Marketing tools for mobile-first approach
Won’t you think this mobile-first world is expanding at a breakneck pace? And, does not it seems like the scenario is getting tougher for a regular mobile app development company to get proper exposure? In case, you feel the same, you are not wrong. The ongoing competition has both a positive and negative impact on businesses today. On one hand, where it is making it easier for mobile apps to get prominent exposure, on the other hand, it is equally making the competition tough. It is true that marketing of the apps is difficult than ever before but there are ways that can help you in the endeavor.
Google Analytics is one of the best tools that help you track everything that occurs on your website. The development can easily be measured by mobile devices. The mobile app is much helpful in checking the metrics in the customized reports. There are tools to monitor the traffic as well as the data in real-time. There are options to build and save your reports to the dashboard with the metrics and dimensions that could be managed in real-time. It is an exceptional app from Google and the giant keeps updating the bugs it discovers in the app. Google has recently added support for custom metrics.
Your website needs to be quick in order to respond to a consumer’s query. For consumers, instant gratification is important as they need to get their query resolved as soon as they type the concern. No one wishes to interact with a website or a mobile app that takes considerable time even to load. Major researches have proved that load timing is one of the major culprits of site abandonment by users. And, that is huge to ignore by any of the businesses. Thus, it is important to ensure that your page is up with the support of PageSpeed Tool. The tool analyzes the content of any given website and provides suggestions on how it can be improved. Most common suggestions it offers include images that are optimized. In order to optimize your mobile experience you can take help from this guide.
Yelp boasts average unique mobile user with added reviews for an mobile app. Yelp can help boost page views to an increased count. The Yelp community is made to connect locals and share opinions about the things that matter to them. Thus, any local business can be registered to the community in order to claim positive reviews about your business. You can set up a page to get reviews that matter to your business. You could also consider paying for sponsored advertisements so that you can’t miss the opportunity to get huge success with potential customers.
Flurry is a mobile analytic tool that monetizes as well as tracks the traffic on your mobile website. The platform is an exceptional one for the developers and helps them to track mobile apps worldwide. Flurry is owned by Yahoo and offers the analytic services in the real-time for platforms like Android, Windows, iOS as well as Blackberry devices. Flurry is also exceptional to furnish customer information comprising of demographics, average session length and the number of active users. This exceptional tool is completely free and can easily be integrated without much of the technical help.
Google acquired Firebase back in the year 2014. Since then, the platform has been created more as a unified mobile app platform to offer support for iOS, Android, and web platform. The platform is renowned for providing users with unlimited reporting for nearly 500 distant events. These events can easily be defined by using Firebase SDK. Google Firebase is one exceptional tool to help marketers make informed decisions about app marketing as well optimizing the mobile app performance. “Google Analytics for developers” is an additional integration within the mobile application that help developers to analyze any of the metrics with this exceptional tool.
Who could know that the image-sharing platform could help in adding the extended number of users to your mobile app? Instagram has 300 million daily users and over 95 million photos and videos that are posted daily. The fact that Instagram has a huge reach makes it an important platform for marketers. Combined with the power of Facebook ad targeting, Instagram can do wonders when it is utilized as a marketing tool for marketers to get the attention of the users. With the help of Instagram ad feature, marketers can extend the reach of an ad to millions.
Facebook has a whopping 1.57 billion mobile monthly active users and nearly 56% users log in to the platform from a mobile device. Facebook has already grown to a massive platform that has all the potential to drive the attention of a huge number of users towards any particular advertisement. The platform (website & mobile) allows marketers to reach target demographics at the global destination. As everything is target based on the platform, advertisers are able to target specific pages. It is also possible for marketers to use remarketing techniques to access the users who have come once on their ads specifically.
WordPress and Medium are two exceptional mobile-friendly platforms that can be used to bring visibility. The reach of both the platforms to an extended number of people makes it possible for the marketers to gain the benefit of their business. Wordpress has currently enrolled in AMP ( accelerated mobile pages ) to improve the loading speed of pages on smartphones and tablets. Additionally, Wordpress has a compressive mobile app that allows editing to existing posts much easier.
Medium, on the other hand, has similar benefits when used by a marketer. The platform is exceptional for bloggers belonging to any genre. The platform has different mobile apps that make it easy to edit and manage the content on the platform.
Having a whopping count of 70 million users, Slideshare is the knowledge-sharing platform for marketers and users alike. 80% of the visitors come to the platform through specific research to land directly on the piece of content they are looking for. Additionally, the platform has social shareable buttons that make it easy to share a piece of content to other platforms. There is an additional section for questions and compliments that users can use for giving their feedback. Mobile app marketing companies generally make use of Slideshare to either push an informative piece of content or to gain visibility among users.
Google Wallet, Paypal, and Apple Pay are some of the most exceptional examples of mobile wallets that every app marketer must think of to integrate into their applications. There is nothing better for the users than having the ease of paying for the services through a mobile wallet. There is ease, there is comfort and there are no additional actions that a user needs to take while paying for the services through the mobile. By eliminating the pain of paying for services through credit and debit cards, marketers can actually make their mobile applications much popular among the audiences.
Buffer and Hootsuite are some exceptional tools that are used to manage multiple accounts along with creating and managing responses. In case of Hootsuite, a maximum of three accounts can be integrated as well as managed easily. Hootsuite can be used on Android and iOS alike. Through a single platform, marketers can manage a host of things including multiple accounts, creating and editing posts as well as managing responses.
Just like Hootsuite, Buffer is also available for the Android as well as iOS users. With Buffer, the users can manage four accounts. Both of these marketing tools are truly exceptional for scheduling ideal engagement time.
Trello offers a visual way to manage as well as to organize the projects. It is a platform that anyone can access to get the status of a task or a project that is in progress. With over 4 million users, the tool is exceptional to track the progress of a project. The mobile app allows the users to get the notifications on every update. The tool is easily accessible through apps and thus it gets easy to manage some of the project elements through your mobile phone also when you are away from your computer system. The app lets you work more collaboratively with the team to get the things done in an organized manner.
When it comes to offering communication, the tool acts as a jack-of-all-trades. The app makes it easy to share files, pdf, spreadsheets, images, and YouTube videos with co-workers through direct messages. A number of tools can be connected to Slack in order to receive notifications directly within the mobile app. Slack has an excellent mobile application for iOS and Android. So, instead of logging in to different accounts, the Slack users can have just one account to have everything at their fingertip.
Marketing tools are truly essential for marketers as they help them bring visibility to their businesses. All the above-listed mobile applications are truly exceptional owing to their features and functionality they offer to the marketers. So, if you are looking forward to bring visibility to your marketing efforts, do consider these tools.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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