YouTube is teaming up with the Creative Artists Agency to build tools that can detect AI-generated avatars of celebrities and creators.
As AI capabilities advance, the measures taken by top tech giants are also leveling up. YouTube, one of the biggest video streaming platforms in the world, is now partnering with the Creative Artists Agency to strengthen measures against AI-generated deepfakes and likeness content on the platform.
The partnership between YouTube and CAA aims to build and roll out tools that can detect AI-generated content misusing celebrities and renowned creators. This includes images, videos, faces, and voices of the people considered famous by the platform.
Starting early next year, YouTube will begin testing these detection tools using the original personality factors of celebrities and athletes. The focus will be on finding videos, audio, and images on the platform that mimic their identity aspects using AI and sending objectively backed notices to remove such content.
Based on the initial success of the program, the AI tools will be rolled out to a broader audience, including creative professionals active on the platform and other influential figures not active on the platform. The final rollout may include all the creators on the platform, irrespective of their level of fame, to help them prevent misuse of their image or impersonation of their unique qualities, as they may block their anticipated growth.
As creative artists of face value increasingly face deepfake and misuse on various platforms, YouTube’s initiative may push others to adopt better measures to prevent such content from existing.
It is a crucial time for Alphabet Inc. to take such a measure as it continues fighting the antitrust case over its dominance in the online search market. By showcasing the positive use cases of AI, the tech giant can regain a confident position in the market and elevate its reputation as a people-first business.
Google’s DeepMind recently rolled out Veo 2, which possesses the capabilities to become one of the best AI art generators. The new AI tools for detecting AI-generated Avatars and impersonations may further boost its value as the tool can restrict the production of such content in-house.
