Proximity Marketing Apps are great for enhancing the customer experience
One of the most popular buzzwords of 2018 was Beacons technology, this was because people are still not completely aware of its full capability in various industry verticals. And today, we will be discussing about one of the segments of Beacons or iBeacons technology that a majority of people still have very limited knowledge about.
But before we can move straight to the best proximity marketing apps for the year 2020, let's learn more about the basics related to the topic of iBeacons proximity applications. You can also learn more about other updates and technologies at MobileAppDaily’s Mobile Industry page.
iBeacons also known as Beacons are the small BLE devices i.e Bluetooth Low Energy devices which are basically small wireless sensors that communicate with other Bluetooth-enabled smart devices. Such devices include iPhones, Android smartphones that continuously emit messages or advertisements or even small packets of data/information through their BLE transmitter. Here, end-users are allowed to collect this data and other information regarding it on their smart devices.
There are many different in-app features that enable businesses to reach their target customer and then push the appropriate message at the right time and at the right location which can be done by BLE iBeacons for accurate mobile proximity marketing. In order to get a better outcome in terms of overall traffic and revenue, you have to analyze some factors like:
Now it's time to answer the question, 'Why do you need proximity marketing apps'? The proximity marketing applications plays a crucial role in today's field of advanced technologies, this may also include some moments like I want to go, I want to know, I want to but etc..
In other words, it can be represented as a much more powerful way for mainly offline businesses and companies to develop an extended channel of communication with their respective customers and increase the user engagement rate by keeping the target audience engaged.
“Proximity marketing apps are a great option to enhance customer experience.”
In addition to this, Google's had also previously made a huge announcement about shutting down their Nearby Notifications in the first week of this month. This announcement can also be considered as a piece of great news for several companies and enterprises who are looking forward to enhancing their targeted user base with the help of engaging user experience.
In order to choose the best proximity marketing apps, there are some steps that you need to follow. Apart from this, there are many other factors that play a significant role in picking the right proximity marketing application for your business, where are:
Below is a list that features some of the best proximity marketing apps to opt for 2020:
The Bleesk app is another proximity marketing application that is quite popular which scans and then detects beacon notifications. This app is also designed to receive notifications from various industries, whereas, the app features are built with a key focus on the upcoming events.
Some of the Key Features
NearBee is a leading proximity marketing app that is free and lightweight, which can also be connected with all the beacons that are available in range and further broadcast proximity marketing notifications to the targeting audience i.e. specific user base as per industry requirement.
Some of the Key Features
The Ubi.co proximity marketing application has gained quite a popularity in Italy within a couple of months. This app basically pushes deals, maps, local news and local event information based on the proximity of its users. Overall, it is an app that is suitable for a majority of industries such as retail, malls, restaurants, public venues, fitness centers etc..
Some of the Key Features
This app can quickly adapt to the look and feel of the stores nearby.
At present, it is only available in Italy.
The user interface is simple yet innovative.
So these were some of the best proximity marketing apps to try out in 2020. At this point in time, every business/company has their own app or is currently in the process of having their own application. This signifies the fact that now entrepreneurs are opting for a more personalized and customized approach to targeting their customers.
Looking at all of the key features of these proximity marketing apps, it can be said that such applications are designed and developed as per the advanced way of marketing digital products and services to the audience. We really hope that this article provides you with some valuable insights about proximity marketing and beacon technology.
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Vikram is an experienced wunderkind, who embraced technology at a very early age, and today he is at the helm of it. Mobile apps are something that excites him the most, and now he is up to give this vertical the best shot. He routinely catches up with the new apps and comes up with the top apps that can excite you to the core.
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