Key To E-commerce Websites in 2019: Mobile Readiness | MobileAppDaily
technology

Mobile Readiness Is Key To E-Commerce Websites in 2019

On average, two-thirds of total online sales come from mobile devices.

Mobile Readiness Is Key To E-Commerce Websites in 2019

Mobile e-commerce used to be considered a “cherry on top” for desktop online retail. As smart mobile devices became more widespread and accessible, people began incorporating them into the e-commerce journey—but primarily to search and browse products rather than conduct transactions. This was due in part to the challenges associated with using mobile browsers of the past when it came to complex, multi-step interactions like checking out.

And now, an increasing number of consumers are turning toward “m-commerce” over time. As Marketing Land reports, “retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices.” Furthermore, mobile clicks preceded 26 percent of all desktop transactions. This indicates that even if shoppers don’t complete an entire transaction on mobile, it’s still an integral part of the buying process.

Long story short, mobile readiness is absolutely key for e-commerce websites in 2019 and beyond. Here’s more about the rise of m-commerce and what it means for today’s online retailers.

Importance of Mobile Browser User Experience

If your mobile browser is little more than a smaller version of your desktop website, customers will struggle to get what they need from it. Put yourself in mobile visitors’ shoes: Trying to read text, scroll, tap on links and fill out fields on a smartphone is frustrating, to say the least. This underscores the importance of designing for mobile specifically, with user-friendly user experience (UX) design that takes into account the smaller screen size and different methods of navigating.

As Marketing Week notes, “Only recently have brands stopped thinking about mobile as ‘desktop on a small screen.’” Truly mobile-ready online retailers develop their online browser experience “natively” rather than “simply retrofitting the Web experience for mobile phones.”

Designing for mobile browser UX requires understanding exactly how people use their mobile devices. How do they tap, scroll and navigate between landing pages? How do their eyes move across the screen and perceive various elements? The only way you’ll get the best mileage possible out of your mobile browser is by designing it for the devices it will display upon; not treating it as a secondary desktop experience.

Your mobile browser UX (User Experience) will inevitably depend upon the platform you use. What is an e-commerce platform that’s optimized for mobile Web browsing? Shopify offers a variety of mobile-friendly themes, to start. When you’re choosing a platform, it pays to consider whether or not it translates seamlessly to mobile and can offer fast loading times, etc..

Boosting Conversions With E-Commerce Mobile Apps

Mobile browser websites are great for exactly that—browsing. Some consumers will use this method to check out, but dedicated e-commerce apps have higher conversion rates. As Business Insider reports, retailers’ apps earned 44 percent of all e-commerce transactions in the last quarter of 2017 for merchants with shopping apps. This means apps beat out the mobile Web at 23 percent and desktop at 33 percent of all sales.

Boosting Conversions

Mobile apps tend to have higher conversion rates for a number of reasons. First of all, customers who download and use apps tend to be more loyal and familiar with a store compared to someone who’s browsing on the mobile web. App users benefit from the convenience of storing personal and payment information, as well as saving preferences.

Final Thoughts

Now that we have discussed the importance of the user experience for mobile browsers we know how to boost conversations with e-commerce mobile apps. In addition to this, mobile apps also allow retailers to create a completely branded experience in look and feel, which is another advantage in today’s competitive marketplace.

So far, one thing is clear: Mobile readiness is key for e-commerce websites in 2019 and beyond as more people use smartphones and tablets to shop, buy and connect with brands.

And in case you are interested in reading more articles related to the mobile app industry then make sure you are following MobileAppDaily. To never miss another trending tech update, just click on the ‘Subscribe’ button.

Tanya <span>Editor In Chief</span>
Written By

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
technology

Apple May Be Launching A Red iPhone Today

4 min read  

Apple may be coming up with a little surprise for its fans today by adding a new color to the iPhone. According to the reports, the company may be introducing a red color model for its iPhone 8 and iPhone 8 Plus lineup. Apple is launching the red color iPhone to honor its 11-year-old partnership wit

technology

Apple Car Rumours: The Giant Temporarily Scaled Back The Project Titan

4 min read  

It’s indeed a major setback for all the Apple lovers! The dreamy “Apple Car” may never come to a real shape if sources are to be believed. Apple has all but the giant decided to drop its plan to design electric cars and give shape to the “Project Titan”. It was one of i

technology

Apple Shares Q3 Earnings With Record Breaking iPhone Sale

4 min read  

On Tuesday Apple shares its third quarter sales figure with the world and crushed the estimates that were given by the analysts earlier. Everyone was thinking the Apple fans were holding back and waiting for the iPhone 8 to launch, but it seems they are still spending plenty on Apple gadgets.The

technology

Is Homework On Computer A Reliable Option?

4 min read  

Computer technologies radically changed the lives of students and pupils, affecting their studies, rest, and the way of their thinking. Buying a computer is a safe investment in education. In modern educational institutions, computers are gradually becoming an integral part of the educational proces