Google Splits Gemini from Its Main App—A Push for a Standalone AI Experience (and Maybe More $$$?)

Google separates Gemini from its main app on iOS, pushing users to a standalone experience—hinting at deeper AI integration and monetization.

Google has quietly removed its AI assistant, Gemini, from the Google app on iOS, directing users to download the standalone Gemini app instead. The move, which began rolling out this week, marks a shift in how Google wants users to interact with its AI—separate from its core search experience.

In an email sent to users, Google explained: 

"We're making some changes to create an even better Gemini experience on iOS. To continue using Gemini, download the new Gemini app from the App Store."

Why the Change?

Google’s decision to separate Gemini from its main app isn’t entirely surprising. When the AI chatbot first launched, it was built into the Google app for easy access. But the times have changed now. The company seems to be pushing for a more dedicated AI experience. This is very similar to how OpenAI offers ChatGPT as a standalone app.

The Gemini app (launched in November 2024) comes with added functionality, including voice and text interactions. Plus, integration with Google services like Gmail and YouTube and a feature called Gemini Live (which allows real-time AI assistance right from the iPhone's Dynamic Island).

While some users might find it frustrating to have to download yet another app, Google is betting on a richer experience with a standalone setup.

A New Subscription Push?

Another possible reason for this move? Monetization. The Gemini app isn’t just a free chatbot—it also offers a premium tier called Gemini Advanced. The Advanced version gives users access to Google's most powerful AI models for $18.99 per month.

By shifting Gemini into its own app, Google may be looking to encourage more users to explore the paid tier. This is something that might not have been as visible when Gemini was just another feature inside the Google app.

What Happens Now?

If you were using Gemini inside the Google app, you won’t find it there anymore. The only way to access it now is by downloading the Gemini app separately. Google hasn’t said whether this will affect Android users, but for now, the change only applies to iPhones.