MobileAppDaily Insights: AI Will Kill 70% of Business Apps by 2027 (Here's Which Ones Will Survive) | Bizz Impact - Times Now
Finding the top PPC companies for travel & tourism in India has shifted from a "luxury" to a total necessity. Travel is a high-stakes, fast-moving game. A single click might cost you a few rupees, but if managed poorly, it’s just burnt cash. Indian agencies have stepped up, becoming global heavyweights that mix technical ad-ops with a deep, intuitive grasp of the industry.
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MobileAppDaily Insights: AI Will Kill 70% of Business Apps by 2027 (Here's Which Ones Will Survive) | Bizz Impact - Times Now
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Buying Guide
Let's be real! The Indian travel scene isn't just growing; it's exploding. Recent 2024 data from IMARC Group pins the market value at a staggering USD 22.47 billion, with a projected 6.10% CAGR, leading us all the way to 203,3 hitting USD 38.12 billion.
For anyone running a travel brand, "organic reach" is becoming a bit of a pipe dream, which is strategically fulfilled by a PPC company in India. It’s a pay-to-play world now. If you aren't aggressively bidding on high-intent search terms, you’re basically handing your potential guests over to the giants like Expedia on a silver platter.
Cost Guide
Pricing is rarely a "one-size-fits-all" deal. Most tourism pay per click companies in India require support from travel and tourism web development experts in Ahmedabad to build a responsive UI. The pay-per-click companies in India charge on an hourly basis, a management fee, either a flat monthly retainer or a percentage of your total ad spend (usually 10-20%).
| Experience Level | Hourly Range (USD) | Typical Services Included |
|---|---|---|
| Small-level Firms | USD 25 – USD 50 / hour | Basic campaign setup, keyword research, ad copywriting, standard reporting |
| Mid-Level Firms | USD 50 – USD 120 / hour | Campaign optimization, A/B testing, conversion tracking setup, competitor analysis, and monthly strategy review |
| Senior-Level Firms | USD 120 – USD 250 / hour | Advanced bid strategies, automation implementation, landing page optimization, multi-platform management, and quarterly business reviews |
| Expert Firms | USD 250 – USD 500 / hour | Strategic consulting, enterprise-level automation, complex tracking attribution, executive stakeholder management, and industry thought leadership |
| Complexity Level | Monthly Retainer (USD) | Scope of Services |
|---|---|---|
| Basic Package | USD 150 – USD 250 | Single platform (Google Ads), up to 3 campaigns, five ad groups, basic search ads, monthly reporting, email support, standard keyword research (50–100 keywords) |
| Standard Package | USD 250 – USD 380 | 2 platforms (Google + Facebook/Bing), up to 8 campaigns, display remarketing, conversion tracking, bi-weekly optimization, phone support, extended keyword research (200–300 keywords), quarterly strategy updates |
| Advanced Package | USD 380 – USD 520 | Multi-platform management (Google, Facebook, Instagram, Bing), 15+ campaigns, advanced remarketing audiences, dynamic ads for destinations, weekly optimization, dedicated account manager, comprehensive analytics, monthly strategy sessions, competitor monitoring |
| Enterprise Package | USD 520 – USD 700+ | Full-service campaign management across all platforms, unlimited campaigns and ad groups, automation implementation, custom landing page development, daily monitoring and optimization, executive-level reporting, strategic consulting, integration with booking systems and CRM |
Disclaimer: The prices mentioned can vary based on the location.
Most agencies stick to a percentage-of-spend model, usually between 10% and 20%. Others might prefer a flat monthly retainer or a performance-based "pay-per-lead" model if the tracking is solid.
Check their portfolio for travel brands. Ask them about "seasonal bid management" and how they handle "look-to-book" ratios. If they don't speak the travel language, they aren't the right fit.
Be wary of anyone who "guarantees" a specific number of bookings for a tiny spend. Also, if they refuse to give you "Editor" access to your own Google Ads account, run away immediately.
An agency offers a safety net. If a freelancer goes on vacation or gets sick, your ads might suffer. Agencies provide continuous coverage, specialized designers, and better relationships with platform representatives at Google and Meta.
Absolutely. PPC isn't a one-time setup. It requires constant tweaking, keyword negative-listing, and creative refreshes. Most successful travel brands keep their agencies on a yearly retainer to ensure consistent growth.
Standard is once a month, but for high-spend travel accounts, a weekly "check-in" on key metrics like ROAS and CPA is much better to catch seasonal shifts early.
Yes, frequently. Many Indian firms manage global accounts for hotels in Dubai, Europe, and the USA because they offer high-level technical skills at an efficient price point.
PPC is actually the best way to launch a new site. While SEO takes months, PPC starts sending targeted traffic to your new brand within hours of the campaign going live.