App marketing strategies evolve quite fast. Yet, there are some strategies that remain rewarding even for years. In this list, we are discussing a little bit of both types of app promotion strategies!
The competitive landscape of mobile apps is massive and there is no stopping the number of new apps coming into existence every day. Thus, to survive and thrive in this competition, it has become very crucial for developers and app marketing agencies to go with the best possible app marketing strategies.
But it is obvious to ask questions before hiring a marketing agency like “How do I create a marketing strategy that actually works flawlessly?” So, we decided to list down some of the most effective app marketing campaigns and mobile app marketing strategy examples that tech leaders recommend even in 2023. If you think this discussion can be useful for you as well, stay with us until the end of this blog.
Before we move towards discussing app promotion strategies in depth, it is important to understand the app marketing industry a little bit better. And, there is nothing more useful than real statistics to understand the market well. So, let’s have a look at some of these stats that can be helpful for you in framing an effective mobile app marketing strategy!
According to a Statista report, Google Play Store is leading the app world with over 3.3 million apps. The platform is being followed by the Apple App Store and Amazon App Store with 2.2 million apps and 475k apps respectively.
So, going through these statistics explain why after a certain point, we can not experiment while choosing the best lead generation strategies to promote our apps. We have to pick the most effective strategies with proven results and go with them, especially if those strategies have worked for others as well. There are alternative app stores existing as well. AppValley and Shopify are quite popular in the category of top alternative app stores.
But in a few cases, leveraging new opportunities is smart too; like a new technology that can help boost the mobile app marketing strategy in 2023. However, for your reference, and after in-depth research, in this list, we are listing down only some of the best app marketing strategies that have worked for many leading app development companies out there. Now, without further ado, let’s begin!
As mentioned above, leading app stores like the Google Play Store and Apple App Store have millions of apps. So, in such a massive race, how do you improve the visibility of your hard work? Well, strategies like ASO and SEO can be really rewarding for that. But first, it’s crucial to understand the difference between both target marketing strategies.
As the name gives it away, an in-app mobile app marketing strategy is used to promote apps via other apps. Let’s understand how in-app marketing is done in this app marketing guide. Well, there are multiple ways of leveraging this one of the best app marketing strategies. You can collaborate with another app developer and get your app listed as an ad in their apps. Or, you can hire an affiliate marketing agency that will display your apps’ ads on the apps of their clients. Affiliate marketing is quite popular these days and we will discuss it better in detail later in this blog.
Wondering how to market an app successfully with the help of in-app rewards? Well, there are simple yet effective ways to do that. Plenty of apps from several categories such as video streaming, shopping, gaming, etc offer their users rewards for installing or testing third-party apps. These rewards can be in-app coins, features, free trials, discounts, and more.
Affiliate marketing is a process of improving installation or conversion rates with the help of third-party agencies. These agencies get paid for every installation or visitor they bring. Conditions of contracts may vary but the eventual goal is to grow the app and attract as many installations as possible. Most of these marketing agencies either own their own platforms where they promote the app or they partner with other platform owners and pay them commissions for promotions.
Another top mobile app marketing strategy that you will come across uses artificial intelligence (AI) and machine learning (ML). Both technologies are used to find the right target audience to show ads for apps. To find the right audience or potential users, ads are shown on the basis of the surfing behavior of the individual. The data generated through the pattern of users’ searches are used to automatically customize the selection of ads to display.
Giveaways and Referral bonuses are some of the most common practices you will see under app promotion strategies. Here, digital mediums or apps themselves offer already existing users some rewards they can use in exchange for inviting new users to install the app. Cash App is a top example that uses this app marketing strategy in 2023.
Platforms like Facebook, Instagram, YouTube, etc are considered the best marketing apps for any product or service. For apps, there are plenty of app marketing tools that these top social media platforms offer. We can understand them separately to understand the benefits of social media marketing strategies well -
Some of the best target marketing strategies include omnichannel marketing to target various user segments. Omnichannel marketing, as the name suggests, includes multiple channels of marketing. These mobile app marketing strategy channels can be emails, newsletters, push notifications, social media ads, TV ads, podcasts, etc. Some brands like Starbucks or Walgreens already use this app marketing strategy in 2023.
Another common top mobile app marketing strategy that you will come across is keeping an eye on competitors’ marketing strategies. To help you out with framing new and effective app marketing strategies, there are marketing tools existing that let you find the data such as SEO strategies used by your competitors, channels targeted to advertise their apps, and more. SimiliarWeb is a leading tool in this genre that provides in-depth app-related data.
ASO and SEO algorithms regularly get updated. Thus, it is crucial to ensure that apps and content to promote apps on web pages are regularly updated and optimized. These updates in algorithms can be based on new security features, evolving devices, new technologies, etc. So, the more optimized your digital content is, the higher chances you have of seeing the content among top search results and that is why your mobile app marketing strategy should consider this segment as well
Reviews play a crucial role in convincing your app’s potential users to install the app. Good reviews can be helpful in building trust in the mind of the user. These reviews can answer their concerns regarding the features they are looking for, the security standards of the app, and more. Additionally, Good reviews also help the app in ranking better.
Google Play Store and Apple App Store continuously keep looking for apps to feature in several categories like App of the Year, Editor’s Pick, and more. To be eligible for this one of the top app promotion strategies, your app needs to qualify for reviews done by experts at app stores.
Some factors that the Apple App Store considers for reviews are- UI design, UX, Innovation, Uniqueness, Accessibility, Localization, Screenshots, App Previews, Descriptions, Ratings, and Reviews. For games, there are some other criteria that have to be matched like controls, art and animation designs, sound effects, storyline, etc.
Another effective app marketing strategy in 2023 that works well is submitting your app to review websites. These websites go through apps, features, reviews, ratings, etc, and list them on their web pages and social media platforms. Sometimes, these reviews are paid, and sometimes, websites feature apps for their audience. Including getting listed on such websites as a part of your app marketing strategies can attract a good amount of traffic to apps.
Well, if you believe optimizing your mobile app marketing strategy inside the business is too big of a headache and has no ideal staff to help you with the same, you can definitely choose to hire an app marketing expert company. But the question is, as there are several app marketing companies existing out there, how do you pick the one that can actually upscale the growth of your app?
You can use a few filters to shortlist such companies that have enough resources to boost the quality of your app marketing. Furthermore, in this blog, we have some filters to list down for you that can be helpful. Let’s have a look!
Well, these were the few industry-inspired mobile app marketing strategies that can help your projects in achieving new heights of growth. With the help of this list, you can pick strategies that are most suitable for your target users. Or, you can also experiment with these lead generation strategies to figure out results.
Now, before we wind up the blog, let’s revise a few crucial points that we personally think that you can focus on the most. These points are -
That is all for this in-depth blog on the best app promotion strategies. Hopefully, you found the blog useful. Do not forget to check out more MobileAppDaily blogs to keep up with the evolving technology trends.
Well, using marketing strategies like omnichannel, influencer marketing, e-mail marketing, etc can help you target wider user groups and can be quite influential for the growth of your app.
Chatbots, especially with AI are smart enough to personalize answers, understand users’ requirements and tastes, and more. You can use chatbots to recommend services or apps by using its AI to recognize what customers like and dislike.
Product, place, price, and promotion are the four Ps that can boost the quality of your app marketing strategies effectively if you focus on them while planning these strategies.
Search Engine Optimization (SEO) can help you rank your apps on search engines like Google. Whenever someone searches for top healthcare apps, top food delivery apps, or similar keywords for the category of your app, a well-optimized SEO strategy can give its visibility a boost and recommend it among top results.
Mindset, Measure, Model, Map, Make, Modify, and Monetize are the 7 Ms that marketers should definitely consider while framing their mobile app marketing roadmap. It can be beneficial to secure good conversion rates.
He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.
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