Push notifications are mainly used to alert or even notify the user directly on their mobile with significant content that might be of interest to the user. This feature is integrated into your mobile application by the app developers, as it establishes a continuous interaction between the user and app, even when the user is not using the app.
Push notifications are similar to text messages that are delivered even when the mobile device is locked, so that the user stays up-to-date with the announcements made by the app.
The above mentioned statistics are from the year 2016 and this was the time when the actual power of Push Notifications was witnessed by the App Development industry. During this time, the email marketing strategy was taken above by the push notification campaigns as they were receiving three times faster response from the users.
One of the mobile tech giants, Apple is also using this latest update to increase the level of efficiency in the mobile application industry. The iOS user gets the regular notifications about every elementary change and upgrades regarding the iOS platform and mobile applications on that platform. Google also has Google Cloud Messaging (also known as GCM) for the android users, which allows the user to activate or deactivate the Push Notification service for all mobile apps installed on the users’ mobile phones.
Also, with Google Cloud Messaging, the user can adjust the push notification settings for each application separately, with which the user can only activate the push notification from his/her favorite app. Now, let’s have a look at the main benefits of the push notifications for mobile applications:
These notifications help in maintaining the functionality of the app by conveying the latest updates and news within a specific limit using short and appropriate words. It keeps recalling the user about the app and its content which ultimately contributes to increasing the usability, hence your mobile app acquires a permanent space in the smartphone of the user.
This time to time reminding tactic is also responsible in increasing the user engagement rate of the mobile application. Also, then you can easily boost app engagement with the help of Push Notifications.
The statistics of the mobile apps can be changed very drastically if the app is well equipped with these notifications. As with every alert or ping the user gets the latest news, events, contents instantly, this leads to a sudden hike in the user engagement rate. As the application, is continuously notifying the user with the latest updates, even when the user doesn't have much time to go through the app he/she will be aware of the latest update and can view it later. This eventually escalates the involvement of the user with that particular mobile application.
There are also some effective Push Notifications Campaigns that might come in handy in increasing the user engagement rate on your mobile application. Along with this, there are many different methods to deliver push notifications.
These notifications not only increases the interaction but also helps in giving a boost up to the user traffic. The instant ping of the latest event will heighten the traffic level as the customer is not missing the updates even when they are not using your app. Apprising the user with desired content instantly and regularly will automatically raise the bar of your traffic counts.
However, these push notifications neither should be too sporadic nor too frequent as then the apps start to lose the interest of the end-user.
With the help of this latest update in mobile application industry, you can collect the valuable information about the behavior of the user by tracking push notification messages, interaction times, duration of interaction, situations, devices, platforms and generate the maximum engagement and traffic. The information like when, why and how many times the user uses your app will help you in serving the user in the best way through these notifications.
In comparison to emails, push notifications are much more efficient and simpler. These notifications deliver the specific information with much more clarity in limited words. They are less complicated and are also easy to manage with the user-friendly interface which conveys the message in a much effective way. From a developer point of view push notifications are easy to produce and implement in the app.
For iOS, Swift is used to add the push notification service and Ionic is mostly preferred by the developers for Android. The end-users just need to scroll down their notification bar and decide what they want to do with the existing notification that's it. Push Notifications are also very efficient in increasing your user retention rate on your mobile app.
If you want to make your mobile app more effective as well as interactive, then in every aspect push notifications are mandatory. This is because the app users rely on the features of push notifications in all apps to get the regular alerts which can further save their time and effort. Therefore, a mobile app without push notification won't be able to survive for too long in the user's smartphone.
Hope this article helped you in understanding the importance of Push Notifications in Mobile Applications. We would love to hear your thoughts regarding these notifications, you can even ‘Comment’ in the section mentioned below.