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Top Mobile App Analytics Tools You Should Definitely Use In 2021

These tools are here to show you the true value behind data insights.

Mobile App Analytics Tools

Being into the mobile app industry for almost ten years now, one thing that is there for sure is not an offering better than analytics for professionals working into the mobile app development domain. 

All the digital marketing executives would agree to that. Because that’s true. The basic definition of analytics can be summarized as collecting the related data in order to churn it into insightful information.

Marketers can use this insightful information for better business performance. Why not take it as a norm to make your services analytic ready and reap the benefits of the same?

While having my research on this topic I came across a very interesting report from Research and Marketers, which claims, the global mobile analytics market is expected to grow by 24% by 2030.

This number holds importance for all the marketers who are wishing to add the goodness of mobile analytics into their business.

usage of mobile analytics tools

In order to take the benefit of analytics, it is essential to know about the tools that you could use for the app marketing, well, this article is going to explain all those tools but first, let’s acknowledge a few metrics to get an in-depth knowledge:

  • Acquisition: The channels that users came from.
  • User churn rate: Ratio between the number of mobile app users who continue to use an app after a certain period of time.
  • Retention: Number of people who open your app repeatedly after downloading it.
  • Daily active user (DAU): Number of mobile users who open an app on a daily basis.
  • Referral: Refers to those who shared their positive app experiences with others by posting a link to Facebook, Twitter, and other social networks.
  • Monthly active users (MAU): Number of monthly users who open an app on a monthly basis.
  • Session length: Time spent by mobile app users with an app.
  • Revenue Refers to a monetary expression of user behavior.
  • Conversion optimization: The process of making major or minor tweaks into a conversion goal.
  • Funnels: The process of using a series of events that lead towards a defined goal. This is an effective way to calculate the conversion rate for specific user behavior.

Best Mobile Analytics Tools In 2021

Below is a list featuring the leading mobile app analytics tools that are making themselves known in the market this year:

1. Google Analytics

Google mobile app analytics is a go-to tool that helps to track mobile app data. The platform from Google suits equally to the requirements of mobile and desktop advertisers, publishers, and mobile app developers. Products like AdWords, AdSense are good to integrate with Google Analytics in order to get significant insights.

The list of features is very much exclusive for the marketers and it includes data collection across websites, apps and internet-connected (IoT) devices, data access via the mobile app, configurable APIs, and much more to it in order to suit to the requirement of marketers.

Google Analytics - Mobile App Analytics Tools

Features of this analytics tool for mobile apps are:

  • Helps track business growth insights
  • Operating through multiple devices is possible
  • Real-time acquisition data
  • Offers email notification

2. iOS App Analytics

iOS App Analytics is a tool from Apple. The tool is useful for the marketers/developers as it is for the common users. Apple’s analytical offering rightly suits iOS and Tv apps.

For developers, the tool allows measuring both advertising and app-related KPIs including app traffic sources, web and app referrers, App Store impressions, user engagement, and more.

iOS App Analytics - Mobile App Analytics Tools

With the help of iOS app analytics, it becomes easier for marketers to track app traffic from links embedded in other apps. As any other impressive tool, iOS app analytics also includes a series of features.

Features of this mobile application analytics tool are:

  • Engagement reports
  • A/B Testing
  • Retention
  • Funnel

3. Amazon Mobile Analytics

The Amazon mobile app analytics is a part of Amazon Pinpoint Analytics. The platform covers emails, SMS, and mobile push notifications. The tool has been developed in order to empower app developers.

Amazon Mobile Analytic measures app usage and app revenue with an array of tools. A mobile app is a measuring tool for developers that also helps in user retention. Increasing mobile app engagement and retention will lead to more active and loyal app users. We need to keep increase user retention strategies for your business model.

Amazon Mobile Analytics - Mobile App Analytics Tools

Developers can easily track the new ratio of the users visiting back Vs. those coming to the app for the first time. It also helps to find out custom in-app events. The list of features with Amazon Mobile Analytics comes as follows:

Features of this real-time mobile analytics tool are:

  • 12 months free tier access
  • Help find potential opportunities
  • User session recording
  • Retention analytics

4. Flurry Analytics

Flurry Analytics was the first mobile app analytics provider that fueled the entire app ecosystem as we know it today. Available on iOS, Android, and web, Flurry provides real-time metrics on active users, sessions, and events and even uncovers geographic and technographic information about your audience.
With Flurry, customers can easily run ad hoc queries without having an intimate knowledge of SQL. Flurry makes it easy to manage an app portfolio in the Company Dashboard or drill down to analyze individual apps. You can even compare iOS and Android versions side by side to understand the unique differences within each platform. The best part—Flurry is completely free.

Features of this mobile analytics platform are:

  • Define events
  • Create funnels
  • Filter users
  • Information about each session length

5. Countly

The open-source mobile app analytic comes for free if it is self-hosted. Just like Flurry Analytics, Countly also supports a wide range of platforms such as iOS, Android, Windows Phone, Blackberry. The open-source nature of countly makes it easy for marketers to host the app on their servers.

Countly - Mobile App Analytics Tools

The team behind Countly is working to make the Cloud version available for users with the help of which they can track and monitor their app analytics in a hosted environment. The mobile app offers insightful data on users and user loyalty, session frequency including the country name they come from.

Features of this app analytics platform are:

  • Easy-to-use dashboards
  • Real-time information
  • Tracking user segmentation is easy
  • Track sets of events (the funnel)

6. Localytics

Supporting a wide range of platforms is an advantage to marketers when they use localytics mobile app analytics. And, the supported platforms are iOS, Android, Windows Mobile, BlackBerry, and web. Localytics is a way ahead than the traditional analytic methods as the mobile app tool offers smart targeting and marketing automation

Localytics - Mobile App Analytics Tools

The app mainly emphasizes on the effectivity of engaging users on the services in order to offer the real-time data. The app offers a number of impressive features among which the most important ones include the following.

Features of this mobile marketing analytics tool are:

  • Sessions and events
  • Retention analytics
  • Attribution
  • Uninstall tracking

7. App Clix

App Clix is a bit different from other mobile app analytics tools as it helps to access the raw data and organize it as per your wishes. It is an offering for technical enthusiasts that helps them get the technical stuff.

The App Clix team offers product and not the analytical services for the users. There are standard and enterprise versions available for the marketers on a price that ranges from $299 and goes to $599.

The app also offers lease pricing to get the license starting from a minimal amount of $49. The analytic tool is an impressive offering for data lovers. After all, the data is the king in the mobile analytics business. The set of features that come with App Clix are as follows:

Features of this mobile app analytics platform are:

  • Offers analytics product to the developers
  • Option to run analytic through self-managed server environments
  • A range of price and integration options

8. App Annie

The analytic tool from App Annie is insightful and informative at the same time. The mobile analytics app tool can be used for many purposes that include tracking your apps’ downloads, revenues, ranking, and reviews, storing all your valuable app store data, etc. like other prominent tools, App Annie is available to be used on a number of platforms such as OS, Mac Store, Google Play and Amazon Appstore and more.

App Annie - Mobile App Analytics Tools

The benefits that come along with downloading App Annie includes monitoring, visualizing as well as analyzing important trends as well as safely storing the historical data. The app is available for free and on the premium value. The free version is impressive only if you require to store the stats.

Features of this mobile data analytics tool are:

  • Offers insights on the recent trends
  • A great help when you need to ramp up the download rates
  • Gives access to insightful information

9. Mixpanel

Mixpanel is available in a freemium model in iOS and Android stores. The app model includes exceptional offerings and that is why I have added the tool in this list. The app is capable to make funnels which helps in finding out insightful information. Users can tie web to mobile and this is another exceptional offering that makes Mixpanel different from other mobile analytics apps.

The event-based analytics tool is useful for creating the account, the right usage of the application includes defining events and event properties in the application. The users can create funnels (series of events). This helps to get information on how often users come back and engage with the application.

Mixpanel - Mobile App Analytics Tools

Both the free and paid versions come with specific benefits. With the free version, there is a limitation to 25,000 data points/month. Every time a user track an event with Mixpanel, the data point is counted.

Features of this leading mobile analytics app tools are:

  • In-depth analysis
  • Option to see timeline data in real-time
  • Freemium version available

10. Apsalar - ApScience

The best news about this mobile analytics application is, it is available free of cost. The app supports both the prominent platforms including iOS and Android. It is a complete package that offers real-time cohorts, creates funnels and events as well. The analytic tool also measures performance with the help of a free tool.

Apsalar - ApScience - Mobile App Analytics Tools

Apsalar - ApScience builds and analyzes insights to maximize the ROI or return on investment. There is a distribution component in this analytics app tool that helps in the distribution of the services with high-performing analytics data. With this tool, the user distribution components get added to the marketing attribution.

Features of this one of the best app analytics tools are:

  • Measures users’ real-time engagement
  • Creates funnels
  • Creates events

11. Adjust

Adjust comes with a basic plan with a price plan that starts from $ 129, this platform is known for its highly customized business plans which are cost-effective in nature. This analytics tool integrates smoothly with various platforms including Windows, iOS, Android etc. 

Adjust - Mobile App Analytics Tools

It is a highly compatible platform for devices like Apple Watch, Apple TV, iPhone, iPad, Mac, and iMessage, this also includes the option of integrating the Safari Extensions Gallery for gaining the in-app service. 

Features of this one of the mobile application analytics tool are:

  • Sources of product page views along with downloads
  • Mobile app store sources
  • Details like the source of average sales
  • Sessions Info of active devices
  • Marketing campaigns

12. AppsFlyer 

AppsFlyer is a paid application analytics platform that comes with a 30-day free trial period which falls under the category of the basic plan. One of the best things about this analytics tool is that it gives the option of customization to the end-user while working in-sync with various platforms like Windows, web, Amazon, Unity, Android, iOS and many more. 

AppsFlyer - Mobile App Analytics Tools

Another point worth noting about this platform is that there seem to be no financial relationships with any sort of affiliation or advertisement networks. Gamers too can easily use this analytic tool and target their respective markets and specific user base. 

Features of this one of the mobile application analytics platform are:

  • Marketing analytics report 
  • Deep linking
  • Active fraud security 
  • In-built integrations

MAD Recommendation: Our Favorite Mobile Analytic Tools

Let’s start by getting a quick overview of the list of best mobile app analytics tools:

What are The Best Mobile App Analytics Tools for 2021?

  • AppsFlyer
  • App Annie
  • Google Analytics 

Do you have all your numbers collected including app download numbers and the amount of money your business brings? If no, it is the right time to add on the goodness of any of the above-mentioned mobile app analytics tool. The tools are worth having them with you.

When you have the right analytics about your business and the money it makes, you can easily gamble on the new ventures. Moreover, it is always in favor to have the right metric for every action your business is taking. The correct data can prove to be the fuel for your business in order to bring growth to your business.

Also, if you are interested in reading more such innovative articles featuring trending analytic tools, mobile app development trends, etc. Then make sure to follow MobileAppDaily by clicking on the ‘Subscribe’ button now. 

Written By

She is an avid writer of technology and trending mobile apps. When she is not busy updating you about the tech world, she spends time reading books and playing guitar.

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