Mobile social media is famous, and it is fashionably followed by a huge user base of 3.5 billion people around the globe.
Trending social media apps like Instagram and Snapchat have undoubtedly gained immense popularity and are dominating the social media via mobile devices. And this is something that even social media websites haven't been able to deliver.
However, the scene is a bit different if we look at the brand names. For instance, WhatsApp and Facebook Messenger have locked horns in a closed position to be on the top. Interestingly, these two apps are owned by Facebook Inc.’s and that’s the reason the competition is not that aggressive between the top social media platforms.
Though Instagram is also Facebook’s own social networking mobile app, yet the competition is more aggressive among the apps which are owned by different companies.
Between all the tussle between social media brands, Asian apps are also increasingly becoming part of the hot trend of social networking sites and mobile app, contributing to transforming the economies around the world.
Before hitting the list of the top social media apps, here is some interesting data for you to know the global reach of the internet and social media platforms in 2019.
Astonishingly, out of the total world population of 7.715 billion, more than half of the people use some or the other social media platform.
Now, let’s dive in and see which social media apps are the most widely used and the notable features that helped these apps to top the charts:
Telegram is one app that is steadily expanding its user base; all thanks to its user privacy driven policies. Its security is what makes this app stand out among its competitors.
From a business point of view, the brands can connect with their users instantly. For example, brands and businesses can create chatbots on the Telegram platform or use Telegram’s channel feature in order to broadcast messages to a number of subscribers at once.
Even after multiple clampdowns by the government bodies, Telegram has gained much popularity as compared to other top social media apps, and makes it first pick on our list of social media apps.
Notable Features of Telegram:
Meetup is the second best social media app on our list that will make it big in 2020. The app aims to bring together people across cites. The app work on a simple idea, “when we get together and do the things that matter to us, we’re at our best.”
To use this app, the user needs to shell out some amount. Meetup’s subscription plans range from a month to six months. For one month, it cost $9.99 and for six months, it’s $29.99.
Notable Features of Meet Up:
Reddit is the second best social media app on our list. With its most agreeable design, the platform is a happening place for mobile social media app users. The free social media app holds a strong community of an intelligent group of people who discuss, chat, share pictures and videos.
There are also dedicated forums for pretty much anything, called ‘Subreddits’. However, subreddits have different engagement levels, so it is suggested to research and find out the relevant and popular subreddits for your brand promotion.
Notable Features of Reddit:
LinkedIn is the best social media app for professionals around the globe. It is effortless for users to promote themselves and their businesses. Users can increase their business connections while connecting with other professionals.
It can also be used as a social media app for marketing and is employed by businesses to establish their authority and leadership in their industry and to attract promising talent. LinkedIn also offers opportunities to advertise your business, like sending personalized ads, boosting your content, and displaying ads on the site.
Notable Features of LinkedIn:
Instagram is another best social media app idea that has become a sensation. It now has millions of users around the globe, which are increasing day by day. Every other day, Instagram introduces a new development for engaging its users more. Instagram lets you share a wide range of content like videos, live videos, photos, and stories.
Recently, it has also launched IGTV to support long-form videos. To promote your brand, you can create a business profile on this popular social media app, which provides you rich analytics of your posts, views, likes, and profile.
It’s a fun social media app that lets the user schedule the posts using some third-party tools. This app is worth looking up to, for the newest social media app of this generation. It’s a great platform for social media marketing if you want to promote your brand or business.
Notable Features of Instagram:
TikTok is a growing and new social media app for music video sharing. It became the world’s most downloaded app in Q1 of 2018, beating Instagram, Facebook, and other famous social media apps. It’s kind of similar to Instagram for short music videos. On this newest social media app, users can record videos up to 60 seconds, edit them, add music and special effects, before publishing to the wall.
Currently, this new social media app is most prevalent in Asia, but its popularity might quickly spread to the west also. Recently, TikTok has acquired Musical.ly, another same music video sharing popular social media app. Its engagement with other major social media platforms makes it the best social media management app.
Notable Features of TikTok:
Twitter is a popular social media app, a known real-time public microblogging network where the users can get new updates in the blink of an eye. It has been appreciated by most of the mobile social media app designers and users for its short word limit feature.
Its emphasis on the real-time info and the things that are happening around the world makes this social networking site unique and different from other social media platforms. Twitter is also an ideal social media platform for customer service. According to the advertisers, more than 80% of social customer service requests are served on Twitter.
Notable Features of Twitter:
Snapchat is one of the best social media apps which has captivated million hearts already. The idea of Snapchat is not only attractive but also it is one of the unique features like self-destructive ‘Snaps’ and the users can send a picture or a short video as a message which automatically disappears after a few seconds.
Snapchat was one of the latest social media apps which made the ‘Stories’ popular, which was eventually adopted by other social media apps like Instagram. The popularity of Instagram has affected Snapchat’s growth and marketers’ interest in using this new social media app as a marketing and advertising platform.
Notable Features of Snapchat:
Pinterest is another major player in the mobile social media app, which has been proving to the entire globe that how significant visual content is or could be. It is the fastest standalone mobile app that has reached millions of monthly users that have made it a huge influencer.
Usually, Pinterest users like to be inspired by new ideas, to try new things; hence, having a presence on Pinterest can help you leave your brand in the minds of consumers. This provides your brand with an opportunity to influence and shape their buying decisions.
Notable Features of Pinterest:
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Tumblr is one of the most popular social networking site and a micro-blog and has been exceptionally popular. The young generation widely uses it for showcasing attractive features like customized blog share platforms and versatile blog content.
It has been a favorite among the best social media apps, for providing a blog writing and discussion platform. People share a huge number of blogs on Tumblr from technology, to education, to art to fashion, to wildlife, and many others.
Notable Features of Tumblr:
WhatsApp has already surpassed a lot of social media and messaging platforms. With a vast user group, which has further shadowed Facebook Messenger grades and thus, turns out to be one of the best social media apps.
People in more than 180 countries use WhatsApp. Initially, it was only used to communicate with friends and family. Gradually, people started to use this free social media app for communicating in businesses also.
This popular social media app has built its business platform and WhatsApp Business for business owners to have a proper professional profile to share updates and provide customer support to the customers.
Notable Features of WhatsApp:
Messenger used to be the messaging feature within Facebook, but since 2011, Facebook has converted Messenger into a standalone top social media app and expanded its features. You can now connect to your friends and family without logging into Facebook, with lots of other features that were not there earlier while messaging through Facebook chat.
Businesses can advertise, send newsletters, create chatbots, and do many more things on Messenger. These features have given businesses and entrepreneurs a multitude of new ways to connect and engage with their customers, and made Messenger one of the most popular social media apps.
Notable Features of Messenger:
WeChat was introduced as a messaging app and now has become an all-in-one free social media app. Besides calling and messaging, users can now shop online and make payments, reservations, transfer money, book taxis, and many more on WeChat.
WeChat is mostly in use in China and some other parts of Asia. If you are operating your business in an area where social networking sites like Facebook, etc. are banned, WeChat looks to be a good alternative.
Notable Features of WeChat:
Facebook social media app with the largest user base and monthly active use is a craze among the Millenials. With immense potential, Facebook rules the world with numerous features. It is easy to get started and browse through and supports almost all types of content format images, text, videos, stories, and live videos.
Facebook works on an algorithm that prioritizes content, which sparks meaningful interactions between people, especially among friends and family. If you are looking for someone, you might not find him in the search directories, but the chances are high on Facebook.
Notable Features of Facebook:
Besides being a social media app, YouTube can be counted among the best video streaming apps. From music to movies and to personal videos to independent films, you name it, and YouTube has it.
As the second in the list of top social media apps, YouTube is also the second-largest search engine after Google. So, if you want to promote your brand or anything else, it’s a great medium to do so.
Notable Features of YouTube:
You don’t have to be active on every platform in this list of social media apps. It is more important to consider the presence of your target audience on a particular social media sites, regardless of its size. On the contrary, the larger social media platforms, like Facebook, cover multiple topics and interests and have a varied range of users, which makes it suitable for the non-niche brands.
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Facebook, Instagram, and Twitter are the top social media platforms that is ruling the industry. If we talk about the best social media apps on the iPhone, it’s Facebook. And the top social media apps for Android is WhatsApp.
To own a social media app, one can get in contact with the leading social media app development companies.
If the user is more into privacy, Telegram is the best; else, WhatsApp and Instagram are the preferred social media apps for kids and teens.
Social media is an interactive computer-mediated platform that facilitates the creation and sharing of data. It’s important because it gives them the freedom to connect across the globe
There are many ways through which one can make money via social media apps. The following are a few means:
Vikram is an experienced wunderkind, who embraced technology at a very early age, and today he is at the helm of it. Mobile apps are something that excites him the most, and now he is up to give this vertical the best shot. He routinely catches up with the new apps and comes up with the top apps that can excite you to the core.