Strategies to help you boost deliverability while maximizing email marketing ROI.
How many of your emails bounced back when you sent your most recent campaign? Email is a powerful marketing channel, but only when you follow best practices will you capitalize on its potential.
Your goal is to get as many emails as possible in your subscribers’ inboxes. In order to achieve that, there are some easy to implement strategies that we’re going to discuss below. Integrate them in your email marketing strategy, and you’ll be on the right path to higher email deliverability.
Your email deliverability is strongly connected to the quality of your email list. The more invalid and fake addresses you’ve gathered, the more bounces you’re going to get. But that’s not all: due to improper email hygiene, your sender reputation will suffer. As a result:
You can see why using a safe email list is essential to getting your emails in front of people. But how do you build a safe, healthy email list? Email validation is your answer.
An email validation system like ZeroBounce ensures your list is free of risky email addresses. More precisely:
As a bonus, the system also adds missing information to your list. Once you get your results back, you’ll see your subscribers’ first and last names, location and gender. These details make it easy for you to segment your database and target your communication.
We would all like to see our email list grow. Every new subscriber represents a new chance to connect and increase conversions. But are you collecting email addresses that belong to real people?
There are two ways in which you can verify your new subscribers and boost your email deliverability:
Content is the core of your marketing. The words and images you use all speak for your brand and help you connect with your audience. Sometimes, marketers forget this and tend to focus more on increasing sales than building relationships first.
If your content is overly-promotional, people aren’t going to stick with you for long. For a while, they’re going to stop clicking on your emails. Eventually, they’ll hit the Unsubscribe button without regrets.
How does this affect your email deliverability? By tarnishing your sender reputation.
There are several factors that influence your reputation, and one of them is your overall engagement. Low open rates let ISPs know that your emails aren’t interesting to people. Poor click-through rates do the same thing. A high unsubscribe rate is another red flag that impacts your deliverability.
So, strive to send your subscribers content that’s helpful to them, not to your business. As counterintuitive as it may sound, this app marketing strategy will actually benefit your business in the long run.
What type of content do people like? There are no secret formulas here. It all depends on your audience. The best way to determine what works is to run several tests and keep an eye on your reports.
Here are some ideas to inspire you:
And, in case you have any questions regarding the above-mentioned points, then feel free to comment down below and our team at MobileAppDaily will get back to you at the earliest.