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Top 5 Proximity Marketing Apps For 2021

Proximity Marketing Apps are great for enhancing the customer experience

Top Proximity Marketing Apps

Beacon Technology has come a long way since its inception in 2013 with the launch of iBeacons. Though the technology has gathered a lot of trusts and effective application, still not people are aware of its full capability and endless possibilities in various industry verticals. Today, we will be discussing one of the segments of Beacons or iBeacons technology which we think a lot more people should be aware of and make their daily lives better.

There are many proximity apps or beacon apps you need to know about but before we can move straight to the best proximity marketing apps for the year 2021, let's talk about some basic information related to the topic of best proximity marketing beacons applications. 

What are iBeacons/Beacons & Proximity Marketing? 

iBeacons is also known as Beacons are the small BLE devices i.e Bluetooth Low Energy devices which are small wireless sensors that communicate with other Bluetooth-enabled smart devices. Such devices include iPhones, Android smartphones that continuously emit messages or advertisements, or even small packets of data/information through their BLE transmitter. Here, end-users, that means you are allowed to collect this data (locations, directions, payment gateway, offers, deals, and bulletins) and other information regarding it on their smart devices. 

Many different in-app features enable businesses to reach their target customer and then push the appropriate message at the right time and at the right location which can be done by BLE iBeacons for accurate mobile proximity marketing. To get a better outcome in terms of overall traffic and revenue, you have to analyze some factors like: 

  • Customer Patterns
  • Dwell Times
  • Measure Performance
  • Promotions
  • Track Conversions
  • Customer Retention
  • User Loyalty 

Late history and recent developments in Proximity Marketing

Here is a quick timeline that will tell you the development in the Beacon technology and where we are with the application of this technology since the launch of iBeacons.

10th June 2013: Apple introduces iBeacon as part of iOS 7 at the World Wide Developer Conference (WWDC 2013).

1st September - 10th November 2013: Titan installs 500 beacons in Manhattan phone booths.

6th December 2013: Apple installs beacons in all 254 of their US shops.

31st July 2014: Over 50 of the Top 100 US retailers test beacons in their shops.

12th August 2014: 3 UK stores trial beacon technology 

29th September 2014: The single largest application of beacon technology download “Macy’s” in retail to date occurs with 4,000 devices across their shops.

21st November 2014: Aruba Networks successfully implements indoor navigation using beacons called “blue dot”. 

Early 2015: Some of the largest and most downloaded apps, including Facebook and Shazam, begin integrating beacons.

14th July 2015: Google launches Eddystone, in response to Apple’s iBeacon.

14th April 2016: Google announces Eddystone-EID

Late 2016: Google works on making it possible for people to download apps to receive proximity marketing data from beacons without downloading any apps, resulting in a resurgence in popularity.

Aug 2017: “Beacon technology will become the foundation of the Internet of Things” states Bluetooth.

Late 2017 - Present: Google pilots Project Beacon.

Why do you need the Best proximity Marketing Beacons?

So, 'why do you need proximity marketing apps'? The proximity marketing applications play a crucial role in today's field of hyper-connectivity and quick transfer of information, this may also answer some of your questions like where I want to go, what I want to know, and what I want to buy, etc. If you can tell potential buyers around you the way to your store, then why not?

In other words, it can be represented as a much more powerful way for mainly offline businesses and companies to develop an extended channel of communication with their respective customers and increase the user engagement rate by keeping the target audience engaged. 

“Top proximity apps are a great option to enhance the customer experience.” 

In addition to this, Google's had also previously made a huge announcement about shutting down their Nearby Notifications in the first week of this month. This announcement can also be considered as a piece of great news for several companies and enterprises who are looking forward to enhancing their targeted user base with the help of engaging user experience. 

In addition to this, Google's had also previously made a huge announcement about shutting down their Nearby Notifications in the first week of this month. This announcement can also be considered as a piece of great news for several companies and enterprises who are looking forward to enhancing their targeted user base with the help of engaging user experience. 

Steps to Pick the Best Proximity Marketing Apps 

To choose the best proximity marketing apps, there are some steps that you need to follow. Apart from this, many other factors play a significant role in picking the right proximity marketing application for your business, where are: 

  1. The proximity marketing app should be available for both iOS and Android platforms.
  2. The app should consist of a powerful anti-spam algorithm.
  3. Look for the app reviews and opt for the app with more positive ones.
  4. The marketing app should have the feature of push notifications.
  5. A top proximity marketing app should be available worldwide. 

Best Proximity Marketing Apps 

Below is a list that features some of the best proximity marketing apps to opt for in 2021: 

1. NearBee 

NearBee is the best proximity marketing beacons app that is free and super lightweight, and can also be connected with all the beacons that are available in the range and further broadcast proximity marketing notifications to the targeting audience i.e. specific user base as per industry requirement.  

Top features of NearBee App

  • It is a hardware-agnostic app i.e. it can scan all beacons irrespective of the beacon provider that makes this marketing app a suitable alternative to Google Nearby.
  • This app is designed to work across various industries such as retail, real estate, museums, airports, restaurants, and many more.
  • It also has a robust anti-spam algorithm with an entire control over the frequency of messages that send irrelevant and duplicate notifications.
  • This app also serves as your white-label app with the ability to morph its in-app logo, colors as well as skin, to match different stores. own NearBee best proximity marketing app with the app within an app functionality
  • The users can schedule campaigns to target specific users.  

Download this app for iOS & Android 

2. Bleesk App 

The Bleesk app is another proximity marketing application that is quite popular which scans and then detects beacon notifications. This app is also designed to receive notifications from various industries, whereas, the app features are built with a key focus on upcoming events.   

Top features of Bleesk App

  • This app has an inbuilt QR code scanner and in addition to receiving proximity marketing notifications, it also can scan QR codes at various event locations.
  • It provides a great user experience to its end-users.
  • This app is also available worldwide.  

Download this app for iOS & Android 

3. Appadia Mall App 

Appadia Mall is a great proximity marketing platform that integrates with popular beacon technology to help sellers connect efficiently with their clientele. As per 2019 figures, it has created a huge network with 4.5 million installations already. Appadia is also well known for attracting a higher conversion rate with figures falling between 16 and 45%, depending upon various factors like product niche, seasons, location, and many more. 

The business model in action from Appadia Mall treats the seller as a starting point of their experience. With no investment requirements, rugged back-end support, and minimal subscription expenses, it has already gathered quite a following.

Top features of Appadia Mall App

  • Higher conversion rate (16%-25%)
  • Works with Apple iBeacon, EddyStone, and many more providers.
  • Wide user base and trust.
  • Find bargains and great deals nearby.

Read more about the Apaddia Mall app

4. Ubi.co 

The Ubi.co proximity marketing application has gained quite popularity in Italy within a couple of months. This app pushes deals, maps, local news, and local event information based on the proximity of its users. Overall, it is an app that is suitable for a majority of industries such as retail, malls, restaurants, public venues, fitness centers, etc. 

Top features of Ubi.Co app

  • This app can quickly adapt to the look and feel of the stores nearby.
  • At present, it is only available in Italy.
  • The user interface is simple yet innovative. 

Download this app for iOS & Android  

5. Signils

Signils is an amazing proximity marketing app from Consumer Affinity Inc which detects and manages all kinds of Bluetooth Devices, Beacons, iBeacons, Eddystone, and RuuviTags. It’s fairly simple to use and has a minimal footprint.

Top Features of Signils App

  • Scan and connect to Beacons, iBeacons, Eddystone, or RuuviTags using a single screen dashboard. Manage your connections with an easy-to-use and intuitive screen. 
  • Offers native support in 10 languages and counting. Has a small memory footprint.
  • Scan for devices that use either Classic Bluetooth or Bluetooth Low Energy. 
  • Locate lost devices by using the “I Lost Device” feature. It used Received Signal Strength Indication (RSSI) to locate the paired and unpaired lost devices.

Download this app for Android

Final Thoughts 

So these were some of the top proximity apps to try out in 2021. At this point, every business/company has its app or is currently in the process of having its application. This signifies the fact that now entrepreneurs are opting for a more personalized and customized approach to targeting their customers.

Looking at all of the key features of these proximity marketing apps, it can be said that such applications are designed and developed as per the advanced way of marketing digital products and services to the audience. We hope that this article provides you with some valuable insights into proximity marketing and beacon technology.

If you love the information that keeps you updated about the best and the latest technology trends, or if you are a technology creator, producer, or app owner wanting to get your app reviewed, get in touch with MobileAppDaily.

Pallavi
Written By
Pallavi

She is an avid writer of technology and trending mobile apps. When she is not busy updating you about the tech world, she spends time reading books and playing guitar.

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