Top Education App Development Companies 2023

Some top educational app statistics 

The educational app industry is very dynamic and there are several statistics to show that. Here are a few of these statistics for your reference:

• As per a report published by BusinessofApps, In terms of revenue, Chegg was the leading educational app in 2022 with a whopping revenue of $766 million
• Since 2017, Chegg displayed an approximate CAGR of 24.7%
• A Statista report shows Duolingo was the most downloaded app in 2022 globally. The app led the segment with 98 million downloads
• Toca Life World was the second-leading educational app with 72 million downloads in the worldwide market
• The RS report states that the global edtech market was approximately $252 billion in size in 2019-2020
• The US market led the edtech sector with 1,385 startups followed by India with 327 startups, Brazil with 275 startups, and the UK with 245 startups
• A Statista report suggests that as of January 2023, Byju was the edtech unicorn with the highest value worldwide of $22 billion

Well, these statistics show how massive the edtech market has become thanks to modern technologies like the internet, AI, smartphones, apps, and more. If you are an educator or someone with a plan, building and deploying a mobile app to target the edtech consumer can be a good deal. 

Filters to find the right education app development company

Even though an education app can be a profitable digital product, the massive competition that exists in the industry already can be a massive threat as well. So, you need to plan your product strategy well and find the right team that can build a high-quality mobile app for you.

But how will you find the perfect app development company that understands your requirements? We have some filters to recommend. Read ahead for more!

1. Client catalog

First and foremost, you need to explore the client catalog of the app development company you are planning to hire. The client catalog of education app development companies showcases details like the industry experience, types of apps, size of clients, success rates of apps, etc. 

Going through the client catalog also gives you insights into the cost that has been invested in building apps and what kind of ROIs client organizations achieved. 

2. Budget

The app development cost or budget that you can smoothly afford should be another crucial factor that you will consider to shortlist app development companies. Your budget will include a diverse range of costs like per-hour hiring costs, app licensing, and registration fees, app publication costs, marketing costs, maintenance costs, and more. Depending on the technologies that you have planned for your education app, the cost can significantly vary. 

3. Number of employees

If you have an idea of how many people you might need for your app development project, find companies that have enough staff for you. Most companies will also have already active development projects. 

So while brainstorming an app with education app development companies you are shortlisting, you need to ensure whether the company has enough people to allocate to your project or not. 

4. Tech stack

To build a competitive app, you need a supporting tech stack. The tech stack of an app reflects the organization’s ability to build your app. If your app offers personalized education, you will need technologies like AI and machine learning in your app. 

Just like that, whether your app has AR/VR-based features or it requires blockchain, filter app development companies to assist you accordingly.

5. Average client reviews

Client ratings and reviews are helpful if you want to set your expectations from an education app development company you are planning to hire. You can find reviews on Google’s Business Profiles and check ratings there as well. 

There are some other platforms that allow clients to review businesses. For instance, Glassdoor, Clutch, etc.

6. Industry expertise

The education sector is categorized into several genres which include K-12, language learning, skill-based courses, graduation, post-graduate, competitive exams, etc. 

Depending on the kind of app you want to build, you will have to cross-check the industry expertise of the education app development company you are planning to hire. 

7. Data security and privacy compliance

Even education apps can have sensitive user data which can be manipulated by cyberthief. To ensure the data remains protected, you need to crosscheck the security standards used by education app developers working in the company. 

Additionally, while discussing the app project with the organization, going through the privacy compliance standards is an ideal move to keep your app idea safe from getting leaked to competitors.

8. Client testimonials

App developers around the world publish client testimonials on their websites to showcase the experience they have successfully offered to clients. Testimonials are good if you want to have insights into the work ethic of the organization, communication strategy, and project management skills.

9. Post-launch services

App development is not the only thing you need to worry about if your plan is to launch a digital product in the market. You need to prepare a post-launch strategy as well. Post-launch services can include app updates and maintenance, growth analytics, and more.

10. Trend awareness and innovation

To build an app that meets the requirements of the modern consumer, it is important to be aware of the current app development trends. Before shortlisting an organization, going through the trend awareness of the organization can help you find experts that know the modern market.

How to plan an educational app development strategy?

SensorTower states that in the Q2 of 2022, the education app revenue of the US market reached $274 million, displaying a 13% Year-to-Year growth. Now, in a massive competition such as this, to build an app that survives and thrives, you will need to plan an app thoroughly. Here are a few steps that can help you plan the perfect education development strategy:

1. Research the app market thoroughly

The research process of the app includes several stages like collecting the demographical data of the target user, understanding the target market, exploring competitors and their strategy, conducting surveys, identifying the pain points, figuring out the income level of the target group, creating user personas, exploring possible partnerships, and more.

Some additional questions that your research needs to answer are:

• What are some popular tech stacks in the market?
• Whether the internet accessibility is good or not?
• Which smartphone brands and models are commonly used in the market?

2. Identifying the competitor strategy

Going through the competitor strategy can answer a few questions related to the target market. For example:

• What is working out for your competitors and what is not?
• What are the user engagement statistics of competitors’ education apps?
• What are some common features most competitors have been offering?
• What are the marketing strategies of your competitors that have worked for them? etc

3. Visualize the UI/UX 

Once you have the required, you need to come up with a feature and UI strategy. Prepare a rough draft that lists down the features you want in your app and prepare a draft for the app UI as well.

If you have more than one visualization idea, you can try multiple drafts and discuss with your education app development team which might work well for the growth of your app.

4. Prepare the app prototype

The prototyping stage of your education app involves multiple phases including wireframing, visual designing, feature placements, and more. The prototype is the earlier version of the actual app. It lets you figure out how your app will look and react once it is built. Preparing an app prototype helps you get the best returns on the app designing cost you are spending.

Education app development companies recommend building an app prototype so you can collect feedback from the actual people to make a perfect app. Once the prototype is built, you can ask for feedback from your colleagues, friends, and other such groups that will give you honest feedback.

5. Prepare the app marketing strategy

The app marketing activity for an app starts even before it is launched. The strategy involves phases like

• Identifying the most popular communication channels in the target market like Instagram, TV channels, etc
• Shortlisting and communicating with influencers that can help with the social media marketing strategy
• Preparing a website and a Search Engine Optimization (SEO) strategy to promote the app using keywords
• Preparing a content strategy and arranging methods to generate it, such as content writers and editors
• Coming up with an App Store Optimization (ASO) strategy that will help you boost the app’s visibility on app stores like the Google Play Store or Apple App Store
• Shortlisting and communicating with the app marketing companies that can boost app’s visibility across the target market

How to promote your education app once it is developed and launched?

Once your mobile app is ready to join the market, you need to get actively involved in its marketing to collect engagement. The app marketing strategy might involve a good app marketing budget depending on the size of the market you are targeting. So, it is important to be well-prepared in advance. 

While preparing the educational app marketing strategy, here are a few steps that expert app marketers recommend:

• Shortlist the right social media channels
  Depending on the targeted app market, the popular social media platform mostly used there should be targeted to optimize the marketing strategy. Most app marketers are preferring social media channels like TikTok, Instagram, and Facebook to reach out to a massive number of people. These popular social media apps also offer paid advertising tools to make it easier for app marketers to boost their content’s visibility.
   
• Collaborate with social media influencers
  Social media influencers are the best way to interact with a massive audience. Find social media influencers you can afford and get your app’s promotional content prepared and published by them. 
  
  However, finding social media influencers of the relevant genre is the right strategy to adopt to reach the relevant audience. Showing ads using the for the influencer marketing to relevant people can multiply the conversion rate effectively.

• Use SEO and ASO strategies
  Search Engine Optimization (SEO) strategy requires a website that tells people more about your app. SEO is a combination of strategies that include optimizing written content, targeting relevant highly searched keywords, preparing a visual content strategy, and more. 
  
  The ultimate goal is to be visible among top results on search engines like Google once the relevant search has been made by the targeted potential user. 
  
  App Store Optimization (ASO) is also a strategy like SEO but does not require a dedicated webpage. ASO is done for app stores and app marketers use keywords and descriptions of apps to be visible among top results once an app is searched on app stores. ASO can also be helpful in ranking the app itself among the top results on search engines if relevant searches are made.

• Collaborate with educational institutions
  Educational institutions like schools, colleges, coaching institutes, etc can be quite useful for your educational app’s promotion. Collaborate with them to reach out to students and teachers at once so your app can grow its visibility. 
  
  This is one of the cheapest ways to promote your app and depending on how well you promote it and the perks it offers, one of the most successful strategies too.

Wrapping up

Well, the above list has been crafted with due care, keeping the all-vital parameters in mind. The report is designed to help you identify potential tech partners and prepare a fruitful app development strategy. 

The parameters mentioned with all app development companies such as hourly wages, top clients, service areas, tech expertise, etc will help you find an education app development company that understands your vision and help you build an app that grows. 

Lastly, if you are part of an app development company and have an interest in seeing your organization among the companies listed above, you can showcase your agency as well. Once listed, your agency can be visible to a massive number of people that visit MobileAppDaily regularly. These people can include potential clients, IT professionals, future developers, and other such target groups.