mobile App marketing

Top 10 App Store Optimization Tools in 2023

Use these app store search optimization tools to acquire better visibility and more users for your app.

App Store Optimization Tools

Mobile apps are now an essential part of the business to sustain a growing revenue. The app economy is experiencing all-time high fiscal figures and expected to set records in the coming years.

However, with the new mobile app development trends, the market has more competition than ever. There are over 3.6 million apps in the Google Play Store and 2 million apps in the App Store with hundreds of new apps being submitted every week.

So, to outclass everyone other apps in the app store, the developers need to come up with strategies that will help their apps to get noticed in the stores. 

Here comes the App Store Optimization (ASO) into play. It is also called the app store SEO that helps the developers to optimize their apps. The developers can use the ASO tips and techniques to ensure that their apps get the most prominent rank in the store, which culminates in recognition and downloads by the users.

Types of  App Store Optimization (ASO) Tools

Before jumping to the best ASO tools, you should know the types of app store search optimization tools available for app store optimization. On the basis of ASO factors, there are six types of tools that you will find.

  • App Keyword Optimization Tools
  • App Product Page Optimization Tools
  • Review & Sentiment Analysis Tools
  • A/B Testing Tools
  • Search Ads Optimization Tools
  • App Store Intelligence Tools

App Store Optimization tools

Top ASO Tools To Optimize Your App

There are a number of App Store Optimization tools that help the developers to attain a higher ranking in the app store search algorithm. Check out the best ASO tools which will propel your app to new heights.

1. App Annie

Tagline: ASO and app store optimization tools.

App Annie is among the best company offering tools for app store optimization to integrate into the mobile strategy for great results. The company provides many business intelligence tools with the app-centric approach for assisting the designers, owners and developers.

With the help of App Annie, the publishers can get an insight into ASO factors and use them to successfully optimize the app store for their app.

With the premium version of Market Data Intelligence, you will be able to get information including users’ behavior and demographics based on the factors like user retention, engagement, and estimates about the downloads and competitor information.

The most used App Analytics tool is free and enables the publishers to have their eye on app downloads, usage, time spent, and revenue.

Key features of App Annie ASO tools:

  • Keyword and competitor tracking;
  • Advanced search filters;
  • Connect the app store sales, usage, and advertising accounts
  • Download and revenue estimates;
  • Analyze keyword rankings.

Price: Store Stats and ASO tools are free.

App Store and Google Play Store

2. Sensor Tower

Tagline: Data That Drives App Growth.

Sensor Tower is one of the most effective top app store optimization tools for developers and publishers. The platform is capable of extracting useful insights from the app stores including the competitor's activities.

The precise numbers and details can be used to better your app's visibility in the app store. Moreover, the keyword finding feature of the app helps the publishers in placing the right keywords to the app for better results.

The App Intelligence Tool of Sensor tower is a combination of many tools in a single package. The ASO tools aim to provide effective ASO for your app with its detailed analysis of the app’s ranking, engagement, and other metrics during different conditions like being featured in a special category. App Intelligence also provides details on keywords, localization, and competitors.

With the help of Store Intelligence of this online ASO tools, you will be able to get the data like revenue estimation and downloads across multiple devices and countries with further specific filters.

Key features of Sensor Tower ASO tools:

  • Engage usage intelligence;
  • Keyword optimization and translation;
  • Download and revenue estimates
  • Keyword spy;
  • Competitor tracking.

Price: Here are the Sensor Tower plans:

  • Small Business – Pro plan $80/month
  • The business plan -- $400/month
  • Custom pricing for Enterprise plans


3. Mobile Action

Tagline: #1 App Store Optimization and App Analytics Tool

Mobile Actions is among the best tools for ASO that continuously provides you with reports and data from the mobile marketplace. With the help of various features and options embedded in the ASO tool, you can acquire precise details regarding the apps and app store. 

The ASO tool provides the reports over app downloads, revenue, and keywords performance to know how to improve your app’s ranking. The ASO tool is also used for studying the closest competitor’s moves via its premium version.

ASO Intelligence tool of the platform offers a wide variety of information over the keywords. The main features of the ASO tool include Keyword Tracking, Suggestions, Keyword Intelligence, and Competitor Tracking.

The keyword tools for ASO not only collects the information over app ranking for keywords but also suggest the new keywords to better the search ranking in addition to the research on the keywords you are sharing with your competitor.

With the App Analytics tool, the Mobile Action helps you know the app’s category ranking across multiple devices and geographical areas. The ASO tools also show the publisher in implementing the ASO by giving details over the review, rating distribution, keyword density, and detailed revenue history of the app.

Key features of Mobile Action ASO tools:

  • Search ad-intelligence;
  • Competitor tracking;
  • Keyword tracking
  • Compile a complete ASO report;
  • App update timeline localization.

Price: Here are the Mobile Action plans:

  • Startup - $69 Per Month
  • Winner - $599 Per Month
  • Premium - $499 Per Month


4. Keyword Tool

Tagline: Find Great Keywords Using Google Autocomplete.

Keyword Tool is one of the top-performing ASO tools for developers and publishers. As the app store ranking highly depends on the keywords you need to know which keywords you should target. This ASO tool works as a web extension that immediately informs what the keywords people type the most in the app store related to your app.

The app store ASO tools use the autocomplete for searching the most popular keywords related to the app. The app store optimization tool also specifies the App Store Country and language to come up with the keywords for a different app for better localization.

Key features of Keyword ASO tools:

  • Keyword research using App Store autocomplete;
  • Generate keywords based on the search term;
  • Identify many relevant ASO keywords
  • Keyword tool API;
  • Specify the App Store country and language to generate keywords.

Price: Free.


5. Apptopia

Tagline: Profit from your competitor’s secrets.

The mobile app market highly depends on the app metrics and a new strategy can change the market condition overnight. To make the people aware of all the mobile app business strategies, Apptopia delivers the impactful insights and information from the App Stores with its ASO best tools.

With the help of the app store optimization tool, you can make the best decisions for the ASO and make sure that your app attains the better search ranking and visibility in the app store every single day.

The app analytical tool enables you to get the data about your app downloads and estimate revenue with further details without spending much money.

Key features of Apptopia ASO tools:

  • Pay-per-tracked app model
  • Advertising intelligence;
  • Tracks the mobile usage of publicly-traded companies;
  • Assess entire markets and identify early consumer trends;
  • Identify leading indicators in performance ahead of earnings.

Price: $49.99/month (five apps)


6. AppTrace

Tagline: Love your stats!

This ASO tool is apt if you just want the crucial information about your app without spending much money. AppTrace tool uses the various algorithms and techniques to acquire the app store browsing details for the developers.

The information collected by the tool includes the relevant keywords, competitors’ recently implemented strategies, suggestions for a new approach, insights on the app ranking, revenue, downloads, and user engagement.

The tools for ASO also provide a monthly report including the performance, growth, and other metrics to evaluate the whole work and know about the outpost & areas that need to be worked upon.

Key features of AppTrace ASO tools:

  • Daily global ranks;
  • Detailed reporting for apps;
  • Monthly report on app performance;
  • Global ranking system generated by their algorithm.


7. Appfigures

Tagline: App Store Analytics & Insights.

Appfigures offers a complete insight into the mobile app with its app ASO tools. It empowers the app with more impactful data and information using different techniques. The reports given by the tool can be used to uplift the app’s position in the app store with the proper implementation of ASO.

One of the best free ASO tools works for all the major app stores including the Apple App Store and Google Play Store to provide details about the number of downloads, sales, and in-app-purchases. Also, it instantly alerts the publishers whenever a user reviews or rate the app in the app store.

Key features of Appfigures ASO tools:

  • Reply to important reviews to increase customer satisfaction;
  • Hourly updates for any keyword in key markets
  • Ad spend and revenue;
  • Analyze revenue from app downloads and in-app purchases;
  • Sophisticated app tracking capabilities.

Price: Here are the following plans:

  • Starter plan – Free
  • All-Access plan – $9/month
  • Enterprise – $300/month

App Store and Website

8. Gummicube

Tagline: Get the best app store optimization service from our experts.

The ASO tool is in action since 2011 and has established itself as a reliable platform to optimize apps. The company has crafted its own software termed as ‘DATACUBE App Store intelligence,’ which helps them to understand the needs of the users in a better way.

Also, the app ASO tools offer immediate feedback for A/B multivariate testing for different elements.

Key features of Gummicube ASO tools:

  • App focus group service;
  • On-page (content) optimization:
  • Ratings and reviews;
  • App logo and screenshots.

Price: Monthly flat fee.


9. App Radar

Tagline: App Store Optimization made easy.

App Radar is another app store SEO tool that helps apps to rank higher within the app stores. It’s a perfect ASO tool for developers, app marketers, and agencies who wish to know about the right keywords, achieve higher rankings & fuel their business.

With its regular updates on real-time data, the user can know about all the loopholes and fix them at the earliest.

Key features of App Radar ASO tools:

  • Analyze & edit app store information and rankings;
  • AI backed ASO health checkup of apps;
  • Mobile search tracking;
  • Measure the app’s performance and monitor conversion rates;
  • ASO Academy educational resource.

Price: Here are the App Radar plans:

  • Early-stage Startup plan – $59/month
  • Growing Business – $249/month
  • Publisher / ASO agency – $599/month


10. Tune

Tagline: Partner the way you want to.

The last tool in our list of ASO optimization tools is Tune. This app store optimization tool is the mobile industry since 2009. The company’s ideas have changed how brands reach and engage target audiences. They provide reliable, unbiased, and transparent performance marketing measurement and management technology.

Key features of Tune ASO tools:

  • Keyword suggestions & track rankings;
  • Install estimates and competitors tracking;
  • Descriptions A/B testing;
  • Facebook Mobile Measurement Partner;
  • Real-time event callbacks for any purpose.

Price: Contact for subscription prices.


ASO Tips Every Developer Should Know

ASO is more of a process instead of technique as it includes multiple factors that need to be taken care of by the developers. The factors include :

  • Title name
  • Metadata
  • Description
  • Review
  • Ratings

By optimizing the above key elements, you will be able to improve the ranking of your app in the store search for getting maximum downloads and eventually some better revenue.

However, even after understanding the importance of ASO, many developers are not able to make the best out of it and for that, there are ASO tools which automatically help the app to rank higher. 

What’s Your Take

App Store Optimization is a necessary task that you require to make sure that your app gets the deserving visibility in the store. With the help of an active app store optimization tool, your work will be a breeze, and you will know how you can improve your app’s ranking in the store search. 

Here are our top picks among the various app store optimization tools:

Top App Keyword Optimization Tools

  • Mobile Action
  • Sensor Tower
  • Keyword Tool

Top Review & Sentiment Analysis Tools

  • Mobile Action
  • TheTool
  • Apptentive

Top A/B Testing Tools

  • SplitMetrics
  • StoreMaven
  • Raise Metrics

Top Search Ads Optimization Tools

  • SearchAdsHQ
  • SearchAds by Mobile Action
  • adAhead

Top App Store Intelligence Tools

  • App Annie
  • Mobile Action
  • Sensor Tower

All the app store optimization tools mentioned above provide the required information including keywords, downloads, revenue, and user engagement which can be used to get your app more users through store browsing.

For more updates of the app store optimization tools and the best ASO tools, hit the subscribe button and stay updated with all the latest happenings of the mobile app industry.


Don't waste your hard work of developing an app. Make use of these app store search optimization tools and add more value to your app. These ASO optimization tools not only help the app to rank high and get better visibility but also, assist the app marketing companies to strategies their future plans.

Arpit <span> Business Development Head </span>
Written By
Arpit Business Development Head

He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

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