In a recent move, Lyft, an on-demand transportation company based in San Francisco, has announced the acquisition of the largest operator in North America, Motivate. These two companies share the similar tastes and intends to revolutionize the urban transport to an all new level.
“Lyft and Motivate have both been committed for years to the same goal of reducing the need for personal car ownership by providing reliable and affordable ways to move around our cities,” said John Zimmer, Lyft co-founder, and president. “Bringing together Lyft and Motivate will accelerate our collaboration with cities and deliver even better experiences to our passengers and riders.”
Initially, Lyft will focus to develop its presence in the market which is already covered by Motivate and will infuse bike offerings that will include dockless and pedal-assist electric bikes to riders around the country.
The acquisition will also include the company’s technology and corporate functions, including its city contracts. However, Motivate’s bike maintenance and servicing operations are not included in the contract and will continue to support bike-share systems across North America.
The agreement will give a boost to the Lyft’s Green Cities Initiative and carbon neutrality pledge that aims for a sustainable world. Lyft’s core area is to upgrade transportation by offering shared rides and integrating private transport with the public. This will ultimately lead to fewer vehicles on the road and lesser pollution. The company services are successfully running in a safe, reliable, and equitable addition to the transit network in many major cities.
Motivate holds a major share of bike-sharing in the US. In 2017 alone, Motivate took away 80 percent of the bike-share trips in the US. Following are the largest bike-share systems in North America formerly operated by Motivate:
Citi Bike (New York)
Ford GoBike (San Francisco Bay area)
Blue Bikes (Boston metro area)
Capital Bikeshare (Washington, D.C. metro area)
BIKETOWN (Portland metro area)
CoGo (Columbus, Ohio)
Nice Ride (Minneapolis)
“How we get around cities is changing rapidly, and the combination of Lyft and Motivate will bring tremendous new resources and energy to making sure that bike-share plays a fundamental role in the new urban mobility,” said Motivate Executive Chairman Steve Koch. “Together, we believe that integrating our services in partnership with the public sector will transform the urban transportation landscape, increase bike ridership, and make our cities better.”
Motivate is an established bike-sharing service that caters to its low-income members. The company also offers its services in the area with limited access to public transportation.
Both these companies serve tens of thousands of daily customers globally and after this agreement, the user base is expected to take an upward turn.