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Real estate has always been a visual game, but the playing field has moved entirely online. Today, the "open house" happens 24/7 on Instagram stories and TikTok tours. For brokers and developers, this shift is do-or-die. But managing showings, closings, and a full-blown content strategy? That’s a recipe for burnout. This makes the involvement of Social media marketing companies for real estate necessary.
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Buying Guide
The real estate market is notoriously cyclical, but the digital trend line is pointing straight up. We are seeing a massive shift where "curb appeal" now refers to your Instagram grid as much as the actual property.
Here are the stats that matter:
Cost Guide
Pricing in real estate marketing is often tiered based on volume (number of listings) or agent teams.
Most social media marketing companies for Real Estate services offer retainer models, but "per listing" packages are also common.
Ideal for brokerages or high-volume agents.
| Service Level | Estimated Monthly Cost | What You Typically Get |
|---|---|---|
| Agent Starter | $1,500 - $3,000 | Personal branding posts, basic community management, monthly reporting. Ideal for solo agents. |
| Team / Brokerage | $4,000 - $10,000 | Comprehensive real estate social media marketing, video editing for multiple listings, paid ad management, and dedicated account support. |
| Luxury / Developer | $12,000 - $35,000+ | High-end cinematic production, drone footage, full-scale PR, influencer events, and custom AI Real Estate tech integrations. |
This is the budget paid directly to platforms like Meta (Facebook/Instagram) or Google.
| Platform | Recommended Min. Monthly Spend | Why? |
|---|---|---|
| Facebook / Instagram | $1,500+ | The holy grail for real estate. Visual, geo-targeted, and great for lead generation forms. |
| YouTube | $2,500+ | Perfect for long-form property tours and neighborhood guides. Builds high trust. |
| TikTok | $1,000+ | Excellent for viral reach and brand awareness, especially among first-time homebuyers. |
Sometimes you just need to market one specific property.
| Project Type | Estimated Cost | Notes |
|---|---|---|
| Standard Video Tour | $500 - $1,500 | Professional shoot and edit for one home. |
| Drone Photography | $300 - $800 | Aerial shots/video. Essential for large lots or luxury homes. |
| Custom App Consultation | $2,000 - $10,000 | Scoping out Social Media App Development Cost for custom brokerage apps. |
You can, but it’s a full-time job. Between showing houses and negotiating deals, you likely don't have 20 hours a week to edit Reels. Real estate social media agencies give you your time back so you can focus on closing deals.
Instagram is currently king for aesthetics, but LinkedIn is underrated for commercial real estate. TikTok is rapidly becoming essential for residential real estate social media marketing to reach younger buyers.
Ideally, yes. People trust faces. However, if you are camera-shy, a social media marketing agency for real estate can focus on high-quality voiceovers and property-centric content.
A common rule of thumb is to allocate about 10-15% of your gross commission income (GCI) to marketing. For specific listings, social media marketing companies for real estate often suggest $300-$500 per listing for a targeted ad push.
AI in social media is huge. It handles virtual staging, writes listing descriptions in seconds, and powers chatbots that answer queries instantly. It’s making the process faster and cheaper.