Here's a list of all the design tricks that can help newbie apps become a household name and offer an effortlessly stunning UI experience.
Mobile app UI design is the first impression of an app. It keeps the users connected to the brand, simplifies user journey in the app, increasing the overall ROI of the app. When the mobile app design guidelines are customer-centric, followed by engaging content, there is nothing stopping for an app to be a household name.
Netflix, for example, has one of the best UI designs for both web and apps for Android and iOS. It offers a fluid layout, color-coded content complimenting the brand, seamless navigation, and real-time bug fixes.
The inspiration for the app’s UI design cannot be limited to how the app looks. The app’s information architecture must integrate successfully with UI design guidelines that label, structure and organize the app’s content in an accessible and sustainable manner.
To help app designers pick the best UI design for their app, we’ve given a breakdown of an app’s anatomy- user onboarding, landing page, detail page, checkout and feedback along with the latest UI design trends that will skyrocket in 2020, in the dedicated areas.
Having a complex onboarding process in the mobile app UI design can often spike the abandonment rate, so, keep it as intuitive as possible.
For instance, a single login or sign-up screen might work great for entertainment or social media apps, but for utility-based apps like Slack that simplifies collaboration, user onboarding requires a demonstration of the benefits that the product provides. In Slack’s case, the header draws user attention to the core of what the product offers, which is to help users be less busy.
Next, the design must include a follow-up copy that elaborates on what the product is about. Following this, there should be a simple yet interactive sign-up process (see how the app design speaks to the onboarding anxiety of the user).
The founder testimonial as part of the user interface trend is a great addition, as it offers the app onboarding process the biggest credibility, along with other testimonials and product updates in the twitter feed linked to ‘what people are saying.’
All of this runs parallel to the latest UI design trend of storytelling that informs and guides the user at every step of the way, as to what utility does an app offers to them.
Once the user is on the app, a well-optimized landing page is what turns potential visitors into customers, leading them to a particular end result. The mobile app UI design in 2020 will prioritize the following elements when designing the landing page of an app.
The best app UI design in 2020 will aim at conveying the main idea of an app in the shortest time frame possible. This includes covering the unnoticed details like white space and gradients to bigger user interface design elements like conversational UIs, 3D graphics, and even integrating trending technologies like AR.
That’s why we’ve covered all the key focus areas; app designers will need to work on to integrate the most fruitful mobile UI design trends in the app’s detail page.
Panning our attention to the e-commerce apps, mobile checkout flow is what eventually converts to revenue and ROI. But the former is a greater commitment than simply adding items to the cart and that’s why the only way to avoid cart abandonment rates is by integrating feedback and checkout- friendly trends in design.
Some of the ways to do that is by integrating address assistance and highlight error messaging (possibly with thick red borders around form fields, iconography, italics and bold text), along with CTA assistance if they make a mistake will be a norm in the 2020 eCommerce market.
A user-centered app UI design that keeps user needs, preferences, and problems is the foundation stone for any successful app. Maybe, you’re an aspiring app owner or an existing one looking to redesign your low-performing app.
Either way, to achieve this user-friendly design and implement the UI design trends best suited to the app, it’s crucial to understand the target audience well- if possible, by conducting surveys or interviews to chalk potential user behavior.
Yet, at the same time, using too much of graphics or animations, dumbing down the user with needless info, or over-implementing the UI design trends mentioned above may do more harm than good.
Users today switches between two to three devices on an average day, yet there are some apps that are constant on all. Why? Because these dedicated apps have mastered the art of minimalism and it’s time for you to follow.
Design Trends of 2020 will factor areas such as storytelling elements in the app, animations, 3D graphics, gradients, placement of navigation bars, whitespace, and placement of AR in UI development.
Our research bucket has leading mobile app development companies across the globe to suit the best of app clients. But to pick the best for you, your hiring needs should be clear- whether you want offshore app development companies or onshore. Whether you want app developers for iOS or Android.
User Experience design is the entire process of building the design for the functionalities and the branding of the app. Often interchangeably used with User Interface Design or Usability, UX design focuses on not the usability of the app, but also the efficiency and fun element of the app.
With a strong knowledge of the latest UI/UX design trends, Ayush, the creative head of MobileAppDaily, is curating enticing designs from the past five years. His work helped in achieving the desired user experience for many top brands. Right now, he’s at the helm of designing team and is leaving no stone unturned to devise futuristic designs.