With almost 3.6 million apps in the Google Play Store and 2 million iOS apps in the Apple app store, the competition is higher than ever. There are a plethora of apps available in each category that makes it is almost impossible for any newbie to get noticed without any preparation.
Moreover, Forresters revealed that 63 percent of the users rely on the App Store search results for downloading an app. The developers have made almost $20 million dollars in the period of just 6 months via Apple App Store. This means you are not only missing the users but a hell lot of money due to the ineffective App Store Optimization strategies (ASO).
Image Source Apptentive
Yes, ASO, the backbone of the app marketing that boosts up your app visibility in the app stores like Google’s Play Store and Apple’s App Store.
However, it requires you to take some planned and well researched actions that further gives importance to your app’s representation in the app stores. These strategy has been continuously overlooked by the app developers and owners that results in poor app store search rankings.
So, don't make the same mistake by knowing how you can optimize your app efficiently for the best possible results.
Starting from the basics, first you need to know what ASO actually is and what is its true importance.
App Store Optimization is similar to the SEO technique that helps the web as well as mobile applications in getting better visibility in the app stores. When competing against millions of apps to get noticed in the search results it requires your app to be aligned with the app store’s search algorithm.
The higher the search ranking for your app is, the more downloads it will get as it will be exposed more to a larger audience. So, following these App Store Optimization tips is the right path for you to maximize your mobile app downloads and exponential growth of your revenue.
Image Source app Annie
“For the average app, search actually makes up the vast majority of installs”, said by Ankit Jain at Google I/O. What he meant by that without the App Store Optimization tips your app missing the opportunity to leverage the most powerful channel that could bring millions of downloads for it.
In addition to this, App Annie reports that the mobile app industry will draw $102 million annual gross revenue and without App Store Optimization your app will not be a significant part of it.
Here are the not so widely known insights regarding App Store Optimization tips and its implementation:
The app’s name plays an extremely significant role while implementing the techniques of App Store Optimization even more than what you can imagine. It is not only required for the product branding but also influences your search ranking in the app store.
The app name should be a blend of the perfect keyword having heavy search volume with the representation of your brand.
According to a study from Tune that was conducted over the top 25 top ranks in the app store, the apps with the relevant keyword in their title or name ranks 10.3% higher than the apps with no keywords. The app’s name should be chosen with proper research after an understanding of your targeted customers.
The name should be simple and describe the app’s functionality to catch the user’s attention instantly. The Apple’s App Store and Google Play Store allow the name up to 30 characters, so you need to make the most out of it for an effective App Store Optimization.
This is the place where you need to work more than anything else for the conversion. Meaning, if your description is not up to the mark than the whole efforts of App Store Optimization will go in vain.
You need to add the keywords to the description wisely to prove the app store that your app is worthy of getting noticed at the top. However, here your prime motive should be convincing the user to try your service. So, the description should be totally user-oriented, it must be compelling and should describe your app’s service benefits and feature in the best way to the user. The description must concise and to the point for the reader without any promotional stuff.
Keywords are too important for your app to get correctly scanned by the app store’s algorithm for higher search rankings. However, the incorrect or overuse of the keywords will make things worse. So, you must be aware of the right technique to implement the keywords in your description and title for better results. Both Google and Apple posses different approach towards the Keyword inclusion.
Google uses more modern kind of SEO technique to scan the app for extracting the relevant keywords from it. It allows you to describe your app within 400 characters using the simple and user-oriented language and to perform App Store Optimization. You should be avoiding the keyword stuffing and stick to the customer's point of view as a reader, while sprinkling the keywords wherever it fits with sense.
Apple gives you only 100 characters to place your keywords beautifully and smartly. You need to make sure that you must use these 100 characters carefully with proper research and place them logically in the content.
Keyword Placement is important but the ‘Optimization of Keywords’ is even more important. So, let’s have a look at some of ASO tips on how to optimize the app store keywords effectively according to your app’s perspective.
Nowadays, app developers and companies are using App Store Keyword Optimizers so that can perform well in the app store search list. Today, we will be enlightening you with the app store keyword strategy and some very useful tips that everyone should know of.
In the case of a new web or mobile app, always choose those app store keywords that have low difficulty levels and also got reasonable popularity. This technique will help your application in gaining an initial momentum to begin with.
Now, that your application has got an initial momentum it is time we move towards the app store keywords of higher popularity but that also consist of reasonable difficulty levels. This strategy related to app store optimization of keywords will surely help your app in gaining more numbers of app downloads.
If by any chance you are not able to gauge what app store keywords you should use for your mobile application considering with the level of popularity and difficulty. Then there are many tools available in the market to help you out by choosing the right app store keywords for your app.
Note: Always remember to work your way up gradually, like this your app will keep on getting more popular as you proceed.
There are various different kinds of keywords that fall into the category of app store keywords. Further, we have explained a few tips related to app store keywords below so that you to get a more clear idea of their working:
You can find the best keywords relevant to your app with use of app store optimization tools available in the market.
We are aware of the fact that technology has changed everything and that the visual effects have become the most influential tool in every single domain. Because a majority of people can't get enough of the images and that is absolutely true so you need to leverage it.
After getting the higher search ranking among the apps, the very first thing that the user notices is the app’s icon. This plays a very important role in convincing the user to download your mobile or web application.
In order to make your app rememberable and get noticed in the overwhelming crowd of millions of apps, your product needs to have a unique icon. Yes, a perfectly designed icon with a unique look and describing your motive or service will win the hearts in seconds. Along with this you also need to respect the app store’s image standard policies.
The standard resolution for icons across the iOS device - 1024 X 1024 pixels.
The standard resolution for icons across the Android devices - 512 X 512 pixels.
However, Google requires the app developers to design the icon in accordance with its material design.
This tasks may look easy but believe me it isn't that much simple once you dive into the category policies and their vast number.
The algorithm also considers the prescribed category while preparing the search rankings for the apps. This makes the selection of the category an important task. You must select the category that reflects the prime functionality of your app, not any secondary features.
Considering the example of Instagram and Facebook, where Facebook is listed under the Social Networking category while Instagram is categorized as Photos & Videos. However, both of these serve as the social media platforms for sharing stuff in terms of pictures and videos but their category depends on their core functionality. This may hugely impact your app store search ratings.
The screenshots and the visual content in your app’s description is the key to convince the user to download and try it out. The users are more likely to judge the mobile application via its screenshots and available videos so you need to make them interesting and amazing.
A report from Storemaven shows that 60% of the users won't go beyond the first two screenshots. So you need to optimize your images too. Make sure that your initial screenshots shares all the functionalities and the best features of your app. Along with this make sure to add the benefits of the app as well, that the users will be getting via your app through images.
If your mobile application is for the Android audience then you can add 2 to 3 initial screenshots whereas in Apple's app store, you can add up to five screenshots in the gallery section. Only add those HD app screenshots which showcase the best feature of your app and which should be interesting to look at.
Here, the graphic designers play a vital role and are mainly responsible to help you in capturing the end user's attention just by a glance at your app's screenshots. Your application's screenshots should feature the biggest advantage that your app offers to its users that even your competitors don't offer.
The videos will steal the show for sure, if you will be able to add an alluring video showing the app’s functionality and features with other description.
The is among the important factor of App Store optimization tips that will exponentially uplift your app downloads and improve the app store search ranking.
According to a research, only 31% of the app revenue comes from North America while the rest revenue is generated by the non English speaking regions. Almost 72% of the non-English speaking consumers prefers to shop and browse online in their native language. This means the localization is the key to boost up your business.
You need to make sure that your app is available in the local language to the users outside the English speaking zone. Once you open the gate for all by internationalizing your app it will bring you an immense number of user around the world.
Because application localization can open your gates to a larger audience to try out your mobile or web app, it is a must-follow step for getting a better hold of app store optimization practices.
But localization of an app is not as easy as it looks, like the process of localizing the entire app is a hectic task to implement especially because of translating the app's content into many different languages.
Performing a complete localization of your entire application should only be proceeded with when the translating of other parts of the app has been done. For example, the images used like app screenshots, app's description, and other content like title etc.
Both Apple and Google allows the app developers to localize their app just by following their guidelines. By breaking the language barrier you can magnify the reach of the app by many times and this will help your app to grow. With this change, you can experience a sudden increase in the app download up to 767%.
No one likes the apps that remain the same and does not offer anything new to its users. Even the giants like Facebook and Instagram frequently update their app with new features to keep things exciting for their users.
You must keep your app alive for the series with frequent updates containing the new features and options for them. This keeps the users to hang on your app and this will increase your downloads for better ranking in the app store. Try to add new features or rewards for the users in case of gaming app.
Image Source Sensor Tower
This also gets you the attention of the Apple and Google in their respective app stores. Both the app tech giants like to reward the app developers who regularly update their apps. This shows that how much the developers are committed to their apps. Apple also wants the developers to quickly adjust their apps with the latest App Store’ policies otherwise it instantly kicks out the app from the store.
The app reviews and ratings from the customers are the most valuable asset that you have after launching your app.
You need to be very careful with the ratings and reviews from the users about your app.
This study shows that 59 % of the users download the app after going through the reviews and ratings of the app. All the big companies always pay attention to the reviews from their users for making the app better. The reviews and the ratings from the users also plays an important role in uplifting the search ranking in the app store. Apple app store and Google Play store both use the algorithm that follows a certain structure to judge the apps.
Mobile and Web Applications with low ratings and bad reviews are always going to be pushed down the list on the app store. So, you need to be very careful when it comes to dealing with the user's experience of your app to get better ratings and positive reviews.
The developers and the app store owner ( Apple and Google) both know the number of times the apps being downloaded. This reflects the image of the app among the app store users, the apps with higher downloads represents that the users are liking your app.
This means the download number do affects the app store search engine. Recently apps like Sarah and Musically suddenly jumped up the search ranking due to the immense number of downloads.
First of all, you need to know that both Apple and Google consider the total page visits and backlinks of your app’s for search ranking. This means you need to call in your SEO skills for getting the maximize page visits and back links. You also need to get the outside traffic for your app to carry out an effective App Store Optimization tip/strategy.
There is a new concept named app indexing is proving useful for the app promotion among the app developers. With this method, the developers can index their app content to the web or mobile web search for drawing more traffic to the app. In addition, the users seeing your app being indexed to the search engines will more likely to download it.
An effective and result giving App Store Optimization technique also includes the information of the users to know exactly what they want. In addition, you can also observe your competitors to know how they are securing the high search ranking.
The App Store Optimization takes time and effort to show you the result with higher search ranking and ultimately the higher revenue generation. Make sure to include all the above App Store Optimization tips into your checklist to garner maximum benefit.
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Akash Singh Chauhan is a senior writer at MobileAppDaily and he mainly covers all the latest happenings and tweaks in mobile app technology. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Along with any tech news he also never misses a single episode of ‘Dragon Ball’.Follow