Connecting RCS & Business Together: Google's New Initiative

Google Partnering With Mobile Industry To Bring Business and Users Closer

Google's New Mission to Enrich Android Messaging Experience

google published date 27th February, 2018 Neha Baluni

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Google’s official release has a delighting news for the users this time. The giant multinational is partnering with the mobile industry to improve the messaging experience on Android with Rich Communication Services or RCS. The initiative is believed to bring enhanced features to add to the enhanced messaging experience on mobile devices. Google is currently working with at least 43 carriers as well as device manufacturers so that the Native messaging experience can be made better for the users.  

A Glance At RCS

Rich Communication Services or RCS enhances SMS with branding, analytics, and rich media. With Rich Communication Services embedded perfectly in the services of a brand, it can easily enhance the experience for the users right to the default messaging application. The approach offers easy ways to bring innovation in the message communication of the brand for the users.

Google has always worked on the ways to make services easily and interactively available for the users. Last year the giant multinational created Early Access Program to make it easy for brands to participate in the RCS business messaging module. Today, a number of companies located in regions such as U.S & Mexico are able to interact better with the clients owing to Google’s interactive RCS.    

Using RCS by a brand means it can get much more interactive with its messaging services towards the users. For example, a brand can send product images to the users rather than just sending the text messages to the users in order to influence them to buy something without leaving the messaging app. With Google’s innovative initiative, customers who already have opted in for the SMS messages from a business get this experience automatically in the Android messaging.

The company has been working closely with the carriers in order to expand the user experience for quite some time now. Google has officially launched the collaboration news in order to bring better messaging experience for every Android user. The official launch was posted as:

In the U.S., we’ve collaborated with Sprint to enable campaigns with 1-800 Contacts, 1-800-Flowers.com, Booking.com, SnapTravel and Subway, among others, along with messaging partners 3C, CM.com, Mobivity, OpenMarket, Smooch and Twilio. We’re also working with Telcel to bring campaigns to Mexico soon with 5 Piso, Broxel, DHL Mexico and Secretaria de Salud along with messaging partners Airmovil, Auronix, Aldeamo, and Tiaxa.

Neha Baluni

Neha Baluni

Being a Senior Technical Writer at MobileAppDaily, Neha Baluni loves jotting down her piece of opinion for the advancing technology in mobile app world. Having a journalism background, she is a writer by day and a reader by night. Her passion for writing covers different categories of technical and non-technical genre. In addition to writing, Neha loves traveling a lot.

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