Know the reason why businesses are transforming their websites into a Progressive Web Apps
To turn your simple and basic website into a not-so-basic Progressive Web App or simply speaking into a PWA is actually a smart move to follow. But unfortunately, many are still not aware of this little trick that can help their business a great deal.
But before we proceed towards the reasons on why you need to turn your website into a PWA, we should start by stating what actually is a Progressive Web App.
Progressive Web Applications can also be referred to as PWAs, is a modern form of web technology which basically is a website. When a user visits this website via his/her mobile phone this can further be saved on the user’s mobile device and behaves just like a native application.
“Here, the user gets to access that particular website in the offline mode.”
The above image showcases that users of the PWAs are comparatively loyal as more than 90 percent of the total users return to the app as opposed to the other 34 percent of the general population using PWA technology.
This is why many app developers think of comparing it with native apps and end up asking questions like PWA vs native mobile app. The process of turning a website into a hybrid technology like PWA is unexpectedly short and simple. And how can this conversion act as a game changer for some businesses? Let’s have a look at some of these beneficial points:
The Progressive Web Apps are also very good for your client’s business as well, and going by the latest statistics report of one of the biggest e-commerce giants like Alibaba has witnessed a growth of more than 40% with these progressive apps.
Now that we have discussed the basics of PWA i.e. Progressive Web Applications and answered the question ‘What is a progressive web app (PWAs)’? It’s time we move ahead to the key features of these progressive web applications, which are:
Even though this entire procedure of conversion of your website into something more advanced sounds awesome. But there are several misconceptions surrounding this whole idea that need to be cleared out first.
There is no hard and fast rule that only a proper functioning and relevant business website can be converted into a progressive web app. This conversion can also be performed on an online store, a personal blog or just a collection of data that is stored online.
This is because the main objective of a PWA is to simplify and optimize the code while also helping in providing faster delivery of content to the end-user.
A big NO to this question, as this conversion process is not limited to just a particular technology. A majority of other technologies like HTML etc. are perfectly valid to be converted into a progressive web application.
This is one of the most common misconceptions that a lot of people have related to Progressive Web Apps. The thing about PWAs is that you don’t need to install it from a particular app store like Google Play Store or Apple App Store.
Frankly, all you need is a search engine to access the world wide web URL of that particular PWA that also means progressive web applications cannot be categorized as iOS or Android apps. And once you create a shortcut on your device’s home screen, there further won’t be any need for the Internet to access it. The user will be able to directly access it in the offline mode with all its features and functionalities.
Now comes the main part that answers the HOW TO question that many of us were wondering about this transformation process. We have broken this entire process into three essential steps, which are:
One mandatory thing that a Progressive Web Application does require is to have a steady HTTPS connection. There are various subscriptions available in the market for this, but these prices may vary according to the host and the plans that they are offering.
Note: Try to opt for a secure and known host for the HTTPS connection, as such sites are known to rank higher in the Google Search Engine Ranking.
The next step after establishing a secure and stable HTTPS connection is to create a web app manifest. The Manifest can be defined as a single-file alternative that contains various pieces of information like all meta tags from your pages.
This is a key step as the web application manifest provides all the necessary information about the app such as the name, images, as well as the description. This information is crucial because it is further used by the operating system i.e. OS the viewport, home screen icons and splash pages of the PWA.
Let’s have a quick look at the manifest properties that can come in handy during the process:
Below are some of the well-known challenges that are faced by the mobile and web app developers while working on PWA:
Login Support for cross-application: When dealing with native apps, we know that they hold the capability to sync with other applications with authentication logins on social media platforms like Twitter, Facebook etc.. But as a web page, PWA doesn't support this facility to connect with other mobile apps.
Functionality is limited: The progressive Web apps do not provide support for any additional hardware that is not supported by the HTML5.
Support for cross browsers: Even though many browsers like Chrome, Samsung’s Android browser, Opera supports the PWAs but still there are many other browsers that have not extended their services yet which include browsers like IE, Edge, and Safari.
Legitimacy is Limited: Because there is no central location or download app store for installing a progressive web app framework or PWA offline, the users do not get a proper sense of legitimacy or confidence while utilizing the apps as they get from using the native mobile apps.
Whenever the topic of Progressive Web App (PWA) arises, the concluded question that strikes, again and again, is whether PWAs holds any significance in the coming future of app technology or not. That’s because the app world is currently on a fast track with hundreds and thousands of apps hitting the app stores on a weekly basis.
So, at this point, it is safe to say that we need to embrace as well as encourage the use of such advanced technologies like Progressive Mobile Apps, including PWA builders and templates for progressive Web apps. Because end-users are always on the lookout for services that are new and require less work while delivering more output at the same time.
And these Progressive Web applications somehow fulfill this agenda by providing some serious advantages like greater usability, much better performance, easy offline access, smooth and secure user experience with higher Google rankings.
So, in our option, you should definitely give it a try and turn your website into a Progressive Web App. Also, in case you are interested in reading more such informative articles then feel free to ‘Subscribe’ to MobileAppDaily to stay notified with all the trending news straight from the mobile app industry.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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