Don't let digital marketing companies dazzle you with jargon. Ask the uncomfortable questions. You need to know if they are just one of the many generic digital marketing firms or actual specialists.
1. "Can you prove you understand seasonality?"
Why: Schools aren't shoe stores. If they miss the Fall intake window, you lose a whole year.
2. "Who owns the data if we leave?"
Why: Many agencies hold accounts hostage. Ensure you keep the keys to the kingdom.
3. "How do you handle attribution modeling?"
Why: You need to know if that enrollment came from a tweet or a search ad. Don't accept "it's complicated" as an answer.
4. "Do you have experience with affiliate marketing firms or partners?"
Why: Sometimes third-party lead gen is part of the mix. You need to know how they integrate that data.
5. "What is your strategy for low-quality leads?"
Why: Volume is vanity. If the phone rings but nobody applies, the campaign is failing.
6. "How do you stay updated on ad platform changes?"
Why: Google changes its algorithm on a whim. They need to be ahead of it.
7. "Can we speak to a current client?"
Why: Sales decks lie. People don't.
8. "How do you approach creative fatigue?"
Why: Seeing the same banner ad 50 times annoys people. They need a refresh plan.
9. "What tech stack do you use?"
Why: You want to know if the education PPC agency you’re hiring is using premium tools or freebies.
10. "How does your team handle crisis management?"
Why: If a bad review goes viral, do they pause ads or let you burn?
11. “How will you ensure my project is compliance-friendly?”
Why: To identify and compare the best
