While talking about search optimization for mobile apps, the first thing comes in mind is ASO (App Store Optimization). However, do you know that you can even use SEO (Search Engine Optimization) to increase the downloads of your mobile apps?
Mobile app profile pages don’t get displayed in search engine listings as web pages do. However, ASO and SEO for apps both are important to promote your mobile apps. So, the question is what can be done to get it in search engine listings?
Recent studies show, there are 27% of users, who discover apps during browsing search engines with their mobile phones, making one-third apps discovered outside the app store.
In an endless fight of apps to boost visibility and get more installs, the mobile search has now become a priority for app marketers and developers. Appearing in web SERPs (Search Engine Result Pages) is what all mobile app development organizations want.
Google has tweaked its search algorithms according to the change in the user’s search patterns. It doesn’t treat mobile and web search results likewise, anymore.
In the upcoming section, I have listed some relevant things you need to know for mobile app SEO to make your apps emerge in search results.
These are the below-listed elements, you need to consider while creating mobile apps:
The app name should be similar to your service or product. This is essential for being found in Google search, as well as in-app store searches
There is a similarity in ASO and SEO optimization strategies. Hence, if an app has a high ranking on app stores, it will probably rank well for the same searches on the web.
Ranking factors for SEO and ASO are same:
For SEO optimization techniques and ranking factors, you just need to follow basic ASO procedures, get powerful backlinks, and improve your metadata to rank it in the web search.
On-page optimization by relevant keywords of your microsite or landing page is important for Google and other search engines. These keywords act as a deciding factor on what your web page ranks.
LSI keywords play a major role in an intelligent detection of your landing page in Google’s search outcomes. LSI keywords are closely related words and help Google understand what kind of information your page contains. For instance, when users are looking for the word ‘Car’, Google should know whether you are searching for a movie ‘Car’ or the vehicle. This information is easily attainable from webpage’s LSI keywords.
Search the main keywords in Google. Suppose, your app is a resolution to people’s headache issue and your primary keyword is ‘Headache Problems’. Now, with these 3 ways, you can detect LSI keywords:
Building backlinks to the mobile app’s microsite or landing page is an important SEO strategy, in order to enhance the ranking. The more authoritative site links to the landing page, the higher it would rank in search engines. You can check this strategy by Neil Patel to identify relevant authority blogs and websites. It will also help you to build those backlinks fastly for your landing page.
Ahrefs is one of the popular SEO tools to check backlinks not only for the websites, but also for apps, both Android and iOS:
Now, you need to analyze relevant blogs or websites that list the app of competitors and write to the author to include a link to your app. In spite of giving the reason why should they include your app, not all would respond positively. However, once they do, you will begin to notice the results, including traffic to your webpage, higher ranking for your keywords, and increase downloads of your app.
Google’s algorithm follows one crucial aspect of every webpage that affects the ranking, time spent by the user on that page, and the bounce rate. The higher the time spent by users on a webpage, the greater its possibilities of ranking higher in searches. The main objective of Google is to help people with appropriate information via their search. It doesn’t want users to click on a webpage and then, hit back button fastly to find some other results. This is only possible if the results are relevant to the users. Therefore, one thing you need to find out here is how to increase users time on a product information page?
Instead of talking about the app’s features, you can talk about the issue you are resolving. First, bait the users with the issue statement itself. For instance, headache issues, as discussed above. Once it is done, convince them that the problem can be resolved, along with other benefits, or percentage. After you will be able to established these two things, then start to talk about how your app can solve the issue and why choose your app?
To grow the number of installs and revenues, it is crucial to have visibility on both in app stores and mobile web search. Approximately, one-third of the entire apps are found outside the app stores, in mobile search, and in App Packs. ASO and SEO, both the things are becoming omnipresent, and just like ASO, SEO is also a long-term process of continuous improvement, optimization, and tracking. Don’t ignore revising your keywords and strive for better reviews and ratings. Try to get high-quality backlinks to your download page. With all these efforts, your app will be ready to get discovered in every possible manner.
Akash Singh Chauhan is a senior writer at MobileAppDaily and he mainly covers all the latest happenings and tweaks in mobile app technology. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Along with any tech news he also never misses a single episode of ‘Dragon Ball’.Follow