percent in 2017.  The reports from eMarketer suggest that the TV ad revenue will drop by 0.5 percent this year to get  $69.87 billion and continue to fall in the coming time. On the contrary, Google and Facebook will be experiencing an increase in the ad revenue. Where Google will generate $39.92 billion revenue this year and Facebook will be drawing $21.00 billion from the ads. The combined contribution of both the tech giants will be pushing the mobile ads further in the coming time. Moreover, by 2019 the total ad revenue generation of these two tech giants will be greater than TV ad spending.  

Tech Innovation

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New phase of Tech Innovation that is changing the Mobile App Industry

NVIDIA Revises Autonomous Driving Through VR

By Vikram Khajuria

In a recent GTC conference held by Nvidia, the company announced about Drive Constellation. It is basically a cloud-based computing platform for testing self-driving vehicles through virtual reality. The new platform has opened the possibility of driving a car remotely via Nvidia’s cutting-edge technology.After this testing, Nvidia means to accelerate the conveyance of self-driving autos in a more secure and more adaptable way.Drive Constellation is a computing stage in view of two distinct servers. The main server runs the Nvidia Drive Sim programming to recreate a self-governing vehicles sensors, while the second server dwells Nvidia Drive Pegasus, which is a AI ( Artificial Intelligence ) car computer that runs the self-ruling vehicle programming stack and procedures.During the testing, the driver was perched on the phase of the tradition focus wearing a HTC Vive and situated in a cockpit-like auto with a controlling wheel. Utilizing Nvidia's Holodeck programming, an auto was stacked ( the same Lexus utilized in the Black Panther movie ). At that point, a video sustain showed up demonstrating a Ford Fusion behind the tradition centre.The demo at the show was fundamental, but however worked. The driver in VR had apparently entire control over the vehicle and figured out how to drive it. However, the testing was held around a private parking. The driver explored around a van, drove a couple of hundred feet and stopped the car.Nvidia didn't detail any of the stages running the frameworks nor did they declared about the accessibility. The demo was only a demonstration of Nvidia’s idea.Self-driving innovation is an enormous market for Nvidia, and the organization is a pioneer in providing innovation. Demos like this are an incredible method to stay with the consideration on the upcoming challenges.It's positively a fascinating utilization of the innovation and could have major use in the later stages, also with regards to sports. Drivers would never again be in threat from crashing the car, so it would turn out to be extremely secured. In that capacity, the safety of the cars can make them even lighter and speedier.

Top 16 Mobile App Marketing Trends for 2018: Fuel the Excitement

By Saurabh Singh

Update Yourself For all the Upcoming Mobile App Marketing Trends of 2018...

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Success Story

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Top 12 Mobile App Development Trends to Watch Out in 2018

By Saurabh Singh

Knowledge of these Mobile App Development Trends including as AI, AR+VR, Cloud Storage will take your business to the next level it needs. ...

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