The music streaming giant introduces "Messages," a dedicated space for users to share and discuss their favorite songs, podcasts, and audiobooks without leaving the app.
Spotify is taking a significant step into the social media space with the rollout of "Messages," a new in-app direct messaging feature. Designed to make it easier for users to share and discuss content with friends and family, the update addresses a long-standing user request for a centralized way to manage their recommendations and conversations. The feature is currently rolling out to both Free and Premium users who are 16 years of age or older in select markets.
The introduction of DMs is a strategic move by Spotify to enhance user engagement and drive discovery. According to the company, word-of-mouth has always been a powerful tool for finding new content. By creating a dedicated space for this activity, Spotify aims to streamline the sharing process, making it more seamless for listeners to swap recommendations. This also benefits artists and creators, as easier sharing can lead to new fans and increased visibility for their work.
Using the feature is straightforward. When listening to a song, podcast, or audiobook, users can tap the share icon in the Now Playing View, select a friend from their contacts, and send the content directly. The feature also supports text messages and emojis, allowing for a more dynamic conversation. Users will find their message history by tapping their profile photo in the top-left corner of the app. The app also suggests people to message based on past interactions, such as sharing collaborative playlists, Jams, or being on a shared Family or Duo plan.
While the feature is a fresh addition, Spotify is not looking to replace existing social platforms. The company clarified that "Messages" is designed to complement, not substitute, the ability to share content on platforms like Instagram, Facebook, and WhatsApp. Regarding safety and privacy, Spotify stated that conversations are protected with industry-standard encryption in transit and at rest. The platform will also utilize proactive detection technology and human moderators to scan for and review harmful content, and users can report messages or block other accounts.
Spotify had a similar messaging feature called "Inbox" which was removed in 2017 due to low engagement. With a much larger user base and a stronger focus on social interaction, this new iteration marks a renewed commitment to creating a more connected listening experience.
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