Success Story

Superhuman Learning Skills With Memerise App

Edward Cooke

Superhuman Learning Skills With Memerise App

In the spring of 2005 at the auditorium of Con Edison building, near Union Square in Manhattan, Joshua Foer met a man who changed him from a journalist to US Memory Champion in one single year. The man was no other than Memrise’s co-founder, Grandmaster of Memory Ed Cooke who now with the rest of the team have integrated all the super-learning tricks and tips into their App.

As Cooke embarked to develop his Idea, he sought out to Princeton neuroscientist and former classmate at Oxford, Greg Detre to syndicate his tried-and-tested learning methods to the latest research on understanding and memory. The ideas developed over the years formed the basic principles guiding the mechanism of the app. The method of “elaborative learning” uses absurd images and synapses to learn a word. As a part of German language method for example, the word “abend” meaning evening is illustrated “with a picture of Abraham Lincoln listening to a ghetto blaster captioned as Abe ends work in the evening.” The method seems absurd but gets the job done. To hone these memories, the app facilitates timed tests over the following days, weeks and months. The learning process is further bolstered with an algorithm that predicts when you certain words are half-remember and half-forgotten.

The app enables its users to learn several languages including Spanish, Italian, French, Korean, Japanese, Chinese, German, Portuguese, Russian, Danish, Norwegian, Turkish, Polish or Arabic. With the chatbots available in the app, you can study a new language and enhance your day to day conversations in that particular language. To make it more interesting, the app has several memory and vocabulary building games including Difficult Words, Listening Skills, Speed Review and Classic Review.

To make sure that its users learn from the best, Membus- a team collecting videos from natives across the world makes Memrise the most impressive language learning tool ever.

The fun part of the app is not just the best part about it but also one of the primary reasons for its global success. The app enables its users to engage in a friendly competition with other users where they can record their pronunciations, upload their courses, share the same with people learning the similar language(s) and view their ranking on the leaderboard. As a result of which several schools across the globe have integrated the app’s lessons in their foreign language curriculum. According to the reports, the first kids do when they come to school is check their ranking on the scoring dashboard, a curiosity to figure out their classmate voice and pronunciations further help the students to understand diction better. The engaging model of the app with the right dose of competition makes the app as engaging as Pinterest.

Launched in 2010, Memerise website and app (iOS / Android) is now helping millions to learn faster and smarter. Cooke was simply guided by the passion to share his method of learning with the world, however, he could have never predicted the impact it has created in the learning community. In May 2017 Google announced Memrise as the Best language learning app, winning Google Play Awards that year.

Grandmaster of Memory Ed Cooke wanted to make learning process “joyful” and all language experts on YouTube are a witness to the app’s fun structure. Language learners across the world strongly recommend the app giving it a global outreach into the user base. In 2010, the same was reported to be more than 1.4 million users that were using Memrise. The pricing strategy of Memerise works on a freemium model which makes the installation and basic features free and hooks the user with its impressive services to be able to ask them to pay for advanced services. Cooke and his team with the help of memory experts and its own expertise are continuously developing new features that offer data on subjects that are failing to register with the learner.

Watch him talk about his learning method here

Aparna <span>Growth Strategist</span>
Written By
Aparna Growth Strategist

Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.

Have your brand’s
success story ready?

Our Audience Loves Reading Them.

Latest Articles

Your Professional Excellence Journey Deserves

A Spot In Our
40 Under 40 Report?

Featured Success Stories

Success Story

The journey of a Visionary Vijay Balasubramaniya

4 min read  

As a part of his Ph.D. research at Georgia Institute of Technology, Vijay Balasubramaniyan was trying to find a solution to the most simple yet global problem- how to track the location of an unknown mobile number calling you? Based on technology developed in his research, he co-founded Pindrop Secu

Success Story

What it Took for mSpy App to Become a Must-Have Safety Tool

4 mins read  

At a time when technology has encircled us, keeping a track of personal life and professional life seems challenging, but to strike the right balance between the two, we have a remarkable app named mSpy app, which gives the user better control over multiple devices.mSpy is among the best parental

Success Story

Droids on Roids - Putting Poland on the Map of the Global App Economy

4 min read  

Eleanor Roosevelt once put it, “the future belongs to those who believe in the beauty of their dreams.” This quote has powered innumerable lone-wolfs whose creative and undying spark has turned simple ideas into thriving businesses. One such pair of entrepreneurs is Wojciech Szwajkiewicz

Success Story

Double Good: Painting Joy By Empowering Kids

4 min read  

Raising funds for youth sports and activities has always been an arduous task. Participants may spend hours collecting donations, knocking on doors with brochures and order forms, or putting on in-person events for a modest return. One of the anecdotes alike is a story of a Chicago-based co

Featured Success Interview

Interview

Interview With Coyote Jackson, Director of Product Management, PubNub

MAD Team 4 min read  

MobileAppDaily had a word with Coyote Jackson, Director of Product Management, PubNub. We spoke to him about his journey in the global Data Stream Network and real-time infrastructure-as-a-service company. Learn more about him.

Interview

Interview With Laetitia Gazel Anthoine, Founder and CEO, Connecthings

MAD Team 4 min read  

MobileAppDaily had a word with Laetitia Gazel Anthoine, Founder and CEO, Connecthings. We spoke to her about her idea behind Connecthings and thoughts about the company’s services.

Interview

Interview With Gregg Temperley, Founder Of ParcelBroker App

MAD Team 4 min read  

MobileAppDaily had a word with Gregg Temperley, Founder. We spoke to him about his idea behind such an excellent app and his whole journey during the development process.

App Development

How to Implement Artificial Intelligence and Machine Learning in an Existing App?

MAD Team 11 min read  

AI is for decision making, and ML makes the system to learn new things from data.

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.