Google is expanding the access of its video generator to more customers, specifically Google Cloud business subscribers.
Google made a big announcement on Wednesday that will surely help its client businesses get access to advanced AI-powered tools best suited for enterprise applications. The tech giant, which launched Veo and Imagen 3 earlier this year, is now making these flagship AI tools available to businesses via the Vertex AI cloud platform.
The Google Deep Mind team developed Veo as one of the best tools for understanding the VFX benchmarks of top video producers. Its image-to-video capabilities are advanced enough to generate high-quality, resolution, and definition videos with real-looking people, animals, scenarios, and objects.
Veo will be available through a private preview window on the Vertex AI platform. Users can create videos either through text inputs or upload an image along with the text prompt.
According to Google, Veo is trained to automatically work on VFX to bring out cinematic and visually appealing variations at an impressive speed on simple descriptions.
“Generative AI is leading to real business growth and transformation. Among enterprise companies with gen AI in production, 86 percent report an increase in revenue, with an estimated 6 percent growth. That’s why Google is investing in its AI technology with new models like Veo, our most advanced video generation model, and Imagen 3, our highest quality image generation model,” said Warren Barkley, senior director of product management, Google Cloud.
Google is also introducing an upgraded Imagen 3 to the same Vertex AI suite. The robust AI image generation tool will roll out for global business clients starting next week. Imagen 3 has already been praised by top businesses as the best image-generation tool for photorealistic and lifelike outputs, especially for marketing purposes. These moves will further strengthen Google’s AI portfolio as the single-solution partner for global businesses.
