The global AI company launches its first physical space in Seoul's Gangnam district, blending coffee culture with advanced technology to create a unique brand experience.
Perplexity AI, a prominent generative AI startup, has officially opened its first-ever offline cafe, "Curious," in the bustling Gangnam district of Seoul. This move marks a significant strategic step for the U.S.-based company, which aims to strengthen its presence in the rapidly growing Korean AI market. Unlike a traditional tech showroom, the cafe is designed as a cozy, relaxed space where visitors can enjoy coffee and directly engage with the Perplexity brand.
The decision to open the cafe in Seoul reflects the company's high expectations for the local market, where the number of Perplexity users is increasing rapidly. The cafe's name, "Curious," is inspired by Perplexity's mission to provide customized answers to user questions that stem from curiosity.
A Fusion of Coffee and AI
Located on Dosan-daero in the Artist Company building, the cafe serves as a physical touchpoint to increase brand awareness. The atmosphere is enhanced by background music generated using AI, creating a unique ambiance. In a nod to modern work culture, Perplexity chose a cafe as its first offline space, considering that coffee is a beverage modern workers often enjoy to enhance their productivity.
Key Features of the ‘Curious’ Cafe:
- Experiential Space: The cafe is designed for visitors to experience AI technology and the Perplexity brand firsthand.
- Subscriber Discounts: Perplexity Pro subscribers can purchase all handcrafted beverages at a 50% discount.
- Exclusive Merchandise: The cafe offers exclusive mugs, beans, and other branded merchandise like T-shirts, eco bags, hats, and notebooks.
- Unique Interior: The interior design combines a retro sentiment with a futuristic image, evoking both a spaceship and an American home from the 1960s or 1970s.
- Strategic Location: The location in the Artist Company building is a result of a collaboration with the entertainment agency and actor Lee Jung-jae, a fan of Perplexity's CEO.
This venture into the physical world signals a global trend among tech corporations to create offline spaces to deepen connections with users and showcase brand values.
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