Best Shopify SEO Tools to Drive Traffic and Sales Organically

Plug In SEO is the first tool for boosting the search engine rankings of a Shopify store. It’s among the popular ones, with over 30,000 users, and can easily be a part of the best SEO tools for Shopify in this list. It’s appreciated for its ease of use and ability to quickly analyze the store’s content and identify any issues affecting its ranking. This SEO tool for Shopify also suggests how to fix them with step-by-step instructions.

By using this tool, you’ll get more chances to attract the right audience. The best part, it works in a free mode but also comes with a paid edition with advanced features. For example, it can check keywords to marry your content with the audience’s requests. It also automatically adds data in JSON-LD format to create rich snippets with the most recent and comprehensive data from your website.

Pricing:

• Free Edition
• Paid Edition: $29.99-79.99/month
• Optional Expert Packages: Price is accessible upon request

Images play a crucial role in eCommerce, helping shoppers examine the product from every angle. That’s why their quality can impact the user experience, conversion rates, and revenue. At the same time, they can also affect the store’s SEO. They should load fast, be understandable by search spiders, and fit different screen sizes.

That’s where a dedicated tool like SEO.Bulk might help. It is a straightforward and automated app for managing images in bulk and making texts SEO-friendly. Apart from ensuring your product images get noticed by search engines, it also deals with common SEO needs like sitemap, site verification, 404 error links, and PageSpeed insights.

Pricing:

• Free

Smart SEO is another helpful tool for optimizing your content SEO-wise. It guarantees that your store meets Google requirements and provides tools and automation for generating meta tags, optimizing images, checking page speed, etc. This software aims to simplify the SEO process. The result? Higher ranking, more website visitors, and increased sales.

Pricing:

• Free plan
• Pro: $9.99
• Business: $19.99
• Premium: $29.99

JSON‑LD is a tool you can install, pay for once, and forget about all the headaches. No technicalities. No steep learning curves. It helps you automatically build schema.org markup of the store’s website, which is crucial for rich snippets. It doesn’t matter how many pages you have: without your intervention, this tool will insert hundreds of code snippets at particular locations throughout your eCommerce site.

As you need to stand out from similar search results, having a detailed page overview on SERPs can drive more organic traffic to the store. Users may see product information like price, reviews, availability, and others to save time searching for it on the page. This summary can increase click-through rates and boost conversions.

Pricing:

• $399 as a one-time purchase

SEO & Image Optimizer by Avada is one of the top-rated tools for SEO activities on a Shopify marketplace. This tool aims to simplify your optimization process and provides a user-centric design.

By utilizing SEO & Image Optimizer, you can adapt your website structure to align with Google’s search algorithm. You can also effortlessly adjust your images to meet Google requirements. For example, you can compress the image size and retain its quality, speeding up page loading.

You can also forget about manual ALT tag insertion. SEO & Image Optimizer can do all the job for you. It also sends weekly reports outlining SEO issues, search result performance, and image optimization results.

Pricing:

• Free