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Top Proximity Marketing Apps For 2020

Proximity Marketing Apps are great for enhancing the customer experience

Top Proximity Marketing Apps

One of the most popular buzzwords of 2018 was Beacons technology, this was because people are still not completely aware of its full capability in various industry verticals. And today, we will be discussing about one of the segments of Beacons or iBeacons technology that a majority of people still have very limited knowledge about.

But before we can move straight to the best proximity marketing apps for the year 2020, let's learn more about the basics related to the topic of iBeacons proximity applications. You can also learn more about other updates and technologies at MobileAppDaily’s Mobile Industry page. 

What are iBeacons/Beacons & Proximity Marketing? 

iBeacons also known as Beacons are the small BLE devices i.e Bluetooth Low Energy devices which are basically small wireless sensors that communicate with other Bluetooth-enabled smart devices. Such devices include iPhones, Android smartphones that continuously emit messages or advertisements or even small packets of data/information through their BLE transmitter. Here, end-users are allowed to collect this data and other information regarding it on their smart devices.

iBeacons Proximity Marketing

There are many different in-app features that enable businesses to reach their target customer and then push the appropriate message at the right time and at the right location which can be done by BLE iBeacons for accurate mobile proximity marketing. In order to get a better outcome in terms of overall traffic and revenue, you have to analyze some factors like: 

  • Customer Patterns
  • Dwell Times
  • Measure Performance
  • Promotions
  • Track Conversions
  • Customer Retention
  • User Loyalty 

Need for Proximity Marketing Apps 

Now it's time to answer the question, 'Why do you need proximity marketing apps'? The proximity marketing applications plays a crucial role in today's field of advanced technologies, this may also include some moments like I want to go, I want to know, I want to but etc.. 

In other words, it can be represented as a much more powerful way for mainly offline businesses and companies to develop an extended channel of communication with their respective customers and increase the user engagement rate by keeping the target audience engaged. 

In addition to this, Google's had also previously made a huge announcement about shutting down their Nearby Notifications in the first week of this month. This announcement can also be considered as a piece of great news for several companies and enterprises who are looking forward to enhancing their targeted user base with the help of engaging user experience. 

Steps to Pick the Best Proximity Marketing Apps 

In order to choose the best proximity marketing apps, there are some steps that you need to follow. Apart from this, there are many other factors that play a significant role in picking the right proximity marketing application for your business, where are: 

Proximity Marketing App

  1. The proximity marketing app should be available for both iOS and Android platforms.
  2. The app should consist of a powerful anti-spam algorithm.
  3. Look for the app reviews and opt for the app with more positive ones.
  4. The marketing app should have the feature of push notifications.
  5. A top proximity marketing app should be available worldwide. 

Best Proximity Marketing Apps 

Below is a list that features some of the best proximity marketing apps to opt for 2020: 

1. Bleesk App 

The Bleesk app is another proximity marketing application that is quite popular which scans and then detects beacon notifications. This app is also designed to receive notifications from various industries, whereas, the app features are built with a key focus on the upcoming events.   

Bleesk App

Some of the Key Features 

  • This app has an inbuilt QR code scanner and in addition to receiving proximity marketing notifications, it also has the ability to scan QR codes at various event locations.
  • It provides a great user experience to its end-users.
  • This app is also available worldwide.  

This app is available for:  iOS & Android 

2. NearBee 

NearBee is a leading proximity marketing app that is free and lightweight, which can also be connected with all the beacons that are available in range and further broadcast proximity marketing notifications to the targeting audience i.e. specific user base as per industry requirement.  

NearBee

Some of the Key Features

  • It is a hardware agnostic app i.e. it can scan all beacons irrespective of the beacon provider that makes this marketing app a suitable alternative to Google Nearby.
  • This app is designed to work across various industries such as retail, real estate, museums, airports, restaurants and many more.
  • It also has a robust anti-spam algorithm with entire control over the frequency of messages that send irrelevant and duplicate notifications.
  • This app also serves as your own white-label app with the ability to morph its in-app logo, colors as well as skin, to match different stores. own NearBee best proximity marketing app with app within an app functionality
  • The users can schedule campaigns to target specific users.  

This app is available for:  iOS & Android 

3. Ubi.co 

The Ubi.co proximity marketing application has gained quite a popularity in Italy within a couple of months. This app basically pushes deals, maps, local news and local event information based on the proximity of its users. Overall, it is an app that is suitable for a majority of industries such as retail, malls, restaurants, public venues, fitness centers etc.. 

NearBee

Some of the Key Features 

  • This app can quickly adapt to the look and feel of the stores nearby.

  • At present, it is only available in Italy.

  • The user interface is simple yet innovative. 

This app is available for:  iOS & Android  

4. Signils

Signils is an amazing proximity marketing app from Consumer Affinity Inc which detects and manages all kinds of Bluetooth Devices, Beacons, iBeacons, Eddystone and RuuviTags. It’s fairly simple to use and has a minimal footprint.

Signils

Some of the Key features

  • Scan and connect to Beacons, iBeacons, Eddystone, or RuuviTags using a single screen dashboard. Manage your connections with an easy-to-use and intuitive screen. 
  • Offers native support in 10 languages and counting. Has a small memory footprint.
  • Scan for devices that use either Classic Bluetooth or Bluetooth Low Energy. 
  • Locate lost devices by using the “I Lost Device” feature. It used Received Signal Strength Indication (RSSI) to locate the paired and unpaired lost devices.

This app is available for: Android

Final Thoughts 

So these were some of the best proximity marketing apps to try out in 2020. At this point in time, every business/company has their own app or is currently in the process of having their own application. This signifies the fact that now entrepreneurs are opting for a more personalized and customized approach to targeting their customers.

Looking at all of the key features of these proximity marketing apps, it can be said that such applications are designed and developed as per the advanced way of marketing digital products and services to the audience. We really hope that this article provides you with some valuable insights about proximity marketing and beacon technology.

And in case you are interested in reading more such interesting listicle articles like 10 Best Photography Apps For Your Android Smartphone and Top 9 Tools For Expert Mobile App Designers make sure to click on that 'Subscribe' button and be a part of MobileAppDaily.

Note
Getting extensive user engagement rates is the need of the hour and businesses can seize this opportunity by using the above-listed top proximity marketing apps. The apps are the best at connecting businesses and customers that too in offline mode. At MobileAppDaily, we post the well-curated app reviews to make the users aware of their favorite apps’ features and functionality.
Vikram <span>Content Manager</span>
Written By
Vikram Content Manager

Vikram is an experienced wunderkind, who embraced technology at a very early age, and today he is at the helm of it. Mobile apps are something that excites him the most, and now he is up to give this vertical the best shot. He routinely catches up with the new apps and comes up with the top apps that can excite you to the core.

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