The artificial intelligence startup announced on Monday during its ‘12 Days of Shipmas’ event a new AI search engine that rivals Google.
As Google continues its fight to sustain a dominant market share in the online search industry, other players are quickly leveraging this opportunity to reap maximum benefits from the situation. One of them is OpenAI, which rolled out ChatGPT Search, an AI-powered search engine directly integrated into the AI chatbot.
ChatGPT Search is being made available to all users with an active ChatGPT account across the company’s mobile apps and website. Previously, ChatGPT Search was only available for paid subscribers, including ChatGPT Plus and Pro accounts.
The broader rollout of the AI search engine comes at a time when Google is reaching a losing end in its ongoing antitrust case. If lost, Google will be compelled to divest from its search engine business, providing a huge opportunity for closest rivals to grab maximum market share.
OpenAI’s backer, Microsoft, has been actively pushing services that directly rival Google. One of the top overhauls from Microsoft includes boosting conversational interactions with artificial intelligence for research, creative ideation, and automating mundane tasks.
As part of the rollout expansion, ChatGPT Search can now be set as the default online search engine for global desktop web browser users. OpenAI also demoed a new feature that allows users to ask search engine questions and get results based on the latest search conducted by the AI chatbot.
Earlier this week, OpenAI launched one of its standalone AI video generators, Sora, which finally came out of the preview stage after months. However, the product has been rolled out as part of the paid subscription offerings, making its benefits limited to ChatGPT Plus and Pro users. This makes ChatGPT Search one of the few announcements aimed at the complete user base of OpenAI without paid layers.
Considering the pace at which OpenAI’s closest rivals are introducing new products, including the Veo 2 video generator, OpenAI seems to be on the losing end. With more artificial intelligence technologies emerging every day, top tech giants in the AI industry have to either reduce their costs or include more features for broader audiences.
