Using Instagram Ads can escalate your app downloads
Instagram! The most preferred social media platform for sharing photos and videos.
As the platform has picked the momentum, it can’t only be justified as a network for personal use. Today, it has become a global platform that is bringing brands closer to its customers by humanizing its content and showcasing products to inspire the target audience.
Today, Instagram has become a real force in the mobile marketing world. It’s giving multiple opportunities to businesses of almost all sizes strengthening their areas of success. And that's not all, the working of Instagram's algorithm is not that complex for the regular user to understand.
Considering it the best promotion approach, more and more ventures join Instagram which eventually made the feeds much competitive to outgrow with. They plan strategically and implement them to boost Instagram's brand traffic and reputation.
Wondering, how do all these brands are getting leads from the Instagram ads? Well! It’s possible with proven tricks explaining how to promote your apps on Instagram by adhering to a simple and scalable process.
Let’s move together to get an insight on how to build a robust strategy for app marketing on Instagram:
The ongoing Instagram promotion strategies:
Working on these strategies will help you successfully promote your app on Instagram with powerful ads.
Promotion on Instagram via personal profile will no longer work for your brand. To promote your app prolifically, you have to switch to a business Instagram profile. It’s the best way you can attract target customers to your brand app.
Benefits of choosing business profile on Instagram:
Here’s a step by step process to help you switch from personal Instagram profile to business profile:
Go through the images to have a practical outlook to the steps
Let’s discover a few branded profiles that have made an immense buzz on Instagram
Have you noticed, how effectively the brand has presented its business profile on Instagram? It has made the presence robust by adding crisp, impressive, and, meaningful target messages to attract users.
This is what you have to keep in mind during app promotion on Instagram!
It’s not necessary that you have to wind up your brand message in precise words. If your business requires a lengthy description of the business's Instagram profile, you can proceed with a descriptive brand line including the business purpose and intent. This is going to be the best trick to implement Instagram promotion for free.
The proven fact about hashtag vitality busted!
Creating a branded hashtag for your business Instagram profile would be a wise step to promote mobile apps on Instagram. If you start using your branded hashtag with each Insta-ad or post, users start recognizing your brand in the crowd.
Agorapulse, a social media management company, conducted a test and the results show that Instagram posts created with hashtags render a 70% increase in likes as compared to the posts published without hashtags.
Apart from the above results, Instagram posts with hashtags provide various other fruitful outcomes:
Encouraging your audience with the post including branded hashtags and compel them to tag their friends to the same post results in great brand enhancement, likes, and app downloads.
Here’s a survey based on Buffer, a social media management platform that has been using the branded hashtag for all of its Instagram posts has grown tremendously by having earned 540% in a year.
Have a look at how the brands use hashtags for their Instagram account synchronization.
Gaining the attention of the audience through influencer app marketing has always been the top methodology for mobile app marketing. People get influenced more when they see them promoting a business or brand in their words.
Similarly, if you get your app reviewed by influencers or a targeted community, you’ll definitely get more views, likes and, interactions for your app.
80% Of Influencers Prefer Instagram for Brand Collaborations
The most used and favored tactic to promote a mobile app is to get the app featured by an individual or by a community of influencers.
Today, social media influencers are hitting the grounds and becoming the most significant source to effectively promote the app on Instagram. No matter influencers secured a followers list of less than 1,000 or more than 1 million, if they possess a loyal list of the audience, they’ll always be asked to promote brands for better impression and fan followings.
Influencers’ Growth on Instagram
Frequent Instagram posts on your account page make your brand on the top of the news feed. and, if the posts are impressive then the chances are higher for a great engagement. We know it’s hard to always keep a close eye on Instagram posts.
Let’s make it easier for you to promote the app on Instagram. Here, we are introducing the tools that definitely help you automate your Instagram posts.
The tool is ideally used to schedule all the posts on Instagram. If you want to automatically synchronize and streamline all the Instagram posts, you should go with the Schedugram Instagram tool. This is the best when it comes to arranging more than one post at a time.
With this tool, you are also allowed to seamlessly plot your Instagram feeds, analyze your post metrics and repost the audience content to gain genuine attractions.
How Does Schedugram Perform?
The next one of the best tools is Plannable, a social media collaboration and, approval platform, which gives your team the authority to approve the Insta posts on all parameters before they go live.
Consider it an alternative of Google Docs, used for social media publishing. Getting this app for promotion on Instagram, you’ll be able to preview your posts, which saves you from committing costly mistakes.
Following these well-aligned and proven mobile marketing tactics generate outstanding revenue. Instagram app promotion is on its peak and still emerging with various new strategies. In fact, entrepreneurs and app founders consider it the best platform to promote an app for free.
Don’t wait for the right moment, start following the aforementioned mobile app promotion strategies to get the utmost results in your Insta-ads. It’s good to go on your own, or you can hire a social media marketing agency that offers mobile app promotion services.
We sincerely hope that you found the answer to how to execute app promotion on Instagram. Check out our website if you want to know more about the strategies that can lead your Instagram account towards success.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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