Best SEO Tools for Auditing and Monitoring a Website in 2023

Ease your search with this list of the best SEO tools in the market and make your website rank higher than the stars.
Last Updated on :
November 14, 2023
best seo tools

Best SEO tools are now the answer to successful optimization. We all know that SEO can make or break your website’s performance and can enable you to either gather quality leads or suffer losses due to low ROI. Whether you want to or not, SEO is now a basic necessity if you want to grow over the internet, and SEO optimization tools are the main key to unlocking the true potential of your SEO campaigns.

Best SEO Platforms to Use in 2023

This report features the brightest and best SEO tools in the market that can not only enhance the SEO of the company but also elevate the analysis of the different marketing campaigns. So, let’s start this list of best SEO optimization tools.


Google Ads Keyword Planner

Google Ads Keyword Planner is your straightforward, no-nonsense solution to effective SEO. Probably one of the most used and best SEO tools 2023, Google Ads Keyword Planner simplifies your search with a vast collection of relevant keywords tailored to your niche. Whether you're managing a small business or a large enterprise, this tool ensures you always have the right keywords at your fingertips, driving targeted traffic to your website.

Moreover, the best SEO software also allows its users to get practical insights without jargon. The SEO tools not only suggest keywords but also provide straightforward tips to optimize your choices. Additionally, you can discover related keywords that broaden your search range. These features empower you to refine your content strategy, making it more engaging and discoverable to your audience.

Last but not least comes the user-friendliness of the SEO tools, and Google Ads Keyword Planner excels in this field also. This free SEO tool is created with a user-centric approach. This means that Google Ads Keyword planner is easy to use and delivers a seamless operation to its users.

Notable features of Google Ads Keyword Planner - Best free keyword research tool

  • A comprehensive and reliable keyword list feature
  • Shows keyword tips and related keywords
  • User-friendly UX and UI
Visit Google Ads Keyword Planner

Google Analytics

With Google Analytics, you gain real-time access to a wealth of data. Track your website's traffic patterns, understand peak visitation times, and identify your most popular pages. Armed with this information, you can tailor your content and marketing strategies precisely, ensuring your efforts yield maximum impact.

SEO search tools like Google Analytics go beyond mere numbers, offering profound insights into user behavior. Monitor bounce rates to understand how engaging your content is. These SEO ranking tools also allow users to get detailed insights into engagement rates to gauge visitor interaction. With this invaluable data, you can fine-tune your website, creating a seamless, captivating user experience that keeps visitors coming back for more.

Discover the geographical locations of your website visitors. Know where your audience is concentrated geographically and tailor your content or marketing efforts to specific regions. This localized approach enhances your relevance and connection with diverse audiences, paving the way for global recognition.

Notable features of Google Analytics - Best and free SEO analysis tool

  • Track the website's traffic and performance
  • Shows user behavior like bounce rate, engagement rate, etc.
  • Shows the location from where the user is located 
  • The free plan is standard among users
Visit Google Analytics

Google Search Console

Google Search Console is among the best search engine optimization tools for website owners and digital marketers, offering a panoramic view of your website's performance. The digital landscape is dominated by search engines. So, understanding and harnessing the power of SEO optimization tools like Google Search Console can surely enhance your online presence.

First and foremost, the best SEO software serves as a keyword compass. Meaning it can reveal the keywords your web pages are currently ranking for in search engine results. This insight can be very valuable in allowing you to curate your content and SEO strategies based on what your audience is actively searching for. Not to mention that by optimizing your pages for these keywords, you increase the likelihood of attracting relevant traffic.

Moreover, as one of the best SEO optimization tools, it also acts as a virtual detective, helping you identify crawl errors that might exist on your website. Crawl errors can hinder search engines from properly indexing your site, potentially impacting your visibility in search results. So you can pinpoint these errors and rectify them instantly. Thus ensuring that your website is easily accessible to search engine crawlers. All because of top SEO tools like this.

Moreover, as everyone knows, this is the era of smartphones, and the mobile-friendliness of a website is as important as anything else. Google Search Console provides insights into how mobile-friendly your website is. It not only evaluates your website's mobile responsiveness but also offers suggestions and opportunities to enhance the mobile experience for your users. Given that mobile users constitute a significant portion of internet traffic, ensuring a seamless mobile experience can translate into higher user engagement and satisfaction.

Notable features of Google Search Console - One of the best SEO optimization tools

  • Provides insight into the keywords web pages are currently ranking for
  • Helps in Identifying any crawl errors that your website might have
  • Provides insight into the mobile-friendliness of the website 
  • Gives suggestions and opportunities to improve the mobile experience for your users
  • Easy access to key metrics
Visit Google Search Console


Any SEO expert knows the viability of backlinks. However, getting an accurate report of your backlinks is often a tough cookie to crack. Ahrefs excels in dissecting this complexity and provides unparalleled insights into your backlink profile. As one of the top SEO tools, Ahrefs gives a detailed report of the quality and quantity of your backlinks and allows users to analyze their competitor’s strategies. With this best SEO software, your backlink analysis becomes not just comprehensive but transformative.

Also, Ahrefs is a great choice for beginners as it offers an extensive knowledge base with detailed documentation and tutorials to make you better understand the world of search engine optimization tools. Additionally, coupled with responsive and knowledgeable user support, you’re never alone on your SEO journey. 

Moreover, for hardcore users, this SEO optimization tool introduced advanced filtering tools that refine your data with surgical precision. Users can filter keywords, backlinks, and content ideas based on specific parameters. This enables you to modify your strategies to perfection. This level of customization with SEO tools like Ahrefs ensures your efforts are laser-focused.

Keywords are the heartbeat of successful SEO, and Ahrefs takes this fundamental aspect to new heights. Experience a wealth of improved keyword suggestions that resonate with your target audience. Uncover high-ranking, relevant keywords effortlessly, allowing you to optimize your content for maximum visibility and engagement.

Notable features of Ahrefs - One of the best SEO tools

  • Features excellent for backlink analysis
  • Comes with detailed documentation, tutorials, and other documents for user support
  • Provides advanced filtering tools for advanced users
  • Helps in keyword search and provides keyword suggestions
Visit Ahrefs
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SEMrush is a cutting-edge SEO tool that stands as a beacon for companies looking to uplift their SEO game. Users can find specific keywords with the help of comprehensive keyword research, ensuring your content resonates with your audience's needs. Moreover, couple this with deep domain analytics, and you can evaluate your competitors' strategies, enabling you to make informed decisions that outshine the competition.

Also, the SEMrush SEO tools include the bifurcation of mobile and desktop insights. SEO experts can gain insights into both desktop and mobile search breakdowns that show the nuances of user behavior across different devices. Users can then curate their strategies to capture the attention of the audience.

Additionally, SEMrush SEO tools understand the power of clarity. Thus, the top SEO tool features a robust dashboard that translates complex data into actionable insights. Track your website’s performance, monitor keyword rankings, and analyze traffic trends, all from a single, user-friendly interface. 

Moreover, these tools also are highly customizable. These SEMrush SEO tools deliver personalized and visually appealing reports that reflect your brand’s identity. SEMrush’s customizable reports feature enables you to present data in a format that resonates with your stakeholders. Whether you're reporting to clients, colleagues, or internal teams, SEMrush helps you communicate your achievements effectively.

Notable features of SEMrush - Most popular SEO platforms

  • Features a comprehensive keyword research tool, "Keyword Magic tool," and domain analytics
  • Provides desktop/mobile search breakdowns
  • Informative and robust dashboard
  • Provides customizable reports to its users
Visit SEMrush

Moz Pro

Yet another great find in the search for the best SEO tools 2023 is the Moz SEO tool. With the ability to analyze up to 3,000 links on a given URL, it unveils the hidden intricacies of your website's structure. Identify broken links, optimize redirects, and enhance user experience with unparalleled precision. Moz SEO tool's crawler ensures your website is not just functional but flawless, setting the stage for exceptional user engagement.

Moz SEO tools don't just stop at crawling; they offer a wide range of SEO tools that cater to every facet of digital marketing. From keyword research to link analysis, these search engine optimization tools equip users with the tools needed to make data-driven decisions. Its arsenal empowers marketers and website owners to enhance their online visibility and engagement effectively.

Furthermore, with SEO optimization tools like these, you can uncover insightful metrics that propel your website's performance. It allows you to track your progress, monitor your rankings, and gauge the effectiveness of your SEO efforts with intuitive reporting tools. Moz SEO tool's metrics provide you with the clarity needed to make informed decisions, ensuring your strategies are not just effective but efficient.

Furthermore, Moz Pro excels in keyword research and rank tracking. It empowers users to identify high-performing keywords relevant to their niche, allowing for targeted content creation and optimization. Additionally, its rank-tracking feature provides real-time updates on keyword positions in search engine results. This dynamic tracking ensures that your SEO efforts are always aligned with the evolving digital landscape.

Notable features of Moz Pro - Best SEO software

  • Website crawler analyzes up to 3,000 links on a given URL
  • Moz offers a wide range of SEO optimization tools
  • Excellent metrics and reporting
  • Excellent keyword Research and Rank Tracking
Visit Moz Pro

Yoast SEO

Yoast SEO, a WordPress plugin, is a game-changing tool for anyone keen on optimizing their website for search engines. One of the standout features of this best SEO checker is its ability to generate XML sitemaps. These sitemaps act as a roadmap for search engine crawlers, making it easier for them to navigate and index your website's content. This enhances the chances of your pages being found and ranked in search results, a fundamental step in expanding your online presence.

Another compelling feature is its customizable title and meta tags. As compelling meta tags can make all the difference in SEO,  The SEO tool freely allows you to create unique, keyword-rich titles and descriptions. This customization not only boosts your website's visibility but also encourages users to click through to your site.

Yoast SEO is not just a tool; it's a virtual SEO consultant. As you create content, it provides real-time and free SEO audits and suggestions. These suggestions range from keyword optimization to readability analysis. It essentially coaches you on how to structure your content for both search engines and human readers, ensuring your material is not only search-friendly but also engaging and informative.

Additionally, Yoast SEO extends its functionality by offering Google Analytics support. Integration with Google Analytics provides you with in-depth insights into your website's traffic and user behavior. Understanding how visitors interact with your site is invaluable, allowing you to refine your content and marketing strategies for maximum impact.

Notable features of Yoast SEO - One of the best SEO tools for a website

  • Helps in Generating XML sitemaps
  • Offers customizable title and meta tags
  • Provides SEO suggestions in content creation 
  • Features Google Analytics support
Visit Yoast SEO

Screaming Frog

Want SEO optimization tools that provide advanced and deep technical assistance? Screaming Frog is here to save your day. One of its stellar features is its excellent crawling capabilities. This tool evaluates the website using a Google-like crawler and scours with precision. Meaning, delving into every nook and cranny just like search engine bots do. This meticulous examination ensures that no vital data is left undiscovered, providing a comprehensive understanding of the website's structure, content, and potential issues.

Furthermore, Screaming Frog shines brightest when dealing with large websites. Top SEO tools like this are ideal for auditing large sites with thousands of pages. It swiftly navigates through the numerous pages, identifying areas for improvement and optimization, regardless of the site's vastness.

Additionally, Screaming Frog doesn't just stop at analysis; it actively contributes to a website's structure and performance. One notable feature is its ability to create XML sitemaps, available on both free and paid plans. We all know that XML sitemaps are crucial for search engines, and this one of the best SEO ranking tools takes that into consideration. 

Screaming Frog's provision of this service ensures that search engines can efficiently index the website, enhancing its visibility in search results. To top it all off, the fact that Screaming Frog is trusted and utilized by industry leaders adds a cherry on top and advocates its reliability and effectiveness.

Notable features of Screaming Frog - One of the top SEO tools

  • Features an intuitive Java program with easy-to-navigate tabs
  • Provides exceptional audits with a Google-like crawler
  • Detects duplicate content 
  • Provides SEO suggestions in content creation
Visit Screaming Frog


Ubersuggest is your key to unlocking the secrets of effective keyword utilization. With SEO optimization tools like this, you can discover keyword difficulty, monthly search volume, and several other essential metrics. With the help of this data, users can craft content that resonates with their audience and outranks their competitors. Ubersuggest SEO tools ensure that every piece of content you create is strategically tailored for maximum impact.

Understanding the nuances of keywords is crucial, and Ubersuggest makes this process effortless. With its innovative keyword comparison feature, you can evaluate multiple keywords side by side. Analyze their performance metrics, assess their relevance, and choose the ones that align perfectly with your objectives. Ubersuggest empowers you to make data-driven decisions, ensuring your SEO efforts are always on point.

Ubersuggest prides itself on a user-friendly interface designed with you in mind. Seamlessly glide through its features, access insightful data, and generate comprehensive reports without the headache of a steep learning curve. Ubersuggest ensures that harnessing the power of SEO is accessible to everyone, regardless of their expertise level.

Notable features of Ubersuggest - Best SEO optimization tool

  • Features detailed data on keyword difficulty, monthly search volume, and more
  • Provides keyword comparisons 
  • Comes with a user-friendly interface
  • One of the best and free SEO analysis tools
Visit Ubersuggest


First and foremost, KWFinder's forte lies in its ability to provide long-tail keywords, a gem for digital marketers. Best free SEO tools like KWFinder also feature long-tail keywords that users often search for. KWFinder uncovers these gems, offering a plethora of unique keyword options. These long-tail keywords not only refine your content but also open doors to untapped traffic. By targeting these specific queries, you enhance your chances of attracting visitors who are genuinely interested in your content or services.

Additionally, this SEO management tool goes beyond keyword suggestions. It assesses the Link Profile Strength, a metric that tells you precisely how many backlinks you'll need to rank for a particular keyword. Understanding the link strength required provides a clear roadmap for your link-building efforts. This feature is invaluable, enabling you to strategize effectively and focus your resources where they matter most.

Moreover, KWFinder excels in SERP (Search Engine Results Page) analysis, a cornerstone of successful SEO. It dissects the SERPs, revealing the strategies of top-ranking websites. By understanding the tactics employed by competitors, you gain actionable insights. This analysis informs your content creation, backlink strategies, and overall SEO approach, ensuring you're always one step ahead in the digital race.

Notable features of KWFinder - Among the top SEO ranking tools

  • Provides detailed keyword tips and related suggestions
  • Provides long tail keywords that give you more opportunities to acquire traffic
  • Link Profile Strength that tells you how many links you’ll need to rank for that keyword
  • Features a User-friendly dashboard design 
Visit KWFinder

Google Trends

Search engine optimization tools like Google Trends provide the ability to explore trends in specific countries or regions, making it a vital part of any marketing campaign. This top SEO tool is great for various business functions like planning a marketing campaign or researching cultural phenomena of a geographic location. This feature allows you to zoom in on specific geographic areas, ensuring your insights are tailored and relevant to your target audience.

Moreover, Google Trends acts as a treasure trove of data for identifying popular people and related long-tail keywords. In the age of influencers and niche markets, understanding who captures the public's attention is invaluable. By analyzing trending personalities and the specific keywords associated with them, businesses can craft content and campaigns that resonate deeply with their audience, enhancing engagement and relevance.

Also, with this SEO optimization tool, you can compare and contrast trends over time. Historical data is a treasure trove for businesses and researchers. By tracing the trajectory of trends, you can identify patterns, anticipate seasonal shifts, and understand the evolution of public interest. This historical perspective is not just informative but also strategic, enabling businesses to make data-driven decisions and stay ahead of the curve.

Notable features of Google Trends - One of the top SEO ranking tools

  • You can Look for trends in specific countries or regions of the world
  • It allows users to identify popular people and long-tail keywords related to them
  • You can also compare and contrast trends over time
Visit Google Trends


Yet another great find during the search for the best SEO tools is Spyfu SEO. One of SpyFu's key strengths lies in its extensive array of keyword search and management tools. Whether you're a novice looking for the right keywords to target or an experienced marketer seeking to refine your existing strategy, SpyFu provides a comprehensive toolkit. From discovering profitable keywords to managing and optimizing your selections, it can guide you toward an optimized keyword campaign.

However, SpyFu's true capabilities lie in paid advertising. Its interactive reporting and deep PPC/CPC metrics help marketers a lot in preparing paid campaigns. Search engine optimization tools like this offer in-depth insights into the performance of your paid advertisements. Also, SpyFu empowers you to refine your strategies with some free SEO tools, ensuring every advertising dollar is well-spent and every click counts.

Moreover, SpyFu's capabilities go beyond keywords and paid ads. As one of the best SEO tools for small businesses, this tool tracks backlinks, a crucial element in SEO, offering valuable information about your website's link profile. Additionally, SpyFu provides ongoing site monitoring and unlimited search results, ensuring you stay updated about your site's performance and have access to a limitless pool of data for analysis.

Notable features of Spyfu - Top SEO search tool

  • Comes with a wide selection of keyword search and management tools
  • Provides Interactive reporting, deep PPC/CPC, and paid advertising metrics
  • Offers backlinks trackability and ongoing site monitoring with unlimited search results
Visit Spyfu


Among the best SEO checkers, Woorank comes with the ability to examine a prospect’s SEO health, making it an invaluable asset for businesses offering SEO services. White-label reports enable marketers to showcase a prospect's current SEO status. This feature not only enhances transparency but also instills confidence, making it easier to sell SEO services by demonstrating the potential improvements.

Moreover, besides providing these other features, it also keeps a close eye on your rivals’ SEO strategies. The SEO tools in Woorank monitor your competitors and provide actionable insights. This allows you to stay one step ahead and gain that competitive edge. Understanding their tactics and adjusting your strategies accordingly can propel your business forward, ensuring you remain competitive and innovative in your approach.

Woorank’s capabilities extend to analyzing thousands of pages and uncovering SEO issues that might be hindering your online visibility. This meticulous analysis ensures no stone is left unturned. By addressing these issues, you optimize your website, enhancing its search engine visibility and user experience.

Additionally, Woorank is a goldmine for marketers seeking to discover target keywords and hidden opportunities in their market. The SEO tool unearths these gems and allows businesses to modify their content to ensure that it resonates with their audience. This targeted approach not only boosts organic traffic but also fosters meaningful connections with potential customers, leading to higher conversions and brand loyalty.

Notable features of Woorank SEO tools - Best search engine optimization tool

  • Easily examine a prospect’s SEO health to better sell your services using white-label reports
  • Closely monitor your rivals’ SEO strategy to propel your business forward
  • Analyze thousands of pages to discover SEO issues impacting your online visibility
  • Discover target keywords and hidden opportunities in your market
Visit Woorank

Majestic SEO

Let's dive straight into what sets Majestic SEO apart. The SEO search tools offer a feature called Majestic Campaigns, allowing you to track your favorite sites. Whether you're monitoring competitors or analyzing industry leaders, these campaigns offer a systematic approach, providing valuable insights into their link profiles.

Also, the Majestic SEO tools also possess the ability to compare top-level metrics for websites and URLs. This feature allows you to gauge the authority of your site or specific pages by comparing metrics like Trust Flow and Citation Flow. These metrics provide a snapshot of a site's reliability and influence, enabling you to identify strengths and areas for improvement in your SEO efforts.

Furthermore, Majestic SEO can also help you greatly in identifying link opportunities by allowing you to examine your competitor's websites. As one of the top SEO tools for websites, it analyzes your competitors' backlink profiles and identifies potential link sources, enabling you to reach out to authoritative sites in your niche. This strategic approach is invaluable, ensuring you are always one step ahead in the digital race.

Notable features of Majestic SEO tools - One of the top SEO tools

  • Allows users to track their favorite sites with Majestic Campaigns 
  • Ability to compare top-level metrics for websites and URLs
  • Provide link opportunities by looking at your competitor's websites
  • Provides end-to-end after-sales support
Visit Majestic SEO

Answer the Public

Answer the Public is a great SEO software that operates uniquely by scouring questions in forums and transforming them into keywords. By tapping into real user queries, it doesn't just provide keywords; it offers insights into the minds of your audience. 

Answer the Public is particularly effective in the area of "v.s keywords," a crucial aspect of online comparison. For users torn between options, the tool offers valuable insights into the "versus" keywords, allowing businesses to create content that directly compares their products or services with competitors. This informed comparison can sway decisions, making your offerings more attractive and credible to potential customers.

Additionally, this SEO tool for websites serves as a content gap identifier. It highlights gaps in your existing material by analyzing the questions and queries people have on these forums. This information is invaluable and guides your content creation strategy. By filling these gaps, you not only enhance your website's authority but also cater to a broader audience, ensuring no query goes unanswered.

Furthermore, the tool excels in traditional keyword research, providing a diverse range of keywords extracted from real user queries. By integrating these insights into your SEO strategy, you align your content with genuine user interests, driving organic traffic and enhancing your online presence.

Notable features of Answer the Public - One of the best SEO platforms

  • Works by searching questions in forums and then turning them into keywords
  • It is one of the top SEO tools for "v.s keywords."
  • Helps in Identifying Content Gaps of a website
  • Features extensive and thorough keyword research capabilities
Visit Answer the Public


With its user-friendly interface and an array of features, the best SEO platforms like BrightLocal simplify complex tasks, ensuring businesses thrive in their local markets. Coming to the features, BrightLocal monitors and updates citations across a multitude of directories with its SEO optimization tools. Citations, or online mentions of a business's name, address, and phone number, are vital for local SEO. 

Also, BrightLocal ensures these citations are accurate and consistent across various platforms, enhancing a business's credibility and visibility in local searches.

Furthermore, SEO optimization tools like BrightLocal don't just stop at citations; they track search rankings across Google and Bing, providing businesses with a clear picture of their online visibility. By understanding where they stand in search results, businesses can refine their strategies, ensuring they appear prominently when potential customers are searching for local services or products.

BrightLocal's brilliance also lies in its ability to manage review campaigns effectively. Online reviews are an important element in SEO, influencing potential customers' decisions. BrightLocal helps businesses create and manage review campaigns, encouraging satisfied customers to share their positive experiences. Positive reviews not only build trust but also improve search rankings, making this feature invaluable for small businesses striving to build a strong online reputation.

Notable features of BrightLocal - Best and free SEO tool for websites

  • Lets you monitor or update citations across numerous directories 
  • Search rankings across both Google and Bing
  • Allows you to create and manage new or existing review campaigns
  • Perfect and best SEO tools for small businesses
Visit BrightLocal

Surfer SEO

Surfer SEO is yet another big name when it comes to the best SEO software, and its prowess ensures that businesses target the most relevant and high-performing keywords. By understanding the language of the audience, businesses can tailor their content to meet specific search queries, thereby enhancing their visibility and attracting organic traffic. 

Surfer SEO software takes the hassle out of content creation by streamlining the entire process. From research and ideation to writing and optimization, the tool acts as a digital assistant, ensuring that every piece of content is not only well-researched but also optimized for search engines. This all-in-one approach saves time and effort, allowing businesses to focus on strategic aspects of their operations.

One of Surfer SEO's standout features is its ability to write and optimize content simultaneously. The best SEO software offers real-time metrics for structure, word count, NLP-ready keywords, and images. With this, businesses can craft content that not only captivates readers but also appeases search engines. This dynamic approach ensures that every word serves a purpose, contributing to both user engagement and SEO effectiveness.

Surfer SEO ensures that your message is conveyed effectively, breaking down language barriers and expanding your reach with the help of its ability to write and optimize content in any language.

Notable features of Surfer SEO - Best search engine optimization tool

  • Good keyword research capabilities for better SEO
  • Streamlines content creation by taking care of research, writing, and optimization
  • Allows you to write and optimize simultaneously using real-time metrics 
  • Allows you to Write and optimize content in any language
Visit Surfer SEO


BuzzSumo offers a set of the best SEO analysis tools that open the door to a world of influencers, providing detailed insights into their locations, social media presence, and impact. These top SEO tools freely Identify influencers aligned with your brand ethos, ensuring your collaborations are not just visible but impactful. With author reports and influencer analytics, BuzzSumo empowers you to forge genuine connections that resonate with your audience.

Moreover, as one of the best search engine optimization tools, it can craft a content strategy that captivates your audience with precision. Thus ensuring every piece of content you create is optimized for maximum impact. Users also enjoy a detailed backlink analysis that simplifies the web of online connections and boosts your website's authority. Not only that, companies can also stay ahead of trends with trend analysis, ensuring your content is always what the consumers want to see. 

BuzzSumo also enables you to Investigate content across major platforms like Facebook, Twitter, Reddit, and YouTube, understanding what resonates with your audience and why. It equips you with detailed competitor intelligence, providing insights into their content strategies, influencer partnerships, and social media impact. This can help you stay one step ahead, adapt your strategies in real time, and understand your competitors' moves much better.

Notable features of Buzzsumo - Best SEO tool for digital marketing

  • Provide detailed Competitor intelligence
  • Good for Keyword research and preparing a content strategy 
  • Offers robust research capabilities like backlink analysis, trend analysis 
  • Performs content investigation across Facebook, Twitter, Reddit, and YouTube
Visit Buzzsumo

Lumar (Formerly Deepcrawl)

As the name suggests, Lumar is all about website crawling and auditing. Lumar stands tall as the most comprehensive crawling tool in the market. The SEO optimization tools meticulously go through your website's structure, leaving no digital stone unturned. Every link, every page, every element is scrutinized. Thus ensuring your website's foundation is not just strong but impeccable. With Lumar, you can be confident that your online presence is built on the most solid groundwork.

Moreover, Lumar provides invaluable on-page SEO recommendations derived from its exhaustive analysis. The SEO search tools Identify areas for improvement, fine-tune your content, and enhance user experience. With actionable insights at your fingertips, you can transform your website into a user-friendly, search-engine-optimized masterpiece.

Lumar seamlessly integrates with digital powerhouses like Google Analytics and Google Search Console. This integration not only streamlines your data but also enhances your insights. The best free SEO tool ensures you’re always in sync with the digital pulse, adapting your approach based on the most accurate and current information. To put a cherry on top, as one of the best SEO tools for small businesses, it also provides detailed breakdowns of desktop, mobile, and tablets.

Notable features of Lumar- Best SEO tool for small businesses

  • Industry-leading crawling capabilities
  • Provides on-page SEO recommendations 
  • It can be easily integrated with Google Analytics and Google Search Console
  • Features Backlink tracking
  • Detailed breakdowns of desktop, mobile, and tablets
Visit Lumar (Formerly Deepcrawl)


SimilarWeb is one of the free SEO analysis tools that offers end-to-end website analytics, providing businesses with a detailed overview of their digital footprint. From traffic analysis to user behavior, it uncovers the intricacies of website performance. This data can be invaluable to businesses for finding hidden patterns, making data-driven decisions, optimizing their online presence, and enhancing user experience.

Just like other robust and best SEO analysis tools, it comes with powerful keyword research capabilities. We all know that understanding the language of your audience is key to SEO success, and SimilarWeb provides businesses with the tools to identify relevant and high-performing keywords. It helps align content with these keywords, thus enabling businesses to attract organic traffic and ensuring their website is visible to potential customers actively searching for their products or services.

One of SimilarWeb's standout features is its ability to estimate the total amount of traffic competitor websites receive. This insight provided by these top SEO tools is gold in the competitive digital arena, allowing businesses to gauge their market position accurately. 

Moreover, SimilarWeb goes beyond estimation; it reveals competitors' top traffic sources, offering a glimpse into their digital strategies. Along with this, Backlink analytics, Backlink audits, Position tracking, Market research, and trends analysis are some of the other features, to name a few.

Notable features of SimilarWeb - A free SEO tool for website

  • End-to-end website analytics
  • Powerful keyword research capabilities 
  • Allows you to view competitors' top traffic sources
  • Provides stock and sales intelligence 
Visit SimilarWeb


Copyscape SEO software is an indispensable tool in the world of SEO that ensures that your website's content remains unique and plagiarism-free, a fundamental requirement for a robust online presence. These SEO tools freely stand as a leading plagiarism checker tool that quickly identifies duplicate content, a notorious enemy of search engine rankings. 

Search engines favor unique and original content, and Copyscape's advanced algorithms efficiently scan the vast expanse of the internet. This can help elevate your site's SERP (Search Engine Results Page) ranking, enhancing visibility and attracting organic traffic.

Additionally, With the help of its automatic content monitoring feature, "Copysentry," it actively safeguards your content around the clock. Copysentry automatically checks your website content, alerting you whenever it detects unauthorized use of your content on other websites. This proactive approach not only protects your intellectual property but also ensures that your website's reputation remains intact, crucial in the competitive digital landscape.

Moreover, Copyscape offers a unique feature allowing websites to embed a Copyscape “banner” or trust badge. This badge serves as a visual affirmation, signaling to visitors that the content on your website is original and plagiarism-free.

Notable features of Copyscape - Best and free SEO software

  • Leading plagiarism checker tool for better SERP ranking
  • Includes an automatic content checker called "Copysentry"
  • Websites can ember a Copyscape “banner,” signifying that the content is original
  • Features a user-friendly interface
Visit Copyscape

SE Ranking

SE Ranking takes the guesswork out of SEO by offering meticulous keyword position monitoring not just for your website but also for your competitors. SEO optimization tools like SE Ranking provide accurate keyword rank analysis, evaluating SEO potential and historical data changes. With this data-driven approach, craft strategies that position you ahead of the competition, ensuring your digital footprint leaves an indelible mark.

SE Ranking goes beyond the surface, providing an in-depth report of website tech and performance errors. But it doesn’t stop there; the SEO optimization tools of SE Ranking also provide actionable tips on resolving these issues that are seamlessly integrated. This helps in elevating the website’s functionality, user experience, and search engine friendliness, ensuring every visitor becomes a loyal customer.

Moreover, with these SEO tools for websites, users can also scope your competitors’ website traffic dynamics, keyword rankings, and other data in both organic and paid searches. With this, you can understand their strengths, pinpoint their weaknesses, and refine your strategies accordingly. With SE Ranking, you’re not just competing; you’re strategically and carefully placing every step that will give you better results and output.

Notable features of SE Ranking - An SEO optimization tool

  • Exceptional keyword positioning capabilities
  • Provides an in-depth report of website tech and performance errors with actionable tips
  • Allows users to Scope competitors’ website traffic dynamics
Visit SE Ranking


At the heart of SERPstat lies its detailed site audit, a holistic health check for your website. The best SEO checker provides you with insights through scheduled automatic checks, ensuring your website's constant vigilance against issues that might impact its visibility. SERPstat doesn't just flag problems; it organizes them by priority, enabling you to focus on the most critical aspects first. Additionally, the SEO optimization tool offers growth dynamics tracking, allowing you to measure the effectiveness of your SEO strategies over time.

SERPstat's capabilities extend to AI-driven content generation and detection. SERPstat equips you with tools to create high-quality, engaging content effortlessly. Its AI content generation feature assists in crafting compelling narratives, ensuring your content not only educates but also captivates your audience, making it one of the prominent AI SEO tools. Simultaneously, its content detection algorithms safeguard your content's uniqueness, ensuring it remains original and plagiarism-free.

Another SERPstat's unique feature is its keyword clustering. This best free keyword research tool feature increases your keyword research quality to a new level by grouping keywords based on their relevance and similarity. SERPstat allows you to upload up to 50,000 keywords, automatically grouping them by SERPs (Search Engine Results Pages) similarity. This granular approach empowers you to align specific clusters with certain pages of your website, optimizing content and enhancing user experience.

Notable features of SERPstat - Free SEO audit tool

  • Detailed site audit that provides scheduled automatic checks and growth dynamics tracking
  • Provides AI content generation and detection
  • Keyword clustering that includes keyword grouping, cluster suitability, and more
  • Brief competitor analysis for finding out hidden opportunities
Visit SERPstat


Buzztream is one of the best SEO checker that revolutionizes the way you connect with influencers by automating the research process. Identify the perfect influencers for your niche effortlessly, ensuring your outreach efforts are not just targeted but also impactful. With Buzztream, building influential connections becomes an automated, streamlined experience.

Best SEO platforms like Buzztream provide a unified workspace where team members can collaborate seamlessly. Share insights, brainstorm strategies, and track progress in real time. The collaborative environment ensures everyone is on the same page, fostering teamwork and enhancing productivity. With Buzztream, your team becomes a cohesive unit working toward a common goal – digital excellence.

Buzztream provides an array of tools for backlink management, link analytics, and ranking monitoring. Understand the impact of your links, analyze their performance, and monitor your rankings in real-time. With Buzztream search engine optimization tools, your link-building efforts are not just strategic but also data-driven, ensuring your website's authority soars to new heights.

Buzztream offers fine campaign management features that allow you to plan, execute, and monitor campaigns with precision. Track responses, analyze engagement, and adapt your strategies on the go. Buzztream ensures your campaigns are not just well-executed but also highly effective, maximizing your outreach potential.

Notable features of Buzztream - Best SEO tool for small businesses

  • Features an automated influencer research process
  • Provides a Unified Workspace for team members to collaborate better
  • Features fine Campaign Management features 
  • Provides Backlink Management, Link Analytics, Ranking Monitoring, etc.
Visit Buzztream


SEOquake SEO software boasts the ability to identify any SEO-related issues that might be detectable by search engines. Through deep audits, the best SEO platforms like these meticulously scan your website, unveiling potential problems that could affect your search engine rankings. This feature acts as a virtual detective, ensuring that your website is not just seen but highly regarded by search engines, enhancing your chances of attracting organic traffic.

it delves into a plethora of search engine metrics. From analyzing backlinks to tracking Google and Bing index updates, it offers a comprehensive view of your website’s digital footprint. Understanding these metrics is paramount in shaping your SEO strategy. By gauging your website’s authority, monitoring backlinks, and staying updated on index statuses, you can refine your approach, ensuring your site’s optimal performance in search results. Thus, making it a prominent and best SEO checker.

What sets SEOquake apart is its customizable reports. In the complex world of SEO, not all metrics are created equal; different businesses prioritize different aspects of their online presence. SEOquake’s customizable reports empower you to tailor your insights. You can select and display only the parameters and metrics that matter to you. This flexibility ensures that you receive relevant and focused information, facilitating informed decision-making and strategic planning.

Notable features of SEOquake - Most popular SEO software

  • Allows users to view numerous search parameters like Backlinks, Google index updates, Bing index, etc.
  • Ability to Identify any SEO-related issues with deep SEO audits
  • Customizable reports that allow you to receive and display specific parameters and metrics
Visit SEOquake

Searchmetrics Essentials

Understanding your industry dynamics is essential, and Searchmetrics Essentials provides a comprehensive vertical industry breakdown with its best SEO software. Dive deep into industry-specific insights, ensuring your strategies are finely tuned to match the nuances of your sector. With tailored recommendations, you can position your small business as an industry leader, outshining competitors in your niche.

Searchmetrics Essentials SEO tools go beyond the basics, offering valuable Advertising and PPC data. Understand the paid landscape, analyze ad performance, and optimize your campaigns for maximum ROI. With data-driven decisions, your advertising efforts become targeted and efficient, ensuring every penny spent delivers tangible results.

Searchmetrics Essentials covers all the fundamental SEO elements crucial for small businesses. Social link tracking, backlink tracking, keyword research, and rank tracking are seamlessly integrated into the platform. Monitor your social media influence, track the quality and quantity of your backlinks, research high-performing keywords, and monitor your search engine rankings. With these basic SEO services at your fingertips, your small business can compete on a level playing field with industry giants.

Notable features of Searchmetrics Essentials - SEO management tool for all

  • Provides vertical industry breakdown
  • Provides advertising and PPC data for data-driven insights
  • Features basic SEO services like Social link tracking, Backlink tracking, keyword research, etc.
  • Comes with content creation module that creates content in multiple formats
Visit Searchmetrics Essentials


LinkResearchTools, a pioneering SEO solution hailing from Europe, stands as the go-to and best SEO tools for small businesses seeking online excellence. LinkResearchTools offers a set of audit and recovery tools that provide unparalleled value. These tools go beyond generic audits, offering unique insights into Google penalties and website re-launch strategies. In a digital ecosystem, penalties can significantly impact visibility. These specialized tools act as a lifeline, ensuring businesses recover swiftly and effectively, maintaining their online presence and reputation.

LinkResearchTools also boasts sales and marketing-focused link prospecting tools, a game-changer for businesses aiming to expand their digital value. These SEO optimization tools identify potential link-building opportunities with a sales and marketing lens, ensuring that every link pursued aligns with the business’s goals. By focusing on high-quality, relevant links, businesses enhance their credibility and authority, elevating their SEO efforts and organic rankings.

Furthermore, LinkResearchTools provides domain and competitive comparison tools, offering businesses a panoramic view of their digital landscape. As we all know, understanding competitors is now a necessity, and these best SEO analysis tools allow businesses to dissect competitors' strategies, revealing their strengths and weaknesses. Armed with this knowledge, businesses can refine their own strategies, ensuring they stand out amidst competitors and attract their target audience effectively.

Notable features of LinkResearchTools - One of the best SEO platforms

  • Features audit and recovery tools that provide unique website re-launch value
  • Provides sales and marketing-focused link prospecting tools
  • Comes with domain and competitive comparison tools
  • Provides free browser extensions
Visit LinkResearchTools

Google PageSpeed Insights

Google PageSpeed Insights stands as the epitome of efficiency, offering a seamless experience for website owners and developers alike. More than just a tool, it's a digital performance partner, ensuring your website not only loads quickly but provides an exceptional user experience.

Google PageSpeed Insights is a great and best SEO checker that provides a score between 0 and 100, a digital reflection of your website's speed and efficiency. A higher score signifies optimal performance, indicating that your website is finely tuned for swift loading and smooth navigation. With this tangible metric, you can gauge your website’s speed at a glance and implement necessary improvements.

Google PageSpeed Insights goes beyond mere speed, offering a Core Web Vitals assessment. This detailed analysis focuses on crucial user-centric metrics like loading performance, interactivity, and visual stability. By addressing these core elements, you ensure that your website not only loads fast but provides a seamless and enjoyable experience for every visitor.

SEO search tools like this acts as your digital evaluator, pinpointing performance issues with precision. Whether it's large images, excessive scripts, or server-related problems, the best SEO platforms, like Google PageSpeed Insights, provide actionable recommendations. Armed with this information, you can streamline your website, ensuring it operates at its peak potential.

Notable features of Google PageSpeed Insight - One of the top SEO tools

  • Provides a score between 0 and 100. A higher score means better speed and efficiency
  • Provides Core Web Vitals Assessment
  • Helps in Diagnosing Performance Issues
Visit Google PageSpeed Insights


Just like Google pageSpeed Insight, GTmetrix also provides a detailed performance analysis of your website. The free SEO tool meticulously dissects your site, evaluating various parameters that influence speed and user experience. From load times to page sizes, GTmetrix’s SEO tools freely offer a comprehensive overview of your website's performance. This detailed analysis informs users about areas that require improvement, ensuring your site is finely tuned for optimal performance.

Moreover, these SEO tools also help in revealing optimization opportunities. By identifying elements that can be optimized, such as large images or excessive scripts, it offers actionable suggestions to enhance your website's speed. Implementing these recommendations can significantly boost your site's performance, making it more responsive and engaging for visitors.

Also, The Speed Visualization tool is also one of the prominent free SEO tools features of GTmetrix that makes it stand out from the crowd. This SEO optimization tool provides a preview of how your page loads, allowing you to understand the loading sequence of various elements visually. The insights provided by this search engine optimization tool are often invaluable and enable you to identify bottlenecks and prioritize optimization efforts effectively. Visualizing the page load process lets you fine-tune your website's structure, ensuring a seamless and efficient user experience.

Notable features of GTmetrix - Among the best SEO tools

  • Provides detailed performance analysis of the website
  • Reveals optimization opportunities to improve performance
  • provides a preview of page loads with its Speed Visualization feature
  • Delivers an optimal UI/UX for its users
Visit GTmetrix

Bing Webmaster Tools

Bing Webmaster’s search engine optimization tools are making their name in the SEO game through their robust crawling and auditing capabilities that identify technical SEO errors. These errors, ranging from broken links to improper tags, can significantly impact your website's search engine performance. By pinpointing these issues, Bing Webmaster’s SEO optimization tools allow you to rectify errors promptly and maintain a seamless online presence.

Additionally, one of its key features lies in its ability to provide accurate and reliable SEO reports. These reports, delivered through a user-friendly interface, offer insights into your website's performance metrics. Understanding how your website is faring in search results and comprehending user behavior is invaluable. Bing Webmaster simplifies this complex data, ensuring you can make informed decisions to optimize your site effectively.

Moreover, Bing Webmaster allows users to explore their backlink profiles in detail. Understanding the referring pages, domains, and anchor links connecting to your website provides critical insights. By grasping the quality and relevance of these backlinks, you can refine your link-building strategies, boosting your website's authority and credibility in search engine algorithms.

Bing Webmaster doesn’t just identify issues; it offers a robust website audit and crawling feature. This functionality ensures that no technical SEO errors go unnoticed. Providing a meticulous analysis ensures your website not only meets but exceeds search engine standards.

Notable features of Bing Webmaster Tools - SEO audit tool for Bing

  • Allows you to crawl your website and identify technical SEO errors
  • Provides accurate and reliable SEO reports with a user-friendly interface
  • Allows users to learn about their backlink profile by studying referring pages, domains, and anchor links
  • Robust website audit and crawling feature to identify technical SEO errors
Visit Bing Webmaster Tools
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Must have Features in the Best SEO Checkers

While searching for either the best free SEO tools or free SEO audit tools, there are some features that every one of them should contain to give the best ROI and services to their customers. Let's dive into some of the services that SEO optimization tools should provide. 

1. Keyword Tracking and Analysis

A robust search engine optimization tool should offer comprehensive keyword tracking and analysis capabilities. This includes tracking keyword rankings, identifying new keyword opportunities, and analyzing keyword difficulty to target the most feasible ones.

2. On-Page and Off-Page SEO Analysis

Effective on-page SEO is vital for search engine visibility. A good SEO tool assesses on-page elements like meta tags, headers, and content quality. Additionally, it should analyze off-page factors such as backlinks and social signals, providing a holistic view of the website's SEO health.

3. Backlink Analysis

Backlinks are the backbone of SEO. Tools that analyze backlinks help businesses identify high-quality link-building opportunities and monitor their backlink profile for potential issues.

4. Rank Tracking

Monitoring search engine rankings for target keywords is crucial. Rank tracking tools provide real-time data, allowing businesses to gauge the effectiveness of their SEO strategies and make necessary adjustments.

5. Mobile-Friendliness Assessment

With mobile devices dominating internet usage, mobile-friendliness is non-negotiable. SEO tools should assess a website's mobile compatibility, ensuring seamless user experience across various devices. Google prioritizes mobile-friendly websites, making this feature indispensable.

6. Technical SEO Audit

Technical issues can significantly hamper a website's performance. SEO tools should conduct comprehensive technical audits, identifying issues like broken links, crawl errors, and site speed issues. Fixing these problems enhances user experience and pleases search engine algorithms.

What Are the Benefits of Using SEO Tools?

There are several benefits to using SEO ranking tools for businesses that can elevate your website traffic as well as bump up your lead and sales generation. Some of the benefits of using the best SEO analysis tools are mentioned below.

1. Precision and Accuracy

At the heart of every successful SEO campaign lies data – accurate, reliable, and insightful. SEO tools serve as the gateway to this data-rich world, providing businesses with precise metrics and analytics. From keyword research to competitor analysis, these tools offer invaluable information with a level of accuracy that manual methods simply cannot match. This precision is fundamental for strategic decision-making, allowing businesses to fine-tune their approaches based on real-time, data-driven insights.

2. Enhanced Efficiency

Manual SEO analysis is not only time-consuming but also labor-intensive. Imagine combing through vast amounts of data, conducting keyword research, and analyzing backlinks without the aid of technology. SEO tools automate these processes, significantly enhancing efficiency. 

Tasks that would take days or even weeks can now be accomplished in a fraction of the time. Automated audits, rank tracking, and competitor analysis save not only time but also considerable effort, enabling marketing professionals to focus on devising strategies and interpreting data rather than getting lost in its sheer volume.

3. Comprehensive Analytics

Understanding user behavior, website performance, and the effectiveness of keywords is pivotal for a successful online presence. SEO tools offer comprehensive analytics that goes far beyond simple visitor counts. They delve into user demographics, preferences, bounce rates, and conversion paths, painting a detailed picture of how users interact with your website. 

Armed with this information, businesses can tailor their content, user experience, and marketing strategies to align perfectly with the needs and preferences of their audience.

4. Competitive Edge

In the fiercely competitive digital landscape, staying ahead of the curve is paramount. SEO tools provide businesses with a competitive edge by offering insights into competitors' strategies. Detailed competitor analysis features allow businesses to peek into the digital playbook of their rivals, understanding their keywords, backlink profiles, and content strategies. Armed with this knowledge, businesses can craft counter-strategies, identify gaps in the market, and even emulate successful tactics, positioning themselves strategically in the market.

5. Enhanced Keyword Research

Keywords are the foundation of SEO. SEO tools simplify the arduous task of keyword research, helping businesses identify high-performing keywords relevant to their niche. This targeted approach ensures content resonates with the right audience, enhancing organic traffic and conversions.

6. Efficient Backlink Management

Backlinks are akin to digital votes of confidence. Search engine optimization tools aid in analyzing backlink profiles, ensuring they are high-quality and relevant. Managing backlinks efficiently enhances a website's authority and credibility, crucial factors for search engine ranking.

Wrapping Up

With a mountain of different SEO tools in the market, choosing the best one for you that gives the best return on your investment is like finding a needle in a haystack. However, with a little effort and vigilance, companies can identify the best SEO optimization tools for them. However, to make your job a little easier, this list of best SEO platforms includes the best and the brightest SEO tools freeing you from the shackles of low traffic and sub-optimal SEO campaigns. 

Apart from this, if you are also associated with a game-changing SEO tool and want to flaunt its capabilities to the world, you can list your product with MobileAppDaily and get featured in our reports after getting approval from our experts.

General FAQ

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  • Are there any good free SEO tools?
  • How much do SEO optimization tools cost?
Written By
Pallavi Content Head at MobileAppDaily

She is an avid writer of technology and trending mobile apps. When she is not busy updating you about the tech world, she spends time reading books and playing guitar.

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