Mobile social media is famous and it is fashionably followed by a huge user base of 3.5 billion people, around the globe.
Trending and top social media apps have gained immense popularity and are dominating the social media via mobile devices which is undoubtedly more than what social media websites can do till now.
However, the scene is a bit different if we look at the brand names. For instance, WhatsApp and Facebook Messenger have locked horns on a closed position to be on the top. Interestingly, these two apps are owned by Facebook Inc.’s and that’s the reason the competition is not aggressive between the social media apps.
Though Instagram is also Facebook’s own social networking mobile app, yet the competition is more aggressive among the apps which are owned by the companies which are different from each other. Asian apps are also increasingly becoming part of this hot trend of social networking sites and mobile app, contributing in transforming the economies around the world.
Before hitting the list of the top social media apps, here is some interesting data for you to know the global reach of the internet and social media platforms in 2019.
Astonishingly, out of the total world population of 7.715 billion, more than half of the people use some type of social media platform.
Now, let’s dive in and see which are most widely used social media apps, along with their worldwide user base.
User Base: 2234 Million
Facebook is still the top social media app with the largest user base and monthly active use. With immense potential, Facebook rules the world with numerous features. It is easy to get started and browse through and supports almost all types of content format images, text, videos, stories, and live videos.
Facebook works on an algorithm that prioritizes content which sparks meaningful interactions between people, especially among friends and family. If you are looking for someone, you might not find him in the search directories, but the chances are high on Facebook.
Notable Features of Facebook:
User Base: 1900 Million
YouTube is the second largest search engine which is owned by Google. Though it can be counted among the best video streaming apps. From music to movies and to personal videos to independent films, you name it, and YouTube has it.
Besides being the second in the list of top social media apps, YouTube is also the second largest search engine after Google. So, if you want to promote your brand or anything else, it’s a great medium to do so.
Notable Features of YouTube:
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WhatsApp has already surpassed a lot of social media and messaging platforms, with a vast user group, which has further shadowed Facebook Messenger grades and thus turns out to be one of the best social media apps.
WhatsApp is used by people in more than 180 countries. Initially, it was only used to communicate with friends and family. Gradually, people started to use this free social media app for communicating in businesses also.
This popular social media app has built its own business platform and WhatsApp Business for business owners to have a proper professional profile to share updates and provide customer support to the customers.
Notable Features of WhatsApp:
User Base: 1300 M
Messenger used to be the messaging feature within Facebook, but since 2011, Facebook has converted Messenger into a standalone top social media app and expanded its features. You can now connect to your friends and family without logging into Facebook, with lots of other features that were not there earlier while messaging through Facebook chat.
Businesses can advertise, send newsletters, create chatbots, and do many more things on Messenger. These features have given businesses and entrepreneurs a multitude of new ways to connect and engage with their customers, and made Messenger one of the most popular social media apps.
Notable Features of Messenger:
WeChat was introduced as a messaging app and now has become an all-in-one free social media app. Besides calling and messaging, users can now shop online and make payments, reservations, transfer money, book taxis, and many more on WeChat.
WeChat is mostly in use in China and some other parts of Asia. If you are operating your business in an area where social networking sites like Facebook, etc. are banned, WeChat looks to be a good alternative.
Notable Features of WeChat:
User Base: 1000 M
Instagram is another best social media app idea which has become a sensation. It now has millions of users around the globe which are increasing day by day. Every other day, Instagram introduces a new development for engaging its users more. Instagram lets you share a wide range of content like videos, live videos, photos, and stories.
Recently, it has also launched IGTV to support long-form videos. To promote your brand, you can create a business profile on this popular social media app, which provides you rich analytics of your posts, views, like, and profile.
The social media app also lets the user schedule the posts using some third-party tools. This app is worth looking up to, for the newest social media app of this generation. It’s a great platform for social media marketing, if you want to promote your brand or something else.
Notable Features of Instagram:
User Base: 642 M
Tumblr is one among the most popular social networking site and a micro-blog and has been exceptionally popular as the young generation widely uses it and also for showcasing its attractive features like customized blog share platform and versatile blog contents.
It has been a favorite among the best social media apps, for providing a blog writing and discussion platform. People share a huge number of blogs on Tumblr from technology, to education, to art to fashion, to wildlife, and many others.
Notable Features of Tumblr:
User Base: 500 M
TikTok is a growing and new social media app for music video sharing. It became the world’s most downloaded app in Q1 of 2018, beating Instagram, Facebook, and all other social media apps. It’s kind of similar to Instagram for short music videos. On this newest social media app, users can record videos up to 60 seconds, edit them, add music and special effects, before publishing to the wall
Currently, this new social media app is most popular in Asia, but its popularity might quickly spread to the west also. Recently, TikTok has acquired Musical.ly, another same music video sharing popular social media app. Its engagement with other major social media platforms makes it the best social media management app.
Notable Features of TikTok:
User Base: 335 M
Twitter is a popular social media app, a known real-time public microblogging network where the users can get new updates in the blink of an eye. It has been appreciated by most of the mobile social media app designers and users for its short word limit feature.
Its emphasis on the real-time info and the things that are happening around the world makes this social networking site unique and different from other social media platforms. Twitter is also an ideal social media platform for customer service. According to the advertisers, more than 80% of social customer service requests are served on Twitter.
Notable Features of Twitter:
User Base: 330 M
Reddit with its most agreeable design is a happening place for the mobile social media app users. It holds a strong community of an intelligent group of people who discuss, chat, share pictures and videos.
There are also dedicated forums for pretty much anything, called ‘Subreddits’. However, subreddits have different engagement levels, so it is suggested to research and find out the relevant and popular subreddits for your brand promotion.
Notable Features of Reddit:
User Base: 303 M
LinkedIn is the best social media app for professionals around the globe. It is effortless for users to promote themselves and their businesses. They can increase their business connections while connecting with other professionals.
It is also used by businesses to establish their authority and leadership in their industry and to attract promising talent. LinkedIn also offers opportunities to advertise your business, like sending personalized ads, boosting your content, and displaying ads on the site.
Notable Features of LinkedIn:
User Base: 300 M
Kik is another famously favorite social media apps for adults users when it comes to the instant messaging mobile app. This mobile social media app is capable of providing a platform for a chat via Kik username instead of the phone numbers. Being a new social media app, Kik has gained too much popularity among adults.
Notable Features of Kik:
User Base: 291 M
Snapchat is one of the best social media apps which has captivated million hearts already. The idea of Snapchat is not only attractive but also it is one of the unique features like, self-destructive ‘Snaps’ and the users can send a picture or a short video as a message which automatically disappears after a few seconds.
Snapchat was one of the latest social media apps which made the ‘Stories’ popular, which was eventually adopted by other social media apps like Instagram. The popularity of Instagram has affected Snapchat’s growth and marketers’ interest to use this new social media app as a marketing and advertising platform.
Notable Features of Snapchat:
User Base: 250 M
Pinterest is another major player in the mobile social media app which has been proving to the entire globe that how significant visual content is or could be. It is the fastest standalone mobile app which has reached millions of monthly users that have made it a huge influencer.
Usually, Pinterest users like to be inspired by new ideas, to try new things, hence, having a presence on Pinterest can help you leave your brand in the minds of consumers. This provides your brand with an opportunity to influence and shape their buying decisions.
Notable Features of Pinterest:
User Base: 200 M
Telegram is the same as the other free social media apps but its security is what makes it different and unique from others. There are multiple ways any brands can utilize the various features of Telegram, besides just providing customer support.
For example, brands and businesses can create chatbots on the Telegram platform or use Telegram’s channel feature in order to broadcast messages to a number of subscribers at once. Though having a lot of features, Telegram still hasn’t gained much popularity as compared to other top social media apps, which makes it come last in our list of social media apps.
Notable Features of Telegram:
You don’t have to be active on every platform in this list of social media apps. It is more important to consider the presence of your target audience on a particular social media sites, regardless of its size. On the contrary, the larger social media platforms, like Facebook, cover multiple topics and interests and have a varied range of users, which makes it suitable for the non-niche brands.
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