OpenAI triggered a new trend by launching the 4o Image Generator with capabilities like creating Ghibli-styled images, and now, the trend has backfired.
As soon as Sam announced 4o's new ability to generate high-quality images, everybody rushed to see themselves through Ghibli's lens. In parallel, the trend also sparked controversy, making designers and artists worried about the fair use of their artworks.
But that didn’t stop folks who were having fun with the chatbot. Social media feeds were flooded with Ghibli-fied versions of people’s lives.
As a result, Sam Altman had to get involved and ask users to chill with the image generation, mentioning OpenAI’s GPUs are melting.
He posted on X on March 27:
“it's super fun seeing people love images in chatgpt.
but our GPUs are melting.
we are going to temporarily introduce some rate limits while we work on making it more efficient. hopefully won't be long!
chatgpt free tier will get 3 generations per day soon.”
After which, he made a follow-up post on March 30 as well stating:
“Can yall please chill on generating images this is insane our team needs sleep”
A user named Paul Graham asked on the same post:
“Lots of people need to be awake when load is high?”
Upon which Sam Altman replied:
“we just haven’t been able to catch up since launch so people are still working to keep the service up
biblical demand, I have never seen anything like it”
Here’s the whole post:
The overwhelming demand for AI-generated Ghibli images has given OpenAI servers a headache, leading to melting GPUs. And it’s clearly bothering Sam and his team. But it has also inspired GPT alternatives to keep up. It won’t be surprising to see AI bots like Grok cashing on the trend.
But that’s not the only issue; with the growing popularity of this new trend of using AI to generate Ghibli-style images, there’s a rising ethical concern, too. Folks like designers and creators are worried about the ethical concerns of AI.
They are scared of the work they post on the Internet, given the weak obligations that limit giants like OpenAI from training AI using copyrighted materials.
For now, the only thing to do is monitor how things are changing for OpenAI, GPT users, and those who are worried about AI's possibilities.
