Today, the reviews and ratings of a product/service contribute a lot in the decision to purchase that particular service or not. For instance, we go through restaurant reviews before making a reservation, have a look at the movie ratings before buying the tickets and the same thing is with mobile apps as we read their app reviews before installing the app.
These mobile app reviews are crucial because they also indirectly affect the visibility of the application in the respective app stores while also determining is their chances of being featured in an app store. Currently, the two app stores that hold the majority of the app market share are the Apple App Store and Google Play Store.
According to a survey that was conducted by HubSpot, it was seen that more than 75 percent of people consider the ranking of an app as one of the major driving factors behind the installation of an app.
But today the whole scenario has changed a lot, the app stores have become crowded as hundreds of apps are being added in the app stores on a weekly basis. This has further turned app rankings into a challenge for app businesses to overcome that's why the app owners are encouraging their friends and family to give good reviews to their apps.
Now that we have provided you a short backstory regarding the mobile app reviews and their role in the world of mobile and web applications. Let's have a look at some of the most important reasons why we need app reviews for our apps:
These are the top five reasons why we need mobile app reviews to flourish in our app business:
When you are asking users for their feedback regarding the app and its working, you are also encouraging two-way communication. That means the users will be aware of the fact that their app reviews are being considered seriously to make changes in the app. On the other hand, it's the app owner's responsibility to show responsiveness by addressing the user's concerns regarding the app.
This line of communication will certainly boost user engagement while encouraging positive app reviews that build help in building long-term loyalty to the brand.
One of the key things that an app checklist includes a high number of app downloads as the ultimate aim for an app owner is to generate great revenue from the app. This goal can only be achieved by increasing the app's visibility so that a larger number of people are able to see the app.
To get four and five-star ratings, look for patterns in your app reviews. For example, is there a particular feature that is liked by the majority of your app users or there is a feature update that people are wanting in the next app version. Another thing that you need to make sure is selecting the appropriate category and subcategory for the app to achieve high category ranking in the app store.
There's no denying the fact that the app's reviews and ratings have a major influence over the conversion rate of the app. But according to a few experts, once a level of quality is achieved by the app this factor no longer seems to make a difference. Other than app reviews/ratings, elements like app title, app description, screenshots, demo video, app icon etc also affect the conversion rate.
The above image shows the conversion trend on different devices including Desktop, Smartphone and Tablet. The graph shows that the visit conversion is almost three times higher on a desktop in comparison to the smartphone.
In other words, it can be said that the better the ratings and reviews of an app, the better are the conversion rates of that application. Thus, contributing to the likeness of the app to deliver satisfaction to the users through the app's services.
The overall revenue of an app is indirectly related to the reviews as well as ratings of the app because they act as a source of credibility for the user's purchasing behavior. To obtain the maximum amount of app reviews, create different feedback channels in your app. For instance, one of the best times to ask for an app rating is when the user is opting for an in-app purchase.
Also, provide your users the option to rate your app through different social media channels. For example, you can ask the app user to leave a feedback on the Facebook page of the app or rate the app's performance on the promotional website of the application etc.
To build a community to support your app is an optional choice for the app developers rather than a mandatory option. But in the case of gaming applications, these communities play a crucial role as they bring together people from all around the world who support the app.
A great tactic that can be used for motivating the custom to review is by rewarding them. With this trick, you can offer some virtual game currency or extra credits to the user for writing an app review.
So, these were the main reasons why mobile app reviews are so important for an app business to build a user base for the app, increase its overall revenue and boost the app’s visibility.
MobileAppDaily is a renowned name in the mobile app industry as a news and media portal that covers everything. From the trending technology news to the latest reviews on apps as well as smartphones.
If you want your mobile or web application to be reviewed by MobileAppDaily, then all you need to do is send us a pitch at email@example.com including information regarding the app that you want to get reviewed. Once the email is received by their team they will follow up with you regarding the other details of the process.
Apart from getting an app review for your mobile application, the App Development Companies also have the option of submitting their information to include their names in the list of verified companies at this reputed platform.
Getting a profile or app review on MobileAppDaily will not only provide you with a great amount of audience exposure, but also this will help you showcase your business to acquire more relevant clients.
After going through the role of mobile app reviews in an online business and the reasons why we require app reviews, it can be concluded that reviews not only directly impact the total number of app downloads but also affect other aspects as well.
So if you truly want to improve your app’s ranking then pay attention to both positive as well as negative reviews. This is because the positive reviews will guide you to the features that are highly accepted by the users whereas, negative reviews will throw light on the functionalities that require improvement.
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Also, if there is any mobile app that you want MobileAppDaily to review just mention it in the ‘Comment’ section down below and we will get back to you.
Tanya Singh currently works as a Content Strategist for MobileAppDaily who is known to have an undying appetite for good content especially when it comes to trending technologies like Artificial Intelligence, Blockchain, and IoT. In her free time, you will find her binge-reading through the latest gadget and app reviews.Follow