Games like PUBG and Fortnite top the mobile gaming apps in 2019
In today’ technology cladded world, almost everything can be managed by the smartphones, or rather we can say the mobile apps. Mobile apps closely set the parameters of consumers' lives and corporate growth, and we just can’t deny this very fact. The prominence of apps is further strengthened with 2018 marking a decade of existence of iOS App Store and Google Play; making mobile apps an inevitable part of our lives.
In a recent research report compiled by App Annie, the app analytics and market data research company, the growth rate of mobile apps and its revenue is expected to increase multi-fold. These mobile trends will most definitely fuel the app economy and help us usher more usability of mobile apps.
Following are the key mobile trend predictions for mobile in 2019 as projected by App Annie.
The global app store consumer spend is expected to surpass $122 billion and grow at an impressive rate of 5x of the global economy and China tops the chart with the lion’s share. However, these number only represents a part of total growth in the mobile economy.
The growth in mobile spending is also going to roll on with in-app advertising and commerce spending which takes place outside of the app stores like transaction through Amazon and Uber apps.
Gaming apps will primarily be responsible for driving consumer spend growth, as mobile gaming is growing at the break-neck speed. But China’s part in gaming may be slowed down a bit because of the game licensing freeze in China.
If we talk about the device install rate, it will be driven by Android devices and in apps per device is also expected to grow significantly in emerging markets like Indonesia.
The mobile gaming experience in 2018 was well complimented by upgraded smartphone specs and addictive app store games like Fortnite and PUBG and put them at par with real-time strategy games of PC and consoles. Overall, the casual and hardcore games will be the top picks in 2019.
With a 60 percent market share among all gaming platforms, mobile gaming will rule the gaming market and due to game licensing freeze in China, the expansion of gaming will be done in unconventional boundaries. It will result in more mergers and acquisitions.
The other factor that will play a significant role in the growth in mobile gaming is the spurt in multiplayer and cross-platform gameplay. Not to forget, the introduction of 5G service in 2019 will add-on more value to the mobile game experience.
On an average, a usual user engages 7.5 hours a day in consuming media like listening, reading, watching, and posting. In 2019, every 10 minutes of an hour will be spent on streaming video on mobile and there will see a staggering growth of 110% percent in video streaming apps per device (from 2016 to 2019).
Furthermore, in-app subscriptions in video streaming apps will fuel the global consumer spend on Entertainment apps with a growth rate of 520 percent. Short form video apps will continue to take much of the time of online streaming. Currently, YouTube accounts for 4 of every 5 minutes spent on the top 10 video streaming apps in the US. With apps like Tik Tok, Snapchat, and Instagram on the rise, the future of short-form video seems to be bright enough in 2019.
Moreover, with partnerships like Paramount with Netflix and A24 with Apple, the battle in the live streaming space is going to more fascinating.
Now, it’s already a couple of years when the companies are infusing more and more budget in advertising in the mobile app itself. As 2018 is about to end in a few more days, mobile is expected to garner around 62 percent of the global ad spend, putting it at $155 billion, which is almost a 50 percent rise from the previous year.
The report also suggested that 60 percent of additional apps will monetize through in-app ads in 2019. In 2018, the top iOS apps downloaded in the US advertised 35 percent more ad platforms and it made the app marketers dive in with more robust and challenging strategies.
Even the top iOS gaming apps in the US employed 10 percent more ad platforms and 20 percent creatives.
With so many tech events making their way in 2019 and more are expected to join, the mobile industry is certainly going to be one of the heavyweights of the tech domain. The foldable phones and 5G services making their way into 2019 does give us reasons to cherish.
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