mobile App marketing

Facts And Statistics of App Download and Usage

The trends in mobile app statics

Statistics Around App Download

Let’s start this blog with some statistics. Here are the apps that are used most frequently on the mobile.

apps used most frequentlyMobile Apps Used Most Frequently

Does that feel inconvenient watching the statical information at the very top of a write-up that is claiming to explain all about mobile app statistics? Well, there is a sophisticated change in the mobile app statistic in the past few years and the above-illustrated write-up shows the same. So, the statistics are changing and that truly justifies our shift in the writing.

Now let’s get down on the real statistic:

  • The year 2018 will mark the 10th anniversary of the mobile app ecosystem

  • The specific share of Google (Android), Apple, Amazon, and Microsoft will also see a considerable jump in the profit

  • The gaming apps (Android and iOS) contribute majorly to the growth of the ecosystem

  • On average, users open an app 1-10 times a day

mobils apps daily user

The mobile app store ecosystem encapsulates billions of developers (iOS and Android), millions of users, and business professionals in order to drive the ecosystem permanently. Besides developers, there are a number of global entities that help this ecosystem grow leaps and bounds.

App Store (Android and iOS included) is the major distribution channel for mobile apps. For app marketing agencies, the new system becomes prominent to showcase their apps and get the monetary benefits from the users. This new distribution channel proved to be much beneficial for the developers across the globe not only for gaining the monetary benefits but also for building their reputation as the top-ranked developers.

The marketplace (Android and iOS included) or the app store has its own list of pros and cons and here are some of them to tell you more about it.

The App Store (iOS)

The Pros

  • Reaches out to millions of users globally
  • Offers apps that are developed by trusted companies
  • Trade, purchase, or buy any of the apps from authentic sources

The cons

  • The owners lack the information on users who buy their services from the app store (iOS)
  • Lack of software trial support
  • App discoverability issues

Before we go further let’s shed some light on Apple’s App Store mechanism

It’s a curated model behind Apple’s Store (iOS) unlike Google Play (Android). The apps stored and submitted to the app store (iOS-specific) are controlled and owned by Apple. The compilation of the services in the app store is only possible if they meet the needs of certain standards. The positive aspect of the App Store (iOS-offering) includes the store’s ability to provide users the apps free of malware, bugs, and including some great content.

However, on the negative side, there are some prominent issues that are inescapable. One such issue includes disapproving the apps for publishing if they don’t match up to the publication guidelines, (Android and iOS having their specific set of rules), which is fair enough on the store’s part.

Apple (iOS ecosystem) emphasizes on the curation model for the fact that it is important for the organization to maintain the quality of their services in the app store (iOS), the high software standards are also a thing for Apple.

Keeping customer’s satisfaction level as saturated as possible is another concern for Apple. Owing to all these reasons, the company never compromises on the quality of the offerings to submit to the same in the app stores.

Time to get Acquainted with Google Play Store

The published guidelines for the Google Play app store is a bit different from Apple. And the guidelines for the Android developers are comparatively less strict than the Apple developers.

When talking about the review, it takes much less time. As a result of the same, developers can publish their apps faster. But this brings a serious concern for the Android lovers in the form of malicious providing in the Android app store.

Google Play, the prominent Android app store is currently dealing with the problem and thus the giant needs to be specific with its guidelines of allowing the offerings in its app store. For Google also, The Google Play app store is yet another channel to distribute the software. The channel is significant also as Google Play can place ads and is able to profit from it by selling the ads.

The distribution system of both the app stores (Google Play and App Store) is quite exciting as they offer a stage to the developers to showcase their apps in front of users and get the recognition, the required exposure and the global reflection that these developers need on their apps from the app store.

That was quite a heavy dose of information on the Google Play and Apple App Store. Let’s give it a pause here and concentrate on some facts related to mobile app (including Google Play and App Store offerings) statistic that brings exposure to the apps.

Some Enticing Mobile App Statistic

  • Last year, the number of app users reached a whopping 3.5 billion internet users

  • In general, users spend 69% of their media time on smartphones

  • Despite the millions of apps available for the users, an average user uses 9 apps daily and a total of 30 apps monthly

  • When people search on mobile, they are more likely to buy the services. 92% of those searched online makes the related purchasing

  • 57% of users say they won’t recommend a company to others if it has a poorly designed website

We will keep bringing these insights time-to-time in this article (from Google Play and App Store) and for now let’s hop onto our main focus, major app statistics.

Let’s explore app download stats in detail:

Worldwide consumer spending on mobile appsWorldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)

Credit: Statista

The above-mentioned data shows the change in the mobile app ecosystem and the change in the download stats. As per the stats, the graph of app downloads shows a sharp 50 billion jump from 149 billion in 2016 to 197 billion downloads in 2017. This projection shows a whopping 350 billion (almost) app downloads by 2021.

So, the graph is enriching every single day offering exceptional apps to the users and asking developers to do more prominent work for adding more to this enrichment.

Adding more to the download rates is easier than ever for the developers now. Many smartphone manufacturers are now regulating and updating their brand features to get more revenue from the download rates. On the manufacturer’s part, the one thing that they need to keep into the mind is designing the apps that have features similar to the trendiest mobile apps including Instagram, Snapchat, Facebook Messenger, and more.

Research shows that people stick around a handful of applications that have user-centric features to attract them. Here is the list that shows the ratio of people from different countries engaged in in-app download practices. The chart shows the number of downloaded apps and those that are actually used by the users.

average number of apps usedMonthly Number of Apps Used and Installed Smartphone Users

As stated earlier, research has also revealed that on average a person opens 10 apps a day. And these are none other than best social media applications that users most commonly use. It’s worth sharing a report from Forrester here (2015) that shows the share of major companies dominating the mobile app market.

mobile app user data value

The number of apps downloads for two biggest operating systems:

Before we dive deep into the stats, let me start the para with the information that I had already quoted in this article a few times. The number of apps in the Android app store (Google Play) has now reached 8 million with a comparison to 2.2 million in the Apple App Store, 669K in the Windows Store, and 600K in the Amazon Appstore.

The insights have been brought down by Statista that brings every major insight into the changing app ecosystem numbers and downloads.

By this figure, we are clear that apps are getting more closer to the users but with the additional catch that they need to be feature-centric when enticing the users. Now let’s get back to the app downloads number for the two major operating systems.

  • Google Play is widening its wings with Android with a fact that the operating system is available to all the smartphones running on a similar OS.

  • Apple needs to compromise on its selected range of iPhone and iPad devices.

Look at this Android app download sheet to get major insights:

android app download sheet

Google Play (Android ) has always led the charts owing to the huge number of manufacturers trading on the platform and the massive number of users using the platform.

worldwide app downloadsWorldwide App Store Downloads | Source: AppAnnie

  • It was in 2012 that Android outpaced Apple and then onwards the race is no different.

  • Since Google Play continues to outpace iOS and the app store offering, the number of downloads for Android is on an all-time high, which the below-mentioned graph illustrates clearly.

  • The reason behind Android’s heavy app download is the interest of manufacturers on creating an Android device in a range of budget.

  • Apple’s app mechanism (unlike Android) sees major change in the developer’s conference each year when the apps-to-be-released are finalized at the event.

  • Each year thousands of apps for iPhones and iPads are released at the annual Apple event to add more value to the App Store.

mobile app usage statisticsMobile App Usage Statistics

Before we present more stats here, let’s pause for a second to know some interesting facts about mobile app:

  • It is a fact from Flurry 2015 report. 90% of users spend their time on mobile apps

us consumers mobile app data

  • 25% of offerings that users install from the App Store are never used, source Google

  • Only 51% of companies are interested in measuring user engagement and the ROI

  • Majority of users are not satisfied with their mobile retail experience and thus 45% of app users dislike the experience on the mobile and 47% of users dislike the web experience

  • On average, a basic Android application loses 77% of daily active users or DAU

  • If offered a discount, 30% of people who abandon mobile apps are likely to return to the app. 24% of users will reuse the app if heavy discounts are offered

What do soaring mobile app downloads mean for the developers?

Users are spending more than half of their time in apps. Not only for entertainment but the users also use their apps to solve problems. This gives the required opportunity to the developers in order to design the apps that could solve users’ problems. Thus, the key caveat for the developers to keep into the mind comes as:

  • Designing an application that could prove to be problem-solving to the users, meaning, it could address at least one problem of the users

  • The applications must offer a seamless user experience

  • A successful experience could prove to be the required key for successful monetization

  • The app must relate to the users. It can be an offering from the publishers to deal with users’ issues. Revenue should always come at the back foot and attention must be given to client retaining as much as possible.

  • In order to reach the goal, the offerings from the app store need to be powerful and they still need to have a great experience to attract and retain users. The app must be worth the value otherwise it won’t win over the users hearts.

Now let’s get onto some realistic stats

It’s the world of a millennial today and while having my research on the stats around app download, a thought flashed across my mind and here are the insights I have gathered after my extensive research.

This millennial's world is less ashamed of admitted the fact that they are truly addicted to their smartphones. Today, app store offerings are driving the world and this generation has no problem admitting the same. But what is the percentage of millennials that is most likely to stick around an application? Or what are those criteria that pull back these users on the apps? Let’s find out.

Before we go further, have a look at this chart:

Daily App Opens? Millennials Generation X Baby Boomers and Older
1-20 times 49% 63% 84%
21-50 times 30% 28% 14%
More than 50 times 21% 10% 2%

The fact that millennials are more likely to use apps more than a person born in any other generation is due to the reason that they are born in an era where the prominence of apps was all-time high. Thus, millennials who born in this age are more likely to use apps if compared with the people of other generations. This generation wants to video chat more than merely talking to a person.

Why millennials delete apps?

Let’s get to the basics to find the answer to this question. It happens with every one of us, if something is not worth, be it a household offering, we would surely get rid of it no matter how costly it appears. The case is similar to the mobile apps. If they are not worth the value we won’t consider their placement on the screen of our smartphones. So, it’s the value that matters the most for every one of us, and most especially to the mobile app users.

Deleting an app may have one or all of the reasons mentioned here:

  • Users delete apps due to lack of use

  • The users also abandon the apps when they lack storage space. In such a situation, the apps that are not meeting with the users’ requirement will surely be deleted

  • More than half of the users delete the apps one week or less

Have a visual treat on the stats yourself

users delete apps statsWhen Did People Last Delete A Mobile App | Source: the manifest

It’s an obvious reason for the users to delete any application. And the most common reasons from a survey are as follows:

why people delete appsWhy People Delete Apps

The last tale: Understanding how consumers use the app

 If developers want to create apps that could become successful, they need to focus prominently on the app offerings. The app finding, opening, and browsing experience must prove to be optimal for the users. The push notification may play an exceptional role for the app publishers but they need to be focused enough while sending the push notifications to the users. These notifications must be of value, they may not bother the users and appear like a value offering to them.

The most common kind of application that offer value to the people are either related to entertainment or media. A thing that could entertain the people can always become their companion in the long run. So, consumers are most likely to go after services that keep them entertained or those that inform them about the latest happenings. That is why social media apps are so much popular among the users.

Take Away

Applications (Android and iOS) and come in various sizes and features. They may appear different from each other but the core value must revolve around offering the value to the users. The foremost aim of every such service is to keep users entertained with the latest information and in case the applications seem to do its primary job it’s a sure-shot success.

Be it the publishers (Android and iOS) or the app developers, the basic idea to enrich the app downloads is to invest into the core functionality of the application so that the users must get something of value. It’s a world of apps where Android and iOS are ruling the domain. In case, you wish to ring the bell with the right intensity, it is important to be as specific as you could get with the app offers.

Now people are more likely to consume the digital data in the form of applications. This shows how important apps have become for users. And it is the right opportunity for the app publishers to add more to their download number with sleek offerings.

The users between the age group of 18-24 spend their time mostly on the apps. Why not design something of value to them in order to be specific with the offerings? The right amount of information is also necessary to make the app offering more prominent.

The time users spend on apps are essential hours of their lives that give them back the value either by entertaining them or featuring something that they are not aware of. Users also consider remaining updated with the new social trends and thus about 80% of people use 3-4 apps most frequently on a daily basis.

And while designing the application, it is important to take care of the users’ need. These are the requirements related to app usage in terms of functionality. The design should be such that it could entice users perfectly.

The app store landscape is changing slightly with the innovative app offerings in the Google Play and App Store (iOS). Consider all the guidelines while designing these apps, be futuristic while offering the values and include the functionalities that users love. With these ingredients, you could easily cook the perfect application.

Aparna <span>Growth Strategist</span>
Written By
Aparna Growth Strategist

Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.

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