Cost To Develop An App - A Complete Guide On Pricing - MobileAppDaily

How Much Does It Cost To Develop An App: A Complete Guide On Pricing

A complete guide on how companies estimate the app development budget.

app development published date 17th August, 2018 Neha Baluni

app development cost

Let’s be straightforward, if you have reached to this blog, you are someone looking forward to application development. And, if that is true, you are in luck! We, at MobileAppDaily love to share the in depth industry knowledge with those who care about the same.

We never differentiate on the level of expertise our readers hold. If you are an expert, this mobile guide will polish your knowledge and if you are a beginner, you have hit jackpot!

First thing first. Mobile app development industry is growing like never before. 2.2 million apps on App Store and a massive 2.8 million count on Google Play is enough to support the statement.

With this fact, it’s clear that development companies are flourishing too. Why not have a round up of the requirements that affect the cost of app? Who knows you will benefit from this knowledge when hiring any such services?

Here are the visuals to explain you the basics of app development cost:

Infographic New

mobile app stats

Now, Let’s Talk Development!!

The development cost of applications is an influential factor for every person looking out for such services. Wouldn’t you think twice before spending your hard earned money? Of course, you will and it’s fair enough to be a wise customer. As the cost is going to play the most important role, let’s have a look at how much it costs to build an application.

The basics of these services would include the following for any client:

  • Relatively low price and high quality
  • Affordable resources, &
  • The best team

We know these facts as MobileAppDaily keeps on surveying on these concerns.

Needless to say, the cost of mobile app development vary from company to company and on the basis of operating systems too. So, here are the factors that contribute to the mobile app development.

Development Cost

Depending on what your project needs, the size of any team may vary. And, the basic professionals include the developers, designers (UI/UX), quality assurance tester and the delivery professional. The team will also include an API engineer for the backend development. All these problems add to the overall cost of mobile app development. So, whenever you meet the development company for any such requirement, do have some questions about the team size, the experience of the professionals and the technology they work on. This will give you a better understanding of the cost.

Development Cost (the technical aspect)

It is important to have a look around at the technical aspect to know more about the cost. So, the technical aspect that contributes to the entire app development cost includes the following:

  • The complexity of the project
  • The choice of operating system, OS
  • The design and the animation

Let’s get a better understanding of these concepts

chart detail

1. The Complexity of The Project

The technical complexity of a project again includes a number of features. Here is a brief on the most important ones.

  • Integration with third party libraries

Apps are integrated with third party library, frameworks, and services. Features like implementing payment functionality, coding the real-time chat integration and adding social media share buttons are some of the functionalities that come under these categories. Additionally, there are social media sharing capabilities that need to be integrated successfully into the mobile application development and it asks for an added cost to development.

  • Backend and admin panel development

Backend development makes it possible to exchange the data between the app and the database. And, from admin panel, apps are managed for publishing the content, viewing the stats, and for any other crucial information that requires frequent update.

  • The Use Of Hardware Components

One thing that developers need to understand here is, users wish to have a mobile application and not a mobile website. The difference here lies in embedding the functionality in the application development. Additionally, latest smartphones have features like NFC, Bluetooth, GPS, barometers, and others. The hardware components may increase depending upon the type of the device. The addition of software components would also add to the price of mobile app development in addition to increasing the overall time as well as the efforts.

2. The choice of operating system, OS

When it comes to choosing the operating systems, we have two different options. You can either go with Android or choose to develop an iOS application development strategy.

When it comes to iOS development, the app development must remain compatible with at least the latest and the previous version of iPhone. The best thing about iOS app development is that developers need to develop it only for one platform i.e. iOS. The world of Android looks much diverse in this sense. Android is very much device specific. And, the factors that influence the decision of every app developer includes the following:

  • The size of market share for each device
  • Devices specific for a given market
  • The preference of the client

More devices would mean more efforts, more time to spend and more cost of the mobile app development. There are additional factors including screen sizes, resolutions, hardware specifications, and testing that add on to the cost.

Because of the fragmentation in the Android app development, the cost of apps that run on Android will automatically increase as compared to iOS.

3. The Design And The Animation

Custom user interfaces are complex to implement owing to which the cost of mobile app development will become much higher. Custom development has specific interfaces depending upon the client’s choice. This adds on to the total cost. Here the role of designing including the UI and the UX of the application matters the most. There are companies that would suggest you the right path depending on the preference of the development. Additionally, custom animation also adds on to the cost.

These were the pointers to explain you pre mobile app development cost. It’s a general cost estimation guide and thus we have included the things that are common to all the applications. Now. let’s talk about the post release expenses

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Post Release Expenses

It is not the actual app programming cost that you need to spend on, when the app development is done, the post release expenses also add to the complete expenses. You need to spend on growing your product too. Just like any business, your product needs promotion too, and that would add to the average cost of app development.

Moreover, the app development needs frequent updates, customer support, backend server maintenance, cost of hosting on the cloud, sometimes the legal support, and application development, marketing and promotional cost too.

Companies, generally do not add the post development and maintenance cost in the initial quote that is sent to the clients. So, keep in mind to spend a few extra bucks even after your app development is done. You may have some additional expenses known as post promotion cost.

App Maintenance Cost

The mobile app development has a maintenance cost too. The average cost to maintain software is nearly 15-20% of the original cost. The maintenance cost can be divided in different sections and here we are going to talk about all them in brief.

App Monitoring

Monitoring your product is extremely important for its success. There are several tools that can help you monitor your product’s performance in the market. The fact that each app has its own audience makes it important to ask for typical tool or plan to come into existence. In case, you are not sure of using the tools impressively, it’s advised to consider the help of companies providing similar services.

Licenses

There are licensed technologies that many developers use while developing specific apps. Paying for this license is an additional cost that the company needs to pay. This gets added into the total cost of developing a product.

App Updates

The apps that are ever released on app stores need some frequent updates. This is true for all stores. These version updates do add some extra cost that is added in the after expense of app development. Subsequent updates are important as it adds more to the number of existing users. A release to a version may generally take around one hour for developer to do the job and that adds significantly to the total cost of development.

App engagement and marketing

App engagement is another element that is important to engage more and more users in the application. The engagement elements include CPI(cost per install) as one of the most important aspect to perform the same in order to grow the audience. Engaging the users in a new product is more of performing some additional marketing tasks that again require a marketer to spend huge chunks of money in the after sales process.

Hourly App Development Rates Across The Globe

Choosing the right mobile app development company is a tough call. Not all the companies offer the best services. Sometimes, low-priced programmers can provide excellent results and sometimes even the high-priced firms do not live on the expectations of the clients.

Here is a basic outline of the cost that developers across the world ask for

  • The companies based out of US and Canada charge from $50 to $250 per hour
  • For the similar services, Australian agencies charge $50-$150
  • Developers from Western Europe and the UK would charge between $35 and $170
  • Developers from Eastern Europe charge a minimum of $20 - $150
  • Indian developers charge a cost between $10-$80 per hour

And, this makes India quite an attractive destination for Mobile app development.

The Rates of App Development Depending Upon Their Complexity Level

As prescribed earlier, the app development cost majorly depends upon the complexity of the application and here is a brief on what this complexity means.

When, it is about the complexity, the development scenario can be divided into different arena including:

  • The apps that have basic functionalities (such apps are easy to develop)
  • The apps having moderate functionality (such apps takes more time to develop as compared to basic functionality apps).
  • The ones with higher complexity

The apps that are very simple to develop

Simple app development include basic functionality, no major third party integration and a simple UI/UX is all such app development includes. These are the basic kind of applications that do not need much time to develop. Talking about the timeframe, such app development procedure generally takes 600 hours and require a minimum of $20,000 for a successful app development.

The apps that are a bit difficult to develop

These are the apps having middle range of complexity. These apps may including (depending upon the requirement) customized UI/UX. Real time chart, payment feature, integration with API and more. The basic cost starts from $50,000 and it generally takes 600-800 hours to application development.

The ones with higher complexity

Higher complex apps have advanced functionality that includes custom animation, real-time synchronization, complex backend and more. The time frame for building such application is more than 800 hours and the price starts from $60,000 and can go to extended limits.

The Mobile App Development Cost Aspect: Company Vs Freelancers

Depending on the choice (company or the freelancer), the development cost would vary greatly.

The mobile app industry is filled with developers, companies, and freelancers of every category. Depending on the years of their experience and the expertise they hold the charge would vary greatly. The team size, as stated above also adds to the additional cost of the development.

The considerable amount of cost development would vary in the following manner as stated below:

Large App Development Companies would charge a cost between  – $450,000 to $1,500,000

Mid Cap App Development Companies would charge a cost between – $150,000 to $450,000

Small Enterprises that offer Development would charge a cost between  – $27,000 to $150,000

Freelancers or Small Companies would charge a cost between– $2000 to $25,000

cost of different developers

The Mobile App Development Cost: Development From Scratch Vs White Label Solution

In case your development company is developing an app from the scratch, the cost of development will increase. Starting the work from the scratch means piling the things up right from the start.

This, of course, needs the time, effort and an extra cost. There is no such requirement of developing apps from the scratch until you have such an app in the mind that has not been developed yet. Initial codes are easily available for developers and thus there is no point in indulging in the app development process from the scratch.

App development companies are now opting for a different solution, white labeling. It is a practice of selling a product under the name of a company that has not actually developed it.

White Label Solutions are now trending as companies add their tags to the apps developed by other companies. This way the cost of app decreases to as low as $500 range. Quite affordable!

The complete cost guide

The Mobile App Development Cost: Development From Scratch Vs White Label Solution

In case your development company is developing an app from the scratch, the cost of development will increase. Starting the work from the scratch means piling the things up right from the start.

This, of course, needs the time, effort and an extra cost. There is no such requirement of developing apps from the scratch until you have such an app in the mind that has not been developed yet. Initial codes are easily available for developers and thus there is no point in indulging in the app development process from the scratch.

App development companies are now opting for a different solution, white labeling. It is a practice of selling an application under the name of a company that has not actually developed it.

White Label Solutions are now trending as companies add their tags to the apps developed by other companies. This way the cost of app decreases to as low as $ 500 range. Quite affordable!

cost structure

MobileAppDaily’s Advise

From the above guide, you must have found out that it’s the basic demand of app including app functionality that decides the cost. So, to break down the cost further, you must know the basic functionality that your app would have. Considering app development companies is worth your time as it will give a fair idea of the development parameter to the professionals.

Remember, every app has functionalities different than others in the similar way as it has an audience of its own. Invest some time and efforts to explain the requirement of developing the application. Have your homework. Talk about the kind of functionality you need in your product, do talk about the audience you would like to target, sit with the developers to add a USP (depending upon the specific genre of the app and the audience to be targeted), do talk about the development time it would take and the technology the professionals will use. Your app needs to be an offering for the audience, which is possible only when your developer is well-aware of the type of product you wish to have.

Keeping it all together

So, how much a basic application would cost? It’s something that varies from product to product depending upon the elements that are included while developing the same. Although the entire cost may differ, a basic mobile app development can range anything in between $30,000 to $700,000.

Other than this the corporate budget may also vary and the basic cost for the same can reach anywhere in between $250,000–$500,000. That’s merely a rough estimation of a basic project. As stated above, the cost may differ depending upon the features that a product has. Based on the above data, it is advised to analyze your own elements to find out the cost of your mobile app development. Based on your infrastructure, the development cost can easily be estimated.

Good Luck with your app development!

Read More About:

Neha Baluni

Neha Baluni

Being a Senior Technical Writer at MobileAppDaily, Neha Baluni loves jotting down her piece of opinion for the advancing technology in mobile app world. Having a journalism background, she is a writer by day and a reader by night. Her passion for writing covers different categories of technical and non-technical genre. In addition to writing, Neha loves traveling a lot.

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