The design phase was slower than I expected because we spent time refining scope and deciding what belonged in version one versus later releases. In hindsight, that was useful, even if it felt drawn out at the time. Once development started, progress became more visible. We had regular check-ins, test builds, and a shared list of open items that kept everyone aligned. There were a couple screens where I asked for revisions more than once because the flow felt too busy. They were patient about reworking it.

After launch, we had a stable app, faster time to market than building separately for two platforms, and a better experience for customers engaging with our brand on mobile.

What made this project feel a bit different was how iterative it became. We did not lock everything upfront, there were a few rounds where we would revisit earlier sections after seeing how the rest of the site was coming together. I remember one instance where we had to rethink part of the navigation because it felt too layered, and that adjustment took a bit longer than expected.

They shared progress in chunks rather than constant updates, so sometimes I would review a lot at once. It worked, but occasionally meant small changes piled up. In the end, the site feels cohesive and much more aligned with how we present ourselves now.