Don't ask them, "What are your strengths?" That’s a question everybody prepares for. You need to ask the questions that make them squirm in their ergonomic chairs. When you are screening the best digital marketing companies in Noida, try these:
1. "Tell me about a campaign that failed miserably. Why did it tank?"
Why: If they say they never fail, they are lying. You need to know how they handle a crash.
2. "Who owns the ad account data if we part ways?"
Why: It’s your data. Ensure they don't hold it hostage.
3. "How do you handle scope creep? Do you bill for every phone call?"
Why: Budget surprises are the worst kind of surprises.
4. "Can I speak to a client who left you recently?"
Why: Former lovers tell the truth. Current ones are still in the honeymoon phase.
5. "Is your content AI-generated or human-written?"
Why: You aren't paying for ChatGPT. You are paying for nuance.
6. "What is your crisis management protocol if our brand gets cancelled on Twitter?"
Why: Speed is everything when the mob comes for you.
7. "Who is actually doing the work? The senior strategist I'm talking to, or an intern?"
Why: The classic "Bait and Switch" is real.
8. "How do you measure ROI beyond 'vanity metrics' like impressions?"
Why: Likes don't pay the rent. Sales do.
9. "What specific tools do you use for competitor spying?"
Why: You want to know their tech stack is up to date.
10. "How do you stay compliant with global privacy laws like GDPR?"
Why: A lawsuit is expensive. Compliance is non-negotiable.
