Top Digital Marketing Tools: Level Up Your Digital Game

• Drag-and-drop simplicity for effortless design creation
  
• Extensive library of templates, images, and fonts
  
• Collaborate in real-time with team members
  
• Customizable branding options for consistent visuals
  
• Direct publishing to social media platforms
  
• Mobile app available for designing on-the-go

Canva is an indispensable app for iPad users seeking to create stunning, professional-quality designs with minimal effort. Perfect for both novices and seasoned designers, Canva offers an intuitive drag-and-drop interface that makes graphic design accessible to everyone. It offers thousands of customizable templates ranging from social media graphics to presentations and flyers. Canva ensures you can effortlessly express your creativity. Canva is also featured as one of the best AI logo generators and apps.

Its robust toolset includes a vast library of fonts, images, and illustrations, along with photo editing tools that let you fine-tune your visuals to perfection. Whether you're crafting marketing materials, personal projects, or educational content, Canva empowers you to bring your ideas to life on your iPad. With real-time collaboration features, it’s also ideal for team projects, making it a top choice for users looking to enhance their visual impact.

• Free users can manage up to 2 accounts
  
• Allows you to schedule posts
  
• Can draft and include hashtags within the same app
  
• Keep a track of posts’ performance with an analytics

One of the best tools to schedule and manage Instagram content, Hootsuite is a social media app that you will love. With Hootsuite, you can schedule posts, save drafts ready, plan weekly social media calendars, and much more. Hootsuite also helps you in keeping track of the performance of your social media posts across different platforms including Instagram.

• Schedule posts across multiple platforms
  
• Tailor posts to fit the style of each platform
  
• Support for blogging with multiple accounts
  
• Free blogging app option available

While content planning for blogs is exhausting for many bloggers, Buffer comes to the rescue. It gives you the ability to schedule posts across different social media and blogging platforms with ease. What’s more, it provides powerful customization options for each post so that it fits perfectly into the style of each platform.

Buffer is one of the best mobile blog apps that surpasses other similar apps I've used in the past. It is easy to use and gives you more time to focus on blogging content. Furthermore, it supports blogging with multiple accounts to make blogging even easier. What's more, Buffer is free! You can use the blogging app without paying a single penny.

• Workflow management features
• Built-in customer relationship management system (CRM)
• Digital Asset Library helps with content generation
• “Discovery” feature to optimize your following
• Advanced reporting features
• Keyword monitoring and social listening

Sprout Social can be your sidekick to manage social media accounts on the go. This is especially true if you have a Sprout Social account. The social media tool is capable of managing all your social media profiles. Some of the platforms it supports are Twitter, Instagram, Google My Business, etc.

With Sprout Social, you can do amazing things. For example, keep messages centralized, easy reply to inbox messages, check conversation history, etc.

Sprout Social allows you to create winning social media marketing strategies. This social media management app lets you create posts, schedule them, and save them as drafts. It also shows stats related to your campaign. For example, retweets, clicks, shares, and, more.

Sprout Social can keep an eye on interesting content from your feed. It also notifies you whenever you receive a new message. To conclude, if you need to control your social media, then this app is a must-try.

• Good keyword research capabilities for better SEO
  
• Streamlines content creation by taking care of research, writing, and optimization
  
• Allows you to write and optimize simultaneously using real-time metrics
  
• Allows you to Write and optimize content in any language

Surfer SEO is yet another big name when it comes to the best SEO software, and its prowess ensures that businesses target the most relevant and high-performing keywords. By understanding the language of the audience, businesses can tailor their content to meet specific search queries, thereby enhancing their visibility and attracting organic traffic.

Surfer SEO software takes the hassle out of content creation by streamlining the entire process. From research and ideation to writing and optimization, the tool acts as a digital assistant, ensuring that every piece of content is not only well-researched but also optimized for search engines. This all-in-one approach saves time and effort, allowing businesses to focus on strategic aspects of their operations.

One of Surfer SEO's standout features is its ability to write and optimize content simultaneously. The best SEO software offers real-time metrics for structure, word count, NLP-ready keywords, and images. With this, businesses can craft content that not only captivates readers but also appeases search engines. This dynamic approach ensures that every word serves a purpose, contributing to both user engagement and SEO effectiveness.

Surfer SEO ensures that your message is conveyed effectively, breaking down language barriers and expanding your reach with the help of its ability to write and optimize content in any language.

• Access millions of high-resolution, professionally shot images
  
• All images are free to use, even for commercial purposes, without licensing fees
  
• Seamlessly integrate with other tools and platforms for efficient workflow
  
• Photos sourced from a diverse network of photographers worldwide
  
• Quickly find the perfect image with intuitive search functionality
  
• Constant addition of new images to keep your content fresh and relevant

My team tested Unsplash, and it quickly became a favorite in our digital marketing toolkit. With over three million high-quality photos, Unsplash offers a vast selection across categories like Business, Travel, and People. Whether we need images for a blog post, social media, or ad campaigns, this platform delivers every time.

Our analysis of Unsplash shows it’s more than just a stock photo site. You can curate photos into personal collections like "Branding" or "Seasonal Campaigns," making it easy to organize and reuse for future projects. Plus, the iOS app lets you browse and download images on the go, which we love for its convenience.

One standout feature of Unsplash is its integration with tools like Figma, WordPress, and Squarespace. This allows us to grab stunning photos directly from our favorite platforms. We no longer need to switch between applications to find the perfect image. Best of all, Unsplash is completely free. This makes it an ideal choice for marketers seeking high-quality visuals without a significant cost.

• Automatically adjust the layout and formatting of slides
  
• Access to a library of templates
  
• AI-powered themes and color palettes
  
• Access control for presentations for better security
  
• Built-in charts and graphs
  

Having the data and presenting it are two different things. In corporate, PPTs are often considered to represent this data. However, not everyone is well-versed with it. Enters Beautiful. AI. It is a tool that can help you create engaging presentations. This tool is known to provide AI-driven design assistance for all users, irrespective of their skill set. You can also use a variety of pre-designed templates that can help create visually coherent presentations quickly.

The AI of this, amongst the top AI tools, analyzes the text and ideas you entered. Once done, it works its magic and creates an incredible presentation. You can set customizable themes to ensure a polished design throughout different slides. Additionally, its drag-and-drop functionality simplifies the process of organizing and arranging the content.

However, that's not all because the tool can help you make slides with graphs and charts. The data visualization tools offered by Beautiful.ai are automatically formatted to match the theme of the slide. Create slides that have awesome layouts and eye-catching visuals. Overall, it takes care of the designing aspect and turns your boring data into beautiful presentations.

• Features like post ideas, post builder, analytics, etc.
  
• Access to all social media calendars and posts
  
• Push notifications for post requirements
  
• Run campaigns simultaneously on multiple platforms

Meet Loomly, a social media managing tool. It is a super helper, making managing Facebook, Twitter, and other channels easy.

Loomly is a cool Android phone app that also works with its website. You can plan, create, and even check your posts in a single spot—it is like having your own command center.

There are several things this one of the best social management tools can do. It can help you with post ideas and ensure it looks great. It also has a special place for all your pictures and videos to help you find them faster. Plus, you get a preview of your post before you share it.

But that's not all! This is among the social media management sites that let you ask your friends' opinions. It even reminds you when it is time to post something new. So, it is like having a social media superhero in your pocket.

• Delivers a variety of unique combinations in multiple business categories
  
• Easy customization options for changing themes, color schemes, layouts, etc.
  
• Uses optimized AI tools that can mold and grow as per user requirements
  
• Suitable for creating any kind of website- professional portfolio or travel blogs
  
• Offers a secure and reliable infrastructure for all users

The Wix Owner app is one of the top free AI logo maker apps offering the easiest website design and creation solution. This best app to create a logo allows you to utilize the Wix website builder to develop, customize, and administer your website from any location. This AI logo maker can eliminate major user challenges while developing a website, including time, content creation, and design.

At the time of drafting this list of free AI logo makers, the platform is used by over 220 million people around the world. Now, Wix is perfect if your requirements are not only limited to generating logos. It can help you build a website, manage it, monitor stats, create virtual stores, and more.

Additionally, the platform also lets you build ticket-based platforms along with unique QR codes for each guest. Wix also comes with 900+ website templates for quick website development. The tool lets you design and customize logos to upload on platforms as well.

Wix offers website and logo templates that are relevant to the evolving website design trends. If your plan is to upscale your brand’s identity, Wix is indeed a perfect option that can help you digitalize your brand presence.

• Streamlined product and inventory management
  
• Efficient order processing and fulfillment
  
• Real-time sales and traffic analytics
  
• Seamless multi-channel sales integration
  
• Direct marketing and ad campaign tools
  
• Comprehensive customer engagement features
  
• Customizable store themes and apps

Shopify is a leading eCommerce platform. Its mobile app makes it incredibly easy to manage an online store. When I started reviewing the Shopify app with my team, I was thoroughly impressed with the fast setup process. It allowed me to jump straight into customizing my store without any need for coding or design skills. The dashboard was intuitive, providing a clear overview of sales, orders, and customer activities at a glance.

One standout feature of the ecommerce business app is the "Shopify Magic." The feature helps generate product descriptions, which cleverly takes the hassle out of crafting compelling content. Uploading product photos and setting prices were straightforward tasks, thanks to user-friendly interfaces. The barcode scanning function to adjust inventory is a lifesaver for on-the-go adjustments. Also, order processing is just as efficient. With a few taps, I could fulfill, refund, or archive orders, buy and print shipping labels, and even handle conversion details.

Shopify is first in this list as the best eCommerce app because it easily integrates multiple sales channels. The seamless synchronization across online, in-store, and social media platforms like Instagram and Facebook ensures that inventory and orders are always up to date. Additionally, running marketing campaigns directly from the app, including Google Smart Shopping and social media ads, has significantly boosted my outreach and customer engagement.

Regarding pricing, Shopify offers a free online store app download with a 3-day trial. The flexibility to test out features without immediate commitment allows for a thorough evaluation of their potential impact on one's business, making it an economical choice for entrepreneurs at various stages.