US President Trump’s new tariff strategy has plunged the financial market into chaos.
Apart from giants like Google and Microsoft, fintech stars like Robinhood and Affirm Inc. are also reeling from the heat.
Shares of these financial businesses have taken a nosedive due to the recent tariff shenanigans caused by the American government. A while back, on April 2, 2025, a 10% tariff was announced for all economies. For Wall Street, this has sparked anxiety among investors fearing that tariffs could hit fintechs harder than they already have.
Fintech products like Robinhood and Affirm depend on everyday users and their ability to repay loans, invest in stocks, and buy financial instruments. With tariffs in place, such consumers could be on the frontlines, feeling the impact of the financial crisis.
But it’s not only the loan or stock market that is set to witness the impact. A dip in the consumers’ ability to spend will also lead to a dip in the usage of debit or credit cards. This will dry out the revenue of fintech companies or banks at lightning speed.
"A recession typically hits nice-to-have mass-market consumer businesses, including fintechs, harder than other sectors because the first group to pull back spending in a recession is lower-income consumers."
James Ulan, the director of research, emerging technology at PitchBook
According to Reuters, Robinhood declined to comment on the ongoing turmoil in the financial markets.
However, an Affirm spokesperson said:
“The adoption of honest financial products like Affirm is a secular and enduring trend across market cycles. Against a backdrop of increased market volatility and uncertainty, Affirm’s products become even more compelling to both consumers and merchants.”
Affirm has also shared data stating that for the quarter ending on December 31, 2024, 2.5% of its loans were late for over 30 days, while for SoFi, 0.55% of its personal loans were delayed for over 90 days.
According to a report by the Federal Reserve, across banks, the rate of delayed consumer loans was 2.75% for 30 days or more in Q4 of 2024.
Now, it is quite clear that countless businesses are bracing for trouble after Trump’s tariffs came into action. The question is, does the US government have a contingency plan to support the businesses and consumers in the country? Or will the market spiral further downward?
This anxiety we are talking about isn’t just whispers. Experts are vocal about it.
For instance, John Hecht, Analyst at Jefferies, told Reuters,
“We know renewed inflation would be a drag on consumer credit. It crowds out excess cash flows, which means you have a deteriorating ability to pay off debt."
Investment banks like Goldman Sachs have also hinted at the rising odds of a recession in the US market. In contrast, Trump claims that these stock plummets are short-lived, leading to a massive boost for the American economy.
And with him, some economists agree!
Dan Dolev, Senior Analyst at Mizuho, said,
“If Trump's tariffs push down Treasury yields, the cost of borrowing for companies could become much cheaper, making it less risky for lenders to extend credit. This could have unintended positive consequences for all these names. I'm much more optimistic than the market is suggesting right now.”
Nick Thompson of Intro-act had a hopeful strategy to recommend. He said,
"I think the only real damage that's done so far is in psychology, and if we could get quick relief to that psychology, I think this could turn quite fast.”
