21 Best AI Copywriting Tools to Generate Content

Fasten up the content generation process with these best AI copywriting tools that can produce content within minutes!
Last Updated on :
September 25, 2023
ai copywriting tools

Content writing or copywriting is as important as any when it comes to delivering a message to your readers. Whether you’re a business or an individual user, expressing your message or promoting your services/products is impossible without a catchy tagline or compelling description. Copyrights for decades have been relying upon their wits and creative thinking to generate content that makes everyone go WOW!

Although a major change is underway, AI/ML technologies have started gaining pace, and copywriting is one of the major fields that is seeing this drastic shift. It is said that after the introduction of personal computers, AI/ML is the biggest revolution in the tech industry, revolutionizing almost everyday operations.

With the impact of Artificial intelligence and machine learning, the evolution of copywriting is imminent and has already started. Thus, AI copywriters, in particular, are poised to influence the copywriting landscape drastically.

With this major shift at hand, more and more creators are turning their heads toward AI copywriting and trying to reap the benefits of generative AI for good.

This article encapsulates all the best AI copywriting tools, free or paid in 2023, that you can use to skyrocket your writing game to the next level. The article offers a wide range of various copywriting AI tools available easily in 2023. We will dive deep into the features of tools for copywriting and will also include some free AI content generators to make it easier for our fellow AI copywriters.

Elevate Your Content with the Best AI Copywriting Tools in 2023

Furthermore, we are shortlisting some of the best AI copywriter apps that are loved by various corporations from industries, such as custom software development companies, digital marketing companies, chatbot development companies, and more. You can pick any of these best AI copywriting software free or paid, and start leveraging them to fasten up your corporate operations.



HIX.AI, an all-in-one AI writing copilot, stands out as the best AI copywriting tool on our list. Despite being a newcomer in the market, it sets itself apart from other AI tools by offering not only an equivalent experience but an enhanced one. With HIX.AI, you can access various tools designed to fulfill all your writing needs.

ArticleGPT is one of the notable product of HIX.AI that helps generate long-form SEO-friendly articles from scratch. Unlike ChatGPT, which sometimes generates factually incorrect content, ArticleGPT ensures reliability with trusted sources and up-to-date information. As a result, it is ideal for generating news articles, how-to guides, product comparisons, and other forms of content where factual accuracy and extensive research are crucial.


Free: 3000 words per month (GPT 3.5)
Basic: $19.99 per month for 300,000 words (GPT-3.5) and 10,000 words (GPT-4)
Pro: $39.99 per month for 600,000 words (GPT-3.5) and 20,000 words (GPT-4)
Ultimate: $99.99 per month for UNLIMITED words (GPT-3.5) and 50,000 words (GPT-4)

Notable features of HIX.AI:

  • You can avail of 120+ AI writing tools with HIX AI Writer for content creation, translation, grammar checking, paraphrasing, and even bypass AI detection
  • ArticleGPT eliminates the need of fact check, ensuring reliable and high-quality article generation
  • Integrates with popular platforms like Twitter (now X), Facebook, Instagram, Reddit, and more
  • Simply type // to access AI assistance within social media sites, Gmail, and Google Docs
  • Edit, write, and improve your content with AI assistance in HIX Editor
  • HIX Email Writer helps you draft emails and offers personalized replies in a few clicks
Explore more about the best time-saving AI copywriting tool:


ChatGPT is an advanced conversational AI tool developed by OpenAI. It is designed to engage in natural language conversations with users, providing helpful and informative responses across a wide range of topics. This AI copywriting software can provide answers to questions, engage in discussions, offer suggestions, and assist with various tasks. 

OpenAI has incorporated safety measures to ensure the responsible use of free AI copywriting tools. The model is programmed to avoid generating inappropriate or harmful content and is regularly updated to improve its behavior and mitigate potential biases. Moreover, recently ChatGPT has integrated with Android and iOS platforms to start providing services via mobile devices. However, it is important to note that ChatGPT may still occasionally produce inaccurate or nonsensical responses, and users should exercise critical judgment when interacting with the tool.


  • ChatGPT: Free
  • ChatGPT Plus: $20 per month

Notable features of ChatGPT:

  • Provides detailed and informative answers on several topics
  • Assists with language translation tasks
  • Provides creative and imaginative storytelling
  • Remembers previous interactions within a session
Explore more about the most famous AI copywriting tool:


This AI copywriting tool free has over 3,000 reviews with 5 stars out of 5. The tool is a perfect content generator for various content-related needs. For website blogs, project reports, story writing ideas, chatbot responses, marketing copies, and more, Jasper.ai is a trustworthy tool. It also has the capability to generate content in over 25 languages with the assurance that it will maintain the native touch of the language as well.

To see how Jasper.ai works, you can start for free by signing up. There is a demo included as well that lets you understand the tool in-depth before you can find it trustworthy for your content requirements.


  • Starter: $49/month for 35,000 words
  • Boss mode: $99/month for 100,000 words
  • Business: Requires custom pricing

Notable features of Jasper.ai:

  • Generate texts and images in seconds
  • Integrate with Grammarly and other Chrome extensions
  • Check plagiarism and customize brand voice
  • Get multi-user login
Explore more about this one of the best AI copywriter apps:


This AI copywriting tool is a perfect option if you want to generate premium copywriting AI  copies within seconds. To generate blog content, digital ad copies, eCommerce copies, social media content, website copies, or even sales copies, Copy.ai is a smart tool to take care of all your requirements.

To test the tool, you can start without paying anything. However, you will have to register on the tool first with the help of your email or Facebook profile. To create copies on Copy.ai, you need to enter information such as your requirements, the points you want to cover, and the tone you need for the copy. Additionally, there is an editor tool included in this AI copywriting software that lets you fix any errors made in the content.


  • Free: 2000 words per month
  • Pro: $36 per month for unlimited words

Notable features of Copy.ai:

  • Offers a wide range of content templates
  • Generates new ideas for content
  • Offers editing and rewriting capabilities
  • Expand short content pieces to longer-form copies
Explore more about the best AI copywriting software:
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Imagine instead of investing time and money into generating content for your websites. You can generate them with the help of a smart AI automatically. Copysmith is designed to help you with the same. The AI blog writer is able to generate SEO-optimized content that will keep your readers engaged while also providing you with a great opportunity to grow virtually. 

For eCommerce sites, there are templates included in this best AI copywriter that can generate content for you within minutes. These templates are designed to help you in scaling your brand online. You can prepare sales copies, chatbot scripts, email copies, and more without wasting much of your time.


  • Starter Annual: $228/yr
  • Pro Annual: $490/yr
  • Enterprise Plans: Customized plans

Notable features of Copysmith:

  • Get a wide range of content types
  • Define the desired tone and style of writing
  • Get multilingual support
  • Try plagiarism checker and get customer support
Explore more about this best App for Copywriting:


A smart content generator, Anyword is capable of drafting copies that can drive growth for companies. The AI content generator uses predictive analytics features to predict which type of content can work well for your requirements. The tool also supports multiple languages, such as Spanish, French, Italian, Russian, and Chinese, among others.

Anyword is a perfect tool for generating social media captions, headlines, blog posts, titles, and Google search ads. For marketers, agencies, and entrepreneurs, Anyword has all the required tools that are needed to generate high-quality content faster. The tool also comes with mobile apps supporting Android and iOS operating systems.


  • Starter: $39 per month
  • Data-driven teams: $79 per month
  • Business: Custom pricing

Notable features of Anyword:

  • Get style and tone customization feature
  • Run A/B tests to select the best version of the content
  • Collaboration features allow working with the team closely
  • Integrate with marketing platforms such as Google Ads, Facebook Ads, etc.
Explore more about the leading AI copywriting tool:


If you are a regular user of WordPress, Bertha.ai can help you generate content faster and better. The tool is trained by using billions of lines of content from various industries to ensure that it is smart enough to create high-quality copies more quickly. You can generate simple website blogs, landing pages, product pages, creative copies, and much more with Bertha.ai within minutes. It is useful not only for copies but also to provide ideas for your next content piece using the instructions you enter.

To begin working with Bertha.ai, you need to install the plugin in your browser. Then, every time you open WordPress backend or any CMS, you will see an animated Bertha logo hovering over your screen and ready to assist you. Additionally, this AI writing tool has over 20 content models and amazing templates that help you generate content according to your needs. The tool also supports 20 languages, including German, Korean, English, Spanish, and more.


  • Free: free version includes 5000 words daily 
  • Paid: $20 per month

Notable features of Bertha.ai:

  • Craft website copy in minutes
  • Create images and illustrations
  • Generate product descriptions 
  • Get ideas for your next blog and article
Explore more about this free AI writing assistant:


This AI content generator focuses on generating SEO-friendly content that you can use to edit and use further. The content by Outranking AI is SEO optimized and does not require much editing before you finalize it. You can also use this AI writing software to save in-depth research time, as the tool is perfectly capable of doing it for you within minutes. 

This one of the top AI content writing tools offers three premium plans- Solo, Pro, and Company. The Solo package lets you generate 10 SEO documents and projects with additional features, while under the Pro package, you get 20 SEO documents or projects with additional features. Likewise, the Company package offers 30 SEO projects with other features like tracking 100 keywords, adding two additional team members, and more.


  • Solo: $7 for the first month and $69 starting next month
  • Pro: $129 per month
  • Company: $249 per month

Notable features of Outranking:

  • Create new SEO content or update existing content
  • Writes content in a specific tone for a specific audience
  • Integrate with other extensions such as Grammarly
  • Teams can manage and share documents
Explore more about this SEO-friendly AI copywriter:


Another best AI writing software Writecream lets you try its features for free as well to build trust in your mind. You can use Writecream to write emails, social media copies, and long-form content like articles or blogs. This AI copywriting software is a perfect tool you can begin with. 

The free AI copy writing tool package of Writecream includes amazing features such as 2 long articles (5,000 words each), 4 short articles (1,000 words each), 4 YouTube voice-overs, chat support, access to new features, and more. With premium packages of this one of the best AI copywriting tools, you get upgraded features that will help you in meeting your regular or even corporate requirements.


  • Free Forever: Free plan
  • Unlimited: $29 per month
  • Standard: $49 per month
  • Extended: $69 per month

Notable features of Writecream:

  • Get a paraphraser and summarizer
  • Generate headlines and write meta descriptions
  • Generate Quora answers
  • Create YouTube video scripts
Explore more about this AI content generator free to use:

SEO Content Machine (SCM)

As the name gives it away, this best AI copywriter is designed to produce SEO-friendly content. It also offers support for multiple languages to ensure the barriers of languages do not bind your content requirements. 

With just a few clicks and keywords, you can generate thousands of content copies and publish them across your favorite platforms. With SCM, you can create content for app marketing tools, social media channels, websites, emails, and more. Additionally, the AI writing software also comes with native support for operating systems such as macOS, Linux, and Windows.


  • Monthly: $27 per month
  • Quarterly: $57 per month
  • Yearly: $120 per month
  • Fallback: $197 per month
  • Free: 5-day free trial

Notable features of SEO Content Machine:

  • Auto-generation of articles
  • Explore relevant topics and generate a topic outline
  • Optimize content for search engines
  • Built-in content-spinning capabilities
Explore more about this SEO-enabled copywriting tool:


Wordtune is one of the most innovative AI copywriting tools that help users improve their written content's overall quality and effectiveness. The tool helps to enhance the writing process and provides real-time suggestions to optimize and refine the text. 

When using this best free AI copywriting tool, users can highlight a word, phrase, or sentence and click on the suggested rewrites provided by the tool. Additionally, this AI copywriting software takes into account the user's style preferences and desired tone, allowing for personalized suggestions.


  • Free: 10 rewrites per day
  • Premium: $24.99 / month (unlimited rewrites)
  • Premium for teams: Custom pricing

Notable features of Wordtune:

  • Alternative word choices, phrases, and sentence structures
  • Real-time suggestions and feedback to enhance the content
  • Integrate into various other writing platforms
  • Supports multiple languages like Spanish, German, etc.
Explore more about this one of the best copywriting tools:


If your monthly requirements for copywriting are limited to under 10k characters, you can use Rytr without having to pay even a single penny. This AI writer tool offers some amazing features, such as content in over 30 languages, over 40 use cases, 20+ writing tones, and more, even under the free plan. There are paid plans as well called “Saver Plan” and “Unlimited Plan,” and the features of these plans vary depending on the user requirements. 

For instance, under the saver plan, you get the ability to generate up to 100k characters along with the ability to create your custom use cases and all free features. The unlimited plan, however, allows you to write as many characters as you want in a $29/ month ($290/ year) plan. The annual plan provides you with two months of subscription for free.


  • Free: Free trial includes 5000 words and 5 AI generations in a month
  • Paid plan: $29 per month

Notable features of Rytr:

  • Check for grammar errors like misspellings, sentence run-ons, etc.
  • Check for instances of plagiarism
  • Get idea suggestions based on the content written
  • Check for sentence structuring
Explore more about one of the leading free copywriting tools:

OwlyWriter AI in Hootsuite

OwlyWriter AI is an advanced writing assistant integrated into the social media management platform Hootsuite. It is designed to help users create compelling and engaging social media content by providing real-time writing suggestions, enhancing efficiency, and optimizing the impact of their posts.

By leveraging the power of artificial intelligence, OwlyWriter AI analyzes the text entered by users and offers suggestions to improve clarity, grammar, and overall quality. This AI copywriting software assists with crafting concise and effective messages that resonate with the target audience, thereby maximizing the impact of social media communications.


  • Team: $91.29 per month
  • Professional: $23.18 per month
  • Business: $544.81per month
  • Enterprise Custom: Custom pricing

Notable features of OwlyWriter:

  • Offers real-time suggestions for improving text
  • Helps users avoid common grammar and spelling errors
  • Streamlines the editing process
  • Assists users in maintaining a consistent tone
Explore more about a leading AI copywriting tool:


Quillbot is an AI-powered writing tool that offers suggestions and alternatives to enhance the overall quality of the text. At its core, Quillbot focuses on rephrasing and paraphrasing text. Users can input sentences, paragraphs, or entire documents, and Quillbot generates alternative versions while preserving the original meaning. This helps writers to avoid plagiarism and create unique variations of their work. 

This best and free AI copywriting tool also supports different writing styles and tones. Whether users are aiming for a formal, casual, professional, or creative approach, Quillbot can adapt its suggestions to match the desired style, ensuring consistency and meeting specific writing requirements.


  • Free: For 125 words in the paraphraser, 12000 words in the summarizer
  • Premium plan: Unlimited words

Notable features of Quillbot:

  • Offers paraphrasing and rephrasing tools
  • Provides different writing styles and tones
  • Offers a summarization feature
  • Helps expand sentences
Explore more about this AI copywriting tool with a free version:

Notion AI

Notion AI is an artificial intelligence-powered feature within the Notion productivity and collaboration platform. This AI copy writing app is designed to enhance productivity and streamline workflows by automating various tasks and providing intelligent suggestions to users. 

This AI copywriting tool free also assists in organizing and categorizing content within Notion. It can intelligently tag and classify information based on the content's context, making it easier to search, retrieve, and navigate through large amounts of data. This AI copywriting software also provides smart template suggestions to streamline the creation of new documents or pages. 


  • Starter: Free plan
  • Plus: $8 per month
  • Business: $15 per month
  • Enterprise: Custom pricing

Notable features of Notion AI:

  • Manage tasks and deadlines more efficiently
  • Discover valuable insights and connections within the Notion workspace
  • Provides smart template suggestions 
  • Facilitates knowledge discovery
Explore more about one of the paid/free AI copywriting tools:


DeepL is also an AI-powered copywriting tool that creates engaging content with its advanced natural language processing (NLP) capabilities. The software was first introduced to the world in 2017. Since then, DeepL has quickly gained the popularity of the masses and writers who are seeking efficient and high-quality content generation.

Similar to other copywriting AI tools, DeepL also leverages prominent ML algorithms to generate human-like output. It uses its extensive database of human-written content to understand different aspects of grammar, style, and context.

The software allows users to create different content types like blogs, articles, social media posts, and content to streamline their content creation process.


  • Starter: $8.74 per user per month billed annually
  • Advanced: $28.74 per user per month billed annually
  • Ultimate: $57.49 per user per month billed annually

Notable features of DeepL:

  • Ability to write in different tones of voice
  • Rewrite content into another variety of the same language
  • Provides writing suggestions to express different nuances 
  • Provides insights into grammar and punctuation mistakes
Explore more about this one of the paid/free AI copy writing apps:

Ubersuggest AI Writing Tool

Neil Patel, the founder of one of the leading SEO platforms, Ubersuggest, has also jumped into the AI game with its own AI writing tool. Ubersuggest AI Writing Tool features a free AI content generator designed to provide free tools for copywriting. Although the free version only allows you to write 2000 words in a day. 

Ubersuggest AI Writing Tool offers a simple and easy interface that allows users to create titles, intros, and headings easily. Ubersuggest being a prominent SEO tool, its writing assistant also reflects this capability. This copywriter AI can include specific keywords in the content you want to rank for. It also fulfills all major content types, such as blogs, articles, posts, meta titles, and meta descriptions.


  • Business: $20/month - $119/month
  • Individual: $12/month - $111/month
  • Enterprise: $40/month - $139/month

Notable features of Ubersuggest AI Writing Tool:

  • Provides keywords, suggestions, and ideas
  • Allows you to identify SEO issues with the content 
  • Provides SEO expertise and tools for better ranking
  • Create SEO-friendly page titles and descriptions
Explore more about this SEO-enabled AI copywriting tool:


Writesonic is a one-stop shop solution for all AI copywriting needs. It is an all-in-one AI copywriter that uses cutting-edge algorithms to analyze the users' writing style and create content around that particular writing style. It is an ideal choice for people or businesses with diverse content needs as it covers a range of content types such as landing pages, social media posts, blog descriptions, writing, Facebook ads, website copies, etc. 

However, the thing that makes Writesonic one of the best copywriting tools is its multilingual capabilities. In the league of prominent tools/apps for copywriting, Writesonic’s ability to write in different languages sets it apart. Users can create content in Spanish, French, English, and more.


  • Free: Free plan provides a total of 10,000 words
  • Pro: Pro plan will cost you $19 per month ($12 per month if billed annually) 

Notable features of Writesonic:

  • Easily create long-form content like Ebooks and guides
  • Supports more than 20 languages for content creation
  • Pre-built templates for different content needs
  • Suitable for a wide range of content types
Explore more about an all-in-one AI copywriting tool with free and paid plans:


WordAi is not a copywriter per se. Rather, it is an AI-powered rewriter that can significantly enhance and upgrade your content piece with AI technology. It uses the latest AI methods to rephrase and enrich content automatically and can help users in various aspects of copywriting AI. 

The software ensures end-to-end content rephrasing, freeing it from duplicity and plagiarism. WordAi can create up to 1,000 SEO rewrites from one piece of content through its natural language generation (NLG) tools. 


  • Monthly: $57 per month 
  • Yearly: $27 per month 
  • Enterprise: Customizable billing for each enterprise

Notable features of WordAi:

  • It avoids duplication, plagiarism, and AI detection by rewriting
  • Allows users to rewrite long-form articles in a few seconds 
  • Includes various editorial controls to prevent over-rewriting
  • Improves content quality and clarity
Explore more about a great AI rewriter and copywriter:


ContentBot.ai is an innovative AI copywriting tool that has been making waves since its launch in 2020. Made for a multifaceted content strategy, ContentBot.ai uses deep learning natural language processing system. To generate content of all sizes. Powered by cutting-edge artificial intelligence technology. It enables businesses and content creators to swiftly create engaging ad copies, blog articles, and product descriptions that save precious time and resources.

As one of the best AI copywriting software, ContentBot.ai creates content that can revolve around a specific keyword, making it a good choice for SEO-optimized writing. Simply put the keyword along with the prompts and let the software do the rest. 


  • Prepaid: $1 per 1000 words
  • Starter: $19 per month per 1000 words
  • Premium: $59 per month per 1000 words
  • Premium+: $99 per month per 1000 words

Notable features of ContentBot.ai:

  • Simple interface suitable for a range of users
  • Allows users to target specific keywords in articles
  • Pumps out good quality content with different tones and variations
  • Free WordPress plugins and extensions for Chrome
Explore more about a leading keyword-specific AI copywriter:


Frase is one of the leading AI blog writers you will come across in the industry. This marketing software comes with templates to prepare content instantly. However, you also have the ability to generate content with your customized templates to ensure your requirements are met. You can use this best AI writing software to generate internet-friendly content. 

The generated content will not only help you in growing your virtual presence but will also keep the reader engaged. This one of the best AI content writing tools is supported and trusted by over 30,000 clients worldwide for their SEO, marketing copies, emailers, and other such content-based needs.


  • Basic: $39.99 per month 
  • Team: $99.99 per month

Notable features of Frase:

  • Generates content briefs by analyzing the top-performing articles 
  • Extracts key facts, statistics, and quotes
  • Suggests relevant keywords, analyzes keyword
  • Provides analytics and performance tracking features
Explore more about one of the prominent tools for copywriting:
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What is AI copywriting?

Artificial Intelligence (AI) is now a preferred creative partner as well for various corporations and users across the globe. The reason is its increasing understanding and contribution to different fields of arts and literature, including paintings, storytelling, and, yes, copywriting. 

Coming to the definition, AI copywriting translates to the process of using AI technology to create creative and catchy content, mainly for marketing and promotion. In tools for copywriting, AI models understand human language, analyze data, and produce high-quality written material, ranging from short-form ad copy to long-form blog articles.

Modern AI copywriting tools allow anyone to write fast, crisp, and decent-quality content. These copywriting tools empowered by AI are smart enough to do their own research and frame sentences interesting enough to read. You may not even realize content is written by AI unless you are informed.

Who can benefit from AI copywriting?

AI, in general, is proving its worth in almost every sector of the industry, transforming processes and even entire landscapes. However, AI, or generative AI, to be precise, is especially becoming a turning point factor in the writing and copywriting sector. Businesses and individual contributors are changing their entire writing game with the help of generative AI copywriting tools, allowing them to make more precise and engaging content faster and better. 

Here are some sectors that can benefit from paid/free AI content generators:

  • Content Creators and Bloggers: AI copywriting can assist content creators and bloggers in generating topic ideas, content outlines, and even draft sections of articles. This saves time and provides valuable inspiration for writers to expand on, resulting in more frequent and diverse content creation.
  • Small and Medium-Sized Enterprises (SMEs): SMEs with limited resources can benefit from AI copywriting tools to produce professional-quality content without the need for a large writing team. It helps them maintain an active online presence and compete effectively in the digital landscape.
  • Social Media Managers: AI copywriting can be a valuable tool for SM managers, helping them create engaging and informative content for various platforms. The ability to automate social media content generation can enhance audience reach and interaction.
  • Digital Marketers: Digital marketers can benefit significantly from AI copywriting to create compelling and persuasive ad copies, social media posts, and email campaigns. AI can help them generate content faster, conduct A/B testing, and optimize messaging to enhance audience engagement and conversion rates.

How do AI copywriting tools work?

AI copywriting tools, like any other form of AI, are dependent on a massive amount of data. These tools copy the human brain to generate content copy based on instructions provided to them. The final content copy is generated based on keywords provided by the AI tool. To make the tool work, you need to enter keywords or the content idea as required. Wait for the AI to generate the content. Proofread the final copy of the content that you receive. 

How can AI copywriting tools help your business?

AI copywriting tools can help save a lot of time by generating content quickly. You can also streamline more tedious writing tasks, such as product descriptions for your e-commerce website. Below are a few ways these tools can help your business and supercharge your marketing efforts.

1. Increased productivity

AI copywriting tools freely generate multiple variations of content, giving businesses an opportunity to test different marketing strategies and find the most effective one. This approach can lead to higher productivity and save time for businesses as well. 

2. Enhanced creativity

Another benefit of using an AI-powered copywriting tool is that it can suggest new ideas or fresh angles that human copywriters may not have thought of. These tools can provide unique perspectives and generate creative solutions, adding value to the copy and capturing the audience's attention.

3. Improved consistency

Maintaining consistent brand messaging across different channels and platforms is crucial for businesses. AI copywriting tools freely adhere to predefined tone, style, and brand guidelines, ensuring consistency in messaging, regardless of the content creator.

4. Multilingual capabilities

Businesses operating in international markets can benefit from AI copywriting tools that offer multilingual support. These tools can generate copy in different languages, enabling businesses to communicate effectively with diverse audiences.

What are some limitations of AI Copywriting?

While using AI copywriting tools can be immensely beneficial, they have certain limitations that make quality writers doubt their abilities. For many, artificial intelligence is still “artificial” and lacks a human touch that makes content resonate with the reader. Here are some points that explain the limitations of AI copywriting -

1. Cannot form fresh content

One of the biggest limitations is that these tools analyze the existing content written by human writers. The tool then takes this information to produce something ‘new.’ which automatically entails that the content is not 100% original. This is a reason why editing AI-generated content and checking for plagiarism and detection is important before publishing. 

2. Dull and predictable content

While AI copywriting can generate coherent text, it often lacks the creativity and originality that human writers bring to the table. While AI can create large long-form content within seconds, the content often tends to promote old clichés and tired phrases morphed into new ones. It is the main reason people often recognize if the content is AI generated just by reading it aloud. 

3. No emotional intelligence

What makes content engaging? Is it long-form paragraphs? Or SEO titles? While they are an important factor, it is not the crux that a reader is looking for. AI lacks emotional intelligence and empathy, essential for establishing an emotional connection with the audience. This is a significant drawback, as emotions are important when it comes to marketing or influencing a large chunk of the audience. 

4. Tone and Voice

Content is not just a written piece of text. It should express your tone, intent, and emotions. Copywriters have tremendous success in this field as they can tap into their expertise and emotional thinking. Unfortunately, AI is not that lucky yet.  AI may have difficulty accurately mimicking a brand's unique tone and voice. For businesses with distinct brand personalities, ensuring that AI-generated content aligns with their established style to maintain consistency and authenticity is essential.

How to evaluate the best AI copywriting software?

Lastly, the AI content generators mentioned above in this blog are known for offering the best quality of services in the industry. So, it is quite hard to say which AI copywriting software suits you. However, you can compare the features of these options with each other and pick the one based on pricing, free features, platforms supported, and more. 

Key features of each AI blog writer from the list

Well, before we wind up this blog, let us take you through the 1-1 feature of each option listed above in this blog for your revision -

  • Copy.ai allows you to sign up with Google or Facebook accounts
  • Jesper.ai has received over 3k reviews with a 5/5 rating in each review
  • Rytr supports over 30 languages
  • Bertha.ai is a WordPress and CMS plugin designed to help you in creating content faster
  • Anyword can predict the suitability of the content for your requirement
  • Copysmith comes with templates to generate content faster
  • Outranking is designed to develop SEO-optimized content
  • Writecream might offer the most amount of words for free
  • Frase is the best option for generating internet-friendly content
  • SCM supports rendering content in multiple languages
  • Wordtune provides real-time suggestions and feedback to enhance the content
  • ChatGPT offers informative responses across a wide range of topics
  • OwlyWriter AI helps users avoid common grammar and spelling errors
  • Quillbot offers summarization and paraphrase features
  • Notion AI provides smart template suggestions
  • DeepL provides writing suggestions and content rewriting features
  • Ubersuggest is an SEO friendly writing tool designed to deliver topic and structure suggestions
  • Writesonic provides content creation in more than 20 languages with pre-built templates
  • WordAi provides exception AI-driven content rewriting services with different tones
  • Contentbot.ai allows users to target keywords in the content while also providing WordPress plugins


This was a brief guide to paid and free copywriting tools you can use to uplift your writing game. This article was created after much consideration and research of many AI copywriting tools in the market. So, these AI copywriters, created by the best artificial intelligence companies, offer you the best possible results of current AI capabilities. 

However, it is important to note that while AI copywriting can greatly help in content creation, it should be used responsibly and must combine with human intelligence and oversight. Human creativity, empathy, and emotional thinking are some skills that AI is yet to master. And these skills are paramount to creating a content piece that resonates with the reader. 

We hope this article helped you answer the question of what is AI copywriting and helped you find your ideal AI copywriting tool. Also, if you have your own AI writing tool and want to reach a larger audience with the help of MobileAppDaily, you can list your product with us. Our team of experts will thoroughly assess all the requests and feature your product after approval. 

General FAQ

  • Can AI write blogs?
  • Are there any free AI writing tools?
  • Can AI replace content writers?
  • Is AI copywriting worth it?
  • What factors should I consider when choosing an AI copywriting tool?
  • Is there a free trial period for AI copywriting tools?
Written By
Pallavi Content Head at MobileAppDaily

She is an avid writer of technology and trending mobile apps. When she is not busy updating you about the tech world, she spends time reading books and playing guitar.

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