Google Launches AI Search And Lens For Desktop Chrome Users

Google has launched two new AI features for desktop users powered by its flagship Gemini model. This will enhance AI usage across its global consumers.

Google is not ready to lose its leadership position in the AI landscape. While Google’s mobile products like Lens have 12 Billion search records every month, it has found expansion opportunities through AI integration strategies for desktop users. One of them is the recent launch of Gemini-powered search history and Lens on Chrome desktop.

Google announced on Thursday that it will bring AI-powered features to Chrome desktop, including Google Lens for on-page search, Tab Compare for shopping assistance, and Natural Language integration for search history.

Google Lens, one of the most famous service offerings among mobile users, is now available for global computer dwellers. The Lens feature will be available on Google’s search bar as default. It can also be accessed through the Chrome Menu, represented by the three vertical dots. Users can search for an image stored on their PC through drag & drop or upload functions. The newly rolled-out Lens also helps users search for specific areas on a website page that can provide direct purchase links to a flower pot in a picture or share more information about a person displayed in a blog.

Another highlight feature being rolled out is the Tabs Compare. Imagine you’re shopping for headphones or speakers and have multiple products opened in multiple tabs. The Tab Compare feature uses Gemini to bring them into a single tab, segregated in an easy-to-compare table. It also generates AI-powered overviews of the products, explains what people find best in each product and much more. Considering the high amount of purchase research done on desktops, this feature can be a game changer in increasing conversions and reducing shopping time.

The new integration of Gemini’s Natural Language Processing into a user’s search history can solve historical challenges. It is generally difficult to remember a website you visited long ago, and search efforts often require scrolling through a long list of URLs. With the integration of NLP in search history, users can simply ask the AI chatbot to find it for them instead. This feature is being made available only to US consumers and will be rolled out globally soon. The new introductions can grow Google to the top position in the list of the best web browsers.