Push notifications can help you draw maximum business but you also need to be cautious with them.
Don't you want your app to be sustained on your users’ mobile devices for long instead of getting uninstalled in a short time span? Keep your users alert with worthwhile push notifications and remind them to use your app with something extra and exceptional.
Gone are the days when brands had to send text messages to make people aware of what's new. Today, apps use push notifications to alert people about the newly added features, offers, etc. For this reason, companies are now hiring push notification marketing service providers.
Push notifications advertising doesn’t perform on the inside of an app but creates an amazing impression when randomly pushed to the users’ mobile screens, updating them about the newly added things in an app. Undeniably, notifications via push campaigns are greatly responsible for boosting an app’s reach in no time.
However, to really use the push notification marketing strategy correctly, you also need to find answers to the questions: What is the purpose of push notification? and How to use Push Notifications for app promotion?
This will help increase user engagement and improve the overall retention rate for your mobile/web app within a short period of time.
On the worrying side, these push notification marketing strategies could also make you lose your app users if not implemented wisely. Too many or irrelevant push campaigns will annoy the user and eventually lead to uninstallation. So, implement the following effective push notification campaigns to take one further step on the ladder of success.
Users like to feel special. Push notifications help achieve this if you strategically send out notifications, tailor-made to each user, tracking their app usage behavior. Hand them customized discounts, reminders, and news that they like. This is an incredible way to make users fall in love with your app. Listed below are the top push notification campaigns that can help you engage users better.
Once the user has downloaded your app, you need to make sure that they come back to it soon. But why would they open your app for the second time in such a short period of time? Here comes the on-boarding or welcome notification, like announcements.
For this notification, you need to come up with something interesting. You need to ask yourself why the user would want to open your app for the second time. Is there a real use of notifications? The answer is obvious, you are required to offer a great deal in the form of a creative welcome message.
Let’s suppose you own an e-commerce store, i.e. a shopping app, and you are pushing a welcome notification that composes a compelling deal. You can either offer a substantial discount or any other deal to the user via push notification mentioning that it is the part of the onboarding process of your mobile app. With this, the user will not only open your app but also get a great impression and will surely feel special.
This push notification campaign is the opportunity for you to not only engage the users once again with your app but also to boost up your business through the app. You will be targeting regular users through push notification marketing and asking them to complete an in-app action that they have left undone.
Use this campaign as a gentle reminder for your user to complete a specific action. The personalized campaign for user’s due actions will lead to a higher number of conversions.
For example, if a user has shown interest in any item on your website or left it in the cart, you can choose push notification practices to ask the user to buy that item if he/she is still interested in that product.
To prolifically execute this campaign, you can track the user behavior on your app and previous actions to send more precise notifications to those particular users.
This push notification marketing technique is the most successful technique for mobile apps promotion. This could double or triple the company’s business in a very short amount of time. However, things could go just opposite if you aren't conscious enough.
Not only the excessive and irrelevant but also improper time-based notifications can cost you adversely and sometimes might be the loss of users. But, if you use the Time-Sensitive campaign effectively, you can make the most out of the app. Sometimes the news or information is so vital that you have to deliver it across the users instantly.
For example, a news app has to take any significant action in the entertainment industry or shopping app has talked about its vast one day sale to the customers. Here, the business has to switch to a trusted push campaign that lets them taking care of pushing the urgent notifications immediately to the end-users.
The users need to get the information instantly without any delay. This type of push notification advertising helps build the trust of the users in your service that further results in more user-engagement for your app.
The smartphones have made many things possible for the business owners by bridging the gap between the physical and digital world. The location-based campaign is one of the most prominent techniques to take your user engagement at the peak point.
You can use the geo-tagging technology to deliver location-based push notifications to your users. However, there is a thumb rule that you need to remember while implementing these messaging campaigns. You should not try this particular notification campaign with inactive users as it could backfire. Instead, target the users who are actively engaged with your app by delivering location-based notifications to them.
For example, you have a food delivery or dining app you can leverage this campaign the most. Whenever a customer nearby a restaurant that is offering a substantial discount or any offer, you can also throw a push alert to the user about these deals.
Besides, you can smartly use this opportunity to tempt your app users with an informative push notification that will lead him/her to launch the app.
There is only one way to earn your user’s loyalty and long-term relationship, and that is the reward. But, how can you blend the reward system to your push notification advertising technique? This is really a real task to happen. Once the user has used the app many times, what is there for the user to keep using it for a long time.
In order to acquire the user’s loyalty, you need to offer rewards to the users not only to make them feel privileged but also to keep them interested in the app. Push the notifications with personalized deals or discounts for the user as a reward for their action.
For example, a user has ordered food on your app continuously five times, then for the next order give them a 20% discount coupon code. This will help in generating more user engagement and revenue as well.
No matter how good your app is doing in the app market, at a certain point time, you have to update, change or modify it with something new and exciting. The changes might be in terms of effective design, updated features and, enhanced app capabilities.
Not opting and even not making the app users aware of the certain update might loss the app loyalty. Here, you can choose to implement the feature announcement push notification campaign that makes the app users apprised of all the updates and modifications made by the development community.
For example, you have added fair details feature and travel experience options to your ride-sharing app which has not been there in the app earlier. The best idea to get users engaged with your app is to throw push notifications regarding feature updates and the benefits of using this to make rides convenient.
Content addition for any business is like making the presence of the existing app more powerful and interactive among users. This type of push notification advertising trick can be used if you belong to a magazine house where the magazine has got something amazing to cover for regular users.
Do make the users know about your new edition by implementing the right push notification marketing strategy. It increases the chances of your app recognition as the users will immediately respond to the push notification you have sent to surprise them with impressive new content.
For example, there’s a music streaming app which gets updated with the new lyrical content. This must be the good news for the app users as they don’t need to go anywhere else to search for the lyrics for the streamlined songs.
Mobile apps are truly creating great opportunities that ultimately satisfy users in all manners. Whether it is a food ordering app, taxi booking app, online dating app, or any other, they all are built with the aim to provide an optimum level of satisfaction to the users.
Rightly crafted push notifications can help app owners in improving app sustainability as they certainly get push alerts regarding the experience they had with the service availed through the app.
For example, an Airline is concerned about making the passengers' flight convenient, safe and enjoyable. Here, the customer survey app notification campaign can be executed to make passengers feel gratified and special by asking them whether they enjoyed the experienced the travel with particular airlines or not.
This could create a genuine feeling among passengers which urges them to share their valuable experience responding to the same push notification. It can be a reliable push notification marketing strategy you can utilize to improve an app’s reach among users.
Push notifications are among the best ways to make the most out of your mobile apps. These deliver excellent and even valuable results to the business and customers both by improving loyalty and the in-app experience.
The best thing you can do while implementing push notification campaigns for app promotions is to make your users feel special by creating personalized push messages. By going through the entire guide, you must have gotten an idea about why we need notifications for app advertising.
So, these were the few effective and useful examples of amazing push notifications campaigns that are very useful especially for increasing user engagement on your app.
We hope you will be using some of these best push notification marketing strategies for your mobile app soon. And don’t forget to tap on that ‘Subscribe’ button to stay tuned with daily updates from MobileAppDaily.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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