Best Omnichannel Marketing Tips for Mobile Apps To Fo
technology

Best Omnichannel Marketing Tips for Mobile Apps To Follow

From personalization to user retention rate, we have covered all app marketing areas.

Best Omnichannel Marketing Tips for Mobile Apps To Follow

Now more so than ever, people are heavily dependent on mobile devices. This makes mobile apps incredibly valuable for engaging audiences. Rather than being used as a single touch point for customers, brands are beginning to see that mobile apps are best used in an omnichannel marketing approach.

On their own, mobile apps can provide great value to their audiences. They could make a brand name become part of an individual’s everyday life. However, if used as the anchor for an entire omnichannel strategy, the marketing possibilities could be limitless.

Omnichannel Marketing Tips You Cannot Afford To Miss

Here are some of the most important things to keep in mind when engaging in omnichannel marketing for mobile apps:

Omnichannel Marketing Tips for 2019

1. Study User Profiles

It’s generally unacceptable to use your mobile app to gather vast amounts of information on users in a single instance. However, you can ask for different snippets of data on different channels, depending on what’s relevant. People might use different platforms in different ways but they will always be the same people.

By asking for various data not just in your mobile app but across all your platforms, you’ll be able to build complete profiles without overwhelming your users. Once you find a way to gather these little puzzle pieces of information into one complete picture, you’ll be able to watch your users more closely and communicate with them in the manner that they’ll be most receptive to.

2. Do Segment in Detail

There was a time when segmentation in email marketing was limited to the general demographics. Now, however, marketers can use the power of omnichannel marketing for the segment in great detail. Doing that will allow you to determine things like which subscribers are new, have never made a purchase, and have a birthday this month.

More than that, you’ll know whether it’s better to reach them through an app push notification or through SMS. Even better, you’ll know what time to reach them for the highest chances of engagement. Having plenty of data on your users gives you a clearer picture of where they are on the customer journey.

Which platforms they use and how they use them should also play a big part in your customer segmentation. Armed with the right data, you’ll be able to communicate the right message at the right time and using the right platform. That makes you all the more empowered to generate sales and foster brand loyalty.

3. Offer seamless UX

In omnichannel marketing, you recognize that the customer journey is rarely ever linear. You can onboard through one platform but continue your user engagement in another. For mobile apps, much of the onboarding process can take place on a website or even in an email.

Then, the rest of the customer journey can play out within the app or could be supplemented by other platforms like social media or even SMS. Get all your channels to work together to provide a seamless user experience. That way, you can have the same level of service no matter where your users choose to engage with you.

For example, your users should be able to add items to their shopping cart through your app, ask questions through your social media accounts, and then check out through your website. You should be available no matter where your users prefer to engage with you.

4. Retain Maximum Customers

For any business to enjoy continued profits, it only makes sense to pay attention to retaining customers as much as onboarding them. When using mobile apps as part of a larger marketing strategy, this is even more important. The success of mobile apps shouldn’t be measured by the number of downloads alone. Its value in an overall marketing strategy would be in how active users are and how long they are active.

Thankfully, it’s easier for you to retain customers just by making your brand available in a variety of platforms. In fact, according to the Aberdeen Group, brands that successfully engage across a variety of channels are able to retain about 89% of their customers. That’s huge compared to only 33% for brands that are available in limited channels.

5. Data Relevant Data

The availability of advanced software has made it fairly easy to capture and measure data. However, trying to figure out what to do with all the available information is another story. First, you’ll need to determine what data is important to your business.

Conclusion

For mobile apps, it’s easy to measure downloads, engagement, retention, and even conversion. But if you think outside the box, you can also measure other valuable data like how many users are sharing app content on social media or how many launched the app as a response to an email newsletter. Find out what information is most valuable to you and set up your data collection to accommodate those needs.

Mobile apps can be rarely mere products but also a means to bring brands closer to their target audience. That’s why these technologies can play a huge role in omnichannel marketing. By using mobile apps along with other platforms to engage your users, you’re more likely to succeed as a brand.

Also, if you are someone who is interested in reading more such article related to the field of mobile app marketing then make sure to follow MobileAppDaily by clicking on that ‘Subscribe’ button now!

MAD Team
Written By

MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Top X

Greatest Android Apps Not Listed in Google Play Store

MAD Team 4 min read  

Most mobile smart device users have read and viewed some of the numerous articles and videos expounding the virtues that surround the abundance of Android apps listed on Google’s Play Store.However, due to Google’s massively restrictive internal policies that necessarily must attempt

Top X

Top Sites Like Fmovies in 2019: Watch Free Movies Online

MAD Team 4 min read  

With so many video-streaming and free movies online services out, it’s tough to choose the best place to watch your favorite shows. For many, the torrent sites do their job, but movie streaming sites have gained a lot of momentum in the past couple of years. But among all the online video-stre

technology

Google Launches New AI Hardware Tools For Android Developers

MAD Team 4 min read  

At the launch event today, Google announced a series of new AI hardware tools for Android developers in addition to its other machine learning developments.Google is again making headlines with the introduction of new AI hardware tools that will come under the brand name ‘Coral’. The

technology

What You Need To Know Before Using a Free SD Card Recovery Mac Tool?

MAD Team 4 min read  

If you are using recovery software, you better make sure it suits your SD card as well. Using an efficient SD card recovery tool can easily assist you in recovering data that is lost, deleted, corrupted or even formatted. This data can be used in various media formats including photos and video file