mobile App marketing

Mobile Apps Branding: Important Things to Remember

Mobile app branding plays a vital role in the outlook of an app

Mobile App Branding

Apps act as a brand extension and representation of your business. After creating a fantastic app, you can’t expect it to thrive automatically in market space. You may need branding agency services to access your audience through mobile apps.

The current generation is tech-savvy, and most of them hooked to apps or view websites while at work, on a car, train or home. Create a strategic brand to give personalized services to your customers. The app becomes the face of your brand in the personal space of users. They can keep an app always with them through their mobiles.

Consistent app branding results in developing the relationship between the brand and customers. Here are some of the significance of mobile app branding strategies.

Essentials of Mobile App Branding

1. Users Are Your Boss

Keep it in mind that you are designing an app for your customers. App design should not reflect your preferences. You have to consider the preferences of onlookers. It is a misconception that the audience will accept your choices. With some research, you can find their favorites and opinion to enhance the productivity of your app. And getting a mobile app review will do more good for your app branding.

2. Visual Treat

Design a visually appealing app to grab the attention of your target audience. Carefully choose the visual appearance of your app after thorough research to get the advantage of the first impression. While designing an app, you have to define the target audience of your app, capabilities of your app and its final look for the world.

Before creating an app, you have to do your homework. Make sure to go through other apps of similar genre or category. Note down their negative and positive attributes. Learn from other’s mistakes. In this way, you will be able to give a clear idea to developers and designers for a logo design.

3. App Icon and Logo

Going by the app branding guidelines, a logo is one of the leading branding elements. The logo becomes a visual symbol for the representation of your brand. Here are some famous types of business logos:

  • Wordmark (Logotype): Artistic lettering to write the full name of your brand
  • Symbol: An image of symbolic potential linked with the area of use, brand name and functionality of an app
  • Combination Mark: Simultaneous use of two techniques: wordmark and letter mark/symbol
  • Lettermark: Use of the first letter of a brand name for the artistic representation
  • Emblem: It engraves the lettermark or wordmark presenting the name of your brand into a symbolic image

For mobile applications, it is essential to think about the correlation of the logo with app icons. App icons serve as an interactive brand sign to present an app on different platforms. The app icon is essential to support the actual identity of a brand.

4. Sell Your Brand

Remember your brand while building an app. Follow the colors, illustrations, images, logos, guidelines, and typography of the brand while creating the primary message. Avoid unnecessary add-ons in the structure of the app. Your brand can be successful with your user-friendly policies and consistent approach.

Consider the convenience of your customers while designing an app. For instance, if you have a restaurant business, your app must help your customers to reserve tables and order food. Hire professionals to get the advantage of international branding strategies.

Arpit <span> Business Development Head </span>
Written By
Arpit Business Development Head

He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.

Featured Success Stories

mobile App marketing

How to Put an App on the App Store: A Step-By-Step Guide

4 min read  

Once the app development process is completed, the next crucial step is to submit the app to the App Store. And it’s not elementary as it sounds. There are a lot of tasks that go into uploading an app to the leading App Stores.To begin with, get started with your Mac system with the latest

mobile App marketing

9 Best Ways To Reduce Mobile App Uninstall Rate in 2021

4 min read  

Mobile apps are expanding at a very breakneck pace, and the rate at which the apps are getting uninstalled from the device is also quite high. The reason could be anything. From complex login procedures to privacy concerns, everything plays its part.As of date, there are over 3.8 million apps on

mobile App marketing

3 Ways Apple Makes Money From The iPhone

4 min read  

In its quarterly financial briefings, Apple has confirmed the iPhone sales figures are falling. While the company is still making a huge amount of money from sales of the device (it makes $31 billion of revenue), it is 17% lower than the same period in the year before.Fewer people are buying iPh

mobile App marketing

How to define your target market?

4 min read  

What if we told you that Amazon and Netflix as you know wouldn’t have been the same if their founders hadn’t run a thorough target market analysis? Sounds difficult to believe, doesn’t it? However, the former would have remained a bookstore while the latter would have been a succes

Featured Success Interview

Interview

Interview With Coyote Jackson, Director of Product Management, PubNub

MAD Team 4 min read  

MobileAppDaily had a word with Coyote Jackson, Director of Product Management, PubNub. We spoke to him about his journey in the global Data Stream Network and real-time infrastructure-as-a-service company. Learn more about him.

Interview

Interview With Laetitia Gazel Anthoine, Founder and CEO, Connecthings

MAD Team 4 min read  

MobileAppDaily had a word with Laetitia Gazel Anthoine, Founder and CEO, Connecthings. We spoke to her about her idea behind Connecthings and thoughts about the company’s services.

Interview

Interview With Gregg Temperley, Founder Of ParcelBroker App

MAD Team 4 min read  

MobileAppDaily had a word with Gregg Temperley, Founder. We spoke to him about his idea behind such an excellent app and his whole journey during the development process.

App Development

How to Implement Artificial Intelligence and Machine Learning in an Existing App?

MAD Team 11 min read  

AI is for decision making, and ML makes the system to learn new things from data.

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.