Best Email Marketing Platforms to Drive Success!

Email marketing campaigns can help drive success through targeted marketing. Here is a list of the best email marketing platforms to make it happen in 2024!
Last Updated on : May 13, 2024
best email marketing platforms

Email marketing is a crucial tool in every digital marketer’s arsenal. Knowing the best email marketing platforms is therefore relevant to marketing efforts. Statistics show that email drives a $36 ROI for every dollar spent. This is higher than any of the other marketing channels like PPC, social media marketing, influencer marketing, etc. Read More

List of the Best Email Marketing Platforms

1.

Brevo

Brevo

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Brevo is one of the best email marketing and CRM platforms. It delivers a suite of tools. These tools help businesses manage their customer relationships. The email marketing platform delivers many capabilities. For example, marketing campaign automation, sales pipeline management, and customer service solutions. These capabilities help you create an end-to-sale marketing pipeline. This pipeline is capable of enticing customers and generating leads. 

The platform easily integrates with many other business tools. For example, Zapier, PayPal, Outfunnel, etc. This helps you get started with your campaign. Also, you get a free account beforehand. So, you can try the tool before buying it. This can help gauge the capability of the platform. It will help you understand the dashboard and ways to create an effective workflow.

Overall, Brevo is a comprehensive solution for businesses. A solution capable of streamlining customer relationship management. It is a good fit for companies looking for a one-stop solution. A solution that covers marketing, sales, and customer support. 

With this incredible email marketing platform, it is possible to cover every aspect of email marketing. It can help create a sustainable pipeline that can generate business for long. A pipeline that effectively integrates email marketing with other marketing processes.

Why we picked it? Arrow

2.

HubSpot

HubSpot

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HubSpot is amongst the most popular email marketing platforms with CRM out there. HubSpot integrates CRM capabilities with email marketing tools. This can potentially help you with a lot of prospects. For example, streamlined operations, automated workflow, better sales management, and more.

HubSpot empowers its users to create target email campaigns. It can segment audiences based on demographics, interests, and even behavior. This ensures relevancy while segmenting messages as per user intent. It helps create effective email marketing strategies. These strategies that act around the pain point of your target audience.

Furthermore, it is almost impossible to seize every lead with a broad mailer list manually. However, HubSpot boasts marketing automation functionalities. These allow you to save time and streamline workflow. It helps nurture leads with targeted content and recovery of abandoned cart leads. Basically, with its AI capabilities, you are ensuring that no opportunity is lost. 

With this amongst the most amazing tools for email marketing, you get a free plan making it an attractive offer for businesses of all sizes. HubSpot is a powerful tool to elevate your email marketing efforts. It can help focus on personalization, automation, and data-driven insights. Furthermore, it can help you create a well-rounded email marketing strategy.

Why we picked it? Arrow

3.

Mailchimp

Mailchimp

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MailChimp is a marketing automation platform. It helps businesses design, launch, and manage email campaigns. This one of the best email marketing platforms has a suite of marketing features. For example, website creation, audience targeting, and marketing analytics. It can potentially help you create a well-rounded email marketing strategy. A strategy that makes use of all the marketing channels available.

One of MailChimp's key benefits is its ease of usage. The platform’s interface is designed to be user-friendly. It is ideal for those without any prior marketing experience. You get a drag-and-drop email builder, which helps create professional-looking emails without coding. In addition, you get a variety of templates. The makers behind the tool have ensured that users can maximize the advantage of MailChimp.

It is among the few solutions that can be clubbed in the category of free email marketing platforms. It delivers a free solution capable of sending 10,000 emails per month to 2,000 subscribers. This can help you experiment with the existing functionalities of the platform and unveil its capabilities better.

Additionally, you get a variety of paid plans. These plans deliver features like automation, marketing analytics, and audience insights. To conclude, it is amongst the best email platforms for small businesses. Also, its premium features let big organizations take email marketing to the next level.

Why we picked it? Arrow

4.

ConvertKit

ConvertKit

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ConvertKit isn’t your typical email marketing platform. It is among the best email marketing tools for creative professionals. These include artists, authors, bloggers, and YouTubers. It has all the tools you need. These tools can help build a fanbase or help nurture students.

ConvertKit is more than email marketing software. It is a one-stop shop creator. The platform helps build online businesses from the ground up. It is by virtue of the suite of tools it delivers. 

The platform helps you create beautiful landing pages and delivers marketing & commerce tools. These tools can help craft and send targeted emails to the mailer list. Also, you get forms and popups. They help collect leads and strategically capture email addresses. 

Additionally, you get reporting and analytics tools. These analytics tools can help you capture key metrics. For example, CTR, OR, conversion rate, bounce rate, etc. This will help determine the overall success of the email marketing campaign.

ConvertKit focuses on multiple aspects of business. It presents itself as a complete solution aiding in multiple marketing tasks. For example, audience growth, email marketing, selling digital products, and so on. It presents itself as a powerful platform that is designed to empower creators of all types, be it an individual or a business.

Why we picked it? Arrow

5.

MailerLite

MailerLite

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MailerLite aims to be an all-in-one platform for businesses. It helps manage email marketing efforts and audience growth. This user-friendly platform caters to businesses of all sizes. Therefore, it delivers a suite of features that drives success. This suite of tools helps with email marketing, landing pages, pop-ups and forms, website tracking, etc.

At its core, MailerLite boasts robust email marketing features. You can design and send targeted email campaigns. This makes it a perfect tool for nurturing leads and keeping subscribers engaged. 

Also, the user can perform A/B and multivariate testing to see the effectiveness of the emails sent. This helps determine the type of content and design elements that work. However, similar to other platforms, it goes beyond emails.

You get marketing automation tools to streamline your workflow. The platform can automatically send a welcome email series to new subscribers. It can trigger transactional emails for purchases or password resets. This supports the business on two important turfs, i.e., buying/selling and customer support.

Overall, this is among the best feature-rich email marketing platforms. It delivers solutions to businesses that not only want to grow their audience but build strong relationships. Relationships that turn into a loyal customer base.

Why we picked it? Arrow

6.

Klaviyo

Klaviyo

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Klaviyo is often considered the best email marketing solution out there. It is a dynamic platform that helps empower businesses of all sizes. This helps forge a lucrative relationship with the customers. 

At heart, it delivers an intuitive interface. The platform seamlessly merges with cutting-edge technologies. This helps both a beginner and a seasoned email marketer. Furthermore, its robust suite of tools delivers versatility and ease of use.

A standout feature of Klaviyo is its data-driven approach. It harnesses real-time analytics and customer insights. This can help enable highly targeted and personalized email campaigns. These campaigns resonate with your audience on a profound level. From segmentation and automation to A/B testing, it covers every aspect of the email strategy to create maximum impact and ROI.

Furthermore, Klaviyo isn’t just about sending emails. It delivers advanced automation capabilities like lead nurturing, recovering abandoned carts, and re-engaging customers. This also ensures timely content delivery as per your needs and preferences. 

Moreover, it can easily integrate with your preferred e-commerce platform. So, join the community of thousands of businesses worldwide and unlock the full potential of your email marketing.

Why we picked it? Arrow

7.

AWeber

AWeber

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AWeber is an email marketing and automation software. It is often considered among the best email marketing platforms for small businesses. This is considering the features that are designed around small company needs. For example, ease of usage, affordability, email design, segmentation, etc. 

AWeber’s core functionality lies in email marketing. It can design and send targeted email campaigns to the subscriber base. It boasts robust marketing features. Also, the platforms’ AI allows businesses to automate repetitive tasks. For example, sending welcome emails to new subscribers. This helps save valuable time and effort. Also, it keeps your target audience engaged and helps them discover offers & discounts passed through emails.

Beyond email marketing, AWeber offers a landing page builder. This enables businesses to create attractive landing pages. This helps aggregate leads and grow an email list. It also includes e-commerce tools. The platform allows businesses to sell products directly via an AWeber account. This removes all the clutter in between.

Finally, it has a sign-up form builder. This builder helps create user-friendly forms to collect leads from a website or blog. To conclude, AWeber is a dependable platform from an email marketing perspective. A platform that can provide all the necessary tools to empower a small business.

Why we picked it? Arrow

8.

ActiveCampaign

ActiveCampaign

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ActiveCampaign aims to be a complete solution for businesses. It helps them manage marketing and personalize customer experiences. The cloud-based platform caters to solopreneurs as well as large enterprises. This makes it a solution ideal for businesses of all sizes.

The best email marketing software allows users to design target email campaigns. It also helps create personalized content for individual recipients. This increases the engagement. It is because, with these capabilities, the user can actively cater to the audience's pain points.

ActiveCampaign goes beyond simple emails. It boasts robust marketing automation functionalities. In fact, businesses can even leverage their pre-built workflows. These workflows can help establish an email marketing funnel. Also, the email marketing platform can help make custom automation to streamline repetitive tasks.

This is one of the best email marketing tools for targeted communication. It allows strategic segmentation. It can ensure messages reach the most relevant audience segments. Additionally, you get analytics and reporting tools. The platform even features AI. Using it, users can optimize campaigns for better results.

To conclude, ActiveCampaign integrates seamlessly with over 900 other marketing applications. And can help create a streamlined workflow that simplifies marketing efforts. This makes it a dependable tool and something you can acquire for your campaigns.

Why we picked it? Arrow

9.

GetResponse

GetResponse

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GetResponse positions itself as a user-friendly and affordable email marketing platform. It is designed to empower businesses of all sizes. The tool goes beyond just sending emails. It is because it aims to streamline the entire marketing workflow. 

With its core email marketing functionalities, it builds and manages email lists. It can help design professional-looking email campaigns. For that, this one of the best email marketing services provides a drag-and-drop editor. This editor helps build beautiful-looking emails without any coding requirements. Furthermore, it personalizes messages for better engagement. This ensures content that can entice and convert the customer.

GetResponse boasts marketing automation tools. For example, workflow builder, A/B testing, email templates & forms, segmentation & personalization, etc. These tools allow you to automate repetitive tasks and create an effective email marketing pipeline. Furthermore, it helps send welcome emails or nurture leads based on behavior.

Finally, you get features to expand your reach beyond email. It can create landing pages to capture leads. It helps design webinars to engage an audience in real time. Overall, GetResponse seems like a comprehensive solution. A solution that caters to email marketing but delivers a lot more to be called just that. It is ideal for businesses who are looking for an affordable and easy-to-use platform.

Why we picked it? Arrow

10.

Constant Contact

Constant Contact

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Constant Contact is an established digital and email marketing platform. Founded in 1995, it has a long history of delivering solutions. However, its core functionality centers around email marketing. The platform can create and send targeted email campaigns with a user-friendly drag-and-drop editor. It ensures professional-looking emails without coding experience. 

Beyond email creation, the platform offers features like email automation. It delivers tools that help provide welcome emails, birthday emails, reminders, etc. This helps save time on repetitive tasks and you also get analytics. They track your campaigns' performance and measure results for multiple metrics. For example, open rate, click-through rate, bounce rate, etc. 

This is one of the email marketing platforms that delivers social media tools too. These tools can help you schedule posts and engage on preferred platforms. For example, Facebook, Instagram, and Linkedin. It helps you tap into the audience across social media channels. This also helps create rapport with your audience.

Lastly, it is easy to use and covers different types of businesses. Constant Contact is a one-stop wonder that can help grab various opportunities in a single space. It can create an email marketing funnel that isn’t devoid of leads and engagement. To conclude, the platform can help create new leads and sustain older ones, enabling you to achieve success.

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How Email Marketing Works?

Email marketing is a powerful digital marketing strategy. It utilizes email to connect with a list of subscribed recipients. Ideally, it is carried out via mobile email marketing or an audience sitting on the desktop. This allows businesses to:

  • Nurture leads
  • Drive sales
  • Build brand awareness
  • Foster customer relationships.

So, here’s a breakdown of how it works:

1. Building an Email List:

  • People subscribe to your services through forms. Forms that are available on the website, landing pages, or social media channels.
  • Always prioritize permission-based marketing. Never purchase email lists or engage in spammy practices. 

2. Crafting Engaging Emails:

  • Once you have a subscriber list, you can create targeted email campaigns.
  • Content is key. Develop engaging emails that resonate with your target audience.
  • Personalization is powerful. Use subscriber data to personalize greetings, product recommendations, or offers in your emails.

3. Utilizing an Email Marketing Platform:

It is essential to make use of tools for email marketing. So, it is important to find the best email marketing platforms that meet your requirements. Some of the features are:

  • Email Marketing Tools: These tools let you create good-looking, responsive emails. You can use drag-and-drop editors or pre-designed templates.
  • Subscriber Management: It organizes your email list. Also, it segments subscribers based on demographics or interests. Based on this data, it tracks user interactions.
  • Campaign Automation: The system can schedule emails. It can set up autoresponders. It can add personalized content based on subscriber behavior. 
  • Analytics and Reporting: Track key metrics. These include open, click-through, and unsubscribed rates. It helps capture campaign performance and identify areas for improvement.

Benefits of Using Email Marketing in 2024!

Currently, there are 4,481 Million email users that exist in 2024 as per Radicati Group. It means that almost half of the current population worldwide has an email address. Also, the majority of people who have used a desktop or smart device have sent and received emails in some way or the other. 

This creates ample opportunity to learn the benefits of email marketing and use it as a channel to generate sales & leads. So, here they are:

  • Targeted communication: Reach specific audience segments with tailored messages, increasing engagement and conversion rates. 
  • Cost-effective: Compared to traditional marketing, email marketing offers high ROI (return on investment).
  • Measurable results: Track campaign performance and adapt strategies based on data insights.
  • Scalability: Capability to reach a large audience and personalized communication at scale.
  • Relationship building: Foster long-term relationships with your subscribers. It provides UGC (user-generated content) and nurturing leads.

Is Email Marketing Effective in 2024?

Email marketing is still relevant and an effective marketing strategy in 2024. In fact, the complete suite of tools doesn’t comprise just an email marketing platform. Instead, it's a consolidation of the best proximity marketing apps, SEO tools, content writing tools, etc. Also,  its effectiveness is only expected to grow. Here’s why:

  • High ROI: It yields more results than traditional or social media ads. In fact, the cost per message and potential reach are minimal. 
  • Email Marketing: It allows a direct connection with audiences, unlike social media. This is especially the case with audiences interested in your content or offerings.
  • Personalization Power: Email marketing platforms enable personalization that resonates with your audience. It segments email lists based on demographics, interests, or purchase behavior. This helps deliver targeted messages that are more likely to convert.
  • Measurable Results: You can measure the results. Email marketing provides clear metrics. These include open rates, CTR, and unsubscribe rates. It allows the user to track campaign performance. They can identify areas for improvement and improve strategies for better results.
  • Adaptability to Trends: Email marketing can incorporate modern trends. This could include interactive content. It might have user-generated content and short videos to keep your audience engaged.
  • Enduring User Base: Despite the rise of social media, emails are still used as a communication tool. This makes it a reliable channel to reach the target audience.

Additional factors contributing to the continued effectiveness of email marketing in 2024 are:

  • Shifting Social Media Landscape: Trends on social media platforms rapidly change. The algorithm and data rules shift. This makes email marketing a much more controlled channel for communication.
  • Focus on Sustainability: Sustainable marketing practices are gaining traction. Email marketing avoids physical materials and has a lower environmental footprint. Therefore, it is often regarded as high in comparison to traditional advertising.
  • Integration with Other Channels: Email marketing integrates seamlessly with other marketing strategies. You can also use your email list to promote social media. This creates a unified marketing system. 

To be great at email marketing in 2024, you need to stay updated. You must know the latest trends and best practices. This includes:

  • Prioritizing Mobile Optimization: Make sure your emails are displayed well on devices.
  • Personalization at Scale: Leverage automation features to personalize emails beyond names. It is also based on subscriber behavior and preferences.
  • Engaging Content Strategy: Focus on creating valuable content. Content that educates, entertains or inspires your audience.
  • Data-Driven Decision Making: Use campaign data to identify what works and what doesn’t. Continuously test and refine your strategies for optimal results.

How to Choose the Best Email Marketing Software?

Selecting the right email marketing platforms can help create email campaigns. So, here’s a roadmap to let you through the process:

1. Identify Your Needs:

  • Campaign goals: Are you aiming for brand awareness, driving sales, or nurturing leads? 
  • Email types: Will you send regular newsletters, promotional emails, transactional emails, or a mix?
  • Target audience size: How many subscribers do you anticipate having?
  • Budget: Consider free plans, freemium models, and paid subscriptions with tiered features.

2. Prioritize Must-Have Features:

  • Ease of Use: Can you navigate the platform intuitively to create and manage campaigns?
  • Email Templates: Does the software offer pre-designed ones? Or does it have a drag-and-drop builder to customize them?
  • Subscriber Management: Can you import, segment, and organize your email lists effectively?
  • Automation Capabilities: Does the platform allow you to schedule emails? Can you set up autoresponders? Can you personalize content based on what subscribers do?
  • Analytics and Reporting: Can you track email performance metrics? These include open rates, click-through rates, and unsubscribe rates.

3. Explore Popular Options:

Different email marketing platforms cater to different needs and budgets. Here are some well-regarded choices to consider:

  • Mailchimp: It is a popular all-in-one platform. It offers a free plan for basic needs with paid tiers. These unlock advanced features.
  • Constant Contact: It is known for its user-friendly interface and excellent customer support. Also, the platform is a suitable option for beginners.
  • ActiveCampaign: It is a powerful solution with robust automation features. The email marketing platform is ideal for marketing automation and lead nurturing.
  • GetResponse: GetResponse is the platform for email marketing ideal for SMEs. It offers a full set of email marketing tools. This includes landing page creation and webinar hosting.
  • Campaign Monitor: It is a strong option for larger businesses. In essence, any business that requires advanced segmentation and reporting capabilities.

4. Leverage Free Trials and Demos:

Most email marketing software provides free trials or demos. Use this opportunity on the platform. For instance, explore the interface. Test its features and see if it fits your workflow and skills.

5. Consider Additional Factors:

  • Integrations: Does the software work with your CRM? What about your marketing or e-commerce platform?
  • Data Privacy: The platform must follow data protection laws. It must also protect user information.
  • Customer support: Evaluate the quality and accessibility of customer support the provider offers.

What are the main features to look for in an email marketing platform?

While selecting the best email marketing platforms, it is crucial to review the features. This further helps prioritize your search:

1. Essential Features -

  • Ease of Use: The platform for email marketing should have a user-friendly interface. It allows you to create, manage, and track campaigns effortlessly.
  • Email Templates and Design Tools: Look for a platform that offers a variety of pre-designed templates or a drag-and-drop editor. This helps build visually appealing and responsive emails without needing coding expertise.
  • Subscriber Management: The platform should effectively manage your email list. It should include multiple functionalities to achieve that. For example, you can add subscribers. You can also segment lists by demographics or interests. It can help keep a clean list for managing unsubscribes.
  • Email Automation: Automation is a game-changer. It looks for features like autoresponders to trigger emails. It also looks for abandoned cart reminders and drip campaigns to nurture leads.
  • Analytics and Reporting: Track your campaign performance. Use key metrics like open rates, click-through rates, and unsubscribe rates. This data empowers you to identify what works and yields results.

2. Additional Features to Consider -

  • Integration: The platform integrates seamlessly with existing CRM. It also works with marketing automation or e-commerce platforms. Seamless integrations streamline workflow and centralize data.
  • Landing Page Creation: Some platforms offer landing page creation tools. It allows you to design custom landing pages for your email campaigns. This creates a cohesive user experience.
  • Advanced Segmentation and Targeting: For granular targeting, consider platforms with advanced segmentation capabilities. These abilities should rely on age, gender, and location. They should also rely on what people buy, what they do on the website, and past email interactions.
  • Security and Compliance: Ensure platforms that adhere to data protection regulations. For example, GDPR, CCPA, etc. This helps safeguard subscribers’ information.
  • Customer Support: Reliable and accessible customer support is invaluable. Look for platforms that offer different support channels. For instance, phone, email, live chat, etc. 

6 Tips to Improve Your Email Marketing Strategy

Email marketing remains an impactful cornerstone in digital marketing success. However, with inboxes overflowing, you need a strategic approach to stand out. Here are 6 impactful email marketing tips to elevate your email marketing strategy. These are:

1. Segmentation is Key:

Don’t blast generic emails to your mailer list. Segment your subscribers based on demographics, interests, purchase history, and website behavior. It allows for tailored content and offers to boost relevance & engagement. 

2. Personalization Power:

Go beyond just using names in greetings. Leverage subscriber data to personalize the email content. Recommend products to customers based on purchase history. Also, you can offer discounts on birthdays or address specific pain points.

3. Craft Compelling Subject Lines:

Subject lines are the markers of first impressions. Make them captivating and relevant to entice subscribers to increase OR (open rate). Use strong verbs, keep it concise, and perform A/B tests on different options.

4. Prioritize Mobile Optimization:

A significant portion of emails are opened on mobile devices. This ensures emails are responsive and render flawlessly across different screen sizes. There are several ways to achieve it. These are using clear fonts, single-column layouts, and CTA optimization.

5. Embrace Automation for Efficiency:

Utilize email marketing automation features to streamline your efforts. Set up automated welcome email sequences. They can trigger birthday or anniversary offers and send abandoned cart reminders. This saves time and ensures timely communication with your audience.

6. Measure and Analyze for Improvement:

Don’t be in the dark. Track key marketing metrics. For example, open rates, click-through rates, and unsubscribe rates. This helps identify what works and what needs optimization. Use A/B testing to compare different versions of your email. Also, optimize it for better results.

Conclusion

Email marketing is a highly effective strategy. It helps connect you with the audience willing to buy your products and services. With these best email marketing platforms, there is a lot more one can achieve. This can range from increasing the efficiency of email campaigns to audience-driven messaging. It can help create email content using AI and measure the campaign’s performance via analytics. With this listing, we hope to deliver a platform that provides all the necessary tools. A list that can deliver measurable results in the email marketing domain.

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