Top Reasons: Why Is Mobile Marketing Important For App’s Success?
mobile App marketing

Top Reasons: Why To Care About Mobile Marketing For App Promotion?

The prime motive of mobile app marketing is to reach out to smartphone users at regular time intervals to make them aware through personalized notifications or advertisements.

Top Reasons: Why To Care About Mobile Marketing For App Promotion?

If you don’t want to be left far behind your competitors, you need to be a part of the most prominent bandwagon right now.

Which bandwagon? Mobile app marketing!

In this article, we will introduce you to the benefits of mobile marketing for apps, which have been picking rapid speed, bringing businesses to realize the importance of mobile app marketing.  

Mobile marketing for apps is in the trend and has been presented as a new definition of digital marketing. The only difference is that it is purposefully intended for businesses switching to mobile. 

The entire business world has gone mobile to make their brand’s existence more powerful and reachable to customers. They are aware of the vitality of mobile app marketing but they are probably unaware of the ways and the right strategies to promptly carry out their mission of mobile app advertising. 

Mobile marketing is a 100% proven mantra businesses are chanting to make their brand visible for uncountable global smartphone users. 

What is Mobile Marketing and How Does it Work?

Introduction 

Implementing a mobile marketing strategy is simply the continuation of internet marketing, which is much targeted to attract mobile users in interesting ways. Today, most mobile users just utilize their smartphones to get timely and important information. The information might be related to personal information, location notifications, and business data.

The prime motive of the mobile app marketing trend is to reach out to smartphone users at regular time intervals to make them aware through personalized notifications or advertisements.

The Process: How Does Mobile Marketing Iterate? 

There is a simple funda of this ever-growing mobile marketing trend, which majorly depends on mobile application marketing. Mobile marketing consists of video ads that commonly appear on smartphones, tablets, and other mobile devices that are compatible with a variety of mobile app formats. 

It’s the process which can easily target smartphone users via:

  • Mobile websites
  • Text messages
  • Mobile emails
  • Mobile searches
  • Mobile applications
  • Mobile social media

Growing Usage Of Mobile

Why Is Mobile Marketing Important? 

Mobile marketing is not rocket science. It’s an art of advertising your business to attract mobile device users. If it is implemented right with all the required parameters, mobile marketing strategy facilitates mobile users with the best, personalized, time-bound and location-sensitive information which helps them get exactly they need in no time and also when they are on-the-go. 

Most of the app marketing agencies have adopted mobile marketing and to render their clients the best web as well as mobile experiences. So, being a business entrepreneur if you haven’t joined the race of mobile marketing, you’re already trailing behind. 

Reasons that brilliantly explain mobile marketing stage 

  • Time spent on mobile devices is drastically increasing
  • Mobile commerce and mobile application marketing go hand-in-hand
  • Increased shoppers’ purchase through mobile interfaces
  • SMS click and open rates are getting higher than email
  • Mobile marketing covering broader digital market

Get ready to take a look at the exponential growth of global mobile users

global mobile users

Role Of Mobile Apps In Mobile Marketing

The global mobile internet user penetration covered half of the world’s population and it made millennials to spend 185 minutes accessing online content from a mobile device and other gadgets.

Needless to say that mobile devices are useless without mobile apps. The growing number of mobile apps on app stores portrays how fast people are emphasizing their focus on online task management through relevant apps. By observing the facts, you must have got an idea of why mobile applications are important. 

mobile applications are important

The unprecedented surge in the mobile apps can be accounted for the use of apps from sending a message to ordering food and from booking a flight to finding nearby restaurants, everything is available through apps. 

Mobile apps are creating success stories in the market but, only those that have impressive functionality and strong online visibility. Here, the best thing that other mobile app owners can adopt is to plan a solid mobile apps marketing strategy that helps them to complete with this cut-throat competitive world. 

Let’s look at the dominant mobile app statistics

If we talk about the number of apps available in the market right now, Statista suggests it to be around 5.5 million at present, which of course is a staggering number. 

To be specific, Android tops the chart with 2.1 million apps and Apple's App Store stands second with almost 2 million available apps. 

dominant mobile app statistics

As per Apple estimate, the apps were downloaded for a total of 140 billion times from App Store since September 2016. The gaming app category reigns this stat by a significant margin. 

Importance of mobile marketing for apps 

So, amid all these tall figures remains the concern of mobile app marketing. What’s the significance of mobile app advertising and how it’s going to impact us?

mobile marketing for apps

The brand recognition is the primary element that any app owner will look into. 

Effects of a Positive Brand App Experience 

Every app owner wants his app to excel in all departments and help him to churn out maximum profitability and it can only be achieved when the app developer understands the whole requirement of his customer base. 

To break it and make it lucid, WillowTree surveyed over 1,000 adult consumers to apprehend consumers’ brand app usage and expectations. Following are the key findings of the survey, take a look: 

Fact No. 1

A bad brand app experience will result in app uninstallation, no recommendation to others, lesser purchases, and slump brand loyalty.

Positive Brand App Experience

Fact No. 2

On the other hand, the positive brand app experiences lead to the regular use of the app, more sign up for loyalty programs, an increase in in-app purchases, and improved customer brand loyalty. 

positive brand app experiences

Many consumers use brand apps, and the most popular brand apps are from banks, restaurants, and retailers. 

Furthermore, a positive brand app experience can fuel the exponential growth of the business. 

Repercussions of a Negative Brand App Experience 

Negative Brand App Experience

Reasons For Unwelcoming Brand App Experience 

There might be so many reasons mobile users can abandon a mobile app. It may be due to irrelevant content information and less impressive UI, complicated navigation, service unavailability, and many others. 

But, the most disappointing reasons that have discovered are the below ones.

disappointing reasons that have discovered

It’s nothing that you can’t deal with all these. One can get rid of it by utilizing the tactics to avoid app usability issues. This will definitely assist in taking things ahead on a positive note. 

Which Brands Have Gained the Most Through Mobile Application Marketing? 

With people getting more and more aware of the brands and their apps, it has become crucial to have mobile apps for businesses marketing to make the most out of it. And, they are getting the utmost success with a well-planned mobile app advertising strategy. 

Mobile Application Marketing

Restaurant apps top the chart with a clear majority, closely followed by retails apps and then comes the bank apps. Therefore, looking at their market share, it is quite evident that apps do play a significant role in the success of a brand. 

Conclusion

According to a study, about 75 percent of consumers download the apps of brands to which they’re loyal, and around 85 percent of those consumers had positive experiences with such apps. 

Therefore, it’s clear that with the right mobile marketing strategy, any brand can have the upper hand and bring more success to their business houses. If you’re one of the business owners, you can utilize the proven mobile marketing channels that you think can give you the best business results. 

For any other concern regarding the advantages of mobile marketing for apps, you can comment below, and MobileAppDaily will try to get back to you ASAP.

Arpit <span> Business Development Head </span>
Written By
Arpit Business Development Head

He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

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