Be it an influencer, an entry-level employee, or an entrepreneur, handling social media campaigns requires a hold on multiple tasks. For example, content curation, scheduling, community management, reporting & analytics, etc.
There are so many social media platforms available today. For example, Instagram, Twitter, Facebook, TikTok, Pinterest, etc. Each platform has its own USP and the type of audience it caters to. So, the content and timing should be perfect to engage the audience on these platforms. These tools can do all that and more. So, let’s start with a list of the best social media content management tools.Read Less
Best Social Media Management Tools
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Tech Specifications
Metrics Android iOS Latest Version 10.12.0 10.12.0 Device Supported Android 10 and up iOS 16.0 or later Subscription 199 199 Why You'll Love It
Hootsuite delivers robust features, content scheduling, multi-platform management, etc. Also, you can manage 3 social media profiles with just one password.Top Features
- Free users can manage up to 2 accounts
- Allows you to schedule posts
- Can draft and include hashtags within the same app
- Keep a track of posts’ performance with an analytics
- Free users can manage up to 2 accounts
More about product
One of the best tools to schedule and manage Instagram content, Hootsuite is a social media app that you will love. With Hootsuite, you can schedule posts, save drafts ready, plan weekly social media calendars, and much more. Hootsuite also helps you in keeping track of the performance of your social media posts across different platforms including Instagram.
Why You'll Love It
Sprout Social delivers seamless account management. It centralizes messaging and provides analytics, content curation, and notification features.Top Features
- Workflow management features
- Built-in customer relationship management system (CRM)
- Digital Asset Library helps with content generation
- “Discovery” feature to optimize your following
- Advanced reporting features
- Keyword monitoring and social listening
More about product
Sprout Social can be your sidekick to manage social media accounts on the go. This is especially true if you have a Sprout Social account. The social media tool is capable of managing all your social media profiles. Some of the platforms it supports are Twitter, Instagram, Google My Business, etc.
With Sprout Social, you can do amazing things. For example, keep messages centralized, easy reply to inbox messages, check conversation history, etc.
Sprout Social allows you to create winning social media marketing strategies. This social media management app lets you create posts, schedule them, and save them as drafts. It also shows stats related to your campaign. For example, retweets, clicks, shares, and, more.
Sprout Social can keep an eye on interesting content from your feed. It also notifies you whenever you receive a new message. To conclude, if you need to control your social media, then this app is a must-try.

AgoraPulse
Why You'll Love It
Agorapulse is chosen for its versatile features. Also, the tool is ideal for businesses and agencies as it enables them to track business in real-time.Top Features
- Inbuilt content publishing and calendar feature
- Social inbox feature for account management
- Complete reporting for all the profiles with key metrics
- Controlled access per user and automatically identify most active users
- Conversation history by the user profile
- Exporting functionality to Powerpoint
More about product
Agorapulse is one of the social media tools that can help businesses of all sizes. With this effective tool, it is easy to manage your social media presence.
It delivers incredible features. These features help streamline social media tasks and projects. For example, scheduling posts, monitoring conversations, engaging followers, etc.
With Agorapulse, it is possible to track real business impact. It shares details showing your social media efforts. Also, you get insights on social media tasks and their contribution to the marketing goal.
Agorapulse is for everyone. Be it a social media manager or an agency, it is one of the social media tools that save time and streamline workflow. This is an all-in-one platform to control your marketing presence and achieve goals.
Tech Specifications
Metrics Android iOS Latest Version 8.2.10 14.2.3 Device Supported Android 7.0 and up iOS 16.0 or later Subscription Free and in-app purchases Free and in-app purchases Why You'll Love It
Buffer comes with a user-friendly interface, multi-platform scheduling, and detailed analytics. It is a perfect solution for small businesses’ social media campaigns.Top Features
- Schedule posts across multiple platforms
- Tailor posts to fit the style of each platform
- Support for blogging with multiple accounts
- Free blogging app option available
- Schedule posts across multiple platforms
More about product
While content planning for blogs is exhausting for many bloggers, Buffer comes to the rescue. It gives you the ability to schedule posts across different social media and blogging platforms with ease. What’s more, it provides powerful customization options for each post so that it fits perfectly into the style of each platform.
Buffer is one of the best mobile blog apps that surpasses other similar apps I've used in the past. It is easy to use and gives you more time to focus on blogging content. Furthermore, it supports blogging with multiple accounts to make blogging even easier. What's more, Buffer is free! You can use the blogging app without paying a single penny.

Oktopost
Why You'll Love It
Oktapost delivers comprehensive B2B social media management. It has features like mobile accessibility, analytics, and organizational tools to enhance marketing efforts.Top Features
- Customizable content designs and template
- “Advocacy board” features enable the promotion
- For conversion tracking, it integrates with Marketo, HubSpot, and Salesforce
- Enable content curation
- Auto-posting for bulk uploads, faster message creation, and scheduling
- Social monitoring and analytics for campaign segmentation
More about product
Oktapost Mobile is the ultimate social media manager for B2B marketers. The tool can share content on your LinkedIn, Twitter, Facebook, and Instagram. All this from one convenient space.
The social media management software can empower marketing teams. It can enable them to manage, measure, and enhance social media efforts. With its mobile app, you can post on all your social accounts and schedule content for campaigns.
The tool even captures and shares photos from the device. You can stay organized with a bird ' s-eye view of a social editorial calendar. The tool will help you track the performance of posts with insights via analytics.
You can be in the office or the field, which will put all the functionalities at your fingertips. This is one of the social media monitoring tools to try today to take your B2B efforts further.

Crowdfire
Why You'll Love It
Crowdfire has multiple smart features. For example, multi-platform compatibility, content curation, and scheduling make it a perfect solution for businesses and influencers.Top Features
- Comes with in-app purchases
- Customize posts automatically for different platforms
- Find the best article and images for your posts
- Analytics to monitor social media
- Comes with in-app purchases
More about product
Crowdfire is a social media apps management tool that is free. With its smart features, it tries to enhance your social media experience. The tools manage all your social accounts from a single place. This saves loads of time allowing you to focus on important tasks.
It is a consolidation of social media tools for business. These tools that can do all the heavy lifting for tasks like discovering and sharing content. It ensures that your social profiles stay active and engaging.
Crowdfire is compatible with many platforms. For instance, Facebook, Instagram, YouTube, Twitter, 500px, Vimeo, etc.
The tool delivers a plethora of features, from composing to scheduling posts. It can curate articles and images tailored to the audience's preference. It is a tool that everyone can use, ranging from small businesses to influencers.

Social Pilot
Why You'll Love It
Social Pilot delivers collaborative workflows, content discovery, RSS feed scheduling, etc. It is a dependable tool for a successful campaign.Top Features
- Post through the web, mobile, and browser extensions
- Content suggestion to never let your queue empty
- Priority email support to never let you down
- Collaborate with team members using inbuilt workflows
- Manage client profiles without asking for credentials
- Profiles and posts configured to cater to all your clients
- Complete white-label platform to support your branding
- Dedicated account manager with email and phone support
- Post through the web, mobile, and browser extensions
More about product
Social Pilot is another entry in our list of best social media management tools. The tool can help you post all your updates. This in turn helps with increasing engagement and leads.
The tool provides analytics to review the performance of your posts. It helps you by enabling data-driven decisions that improve engagement and fine-tune strategies.
Social Pilot delivers workflows. These workflows help in collaborating with teams. Also, you can get your post reviewed by your teammates in real time. This is one of the social media monitoring tools to find popular content on the web. After that, it gives features to schedule those posts using RSS feeds.
It is an amazing tool that schedules your posts in bulk. This helps decrease the time and effort required to cater to the campaign. Social Pilot is a dependable tool that helps take your campaign from scratch to success.

Loomly
Why You'll Love It
Loomly has a user-friendly interface. Aside to it, the tool delivers multiple creation features like content organizer, collaborative tools, post preview, etc.Top Features
- Features like post ideas, post builder, analytics, etc.
- Access to all social media calendars and posts
- Push notifications for post requirements
- Run campaigns simultaneously on multiple platforms
- Features like post ideas, post builder, analytics, etc.
More about product
Meet Loomly, a social media managing tool. It is a super helper, making managing Facebook, Twitter, and other channels easy.
Loomly is a cool Android phone app that also works with its website. You can plan, create, and even check your posts in a single spot—it is like having your own command center.
There are several things this one of the best social management tools can do. It can help you with post ideas and ensure it looks great. It also has a special place for all your pictures and videos to help you find them faster. Plus, you get a preview of your post before you share it.
But that's not all! This is among the social media management sites that let you ask your friends' opinions. It even reminds you when it is time to post something new. So, it is like having a social media superhero in your pocket.
Iconosquare
Why You'll Love It
Iconosquare has post-planning features, platform-specific analytics, a competitor analysis tool, and more. Its comprehensive set of tools makes it ideal for SMEs' social media campaigns.Top Features
- Analytics visualization for multiple platforms
- Post scheduler with multi-platform support
- Hashtag performance monitor for Instagram
- Easy comparison tools for competitor analysis
- Analytics visualization for multiple platforms
More about product
Iconosquare is a magic tool. It can help you understand and manage Instagram, Facebook, Twitter, and LinkedIn posts.
This one of the social media monitoring tools delivers a lot of cool stuff. For example, the number of people who liked the post, their location, and the best time to post. Plus, it lets you plan your posts ahead of time so that you never miss a chance to share something.
The tool has been helping people since 2011. It is like a smart friend who understands everything about social media. It provides special information for Instagram and Facebook. For example, the popularity of your posts and when your followers are active the most. For Twitter, it keeps track of followers and likes on tweets. Also, you get information for your LinkedIn page.
This is among the social media management platforms that let you spy on competitors. It helps you compare social media posts and stay ahead of the game.

Sendible
Why You'll Love It
Sendible’s mobile-friendly interface is easy to use, even for beginners. Also, it delivers on post-scheduling, analytics, link tracking, etc.Top Features
- Centralized social media management
- Update for posts in real-time
- Monitors mention and sentiment
- Track fans and follower growth
- Centralized social media management
More about product
Introducing Sendible, a social media sidekick. This social media management software is a helper in your pocket. It can help you manage Facebook, Twitter, Instagram, and accounts with ease.
Sendible allows you to do many cool things. For instance, you can post updates even if you are on the movie. You can also share posts right away or plan them for later.
This is one of the best social media management tools for tracking the popularity of your post. It provides information like the number of likes, shares, and comments.
Also, you can make your links shorter by using Sendible and see who clicked on them. It's like having a mini social media headquarters. But remember that among the top social media platforms need an account. So, once you have set it up, you are good to go.
How to Select the Best Social Media Management Tool for Your Business?
Finding the best social media management tool depends on your requirements and budget. So, here are some factors to consider while choosing:
Features:
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Scheduling and Publishing: In social media campaigns, the audience we are targeting is often global. So, it becomes increasingly important to have a scheduler and publisher for multiple platforms.
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Content Creation and Curation: The most important aspect of a campaign is the content used. So, it is important to have a tool that helps with content curation and delivers suggestions.
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Social Listening and Engagement: To engage the audience, it is important to track brand mentions, comments, and conversations. Tools with social listening features can do all this and more.
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Analytics and Reporting: Effective social media marketing strategies can generate leads. To do so, you require analytics and reporting tools. A good social media management tool with offer both basic and advanced features. These tools will help you create posts after analyzing that engage the audience.
Team Size and Workflows:
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Number of Users: A tool that isn’t capable of accommodating your social media team is of no use. Choose a tool that can do this effectively.
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Collaboration Needs: Teams need to work in collaboration for content creation and approval workflows. So, look for a tool with features like shared calendars and task management.
Budget:
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Pricing Plans: The majority of the best social media management tools deliver tiered pricing plans with different features. So, consider your needs and compare the pricing before committing.
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Free Trials: Many tools offer free trials, so you can test them out before buying. There are plenty of tools that offer a free trial. This helps in testing the tool and understanding its capabilities and limitations.
Here are some of the popular social media marketing tools:
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For straightforward scheduling: Buffer
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For a fully-featured experience: Hootsuite
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For small teams: SocialPilot
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For automating social media: Loomly
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For visual content: Iconosquare
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For an affordable all-in-one option: Sendible
Comparing the Best Social Media Management Tools
In our listing, we have mentioned plenty of options. However, to bifurcate, we have listed the top contenders in our listing and compared them in the table below. Have a look:
Feature Hootsuite Sprout Social Buffer Zoho Social Core Featuresl Scheduling, Publishing, Monitoring, Analytics Scheduling, Publishing, Monitoring, Analytics, CRM Scheduling, Publishing, Analytics Scheduling, Publishing, Monitoring, Analytics, Team Collaboration Supported Platforms Most major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) Most major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) Focused on Facebook, Instagram, Pinterest, Twitter Most major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) Pricing Varies depending on plan and features Varies depending on plan and features Starts at $6/month Starts at $10/month Strengths Manages a large number of social profiles, good for large agencies Excellent reporting and customer relationship management, good for enterprise Simple and user-friendly, good for small businesses and individuals Affordable, integrates with Zoho ecosystem, good for value-conscious businesses Weaknesses Can be complex for beginners, limited analytics in lower tiers Expensive, complex feature set Limited platform support compared to others Lacks some advanced features of Hootsuite and Sprout Social Conclusion
Handling social media today is a tricky job. You need to tap the mindset of the audience because of the lower attention span. Also, there are multiple tasks associated with social media campaigns associated with different social media platforms you are targeting. So using these tools is a necessity and not a preference. With this list of social media tools, our intent was to help you figure out the one that fulfills your needs. We hope we may have been successful in that.
Also, if you have a tool that can become a part of our best social media management tools listing or any other reports of products to help people, get your product listed. This will help increase footfall and get adopters for the product.
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We cut through the deafening digital noise to find what truly works. Every product on our list survives a relentless, hands-on analysis—no exceptions. We do the grunt work to deliver verified, trustworthy recommendations, so you can choose the right tools with absolute confidence.
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Frequently Asked Questions
What are the best practices for using social media management tools?
Here are the best practices for using social media management tools:
- Align with social media goals
- Develop a content calendar
- Tailor content based on the platform
- Maintain a consistent brand voice
- Use custom reports
- Leverage team reports
What features should a social media management tool look for?
Some of the features to look for in social media management software are:
- Content creation
- Content library
- Social inbox
- Performance tracking
- Customizable reports
What is a social media management tool?
Social media management tool is a software designed to manage all your social media accounts. It manages everything from one central location. Digital marketers use it for a variety of tasks such as:
- Scheduling and publishing posts
- Content creation and curation
- Social listening and engagement
- Analytics and reporting
What is the typical cost of any social media management tool?
There are no fixed costs associated with social media management tools. The cost of these tools varies depending on the number of features offered. So, the customers can get these tools in three plans usually:
- Free Plans
- Freemium Plans (price range from $6-$20)
- Paid Plans ($50 for basic plans and $1000+ for enterprise plans)
We've got more answers waiting for you! If your question didn't make the list, don't hesitate to reach out.






























