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The MobileAppDaily Method

Our mission at MobileAppDaily is to deliver verified, latest, and useful information that shapes you into a better leader, helps you know your market better, and gives you the privilege of building better quality digital products. But the best part is, getting featured on MobileAppDaily helps service experts and product owners boost their networking, be visible to the masses, and secure better quality leads.

We have certain guidelines in place to ensure our content across any segmentation follows proper standards before it goes live. These standards are there to ensure verified service experts are featured, fact-driven blogs are published, and only top products are ranked.

But we are more than a platform featuring blogs, service providers, or top products. Our special features, like Women in Tech, 40 under 40, etc., highlight the market leaders.

Now, to better understand how each segment is driven internally, we have categorized our methodology for each type of content.

LET’S HAVE A LOOK
01

How Do We Feature Companies?

The MobileAppDaily
Algorithm to Feature
Companies
Chapter 1 background illustration showing algorithm visualization

Our directories aren't designed with the intention of promoting companies, but with the intention of connecting the right kinds of service providers with the right kinds of service seekers. Each company we feature has to go through a filtration process that's part data science and part editorial gut instinct. This filtration process is powered by smart algorithms, helping us automate rankings based on their score.

How MobileAppDaily's Algorithm Ranks Service Providers (Out of 100 Points)

  • SERVICE LINE
    50 points
  • REVIEWS
    15 points
  • PORTFOLIO
    15 points
  • AWARDS
    10 points
  • INTERVIEWS WITH MAD
    10 points

The more your company focuses on a service (like Mobile App Development), the higher you score.

Example: 80% focus = 40 points

TIEBREAKER RULE

If two companies score the same, the listing with the higher number of reviews ranks higher.

The whole process of assigning points
is broken down into multiple layers.

Here's how the process looks!

02

How Do We Test and Review Digital Products?

Digital product testing illustration

Each product featured on MobileAppDaily is tested.

But before we tell you about how we test featured products, here's how we find them!

Our sources to find top digital products include:

  • Stats from sources like Statista, SimilarWeb, etc.
  • Awards and accolades include App Store Award, Google Play's best apps and games, etc.
  • News and release notes are also taken into account.
  • We also let product owners themselves reach out to us and submit their product for a thorough review.

We explore the vast universe of data and statistics to find out which digital products are being talked about the most.

But...We Don't Just Focus on What's Popular

While we keep tracking trending and award-winning apps, our space remains open for underrated or newly launched products as well. In short, beyond quality, we also keep an eye out for potential. That is why you find tons of underrated apps, websites, and software reviewed on MobileAppDaily.
As for the parameters to review digital products, here are a few that we use:

User Experience

We take a deep dive into the functionality of the product to identify what the user journey looks like. Our experts explore each product page in detail and test every publicly accessible feature for the intended users.

As a part of testing the user experience, we assess:

  • Navigation structure and flow
  • Design consistency, responsiveness, and intuitiveness
  • Feature usefulness — are they essential or bloated?
  • User feedback from app stores, online communities, and early testers

Functional Testing

Buggy apps can ruin the whole experience for users, even if the UX is top-notch. Our expert product reviewers are pros at testing functionalities.

Our testers actively use the app or software, evaluating:

  • Real-time performance
  • Bugs or lags
  • Integrations with other tools
  • Scalability and updates

Market Fit & Innovation

We are continuously focused on identifying products that solve real-world issues. In our pursuit, we identify if the product:

  • Solves a real-world issue
  • Offers USPs
  • Aligns with the latest trends

Privacy & Compliance

Data security is a critical concern given how fast cyberattackers are adopting new trends. Here's how we judge the security standards of products:

  • Data collection policies
  • Security features (encryption, permissions, etc.)
  • Compliance with GDPR, HIPAA, or other relevant standards

Our Golden Rating System

5 star rating
A perfectly
planned product
4 star rating
Good product, with scope for
improvement
1 star rating
Wouldn't recommend
2 star rating
Ignores key improvements
3 star rating
Balanced, but easily replaceable
03

MobileAppDaily’s Editorial Standards

Our content is diverse and independent. Internally, we have experts assigned on multiple industries and niches. Some folks are doing it all for the healthtech industry, while others are completely focused on publishing high-quality thought leadership blogs.

However, there are certain parameters for every category of the content. For instance,

1 2 3 4

01. Unbiased and Uninfluenced Information

  • . No external organization or party influences our decision-making. If we don’t like a product, we simply don’t like it.
  • .Our goal remains to publish unbiased information. Therefore, we ensure every opinion we share, whether of an app or a tech, is based on our actual research or experience.

02. Every Detail is Fact-Checked and Peer-Reviewed

  • .Everything that goes live on the website has to be factually accurate. Beyond using high- quality data sources and organizing our own research, we have certain editors assigned to maintain quality standards and fact-check every piece of information before it goes live.
  • .Beyond fact-checking, each editorial passes through a two-layer editorial review—first by the primary author, and then by a senior editor who ensures accuracy, consistency, and neutrality. We also loop in subject matter experts when the content touches on niche topics like cybersecurity, blockchain, or medtech.

03. We Hear You, Beyond Search Engines

We collab with social media experts to identify what our target audience wants. We prepare additional content around these observed queries.

04. We Hear You, Beyond Search Engines

  • .Our editorial voice is informed, clear, and accessible. The goal remains to simplify complex ideas without influencing the depth of the concept. Whether we are writing about ethical app design standards or explaining how generative AI works, we use a tone that is professional, yet human
  • .We also adapt tone depending on the audience, for example, C-suite content tends to be strategic and direct, while product-focused content remains more technical.
04

MobileAppDaily Editors

Chapter 4 Background

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