15+ Best Social Media Management Tools to Help You in 2024!

Manage your social media account like never before. Use these best social media management tools to manage your campaigns.
Last Updated on : May 14, 2024
Best Social Media Management Tools

Currently, there are over 4.9 billion social media users globally. It opens doors to engage the audience using the plethora of platforms available. This is where our list of the best social media management tools comes in handy. Read More

Best Social Media Management Tools

1.

Hootsuite

Hootsuite

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The first tool in our list of the best social media management tools is Hootsuite. It is a preferred name in the industry. This tool delivers a variety of features to cater to every demand of a business house.

It is perfect for users who want to manage their social media content. The tool can schedule content, manage multiple platforms, and engage the audience. Hootsuite is capable of managing 3 social media profiles with only one password.

This is among the top social media tools that can find and deliver gripping content. Hootsuite experts take this content from credible sources. For $100, Hootsuite delivers the content to your desired audience. Also, it delivers a community of people that is apt for online help.

P.S.: Hootsuite is a part of our Best Productivity Apps, so feel free to check it out!

Why we picked it? Arrow

2.

Sprout Social

Sprout Social

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Sprout Social can be your sidekick to manage social media accounts on the go. This is especially true if you have a Sprout Social account. The social media tool is capable of managing all your social media profiles. Some of the platforms it supports are Twitter, Instagram, Google My Business, etc.

With Sprout Social, you can do amazing things. For example, keep messages centralized, easy reply to inbox messages, check conversation history, etc.

Sprout Social allows you to create winning social media marketing strategies. This social media management app lets you create posts, schedule them, and save them as drafts. It also shows stats related to your campaign. For example, retweets, clicks, shares, and, more.

Sprout Social can keep an eye on interesting content from your feed. It also notifies you whenever you receive a new message. To conclude, if you need to control your social media, then this app is a must-try.

Why we picked it? Arrow

3.

AgoraPulse

AgoraPulse

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Agorapulse is one of the social media tools that can help businesses of all sizes. With this effective tool, it is easy to manage your social media presence.

It delivers incredible features. These features help streamline social media tasks and projects. For example, scheduling posts, monitoring conversations, engaging followers, etc.

With Agorapulse, it is possible to track real business impact. It shares details showing your social media efforts. Also, you get insights on social media tasks and their contribution to the marketing goal.

Agorapulse is for everyone. Be it a social media manager or an agency, it is one of the social media tools that save time and streamline workflow. This is an all-in-one platform to control your marketing presence and achieve goals.

Why we picked it? Arrow

4.

Buffer

Buffer

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Buffer can be your new best friend when managing social media. It is one of the best social media tools for small businesses. It allows them to publish social media content without any fuss.

With Buffer, it is possible to schedule posts for many platforms. For example, Facebook, Instagram, TikTok, Twitter, Google Business Profiles, Pinterest, etc. 

The tool delivers detailed analytics for every post you share. This helps determine the success of your content across channels.

The social media manager tool makes managing social media content a breeze. Its intuitive calendar view and post-scheduling make it a compelling entry. You get 24/7 support to resolve your queries. The best part is that you can add content to Buffer. This data will be taken from your favorite browser.

Why we picked it? Arrow

5.

Oktopost

Oktopost

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Oktapost Mobile is the ultimate social media manager for B2B marketers. The tool can share content on your LinkedIn, Twitter, Facebook, and Instagram. All this from one convenient space.

The social media management software can empower marketing teams. It can enable them to manage, measure, and enhance social media efforts. With its mobile app, you can post on all your social accounts and schedule content for campaigns.

The tool even captures and shares photos from the device. You can stay organized with a bird ' s-eye view of a social editorial calendar. The tool will help you track the performance of posts with insights via analytics.

You can be in the office or the field, which will put all the functionalities at your fingertips. This is one of the social media monitoring tools to try today to take your B2B efforts further.

Why we picked it? Arrow

6.

Crowdfire

Crowdfire

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Crowdfire is a social media apps management tool that is free. With its smart features, it tries to enhance your social media experience. The tools manage all your social accounts from a single place. This saves loads of time allowing you to focus on important tasks.

It is a consolidation of social media tools for business. These tools that can do all the heavy lifting for tasks like discovering and sharing content. It ensures that your social profiles stay active and engaging.

Crowdfire is compatible with many platforms. For instance, Facebook, Instagram, YouTube, Twitter, 500px, Vimeo, etc.

The tool delivers a plethora of features, from composing to scheduling posts. It can curate articles and images tailored to the audience's preference. It is a tool that everyone can use, ranging from small businesses to influencers.

Why we picked it? Arrow

7.

Social Pilot

Social Pilot

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Social Pilot is another entry in our list of best social media management tools. The tool can help you post all your updates. This in turn helps with increasing engagement and leads.

The tool provides analytics to review the performance of your posts. It helps you by enabling data-driven decisions that improve engagement and fine-tune strategies.

Social Pilot delivers workflows. These workflows help in collaborating with teams. Also, you can get your post reviewed by your teammates in real time. This is one of the social media monitoring tools to find popular content on the web. After that, it gives features to schedule those posts using RSS feeds.

It is an amazing tool that schedules your posts in bulk. This helps decrease the time and effort required to cater to the campaign. Social Pilot is a dependable tool that helps take your campaign from scratch to success.

Why we picked it? Arrow

8.

Loomly

Loomly

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Meet Loomly, a social media managing tool. It is a super helper, making managing Facebook, Twitter, and other channels easy.

Loomly is a cool Android phone app that also works with its website. You can plan, create, and even check your posts in a single spot—it is like having your own command center.

There are several things this one of the best social management tools can do. It can help you with post ideas and ensure it looks great. It also has a special place for all your pictures and videos to help you find them faster. Plus, you get a preview of your post before you share it.

But that's not all! This is among the social media management sites that let you ask your friends' opinions. It even reminds you when it is time to post something new. So, it is like having a social media superhero in your pocket.
 

Why we picked it? Arrow

9.

Iconosquare

Iconosquare

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Iconosquare is a magic tool. It can help you understand and manage Instagram, Facebook, Twitter, and LinkedIn posts.

This one of the social media monitoring tools delivers a lot of cool stuff. For example, the number of people who liked the post, their location, and the best time to post. Plus, it lets you plan your posts ahead of time so that you never miss a chance to share something.

The tool has been helping people since 2011. It is like a smart friend who understands everything about social media. It provides special information for Instagram and Facebook. For example, the popularity of your posts and when your followers are active the most. For Twitter, it keeps track of followers and likes on tweets. Also, you get information for your LinkedIn page.

This is among the social media management platforms that let you spy on competitors. It helps you compare social media posts and stay ahead of the game.
 

Why we picked it? Arrow

10.

Sendible

Sendible

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Introducing Sendible, a social media sidekick. This social media management software is a helper in your pocket. It can help you manage Facebook, Twitter, Instagram, and accounts with ease.

Sendible allows you to do many cool things. For instance, you can post updates even if you are on the movie. You can also share posts right away or plan them for later.

This is one of the best social media management tools for tracking the popularity of your post. It provides information like the number of likes, shares, and comments.

Also, you can make your links shorter by using Sendible and see who clicked on them. It's like having a mini social media headquarters. But remember that among the top social media platforms need an account. So, once you have set it up, you are good to go.
 

Why we picked it? Arrow

Bag relevant views, higher downloads & real shares for your app

How to Select the Best Social Media Management Tool for Your Business?

Finding the best social media management tool depends on your requirements and budget. So, here are some factors to consider while choosing:

Features:

  • Scheduling and Publishing: In social media campaigns, the audience we are targeting is often global. So, it becomes increasingly important to have a scheduler and publisher for multiple platforms.

  • Content Creation and Curation: The most important aspect of a campaign is the content used. So, it is important to have a tool that helps with content curation and delivers suggestions.

  • Social Listening and Engagement: To engage the audience, it is important to track brand mentions, comments, and conversations. Tools with social listening features can do all this and more.

  • Analytics and Reporting: Effective social media marketing strategies can generate leads. To do so, you require analytics and reporting tools. A good social media management tool with offer both basic and advanced features. These tools will help you create posts after analyzing that engage the audience.

Team Size and Workflows:

  • Number of Users: A tool that isn’t capable of accommodating your social media team is of no use. Choose a tool that can do this effectively.

  • Collaboration Needs: Teams need to work in collaboration for content creation and approval workflows. So, look for a tool with features like shared calendars and task management.

Budget:

  • Pricing Plans: The majority of the best social media management tools deliver tiered pricing plans with different features. So, consider your needs and compare the pricing before committing.

  • Free Trials: Many tools offer free trials, so you can test them out before buying. There are plenty of tools that offer a free trial. This helps in testing the tool and understanding its capabilities and limitations.

Here are some of the popular social media marketing tools:

  • For straightforward scheduling: Buffer

  • For a fully-featured experience: Hootsuite

  • For small teams: SocialPilot

  • For automating social media: Loomly

  • For visual content: Iconosquare

  • For an affordable all-in-one option: Sendible

Comparing the Best Social Media Management Tools

In our listing, we have mentioned plenty of options. However, to bifurcate, we have listed the top contenders in our listing and compared them in the table below. Have a look:

Feature Hootsuite Sprout Social Buffer Zoho Social
Core Featuresl Scheduling, Publishing, Monitoring, Analytics Scheduling, Publishing, Monitoring, Analytics, CRM Scheduling, Publishing, Analytics Scheduling, Publishing, Monitoring, Analytics, Team Collaboration
Supported Platforms Most major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) Most major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) Focused on Facebook, Instagram, Pinterest, Twitter Most major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
Pricing Varies depending on plan and features Varies depending on plan and features Starts at $6/month Starts at $10/month
Strengths Manages a large number of social profiles, good for large agencies Excellent reporting and customer relationship management, good for enterprise Simple and user-friendly, good for small businesses and individuals Affordable, integrates with Zoho ecosystem, good for value-conscious businesses
Weaknesses Can be complex for beginners, limited analytics in lower tiers Expensive, complex feature set Limited platform support compared to others Lacks some advanced features of Hootsuite and Sprout Social

Conclusion

Handling social media today is a tricky job. You need to tap the mindset of the audience because of the lower attention span. Also, there are multiple tasks associated with social media campaigns associated with different social media platforms you are targeting. So using these tools is a necessity and not a preference. With this list of social media tools, our intent was to help you figure out the one that fulfills your needs. We hope we may have been successful in that.

Also, if you have a tool that can become a part of our best social media management tools listing or any other reports of products to help people, get your product listed. This will help increase footfall and get adopters for the product.

 

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MobileAppDaily Team

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